• A study on the effectiveness of sales promotion in shriraj tvs
    CHAPTER - 1 INTRODUCTION Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers
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  • Sales Promotion
    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and...
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  • Sales promotion
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  • Sales promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat
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  • Excessive sales promotion and brand equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types
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  • Sales promotion techniques
    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising w
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  • Advertising and sales promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al
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  • Sales promotion
    MINOR PROJECT REPORT Masters of Fashion Management Semester - I Topic : IMPACT OF SALES PROMOTION TECHNIQUES IN RETAILING Submitted by Aditya Upadhyay Submitted To Mr. Binaya Bhushan Jena Department of Fashion Management Studies (FMS) National Institute of Fashion Technolog
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  • Sales promotion
    Sales Promotion Lesson 24 Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme. You feel attracted to buy as by doing so you are saving money on o
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  • Sales promotion report
    A research report ON “ SALES PROMOTION OF PEPSI ” of [pic] Submitted for the requirement Master of business Administration (under U.P. Technical University, Lucknow) SUBMITTED BY:- Manish dev pandey ROLL NO.: 0824970018 MBA-IVth Sem 2008-2010 SHRI RAM COLLEGE OF MANAGEMENT
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  • Sales promotion
    Sales Promotion Techniques Sales Promotion Techniques There are four key sales promotion techniques that marketing firms direct towards trade and consumers. These techniques are discounts and deals, increasing industry visibility, price-based sales promotions, and attention-getting consumer sales
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  • Sales promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product.
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  • Sales promotion
    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidatin
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  • Sales promotion
    Sales Promotion at different Level and different programme One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus
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  • Sales promotion strategy
    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr
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  • Sales promotion techniques
    Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various c
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  • Online sales promotion
    The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product ca
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  • Sales promotion
    Sales promotion Meaning  Sales promotion refers to many kind of incentives and techniques that are directed towards consumers and traders with the intension to produce primarily immediate or short term sales effect.  It is an important and powerful tool of marketing. the aim of sales promotio
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  • Sales promotion
    Sales Promotions – Good or Bad? Dr. James Manalel* Jose M. C.** Siby Zacharias*** Introduction Sales promotions have become a vital tool for marketers and its importance has been increasing significantly over the years. In India, sales promotions expenditure by various marketing companies is esti
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  • Sales promotion and channel coordination
    J. of the Acad. Mark. Sci. (2010) 38:383–397 DOI 10.1007/s11747-009-0161-1 ORIGINAL EMPIRICAL RESEARCH Sales promotions and channel coordination Berend Wierenga & Han Soethoudt Received: 13 August 2008 / Accepted: 8 July 2009 / Published online: 1 August 2009 # The Author(s) 2009. This a
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