"Sales Promotion In Lux" Essays and Research Papers

  • Sales Promotion In Lux

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ,which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher,Sales Promotion & Modern merchandising,TMH,1968) * In a specific sense ,sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make...

    Advertising, Business, Consultative selling 769  Words | 4  Pages

  • sales promotion

    A) SALES PROMOTION -Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate...

    Discounts and allowances, Good, Marketing 898  Words | 4  Pages

  • Sales Promotion

    SALES PROMOTION MKT 3310 Lecture 9, 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company's integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools, and the reasons for using them. 2 Lecture format • Defining sales promotion, types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer...

    Behavior, Brand, Marketing 1061  Words | 7  Pages

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand, or improve product availability. Sales promotion is a specific item amongst your marketing instruments...

    Advertising, Brand, Graphic design 643  Words | 4  Pages

  • Sales Promotion

    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars ...

    Marketing, Polyethylene terephthalate, Promotion 1636  Words | 6  Pages

  • Sale Promotion

    Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions are varied such as sampling, couponing, contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase...

    Hewlett-Packard, Inkjet printer, Marketing 1002  Words | 3  Pages

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising...

    Business, Consumer protection, Marketing 1047  Words | 4  Pages

  • Sales Promotion

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising, personal selling, public relations, sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service, sales promotion is for all kind of customers. Sales promotion is one of the main...

    Advertising, Airline, Customer service 1797  Words | 6  Pages

  • Sales Promotion

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India, there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically, industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments...

    Automobile, Brand, Japan 861  Words | 4  Pages

  • Sales Promotion

    Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy, tools & ways to develop it. For each and every issue, the practical examples of the different renowned companies...

    Consultative selling, Customer service, Marketing 961  Words | 4  Pages

  • Sales Promotions

    choose the promotion they wish to go for, choose an OEM (if any) and create promotions using Wooqer's 'Yumeya' platform (aida. wooqer.com) * Yumeya connects the Marketer to internal decision makers (along with supporting data) as well as agencies/executors for a seamless promotion creation * The promotion thus created can be executed both online and offline. Case Study - Farmville Farmville gained 58 million users in just 6 months after launch and that is about as successful a Sales Promotion...

    Coca-Cola, Marketing, New Zealand national rugby union team 2032  Words | 6  Pages

  • Sales Promotion

    Consumer Sales Promotion Price discounts  Contest and Sweep  Stakes  Price pack deals  Premiums  Free Trials  Coupons  Rebates POP Displays Continuity programs Free Service camps Samples Product Warranties Exchange Offers Low Interest Financing Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young crowd It has formed partnerships with recognised brands such as Nestle and Pepsi It also holds regular promotional campaigns targeted...

    Birthday, Fast food, KFC 379  Words | 3  Pages

  • Lux Brand Promotion

    [pic] Promotion Lux campaigns have wooed millions of hearts over the decades. Popularly know as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer of their stardom, advertising campaigns on Lux have featured film stars across the nation, promising their beauty to ordinary women. In Bangladesh, almost all of the beautiful faces in media from different generations have been associated...

    Abhishek Bachchan, Actor, Aishwarya Rai 537  Words | 3  Pages

  • Sales Promotion

    SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques...

    Advertising, Communication, Display advertising 1184  Words | 6  Pages

  • Sales Promotions Techniques

    Assignment: Sales Promotion Techniques MKT230 October 3, 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals, increasing industry visibility, priced-based consumer sales promotion, and the attention-getting consumer sales promotions...

    Consumer, Consumer protection, Marketing 1007  Words | 3  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change, advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals,...

    Advertising, Coca-Cola, Marketing 659  Words | 3  Pages

  • Importance of Sales Promotion

    Introduction Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples...

    Advertising, Brand management, Economics 1180  Words | 4  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques Mary McDonald   Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals, increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising...

    Coca-Cola, Diet Coke, Marketing 837  Words | 3  Pages

  • Types of Sales Promotion

    Sevastjanovs and I’m going to give a talk on sales promotion. Basically, I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then, in the second part, I’ll identify what sales promotions can be derected at. Afterwards, I’ll point out the most effective sales promotions strategies and to finish off, I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch...

