"Sales Promotion Questionnaire" Essays and Research Papers

  • Sales Promotion Questionnaire

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India, there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically, industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments...

    Automobile, Brand, Japan 861  Words | 4  Pages

  • sales promotion

    A) SALES PROMOTION -Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate...

    Discounts and allowances, Good, Marketing 898  Words | 4  Pages

  • Sales Promotion

    SALES PROMOTION MKT 3310 Lecture 9, 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company's integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools, and the reasons for using them. 2 Lecture format • Defining sales promotion, types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer...

    Behavior, Brand, Marketing 1061  Words | 7  Pages

  • Sales Promotion

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ,which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher,Sales Promotion & Modern merchandising,TMH,1968) * In a specific sense ,sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make...

    Advertising, Business, Consultative selling 769  Words | 4  Pages

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand, or improve product availability. Sales promotion is a specific item amongst your marketing instruments...

    Advertising, Brand, Graphic design 643  Words | 4  Pages

  • Sales Promotion

    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars ...

    Marketing, Polyethylene terephthalate, Promotion 1636  Words | 6  Pages

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising...

    Business, Consumer protection, Marketing 1047  Words | 4  Pages

  • Sales Promotion

    Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy, tools & ways to develop it. For each and every issue, the practical examples of the different renowned companies...

    Consultative selling, Customer service, Marketing 961  Words | 4  Pages

  • Sales Promotion

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising, personal selling, public relations, sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service, sales promotion is for all kind of customers. Sales promotion is one of the main...

    Advertising, Airline, Customer service 1797  Words | 6  Pages

  • Sale Promotion

    Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions are varied such as sampling, couponing, contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase...

    Hewlett-Packard, Inkjet printer, Marketing 1002  Words | 3  Pages

  • Sales Promotion

    Consumer Sales Promotion Price discounts  Contest and Sweep  Stakes  Price pack deals  Premiums  Free Trials  Coupons  Rebates POP Displays Continuity programs Free Service camps Samples Product Warranties Exchange Offers Low Interest Financing Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young crowd It has formed partnerships with recognised brands such as Nestle and Pepsi It also holds regular promotional campaigns targeted...

    Birthday, Fast food, KFC 379  Words | 3  Pages

  • sales promotion on tvs motors

    Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature...

    Customer service, Marketing, Primary source 733  Words | 4  Pages

  • Sales Promotions

    choose the promotion they wish to go for, choose an OEM (if any) and create promotions using Wooqer's 'Yumeya' platform (aida. wooqer.com) * Yumeya connects the Marketer to internal decision makers (along with supporting data) as well as agencies/executors for a seamless promotion creation * The promotion thus created can be executed both online and offline. Case Study - Farmville Farmville gained 58 million users in just 6 months after launch and that is about as successful a Sales Promotion...

    Coca-Cola, Marketing, New Zealand national rugby union team 2032  Words | 6  Pages

  • Sales Promotions Techniques

    Assignment: Sales Promotion Techniques MKT230 October 3, 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals, increasing industry visibility, priced-based consumer sales promotion, and the attention-getting consumer sales promotions...

    Consumer, Consumer protection, Marketing 1007  Words | 3  Pages

  • Management: Sales Promotion Manager

    Examination Paper of Semester IV IIBM Institute of Business Management Semester-IV Examination Paper Sales Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & Short Answer type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. MM.100 Part One: Multiple Choices: 1. Sales executives have responsibilities for coordination which involves a. Individual b. The organization c. The company...

    Management, Marketing, Publicity 1847  Words | 6  Pages

  • Article Review of Sales Promotion

    An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management, Vol 6 No.1.1995.pp.22-39. The article is written by two authors, Ken Peattle, Cardiff Business School, Cardiff, Wales and Sue Peattle, University of Glamorgan Business School, Treforest, Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents...

    Exploratory research, Internet service provider, Marketing 1684  Words | 6  Pages

  • Importance of Sales Promotion

    Introduction Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples...

    Advertising, Brand management, Economics 1180  Words | 4  Pages

  • Personal Selling and Sales Promotion

    17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix, and in personal selling. 6 Identify...

    Consultative selling, Customer service, Marketing 1396  Words | 7  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques Mary McDonald   Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals, increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising...

    Coca-Cola, Diet Coke, Marketing 837  Words | 3  Pages

  • Sales Promotion Techniques

    along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business...

    Coproduct, Distribution, Marketing 989  Words | 4  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change, advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals,...

    Advertising, Coca-Cola, Marketing 659  Words | 3  Pages

  • Types of Sales Promotion

    Sevastjanovs and I’m going to give a talk on sales promotion. Basically, I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then, in the second part, I’ll identify what sales promotions can be derected at. Afterwards, I’ll point out the most effective sales promotions strategies and to finish off, I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch...

    Business, Consultative selling, Marketing 1206  Words | 4  Pages

  • Sales Promotion Techniques

    There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our...

