• Sales Promotion
    promotion Summary Sales promotion techniques are distinct from most other forms of marketing in that they directly link the strategy and execution of a marketing campaign. They are geared toward creating an immediate boost in sales volume in response to a substantive offer in the promotion (discou...
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  • Werbeartikel Als Instrument Der Verkaufsförderung (Promotional Items and Sales Promotion)
    INHALTSVERZEICHNIS ABKÜRZUNGSVERZEICHNIS II ABBILDUNGSVERZEICHNIS III 1. EINLEITUNG 1 1.1. Problemstellung 1 1.2. Zielsetzung und Forschungsfragestellung 2 1.3. Aufbau und Methode 2 2. DIE VERKAUFSFÖRDERUNG 3 2.1. Begriff und Einordnung in den Marketing-Mix 3 2.2. Ebenen und Instrumente...
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  • Sales Promotion
    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in...
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  • Sales Promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat...
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  • A Communications Framework to Evaluate Sales Promotion Strategy
    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq...
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  • Excessive Sales Promotion and Brand Equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types...
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  • Sales Promotion Techniques
    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising w...
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  • Advertising and Sales Promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al...
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  • Sales Promotion
    MINOR PROJECT REPORT Masters of Fashion Management Semester - I Topic : IMPACT OF SALES PROMOTION TECHNIQUES IN RETAILING Submitted by Aditya Upadhyay Submitted To Mr. Binaya Bhushan Jena Department of Fashion Management Studies (FMS) National Institute of Fashion Technolog...
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  • Advantages of Sales Promotion
    Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discriminat...
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  • Sales Promotion
    Sales Promotion Lesson 24 Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme. You feel attracted to buy as by doing so you are saving money on o...
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  • Sales Promotion Report
    A research report ON “ SALES PROMOTION OF PEPSI ” of [pic] Submitted for the requirement Master of business Administration (under U.P. Technical University, Lucknow) SUBMITTED BY:- Manish dev pandey ROLL NO.: 0824970018 MBA-IVth Sem 2008-2010 SHRI RAM COLLEGE OF MANAGEMENT...
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  • Sales Promotion
    Sales Promotion Techniques Sales Promotion Techniques There are four key sales promotion techniques that marketing firms direct towards trade and consumers. These techniques are discounts and deals, increasing industry visibility, price-based sales promotions, and attention-getting consumer sales...
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  • Sales Promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product....
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  • Sales Promotion
    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidatin...
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  • Sales Promotion
    Sales Promotion at different Level and different programme One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus...
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  • Personal Selling and Sales Promotion
    17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Descr...
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  • Sales Promotion Strategy
    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr...
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  • Sales Promotion Techniques
    Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various c...
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  • Online Sales Promotion
    The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product ca...
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