    Business, Consultative selling, Marketing 1206  Words | 4  Pages

  • Sales Promotion Techniques

    along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business...

    Coproduct, Distribution, Marketing 989  Words | 4  Pages

  • Management: Sales Promotion Manager

    Examination Paper of Semester IV IIBM Institute of Business Management Semester-IV Examination Paper Sales Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & Short Answer type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. MM.100 Part One: Multiple Choices: 1. Sales executives have responsibilities for coordination which involves a. Individual b. The organization c. The company...

    Management, Marketing, Publicity 1847  Words | 6  Pages

  • Sales Promotion Technique

    Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity.  As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material...

    Consultative selling, Customer service, Marketing 784  Words | 3  Pages

  • Article Review of Sales Promotion

    An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management, Vol 6 No.1.1995.pp.22-39. The article is written by two authors, Ken Peattle, Cardiff Business School, Cardiff, Wales and Sue Peattle, University of Glamorgan Business School, Treforest, Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents...

    Exploratory research, Internet service provider, Marketing 1684  Words | 6  Pages

  • Sales Promotion Techniques

    There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our...

    Business, Manufacturing, Marketing 1048  Words | 3  Pages

  • Sales Promotion for Nestle

    Sales PromotionActivities In NestléBangladesh Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion...

    Bangladesh, Discounts and allowances, Maggi 1019  Words | 5  Pages

  • Personal Selling and Sales Promotion

    17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix, and in personal selling. 6 Identify...

    Consultative selling, Customer service, Marketing 1396  Words | 7  Pages

  • Sales Promotion Techniques

    Sales promotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. The four techniques are: discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The first two techniques, discounts...

    Best Buy, Manufacturing, Marketing 925  Words | 3  Pages

  • sales promotion on tvs motors

    Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature...

    Customer service, Marketing, Primary source 733  Words | 4  Pages

  • Sales Promotion Campaign

    Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling and publicity. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to...

    A Great Way to Care, Advertising, Customer service 775  Words | 3  Pages

  • Plc of Lux

    LIFE CYCLE •The course of a products sales and profits over its lifetime is called theproduct life cycle. •PLC shows the stages that products go through fromdevelopment to withdrawal from the market. •Product Life Cycle (PLC): –Each product may have a different life cycle. –PLC determines revenue earned. –Contributes to strategic marketing planning –To identify when a product needs support, redesign,renovating , withdrawal, etc. NTRODUCTION TO LUX: •We all want to be pampered, to look...

    Brand, Lever Brothers, Market share analysis 1141  Words | 6  Pages

  • Coles Sales Promotion

    period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will help the response to a sale if it is held. It will attract the customers and increase revenue. It is also a healthy campaign as fruits and vegetables...

    Advertising, Marketing, Melbourne 2030  Words | 7  Pages

  • sales promotion of kurkure

    SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect 'namkeen' snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is the flagship of Frito Lay's Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is...

    Flavor, Juhi Chawla, Marketing 1641  Words | 6  Pages

  • SodaStream: Advertising and Sales Promotion

    SodaStream: Set the Bubbles Free (www.sodastream.com) Tomas Hocko hockotomas@gmail.com MK 390 Advertising & Sales Promotion Ivan Zary Promotional Analysis April 13, 2013 SodaStream is the largest manufacturer and distributor of home carbonation products officially invented in 1903 by Guy Gilbey in the world (www.sodastream.com, n.d.).The company’s long history and its experiences are reason why company is one of the largest beverage companies in the world selling in 43 countries...

    Carbonated water, Coca-Cola, Infomercial 1914  Words | 6  Pages

  • Imc Tools Used by Lux

    IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri...

