Sales Promotion In Two Wheelers Essays and Term Papers

  • Two Wheeler and Four Wheeler

    Increasing Craze For Two Wheelers Amongst The Youth By: Azharuddin shahMotorcycles and bikes have become a necessity and also a style statement for the young generation now. While planning to buy a two wheeler, the more elderly people usually go for scooters which are much lighter than a motorcycle or...

      586 Words | 2 Pages   Motorcycle, Scooter (motorcycle)

  • Customer Satisfaction on Post-Sales Service with Reference to Two-Wheeler Automobile Industry

    Customer Satisfaction on Post-Sales Service with Reference to Two-Wheeler Automobile Industry S Saraswathi* The key to success of automobile industry lies not only in having good products but also in being able to provide the customer with the level of service they desire. Because of increasing...

      6559 Words | 55 Pages   Motorcycle, Marketing, TVS Motor Company, Consumer behaviour

  • Two Wheeler and Four Wheeler

    4/25/13 ApplicationForm Print Board of Revenue for Rajasthan Web Application E-Mitra Token 1303025510053503 1. Ex am De tails / पर Ex am ination / पर ा ा का ववरण Dire ct R e cruitm e nt Patwar Ex am ination 2013 Patwari Sik ar Application ID 10011013198 Submission Date & Time 25-Apr-2013...

      823 Words | 3 Pages  

  • Two Wheeler

    based on the consumer decision towards the two wheeler in India. The two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. India is the third largest manufacturer of two-wheelers in the world. The Indian two-wheeler industry has come a long way since its humble...

      1482 Words | 6 Pages   Vespa, Motorcycle, Scooter (motorcycle), Auto rickshaw

  • two wheeler

    have become popular and are in demand in the automotive sector. But the advancement in two wheelers was limited. The concept of two wheel drive motorcycles was not successfully and economically implemented. Two wheel drive motorcycle is desirable in situations where there is rough terrain...

      673 Words | 2 Pages   Transmission (mechanics), Four-wheel drive, Automatic transmission, Motorcycle

  • Sales Promotion and Media Advertising: comparative analysis of two mark concepts

    Table of Contents 1. Introduction 2. Terms Defined: What is Sales Promotion 3. Evolution of Sales Promotion 4. Management of SP 3 - 1. SP in Strategy 3 - 1 - 1. Achieving Customer Loyalty Through SP 3 - 1 - 2. Achieving Competitive Advantage in SP 3 - 2. SP Methods 3 - 3. Case: Success of Job...

      5564 Words | 19 Pages   Brand, Advertising, Rebate (marketing), Marketing

  • Two Wheelers

    although it does not feature in the 2010 list. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after...

      2886 Words | 13 Pages   Hero MotoCorp, TVS Motor Company, Bajaj Pulsar, Bajaj Auto

  • Sales Promotion

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion...

      452 Words | 2 Pages   Retail, Coupon, EasyJet, Customer relationship management

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words...

      1047 Words | 4 Pages   Discounts and allowances, Sales promotion, Push–pull strategy, Coupon

  • Sales Promotion

    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS...

      9571 Words | 41 Pages   Consumer behaviour, Null hypothesis, Sales, Below the line (advertising)

  • Sales Promotion

    throughput is 62,000 ltrs per day and the sales is in the uptrend. It is anticipated that the sales curve may touch its peak (60,100 ltrs monthly average) during January 2006. ❖ To cater the urban population, 180 retail outlets are operated by retail sales agents. The retail outlets are supplied with...

      7603 Words | 45 Pages   Customer satisfaction, Operation Flood, Organizational culture, Amul

  • Sales Promotion

    Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one...

      961 Words | 4 Pages   Sales, Retail, Marketing

  • Sales Promotion

    Sales Promotion One of the successful ways Paolucci’s can increase traffic from students and get ahead of the competition is by using sales promotions. Sales promotions are extremely effective and there are many different types that Mr. Paolucci should take advantage of. Coupons, loyalty programs,...

      945 Words | 3 Pages   Direct marketing

  • Sales & Promotion

    Life solutions (India) Ltd TITLE Supervising & PROMOTING THE BRAND FOR OPTIMISING THE SALES Title of the Project Supervising and Promoting the brand for optimizing the sales Key Objectives of the Project Understand product line of company and their related features...

      588 Words | 4 Pages   Retail

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing...

      643 Words | 4 Pages   Sales promotion, Marketing, Coupon, Advertising

  • Sales and Promotion

    International Marketing > Sales Promotion and International Marketing - By Milind Gandhi International Marketing and Sales Promotion   -By Milind Gandhi         [pic]                            [pic]                [pic]       [pic]                     [pic]   [pic] SALES PROMOTION AND INTERNATIONAL...

      3047 Words | 14 Pages  

  • Sales Promotions

    can choose the promotion they wish to go for, choose an OEM (if any) and create promotions using Wooqer's 'Yumeya' platform (aida. wooqer.com) * Yumeya connects the Marketer to internal decision makers (along with supporting data) as well as agencies/executors for a seamless promotion creation ...

      2032 Words | 6 Pages  

  • Sales Promotion

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ,which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher,Sales Promotion & Modern...

      769 Words | 4 Pages   Sales promotion, Marketing, Advertising, Reseller

  • Sales Promotion

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived...

      29388 Words | 96 Pages   Attribution (psychology), Heuristics in judgment and decision-making, Brand equity, Marketing

  • Sales Promotion

    View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra...

      3805 Words | 11 Pages  

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