• Applied Business Research
    embedded in most British people's minds. Today, roughly three thousand Tesco stores provide services in the United Kingdom and Tesco products are on sale everywhere. Behind the rapid development of Tesco is UK consumers’ notable purchasing capacity, which has greatly increased over the last half century...
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  • Sales Promotion
    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS...
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  • Survey
    first chapter of introduction, there were a few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction, the researcher is focusing on the following aspect such as background of study, problem statement...
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  • Consumer Buying Behaviour
    Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049)  AMIT SINGH BISHT (08BSHYD0077)  ASHUTOSH KUMAR SHARMA (08BSHYD0160)   LAVEENA GUPTA (08BSHYD0839)   SUGANDHA CHAWLA (08BSHYD0375)  SECTION...
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  • Disseertation
    An Empirical study on impact of advertising Vs Sales Promotion in consumers buying behavior A report submitted to Amity University as a part fulfillment of full time MBA Telecom. Submitted to: Prof. Marshal Sahni HOD MBA Telecom Submitted by: Nidhi kumari A1603707038 1 CERTIFICATION This...
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  • Research Proposal
    RESEARCH PROPOSAL TITLE: THE EFFECT OF TATTOO SALE PROMOTIONS ON CUSTOMES SATISFACTION. CASE STUDY: BOHEMIAN INK TATOO SHOP - GREENFORD, LONDON Submitted by: TABLE OF CONTENT Section 1: Introduction and background a. Aims and objectives ...
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  • Marketing Strategy
    CHAPTER I INTRODUCTION I.Introductory Paragraphs Each company has its own promotion that will set that company aside from the rest of his competitors. Thus, making that company unique from the way they catches the attention of their market and offering them products and services that will suit their...
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  • The Influence of Sale Promotion on Customers Patronage
    to become aware of the existence of a product or service. However, sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases, sales promotion is used in conjunction with other promotional tools especially advertising and...
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  • Office Administration
    Appendix---------------------------------------------37 – 38 ← Letter to Company ← Questionnaire Abstract This Office Administration School – Based Assessment is based on the introduction usage and importance of advertisement used by Courts Jamaica Ltd. in Portmore to promote sales and how it affects the organization either positive...
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  • Research Report
    impact of advertising as well as sales promotion in the consumer buying behavior. The main objective of this research was to determine what attracts more to a consumer Advertising of the product or Sales promotion when the purchase decision is made. A questionnaire is made to gather the information...
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  • Agromas
    9. Limitations of Study 9 2. LITERATURE REVIEW 10 1. Introduction 10 2. Sales Performance 10 3. Promotion Effectiveness 11 4. Availability of Product 12 3. RESEARCH METHODOLOGY 14 1. Research...
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  • Retail Science
    Point-of-sales promotions and buying stimulation in retail stores Received (in revised form): 2nd September, 2008 Rajagopal is Professor of Marketing at Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture...
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  • Meauring the Impact of E-Training in Organizations
    The effect of sales promotion on consumer buying behavior By: Doaa Tawfiq Badran Research Methodology Paper Submitted to the Management Department Faculty of Management Technology The German University in Cairo Student registration number: 13-5517 Group number: T5 Name of Supervisor:...
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  • Marketing Research Proposal
    spreads globally with record-breaking sales once it was launched. Vitaminwater stepped into Hong Kong market in 2009. However, the sales are not that good. The research was conducted to investigate into the existing problems that led to the unsatisfactory sales in Hong Kong and provide suggested solutions...
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  • The Marketing Mix
    Conclusion 6 6. Bibliography 6 7. Questionnaire………………………...……………...……………………….……………..………7 1. Abstract This report will show about our group’s research of the toilets paper. The aims of our project were to research the 4Ps, which are Product, Place, Promotion and Price of Andrex. Our group members...
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  • Project
    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Promotion is an intricate part of market mix. Marketing mix includes product, price, place/distribution and promotion (4 Ps). The activities of the first three Ps -- product planning, pricing, and distribution -- are performed mainly...
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  • Frutika
    competitors. In our research, we actually want to find out the consumer’s perception about the taste, price, promotion, packaging, availability of Frutika Juice. We cannot neglect the importance of promotion, packaging, availability of any product. In this competitive market, to stay ahead of competitors; it...
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  • Promotional Strategies for Cars in India
    Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion Publicity/Public Relation Personal Selling ...
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  • sales promotion on tvs motors
    Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility...
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  • Sip Project on Bank
    “Impact of sales promotion of State bank of India on consumer buying behavior and their banking needs” Tolani Institute of Management Studies Internship Report submitted to SBI in completion of the requirement of Summer Internship at State Bank of India NAME OF THE STUDENT: PROJECTMENTOR/...
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