• Retail
    • SWOT Analysis • Perceptual Mapping 8. Data Analysis 9. Conclusions 10. Recommendations References Appendix EXECUTIVE SUMMARY OBJECTIVES OF STUDY The main objectives of the study are: i) To assess the consumer sales promotion schemes offered on Lux. ii...
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  • Lux Customer Satisfaction
    acquired from the world wide web. OBJECTIVES OF STUDY The main objectives of the study are: ✓ To assess the consumer sales promotion schemes offered on Lux. ✓ To get an insight into retailers’ views regarding the schemes being offered on Lux. ✓ To study consumer perceptions regarding...
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  • Marketing Communication of Bd
    because of a recent increase in demand of its product to all segments of the population. Promotion: Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC...
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  • Imc Tools Used by Lux
    to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name across the country. Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to...
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  • Project Report on Lux
    Brand Ambassador: 1970 – Jayalalitha Shriya Sharan South India: Sales Promotion:  Lux gold star offer: 22 Carat Gold coin in the Soap – First 10 caller (Extra 30 gm gold) Lux star bano, Aish karo contest: A special promotional pack of lux soap – Scratch card -50 lucky winner got the chance...
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  • sfscdssf
    , irrespective of the time, date and place he obtained the Soap. Also not only in single units, it could be obtained in multiple numbers. 2) Promotion / Benefits Tactics: The advertising has given consumers a reason to buy Lux, while the sales promotion tactics have given consumers an...
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  • Brand Audit of Pepsi
    really who use LUX • Retail store are the best places to buy LUX Salience It satisfy all the needs and wants of female MAJOR ISSUES • For Sales growth they need highly intensive distribution and strong promotions • Uniliver is facing competition from P & G as on the base of...
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  • Marketing Plan of Lux
    Indian Film industry: Shriya saran Jayalalitha * Sales promotion: * Lux gold star offer: 22 carat gold coin in the soap * Lux star bano, aish karo contest: a special promotional pack of Lux soap Place * 2000+ suppliers * 4000 redistribution stocklist * Covering 1...
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  • Robel
    activities to attract rural consumers and social awareness .Because  LUX  hasdifferent skin type soap so now if they provide different types of beauty soaps for male andfemale soap under the same brand name i.e.  LUX  it might increase their sales and • Company should spend 60% budget on promotion and...
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  • Soaps Survey
    promotional activities(Sales promotion) include the LUX gold coin scheme; and for that particular reason they came up with a new commercial featuring Humaima Malik, the now extremely popular Mahira Khan, Reema & ofcourse Meera. The commercial opens with the lines “lux kai ander chupee hain app ki...
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  • Camay
    As survey indicates that price is not a major concern for buyers there fore an increased price for a better and improved quality would aid in attracting a greater market. More over the price of the competing brands like Safeguard Lux and dove also affect the sale of Camay. A product...
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  • 3 Product Analysis
    price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Place: Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a...
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  • Hul (Lux)Swot Analysis
    of the product and brand rejuvenation – new variants Aromatic Glow and Chocolate Seduction and Lux White Spa body wash) and innovative Promotions (22 carat gold coin promotion – ‘Chance Hai’)  Perceived to have high value for money (strong brand promotion but relatively lower price Which is a...
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  • Plc of Lux
    Diversify brand and modelsPrice to match or best competitorsDistribution StrategyBuild more intensive distributionAdvertising StrategyStress brand differences and benefits Decline stage Besides of all campaigns for the sales promotion of Lux .The reasons for its decline are : •1. Currency...
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  • Marketing Project
    Lux Rs 5 PROMOTION Promotion is an important marketing force that provides an extra incentive (usually short term in nature) for consumers, the trade, the sales force and other influential groups. Promotion ranks with advertising and selling efforts as one of the major activities that can be...
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  • lux history
    LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars, it has even designed short term promotions for sales. One of the famous ones being:  This was one of the popular...
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  • Marketing Plan
    advertising offers a reason to buy, sales promotion offers an incentive to buy. Prominent Sales Promotion Schemes Used By LUX Lux presented 30 gm gold each to the first three winners of the Lux Gold Star offer from Delhi. According to the promotional offer that Lux unveiled in October 2000, a consumer...
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  • Marketing Strategy of a New Product
    report we’ve focused its operation only in Bangladesh by analysing its existing marketing mix i.e. product, price, place and promotion. We also have extracted two target market of Lux in Bangladesh. Furthermore evaluated those segmentation in the sense of wide/narrow and appropriate/viable. This...
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  • Project on Lux Soap, Jim-Lucknow
    -If it is good enough for a film star, it is good for me. ADVERTISING IDEA-FIRST MALE AMBASSADOR-SHAHRUKH KHAN • USPor common thread through all the advertisements is the presence of movie stars through the ages SALE PROMOTION:-  Lux gold star offers:- 22 Carat Gold coin in the...
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  • Customer Satisfaction on Marketing Mix of Lux Soap
    a recent increase in demand of its product to all segments of the population. 2.5.4 Promotion: Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC...
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