    Advertising, Aishwarya Rai, Bollywood 2052  Words | 7  Pages

  • Hul (Lux)Swot Analysis

    § 4 § 4 SWOT ANALYSIS OF LUX AND DOVE • SAJJAD HUSSAIN ( pUrki ) 72 • BBA (3RD) • SEC: (B) • DATE: 10/MAY/2010  MISS.AFSHAN SEHAR § 4 FEDERAL URDU UNIVERSITY KARACHI § 4 SWOT ANALYSIS WHAT IS SWOT ANALYSIS The SWOT (strengths, weaknesses, opportunities, and threats) analysis has been a useful tool for industry. The process of utilizing the SWOT approach requires an internal survey of strengths and weaknesses and an external survey of threats and opportunities...

    Advertising, Brand, Compound annual growth rate 585  Words | 4  Pages

  • Project Report on Lux

    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation  Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer...

    Brand management, Competitor analysis, Market research 988  Words | 6  Pages

  • Three Steps to Effective Sales Promotions

    Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31, 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that's precisely why it's important--and always will be--to lure potential buyers with promotions. In fact, coming up with attractive promotions has become a bigger deal than ever. When done...

    Lebanon, Tennessee, Marketing, Need 804  Words | 3  Pages

  • Sales Promotion and Advertising

    Marketing Communications Process Marketing Communications Process According to Dynamic Integration, IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." The communication must start from the consumer's point of view and communicate a consistent message across multi channels and management...

    BlackBerry, Communication, Instant messaging 982  Words | 3  Pages

  • Swot Analysis of Lux

    Honey to name a few). 3. Strong sales and distribution network backed by HUL. 4. Strong brand image. 5. Positioning focuses on the attractive beauty segment. 6. Dynamically continuous innovation of the product and brand rejuvenation ± newvariants ( Aromatic Glow and Chocolate Seduction and Lux White Spa body wash) and innovativepromotions (22 carat gold coin promotion ± µChance Hai¶). 7. Perceived to have high value for money (strong brand promotion but relatively lower price which is...

    Brand, Management, Market research 921  Words | 5  Pages

  • Marketing Sales Promotion

    MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc.  Subway is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market...

    Competitor analysis, Customer, Customer service 1178  Words | 4  Pages

  • Sales Promotion and Techniques

    arrangement with Lakshmi Auto Components Ltd and Sundaram Auto Components Ltd. As per the scheme, all the assets and liabilities of the rubber and plastic businesses of Lakshmi Auto Components Ltd were transferred to Sundaram Auto Components Ltd on slump sale basis on April 1, 2003 for a consideration of 12.25 crores. The remaining business of Lakshmi Auto Components Ltd, namely engine components division together with their investments in other bodies corporate was transferred to the company with effect...

    Corporation, Division, Motorcycle 1380  Words | 4  Pages

  • Sales

    concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution...

    Consultative selling, Customer service, Management 1696  Words | 5  Pages

  • promotion

     Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning, an organization has to decide target group of customers to whom to be served. When the target group of customer are decided, then the product or service is launched in market. The launching of product is done with the help of the proper product, price of product, distribution of product and appropriate promotion activity for product. These whole processes...

    Airline, American Airlines, Boeing 757 965  Words | 7  Pages

  • Sales

    | Product wise selling Assignment B Sales TABLE OF CONTENTS PAGE 1. SALES METHOD HUL HAS ADOPTED FOR SELLING PURE IT 3 2. THE PROBLEMS AND ISSUES IN THE SALES METHOD 5 3. SALES METHOD SUGGESTED FOR HUL FOR GOING FORWARD 6 4. REFERENCES 7 1. The sales methods HUL has adopted for selling Pure It: HUL is an Indian FMCG company with good market share and brand reputation. They entered the market with enough budgets. HUL launched its ‘Pure It’...

    Consultative selling, Customer service, Mail 1265  Words | 4  Pages

  • Lux Case

    case·, I. lux - Strong Differentiation The market has seen stagnant sales over the last The personal wash market is valued at Rs.45 billion (ORG-MARG). four years and the low entry barriers have led to intense competition between national and local brands. Lux is the larges~ personal wash brand in the country with a value share of 17%. Consumer preference has led to Lux becoming one of the most trusted brands in the country. Lux has retained its leadership status by strongly differentiating...

    Brand, Human skin color, Leela Chitnis 622  Words | 3  Pages

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations...

