• Project
    first nine months of FY 2005 (9MFY2005), the industry (excluding tractors) marked a growth of 17% over the corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend since the mid-nineties. Profile of Two Wheeler Industry in India: The two wheelers industry has under gone...
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  • Sales Promotions of Tvs at Sri Sai Motors
    the existing models can bring enormous. CONCLUSIONS Sales Promotion is an important function of any Organization in today’s Market. Sales Promotion deals with various promotion techniques for improving the Sales and Brand awareness of TVS Brand two-wheelers. Knowing the importance of the Sales...
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  • Sales Promotion
    better on the needs of consumer / customer have obviously faced better than other. Significance of Study: The present study is directed towards “Marketing and Sales promotion of Hero Honda two wheelers vehicle in Koppal city. This study is being conducted to know the company effective...
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  • project crux
    -wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early...
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  • Aep Project
    that the Indian major two wheeler manufacturer Hero Honda spent 12.54 per cent more on the advertising and sales promotion activities in 2008-09 as compared to 2007-08 while its net sales increased by 19.23 per cent during the period. Bajaj Auto Ltd. and TVS motors cut their advertising...
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  • A Study on 4p S of Motor Cycle Industry in India
    sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian 2...
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  • Bcg of Tvs Matrix
    Question mark dog  ANSOFF MODEL :• Market penetration • • •   Market development Product development Diversification’ TOWS ANALYSIS:SUGGESTION Service offerd by showroom competitors sales promotion  BIBLIOGRAPHY:- • • • INTRODUCTION OF TWO WHEELER INDUSTRY Automobile is one of the...
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  • A Study on the Effectiveness of Sales Promotion in Shriraj Tvs
    sales promotion. In the prevailing business environment, two-wheelers have become need and necessity for the locomotion and TVS has placed a majestic name for itself among bikes. To retain in the competitive business scenario, it is very important to know ones position in the market among the...
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  • History of Motorcycles and the Automobile Industries Marketing Essay
    . Previously, there were only a handful of two-wheeler models available in the country. Currently, India is the second largest producer of two-wheelers in the world. It stands next only to China and Japan in terms of the number of two wheelers produced and the sales of two-wheelers respectively. In the year...
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  • Marketing Mix
    in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile...
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  • Customer
    quality & inability to achieve target sale, the stock looks struggling. It’s not far that within 6 months Bajaj will downgrade to 4th position from its 2nd position in two wheeler giving its way to Honda & TVS in Indian market. Exports sale dropped monthly as well as yearly. FIERCE COMPETITION Honda...
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  • sales promotion on tvs motors
    : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to...
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  • Marketing
    : Two wheelers in India are the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years...
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  • Bajaj Auto Ltd
    largest market for two- and three-wheelers in which scooters represented the largest domestic sales of 690,000 units. From 1985 to 1992, Bajaj got the highest market share of scooters while its strongest competitor – Honda – won the motorcycle sector. However, the demand dropped dramatically from 1993...
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  • Project Report
    SEGMENTATION TARGET MARKET NICHE MARKET MARKET MIX PRODUCT MIX PRICE PROMOTION PLACE PEOPLE PHYSICAL EVIDENCE PROCESS DEALING WITH THE COMPETITION DISTRIBUTION CHANNELS THE VALUE CHAIN SWOT ANALYSIS OF MARUTI UDYOG LTD. PRODUCT LIFE CYCLE INTRODUCTION OF TWO WHEELER KEY PLAYER IN TWO WHEELER INDUSTRY...
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  • consumer behavior
    / Demonstration 28 16.7 Sales promotion activities 32 19.0 Any other 8 4.8 TOTAL 168 100.0 INFERENCE: From the above table 5.7 shows that 43.5% of the respondents are decide to buy the two wheeler the reason for Multi...
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  • Business
    INDEX SR.NO. TOPIC PAGE NO. 1. TWO-WHEELER INDUSTRY IN INDIA. 5 2. PROFILE 8 3. S.W.O.T. ANALYSIS OF KARIZMA 11 4. S.W.O.T. ANALYSIS OF COMPETITOR 13 5. PRODUCT 15 6. PRICING 17 7. PROMOTION 18 8. PLACE 20 9. BIBLIOGRAPHY 22 TWO WHEELERS IN INDIA The feeling of freedom and being one...
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  • I Want to Learn
    of production and sales respectively. Majority of Pakitan, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favourite among the youth generation, as they help in...
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  • Report on Engine Oil
    VALVOLINE AND ASHLAND16 ENGINE OILS FOR TWO WHEELERS 17 SALES PERFORMANCE18 SWOT ANALYSIS19 STRENGTHS19 WEAKNESS19 OPPURTUNITIES20 THREATS20 CHAPTER 5 – ISSUES AND CHALLENGES21 INTERNAL FACTORS 21 EXTERNAL FACTORS...
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  • Brm Report
    pace till 2006-07. After a decline of 4.5% during 2007-08, the two wheeler industry grew by a modest 5% during 2008-09. Domestic motorcycle sales marginally grew by 1% while exports recorded a growth of 24%. However, in the long term, the growing population, increased level of economic activity...
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