• Technology and Marketing Management of Sony Corporation
    I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology produc...
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  • Marketing Strategy of Mcdonald's Corporation
    McDonald's Corporation is in the fast food industry and operates more than 24,000 restaurants in 111 countries worldwide. In the United States, it has 12,450 US outlets, most of them in stand-alone locations that generate a 42% share of the nation's fast-food hamburger business. Corporate com...
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  • New Product Marketing Plan Counpon Scanner
    ScanZ Technologies Coupon eCompanion® Marketing Plan   Table of Contents Executive Summary 5 Product Description 7 Customer 7 Value Proposition: 7 Product Features: 8 SWOT Analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats: 9 Target Market 10 Competitive...
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  • Cott Corporation
    1. General Economic Outlook Cott Corporation earned its revenue mainly from United States, Canada and U.K. Its revenue from these countries accounted for 97.83% and 98.62% in 2003 and 2002 respectively. However, the company tends to increase its operation in Mexico as a result of its acquisition...
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  • National Budget for the Fiscal 2006-2007: a Closer Look
    INTRODUCTION A national budget is one of the most important documents for any government. It is a plan which indicates how the government intends to carry into effect its political, social and economic aims. The essence of a budget lies in its role as a program of governmental activities. It is t...
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  • Marketing Plan for Reversible Bikinis
    DE LA SALLE UNIVERSITY College of Business and Economics Marketing Department Marketing Plan of Bikinky by La Chica a Marketing Plan in partial fulfillment of the course MARKPRO – Product Marketing Submitted by: Camille Victoria Canlas Camille Ante Stephanie Po Pia Marie P...
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  • Marketing Report for L'Oreal
    Introduction L'Oreal is a cosmetic company, which makes some of the world's biggest beauty products. L'Oreal's success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty...
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  • Fundamental of Marketing
    Josh Hazel Fundamentals of Marketing 05/07/2005 Unit 1 Individual Assignment Attention Managers: The market is the set of actual and potential buyers of a product. Building customer value and satisfaction is the key to product success. Marketing is about understanding customers needs and...
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  • Marketing Plan
    Bacardi-Cola: Marketing Plan Table of Contents Introduction ………….……………………………………………………………………………3 History ……………………….……………………………………………………………………5 Product Description……………………………………………………………………………… 7...
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  • Assessing Marketing Strategy of Ford
    Ford Motor Company Ford Motor Company is one of the world's largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange....
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  • Marketing Plan
    Marketing Plan The Michelin Corporation today is the world's number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding...
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  • La Fitness Marketing Plan Phase Iii
    "LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and...
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  • Marketing Research
    Marketing Research Market research is ¡§the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company¡¨ (Kotler, 2001, p.46). In order to carry out effective planning and control, managers must have relevant and...
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  • Marketing Research
    Proposal – Marketing Problem Background Brown-Forman Corporation is one of the largest American companies in the wind and spirits industry, Fetzer Vineyards is their largest winemaker. Revenue and gross profit for the beverage segment of Brown-Forman were up 11% and 14%, respectively, in fiscal...
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  • Bally Total Fitness Marketing Audit
    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was pe...
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  • International Marketing
    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company's Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers' brand into East...
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  • Sales Management
    Individual Assignment For: Sales Management Submitted by: TABLE OF CONTENTS 1. INTRODUCTION 1 2. COMPANY PROFILE 2 2.1 general information 2 2.2 financial Review 3 2.3 Visio...
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  • Bt Direct Marketing
    1.0 Executive Summary The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephon...
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  • Marketing Audit: Wal-Mart
    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how f...
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  • Marketing Mix
    Marketing Mix David Shirazyan Marketing MKT 421 University of Phoenix Doug Bottomley January 10, 2007 Marketing Mix Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leade...
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