• Advertising and Sales Promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al
    Premium 54389 Words 218 Pages
  • Sales Promotion Report
    A research report ON “ SALES PROMOTION OF PEPSI ” of [pic] Submitted for the requirement Master of business Administration (under U.P. Technical University, Lucknow) SUBMITTED BY:- Manish dev pandey ROLL NO.: 0824970018 MBA-IVth Sem 2008-2010 SHRI RAM COLLEGE OF MANAGEMENT
    Premium 9480 Words 38 Pages
  • Sales Promotion
    Sales Promotions – Good or Bad? Dr. James Manalel* Jose M. C.** Siby Zacharias*** Introduction Sales promotions have become a vital tool for marketers and its importance has been increasing significantly over the years. In India, sales promotions expenditure by various marketing companies is esti
    Premium 2054 Words 9 Pages
  • Sales Promotion
    CHAPTER - I INTRODUCTION 1.1. INTRODUCTION TO THE INDUSTRY Emergence of the Electronics Industry The IDA's listings of overseas-sponsored companies were over 20 foreign-owned electronic manufacturing companies in Ireland in 1974 (table 1). Nine of these companies had located in Ireland prior
    Premium 20766 Words 84 Pages
  • Sales Promotion
    Pierre Chandon, Brian Wansink, & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? T
    Premium 13361 Words 54 Pages
  • Sales Promotion
    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS
    Premium 9571 Words 39 Pages
  • Sales Promotion
    PROJECT REPORT ON SALES PROMOTION TABLE OF CONTENTS LIST OF TABLES LIST OF CHARTS |CHAPTER NO. |TITLE |PAGE NO. | |1 |INTRODUCTION
    Premium 7475 Words 30 Pages
  • Werbeartikel Als Instrument Der Verkaufsförderung (Promotional Items and Sales Promotion)
    INHALTSVERZEICHNIS ABKÜRZUNGSVERZEICHNIS II ABBILDUNGSVERZEICHNIS III 1. EINLEITUNG 1 1.1. Problemstellung 1 1.2. Zielsetzung und Forschungsfragestellung 2 1.3. Aufbau und Methode 2 2. DIE VERKAUFSFÖRDERUNG 3 2.1. Begriff und Einordnung in den Marketing-Mix 3 2.2. Ebenen und Instrumente
    Premium 2999 Words 12 Pages
  • Sales Promotion
    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in
    Premium 1636 Words 7 Pages
  • Sales Promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat
    Premium 5692 Words 23 Pages
  • A Communications Framework to Evaluate Sales Promotion Strategy
    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq
    Premium 1597 Words 7 Pages
  • Excessive Sales Promotion and Brand Equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types
    Premium 5044 Words 21 Pages
  • Sales Promotion Techniques
    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising w
    Premium 659 Words 3 Pages
  • Sales Promotion
    MINOR PROJECT REPORT Masters of Fashion Management Semester - I Topic : IMPACT OF SALES PROMOTION TECHNIQUES IN RETAILING Submitted by Aditya Upadhyay Submitted To Mr. Binaya Bhushan Jena Department of Fashion Management Studies (FMS) National Institute of Fashion Technolog
    Premium 3926 Words 16 Pages
  • Advantages of Sales Promotion
    Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discriminat
    Premium 431 Words 2 Pages
  • Sales Promotion
    Sales Promotion Lesson 24 Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme. You feel attracted to buy as by doing so you are saving money on o
    Premium 2830 Words 12 Pages
  • Sales Promotion
    Sales Promotion Techniques Sales Promotion Techniques There are four key sales promotion techniques that marketing firms direct towards trade and consumers. These techniques are discounts and deals, increasing industry visibility, price-based sales promotions, and attention-getting consumer sales
    Premium 308 Words 2 Pages
  • Sales Promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product.
    Premium 3242 Words 13 Pages
  • Sales Promotion
    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidatin
    Premium 452 Words 2 Pages
  • Sales Promotion
    Sales Promotion at different Level and different programme One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus
    Premium 3278 Words 14 Pages