• Research on Hukad Sa Golden Cowrie Filipino Restaurant
    avail of the use of the product. The price must be set to entice the customer to buy the product offered for sale. Considerations regarding retail and wholesale prices, discounts and allowances, and credit terms must be taken care of. Promotion refers to the provision of required information to the...
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  • Coke Zero
    months as well as withdrawing promotions, sales have diminished. Furthermore, sales of Coke Zero have been cannibalizing those of Diet Cokes. [Times Online (2006) Coke Zero sales fall to deflate sugar-free fizz]. These issues are a setback for the business in terms of the amount of time and finances...
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  • Product Pricing
    (see sales promotion). In this way, the perceived price points remain high even though the actual selling price is low. Another potential disadvantage is that the low profit margins may not be sustainable long enough for the strategy to be effective. 2. Segmented Pricing Strategy...
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  • Life and Works of Rizal
    dollar goals and measured sales and profit effects. Ryan Thompson said that Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others choose to present a corporate viewpoint on a public issue. Promotional...
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  • project crux
     SYNOPSIS PERCEPTION OF CUSTOMER REGARDING THE SALE PROMOTION TECHNIQUE OF HERO MOTO CORP SUBMITTED BY : BHOPINDER KUMAR Introduction Hero MotoCorp (BSE: 500182, NSE: HEROMOTOCO) formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero...
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  • Paper
    : books the use of sales promotions for the retailing of certain products: grocery (including food and beverage) products the use of sales promotions for the retailing of certain products: other products (please specify which):       Sales conditions (see also the main Questionnaire...
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  • Marketing Research on Costa (Course Work)
    Product 2 2.4 Price 4 2.5 Place 6 2.6 Promotion 7 2.7 People& Process& Physical evidence 9 2.8 Conclusion 10 References 11 Appendices 14 Table 1 Number of Coffee Outlets 14 Table 2 Market Segmentation 14 Questionnaire of COSTA 15 SectionⅠ 1.1 Collected data and the reasons...
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  • Brand Switching Behaviour
    3.2.2 Observation 25 3.2.3 Questionnaire 25 3.3 Questionnaire Structure 26 3.4 Data Analysis 28 3.5 Conclusin……………………………………………………………………………29 4.0 FINDINGS AND ANALYSIS 30 4.1 The relationship between advertising/promotion and brand-switching 30 4.2 The impact of...
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  • Consumer Promotion
    questionnaire has been attached in the appendix 1. The first 6 questions have been set to measure the respondents’ opinions regarding sales promotion. This scale was taken from d’Astous and Jacob (2002) and has a reliability of 0.95. Questions (7 – 10) measures the price perceptions regarding the...
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  • Project
    following techniques, which are using by Bajaj Allianz I analyse that the how techniques of sales promotion are useful. 34 Bajaj Allianz General Insurance Co. Ltd. DATA COLLECTION PRIMARY DATA SOURCES • Through interaction with insurance care consultant • Through questionnaires filled from the...
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  • Amity Sol Marketing Management Assignment
    existing products, and calls for heavy selling and promotion to obtain profitable sales. In contrast, the marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on consumer needs, co-ordinates all the marketing activities affecting customers, and makes profits by...
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  • Gcse Business Coursework
    having to read. These are the graphs that I used to analyse my questionnaire I also used the local newspapers and the magazines and the official website to collect information about the business. What are promotions? Leaflets Promotion is a form of shared message that uses various methods to...
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  • Consummer Buying Behaviour
    elements a re different, some factors such as location of store, design and physical facilities, merchandise assortment, a dvertising and sale promotion, store staff, customer services and client (social-class membership) implement immense influences on choice of store (Sinha, 2004). So the highly...
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  • Career Development Plan Part I- Job Analysis and Selection
    the position entitles. The methods she will be using are but not limited to the following: observations, structured questionnaires, job performance, and training (Cascio, 2006). KC would be able to observe the current sales representatives to see the daily activities for the position and get a...
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  • Simulation of Sales Promotions Towards Buying Behavior Among University Students
    Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, Kongunadu Arts and Science College was chosen as study location. The...
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  • Attitudes to Pharmaceutical Promotion
    promotion. Methods: Intervention study. 161 questionnaires were collected and analyzed after anonymous surveys of health-care professionals (physicians and residents). Results: Nearly half of surveyed participants (53% of physicians and 44% of residents) communicated with pharmaceutical...
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  • Marketing
    Edition. 4. Assel, Consumer Behavior - A Strategic Approach, Biztranza, 2008. 5. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P) Ltd., 2003. 10DBA396- ADVERTISING AND SALES PROMOTION UNIT I INTRODUCTION TO ADVERTISEMENT Concept and definition of advertisement...
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  • Buying Behaviour in Fmcg Sector in India
    the variables involved, by tapping the responses of 100 respondents from various walks of life from Pune region.The impact of various impulse buying factors like sales and promotions, placement of products, window merchandising, effective price strategy etc on customer impulse buying behavior has...
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  • Project on Mobile Store
    A Project Report On “Sales and Promotion of Virgin Mobile in Mobile Store Allahabad” Master of Business Administration (Marketing) Submitted in partial fulfillment of the requirements for award of Master of Business Administration of Tilak Maharashtra University, Pune Submitted by Kumar...
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  • Coffee Chain in Uk
    advertisements, sales promotion and sponsorship, comparing to Starbucks. According to Nielson Media Research from Mintel, Starbucks spent twice as much as Costa on advertisement (Figure 2.4 & 2.5); till Costa has higher market coverage. That is probably because word of mouth is one of the most important...
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