    Brand, Consumer protection, Marketing 1597  Words | 5  Pages

  • Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

    Impact of sales promotion on sales volume, in UNILEVER (Nig.) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies and sales promotion...

    Advertising, Graphic design, Marketing 1165  Words | 6  Pages

  • Advertising & Sales Promotion on Cement Industry

    ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past, the government's regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012, the country had an installed cement capacity...

    Cement, Concrete, Government 1535  Words | 5  Pages

  • Sales Promotion

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales....

    Customer relationship management, Customer service, Marketing 452  Words | 2  Pages

  • Sales Promotion

    2007:202 BACHELOR THESIS Sales Promotion in a B2B Setting Bobby Andersson Aman Hailemariam Luleå University of Technology Bachelor thesis B usiness Administration D epartment of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2007:202 - ISSN: 1402-1773 - ISRN: LTU-CUPP--07/202--SE Acknowledgments Acknowledgements The last ten weeks we have been writing a bachelors thesis, a time full of both expected and unexpected challenges...

    Business-to-business, Case study, Marketing 15849  Words | 60  Pages

  • Sales Promotion

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel, such as free flights A good definition...

    Consultative selling, Marketing, Promotion 3389  Words | 11  Pages

  • Sales Promotion

    A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies, the authors find that monetary and nonmonetary promotions provide consumers with different levels...

    Brand, Brand management, Consumer theory 13361  Words | 41  Pages

  • Sales Promotion

    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS AND SOCIAL SCIENCES, UNIVERSITY OF ILORIN, ILORIN, KWARA STATE, NIGERIA IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION JUNE, 2010 CERTIFICATION ...

    Cadbury plc, Decision making, Decision making software 9571  Words | 41  Pages

  • Sale Promotion

    Table of Contents i) Summary 2 ii) Justification 2 I. Introduction 3 II. What is Sales Promotions? 3 A. Definition 3 B. The importance of Sales Promotions 3 C. Major Sales Promotions Tools 4 1. Consumer Oriented Sales Promotions 4 2. Trade Oriented Sales Promotions 4 III. Consumer Oriented Promotions 4 A. Objectives 4 B. Consumer Oriented Sales Promotion Techniques 5 1. Free Samples 5 2. Coupons 5 3. Premiums 6 4. Refunds...

    Business, Loyalty program, Marketing 3148  Words | 10  Pages

  • Sales Promotion

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before...

    Marketing, Online shopping, Product 5692  Words | 17  Pages

  • Sales Promotion

    1 INTRODUCTION TO SALES PROMOTION DEFINITION OF SALES PROMOTION: “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” CHARACTERISTICS OF SALES PROMOTION: Writing about sales promotion tools, Prof. Philip...

    Advertising, Cadbury Dairy Milk, Cadbury plc 13297  Words | 47  Pages

  • Sales Promotion

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price...

    Advertising, Brand, Brand equity 29388  Words | 96  Pages

  • Sales and Promotion

    International Marketing > Sales Promotion and International Marketing - By Milind Gandhi International Marketing and Sales Promotion   -By Milind Gandhi         [pic]                            [pic]                [pic]       [pic]                     [pic]   [pic] SALES PROMOTION AND INTERNATIONAL MARKETING [pic]   [pic]              [pic]  [pic]    [pic]                             [pic]                     [pic]     ADVERTISING DOESN'T SUCCEED IN INDIA, PROMOTION DOES!! The problem...

    Advertising, Digital camera, Marketing 3047  Words | 14  Pages

  • Sales Promotion

    Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix, Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion...

    Dave Thomas, Fast food, Fried chicken 3409  Words | 11  Pages

  • Sales

    production lines to transport and fill bottles. John Goodman, the sales executive covering France, was in charge of selling the new bottling machinery to Commercial SA, a large Marseille-based bottling company. 2. Purpose of the Paper The purpose of the paper is to help understand organizational buying behavior as well as the decision making process through careful analysis of the case study. It will also help understand the effective sales strategies when it comes to selling a product to a company...

    Decision making, Marketing, Purchasing 1759  Words | 6  Pages

tracking img