• Applied Business Research
    will contribute to testing correlation between outcome of data analysis collect by questionnaire and existing theory. Further interviews with people who have bought items through sales promotion will help to analyse the psychological evolution of customers. In this way, it will draw a conclusion about...
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  • Survey
    up a firm’s sales (Gitman, L. and Mcdaniel, C. 2008). While selecting the specific strategies of the promotion, the organization need to know what best suits strategies of promotion they need to use in order to achieve their goal as those strategies gives impact to their organization itself...
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  • Sales Promotion
    response or result from the questionnaire administered on them. Therefore, the data collected from CADBURY NIGERIA PLC shall be carefully analysis to enhance comprehensive reading. In analysis, the effect of advertise and sales promotion, we shall look into the level of involvement of...
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  • Research Proposal
    questionnaires, field work and final report writing. References Assuncao, Joao and Robert J. Meyer (1993), “The Rational Effect of Price Promotion on Sales and Consumption”, Management Science, pp.517-535 Blatteberg R. C, Briesch R. and Fox E.J. (1995), “How Promotion Work...
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  • Meauring the Impact of E-Training in Organizations
    influenced by the presence of sales promotion. Moreover, this online questionnaire will also be using the likert scale. The sample of this study will contain a number of 240 online participants that have accessed Intercontinental Hotel (city stars) online reservation system. The sample will...
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  • The Influence of Sale Promotion on Customers Patronage
    above named department and institution. Presently, I am carrying out a researchable project title “The Impact of Sales Promotion on Customer Patronage of Telecom Services” and have chosen your organization as my case study. Please sir, find attached some questionnaires to be given to your staff to...
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  • Consumer Buying Behaviour
    Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049)  AMIT SINGH BISHT (08BSHYD0077)  ASHUTOSH KUMAR SHARMA (08BSHYD0160)   LAVEENA GUPTA (08BSHYD0839)   SUGANDHA CHAWLA (08BSHYD0375...
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  • Disseertation
    product or Sales promotion when the purchase decision is made. A questionnaire is made to gather the information which is a primary method for collection of data. Collecting data through questionnaire is the most appropriate method. This questionnaire includes: a. Contact information about the...
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  • Marketing Strategy
    just a hoax. Promotion as defined as the means of communication about the products, services and ideas which involves creative aspect such as the layout in advertising and the development of sales representation in selling. Promotion is being used by the business enterprise in order to persuade...
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  • Marketing Research Proposal
    2008 and stepped into Hong Kong market in October 2009. Despite its variety of promotion mix and healthy image as a high-nutrition drink with vitamin, it is unable to win a good mouth in local market and results in a relatively low market sales compared to US market which created a record-breaking...
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  • Office Administration
    | | | | The Researcher distributed 20 questionnaires. The Researcher collected all 20 questionnaires. 10 selected Effective and efficient promotion sales, 5 selected more sales 5 selected Profitability. The Researcher will now use a Pie Chart to support the analysis of...
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  • The Marketing Mix
    psychology. When have the holidays, Andrex certain to have some promotion, for instance, Andrex will cut the price. These can attract a large number of customers to buy Andrex. c) Place Toilet paper usually sale on supermarket, stores and shopping. As we can see form figure 3, firstly, more...
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  • Frutika
    . PROBLEM DEFINITION Our problem can be laid out like this: Gathering information to determine whether Frutika Juice’s promotion and packaging is causing its sale to increase. This basically implies the relationship between the sales of a product vs. the people’s perception of that particular...
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  • Research Report
    or Sales promotion when the purchase decision is made. A questionnaire is made to gather the information which is a primary method for collection of data. Collecting data through questionnaire is the most appropriate method. This questionnaire includes: a. Contact information about the respondent...
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  • Project
    and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience. A promotion program can include five components: advertising, sales promotion, public relations, sales...
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  • Retail Science
    closely related Table 1: Variables chosen for the study towards influencing the shopping arousal and customer satisfaction on point-of-sales promotions were selected and incorporated into the questionnaires. The questionnaires were pilot-tested to 32 (11.85 per cent of the total sample size...
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  • Promotional Strategies for Cars in India
    of Promotional Strategies such as Sales Promotion, Personal Selling, Advertising and Publicity.  Studying the customer response regarding promotions of cars in India through a questionnaire.  Study the promotional strategies of Ford Fiesta with all the tools of promotion.  Analyze and interpret...
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  • Shailesh
    Driving Factors and Effectiveness of Sales Promotion in Shopping Malls in Iran Alireza Miremadi1, Farhad Sadeh2, Narges Borji3 and Sanaz Naji4 This research is to evaluate the sales promotion attributes and retailing attributes as driving factors of customers to buy from two main shopping...
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  • International Journal of Retail & Distribution Management
    International Journal of Retail & Distribution Management Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert, N. Jackaria Article information: To cite this document: D.C. Gilbert, N. Jackaria, (2002),"The efficacy of sales promotions in UK...
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  • THE IMPACTS OF MARKETING MIX ELEMENTS ON SALES AT HAWASSA MILLENNIUM PEPSI COLA FACTORY
    Management < Sales management> originally referred exclusively to the direction of sales force personnel. Later the term took on broader significance. In addition to the management of personal selling, meant management of all marketing activities, including advertising, sales promotion, marketing...
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