    Business, Manufacturing, Marketing 1048  Words | 3  Pages

  • Sales Promotion Campaign

    Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling and publicity. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to...

    A Great Way to Care, Advertising, Customer service 775  Words | 3  Pages

  • Sales Promotion Technique

    Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity.  As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material...

    Consultative selling, Customer service, Marketing 784  Words | 3  Pages

  • Sales Promotion Techniques

    Sales promotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. The four techniques are: discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The first two techniques, discounts...

    Best Buy, Manufacturing, Marketing 925  Words | 3  Pages

  • Sales Promotion for Nestle

    Sales PromotionActivities In NestléBangladesh Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion...

    Bangladesh, Discounts and allowances, Maggi 1019  Words | 5  Pages

  • Three Steps to Effective Sales Promotions

    Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31, 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that's precisely why it's important--and always will be--to lure potential buyers with promotions. In fact, coming up with attractive promotions has become a bigger deal than ever. When done...

    Lebanon, Tennessee, Marketing, Need 804  Words | 3  Pages

  • Retailer's Questionnaire

    RETAILER’S QUESTIONNAIRE Name :………………………….. Shop’s Name :…………………………………. Address: ………………………… Contact No.:…………………………………. …………………………………… …………………………………….. 1) Factors that determine the demand : Strongly-agree Agree Disagree Strongly-disagree | a)Price | b)Packaging | c)Color | d)Fragnance | e)Offers associated | f)Seasonal Change | g)Brand | (2) What are demands of various packs of Soaps Demand...

    Customer service, Distribution, Marketing 397  Words | 5  Pages

  • Sales

    concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution...

    Consultative selling, Customer service, Management 1696  Words | 5  Pages

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations...

    Brand, Consumer protection, Marketing 1597  Words | 5  Pages

  • Toyota - Promotion

    Promotion The promotional marketing aspect of Toyota is by far one of the major keys to success of the entire organization. It is so critical to Toyota that they recently spent a total of $2.86 billion in advertising expenses, which ranks them at number six in the world for the highest advertising budget (Evans, 2011). The message is clear for Toyota. Their new organizational goal and slogan is “Moving Forward.” That is exactly their plan in the upcoming years for being right on the heels of...

    Marketing, Retailing, Sales 1055  Words | 3  Pages

  • Advertising and Promotion

    by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire...

    Advertising, Business, Direct marketing 1728  Words | 5  Pages

  • Promotion Strategy

    Promotion strategy Promotion is to attract customers to purchase, and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform, persuade and remind (MKT303 Lecture notes, Sem.3, 2008, P.14-9). Since there are existing competitors to produce safety cars, Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature...

    Consultative selling, Customer service, Marketing 746  Words | 3  Pages

  • Promotion Mix

    PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals, groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P's of Marketing, it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups, in order to inform, persuade...

    Advertising, Communication, Marketing 425  Words | 4  Pages

  • Promotion of marketing

    Literature Review on Promotion Introduction Promotion is one of the four key of marketing mix. (Product, Price, Place, Promotion.) In every organizations, promotion or marketing communication is one of the most important of marketing management to drive organization to grow, increase brand value, develop communication to customers and this segment interact with customers. In recent years, marketing communication has grown for many reasons because of organizations are developing their marketing...

    Advertising, Communication, Marketing 759  Words | 6  Pages

  • Promotion Mix

    1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product, while others may be aimed at potential customers who are...

    Marketing, Promotion, Promotion and marketing communications 758  Words | 5  Pages

  • Dell Promotion

    Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers, competitor’s customers, Brand switchers, and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient...

    Consultative selling, Customer, Customer service 1579  Words | 4  Pages

  • The role of promotion in marketing.

    Promotion is one of the major "tools" used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than any other similar products, or by changing the views, awareness, beliefs and feelings of perspective customers. When the marketer uses interpellation, he will be promoting his product with the help of someone...

    Advertising, Marketing, Promotion 1467  Words | 5  Pages

  • Promotion and Public Relation

    Promotion Promotion is all about offer free coupon, discount, voucher, and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product, usually in the short term (Smashiq, 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable...

    Fast food, Marketing, Public relations 1944  Words | 6  Pages

  • Promotion Strategies

    INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray,1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic types of promotional strategies a push strategy, a pull strategy or a combination of the two...

    Advertising, Detergent, Marketing 1096  Words | 4  Pages

  • Wii Fit Promotion

    Promotion Nintendo knows that it has a unique and attractive product to a wide demographic at an affordable price. To generate the sales and profits that we have forecasted though will require all of the above features to be effectively communicated to our customers. This is where promotion enters the marketing mix. This mix will consist of a blend of personal selling, advertising, sales promotion, public relations, and web site. Our promotional strategy will be based on the Wii Fit target audience...

    Marketing, Marketing mix, Promotion 937  Words | 3  Pages

  • Below The Line Promotion

    PROMOTION By Pablo González, Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION  Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television, cinema advertising, online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival...

    Advertising, Business, Marketing 849  Words | 7  Pages

  • Place & Promotion Strategy

    Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives...

