• Retail
    [pic] LUX :BEAUTY BAR OF FILMSTARS A STUDY TABLE OF CONTENTS Executive Summary 1. Objectives of the Study 2. Scope of the Study 3. Limitations of the Study 4. Methodology 5. Abstract 6. Company Background 7. Four P’s ...
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  • Lux Customer Satisfaction
    Tania – 09-15312-3 ✓ Uddin, Faisal Jashim -- 09-14158-2 Course Teacher: Morgia, Danilo G. Section: F [pic] “Lux” Our Term Paper Topic: Retailer & Customer Satisfaction of “Lux” A report submitted to the Business School of AIUB, in part-fulfillment of the requirements of the final examination...
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  • Marketing Communication of Bd
    positioning method. Product Category: LUX falls under the category of toiletry product as a beauty soap. Market Segmentation: The company claims that LUX is the highest selling beauty soap in Bangladesh. Moreover some survey reports also reveal the same result. Though LUX is the highest selling beauty...
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  • Imc Tools Used by Lux
    USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon...
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  • sfscdssf
     Introduction: LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.In 1925, it became the first mass market toilet...
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  • Robel
    Marketing decisions generally fall into the following four controllable categories: * Product * Price * Place (distribution) * Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term...
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  • Soaps Survey
    Three categories of soaps taken i-e LUX, Lifebuoy, DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market:...
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  • Customer Satisfaction on Marketing Mix of Lux Soap
    make sure their sales. This report deals with meeting up the new challenges that LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance ...
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  • Project Report on Lux
    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation  Reference ...
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  • Marketing Project
    brand, from Lowe to McCann Erickson before going back to Lowe. Liril has been having a static market share for quite some time now. Majority of their sales happen during summer. Preity Zinta, among others, has advertised for this product. LIRIL, the well-known HLL brand captures 2.5 % of the market share...
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  • Brand Audit of Pepsi
    SUB-CAMPUS LAYYAH DEPARTMENT OF BUSINESS ADMINISTRATION MBA 2009-12, SEMESTER 6 FINAL TERM REPORT BRAND MANAGEMENT BRAND AUDIT OF LUX SUBMITTED TO: Mr. RASHID SAEED STUDENT GROUP AKHTAR HUSSAIN CHUGHTAI (MB-09-22) SANIA...
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  • Marketing Strategy of a New Product
    For the achievement of this report, “Lux beauty soap” is chosen as a product, which is a highly selling brand of Unilever. Unilever lux has its operation in more that 100 countries in the world. The report begins with the history and background of both unlivery and lux. In this report we’ve focused its...
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  • Hul (Lux)Swot Analysis
    § 4 § 4 SWOT ANALYSIS OF LUX AND DOVE • SAJJAD HUSSAIN ( pUrki ) 72 • BBA (3RD) • SEC: (B) • DATE: 10/MAY/2010  MISS.AFSHAN SEHAR § 4 FEDERAL URDU UNIVERSITY KARACHI § 4 SWOT ANALYSIS WHAT IS SWOT ANALYSIS The SWOT (strengths, weaknesses, opportunities, and...
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  • Marketing Plan
    PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF LUX SOAP BY HINDUSTAN UNLEVER LIMITED” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty Prof. Dr. Madhavi Pandya Siva Sivani Institute of Management Kompally, Secunderabad (2008-2010) 1|P ag e ABSTRACT ...
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  • Marketing Plan of Lux
    LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the world's first mass-market beauty...
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  • Camay
    Procter, by an Englishman and an Irishman. They have about 300 brands sold in over 160 countries. We employ 100,000 people worldwide and have annual sales of 41 billion dollars. Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods...
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  • Lux Case Paper
    PRODUCT ANALYSIS OF LUX Abstract Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market...
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  • 3 Product Analysis
    Haque (103 0080 060) | | For:Dr. MD. Baktiar RanaNorth South UniversityMBA ProgramBUS 620 Marketing Management | 3 Products analysis Maggi | Lux | Westecs * It’s a Brand of instant Noodle made by Nestle Bangladesh Ltd. * It was found by the Maggi family in Switzerland in the 19th century...
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  • Project on Lux Soap, Jim-Lucknow
    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal ...
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  • Lux Marketing Mix
    compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL's soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Lever's largest...
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