    Consultative selling, Customer service, Health care 1254  Words | 4  Pages

  • Sales and Personal Selling

    typically designed to "Pull" merchandise through the channel whereas ________ is designed to answer customer questions and to persuade buyers to sign purchase orders. a. sales promotion, advertising b. price, personal selling c. advertising, sales promotion d. personal selling, sales promotion e. advertising, personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. ...

    Consultative selling, Customer service, Marketing 605  Words | 4  Pages

  • Promotion on Marketing Strategies

    The topic that I’m going to discuss is a study on the sales and marketing strategies on the promotion at Shangri-la’s Rasa Sayang Resort & Spa Penang. Sales and marketing department is one of the important departments in hotel that can make a biggest profit for the hotel. The topic that i choose is based on the situation that i happen when i do a industrial tranning. How they do a promotion to get a better profit and benefit. The types of promotion that they have done. (WHAT DOES IT COME FROM…JUSTIFY)...

    English-language films, Marketing, Sales promotion 1006  Words | 3  Pages

  • Sales Promotion

    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS AND SOCIAL SCIENCES, UNIVERSITY OF ILORIN, ILORIN, KWARA STATE, NIGERIA IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION JUNE, 2010 CERTIFICATION ...

    Cadbury plc, Decision making, Decision making software 9571  Words | 41  Pages

  • Consumer Promotions Defined

    Consumer Promotions Defined 1 Consumer Promotions Defined Name OMM 615 Date Consumer Promotions Defined 2 In an effort to continue commerce, consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed...

    Consumer, Consumer protection, Marketing 1225  Words | 4  Pages

  • MKT301 The Marketing Mix Promotions CASE

    would be an appropriate promotions strategy for both them.  In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. AIRLINE FLIGHTS CARBONATED SOFT DRINKS BREAKFAST CEREALS EXERCISE EQUIPMENT Dr. Janice Spangenburg 21 March 2014 Carbonated Soft Drinks: Promoting carbonated soft drinks has to begin with identifying the local conditions, target markets and promotional opportunities. I believe consumer promotions need to be carried out...

    Marketing, Promotion, Sales 789  Words | 5  Pages

  • Sales Budgeting

     SALES BUDGETING AND FORECASTING OF BRITANNIA Group members: Rating: Abhinav Aggarwal – 01 5 Avnita Agrawal – 02 5 Srishti Chitlangia – 10 5 Humera Khan – 26 5 Priya Majhi – 45 5 Zain Shaikh – 59 5 Vinay Singh – 68 5 SALES BUDGETING:- Meaning of Sales Budget Sales Budget reflects the targeted sales revenue. Sales Expense budget shows the expenses necessary to reach the targeted sales...

    Budget, Budgets, Income statement 1601  Words | 7  Pages

  • 4 P's of Subway Restaurants: Promotion

    Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples...

    Jared Fogle, Marketing, Price 1487  Words | 4  Pages

  • Sales Promotion

    A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels...

    Brand, Brand management, Consumer theory 13361  Words | 41  Pages

  • Creative Product Promotion

    Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include: ❖ Advertising ❖ Public relations ❖ Sales promotions ❖ Direct marketing ❖ Personal selling ❖ Corporate image ❖ Exhibitions ❖ Sponsorship   Advertising: This Company is advertised on the internet. Different types of advertising are aimed at different...

    Advertising, Cancer research, Cancer Research UK 1928  Words | 7  Pages

  • Advertising and Promotion Essay 5

    marketing mix (product, price, place, and promotion). Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from "Marketing Mix". Promotion is one element of Marketing Mix. Promotional activities include Advertising (by using different medium), sales promotion (sales and trades promotion), and personal selling activities...

    Advertising, Affiliate marketing, Marketing 1665  Words | 6  Pages

  • Sales Promotion

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales....

    Customer relationship management, Customer service, Marketing 452  Words | 2  Pages

  • Synopsis on Fmcg Goods

    SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy...

    Business, Fast moving consumer goods, Good 1146  Words | 5  Pages

  • P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service

    manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886. PROMOTIONAL MIX Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment...

    Advertising, Coca-Cola, John Pemberton 1379  Words | 5  Pages

  • Sales Promotion

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before...

    Marketing, Online shopping, Product 5692  Words | 17  Pages

  • Sales Promotion

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel, such as free flights A good definition...

    Consultative selling, Marketing, Promotion 3389  Words | 11  Pages

  • Sales Promotion

    2007:202 BACHELOR THESIS Sales Promotion in a B2B Setting Bobby Andersson Aman Hailemariam Luleå University of Technology Bachelor thesis B usiness Administration D epartment of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2007:202 - ISSN: 1402-1773 - ISRN: LTU-CUPP--07/202--SE Acknowledgments Acknowledgements The last ten weeks we have been writing a bachelors thesis, a time full of both expected and unexpected challenges...

    Business-to-business, Case study, Marketing 15849  Words | 60  Pages

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