• Research Report
    consumer buying behavior when he goes to buy certain product. What made customer to buy certain products which he never thought to buy. Various conclusions which we came up with such as Advertising and Sales Promotion play an important role. The Age factor plays a significant role for the selection...
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  • Sales Promotion
    .......................................................................................................................................27 6. FINDINGS AND CONCLUSIONS .............................................................................. 28 6.1 Which are the objectives of sales promotion in a B2B setting? .............................................. 28 6.2 Which sales promotional tools are commonly used in B2B...
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  • Comparative Study
    IN STORE PROMOTION COMPARATIVE STUDY - WOMEN FRAGRANCES - ANDREEA ELENA PALICI - BRAND MANAGER APPLICANT 28th of July 2013 TABLE OF CONTENTS 1. BRANDS & RETAILERS - SHORT PRESENTATION 2. FINDINGS & CONCLUSIONS     Sephora Marionnaud Douglas Kendra 3. RECOMMENDATIONS Prepared...
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  • An Evaluation of the Effectiveness of Premiums Promotion, Limited- Time Discount and Loyalty Card Promotion—Based on Product Life Cycle
    brand in return for discount. That is to say, loyalty card promotion can effectively maintain customer loyalty in the maturity stage. In conclusion, the three sales promotion tactics are effectively used to help companies to achieve the marketing targets in different phases: premiums promotion...
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  • Survey
    up a firm’s sales (Gitman, L. and Mcdaniel, C. 2008). While selecting the specific strategies of the promotion, the organization need to know what best suits strategies of promotion they need to use in order to achieve their goal as those strategies gives impact to their organization itself...
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  • Lux Customer Satisfaction
    that). “Neutral” was the next best with 21.25% of the consumers in favor of the same. CONCLUSION The conclusions of the empirical study indicate that unless the brand to be promoted is in the consideration set of the consumer, sales promotion by itself is unlikely to have any major impact...
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  • Hartmann Luggage Case Report
    . Therefore, all reasons listed above, as well as sales data analysis we did in class, point to one identical conclusion that price promotion was not a good choice for Hartmann to achieve sales and earnings objectives. Yet, increasing advertising was a harmless and more effective approach to help Hartmann achieve its objectives. ...
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  • Markeing Managment
    Pull Marketing 124 Trade Sales Promotions 125 Consumer Promotions 126 What Sales Promotion Can and Can't Do 126 Product Adoption and Diffusion 93 95 Deletions 93 Product Improvement Organizing for Product Management Conclusion 97 95 Public Relations 128 Direct Marketing 128...
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  • The Marketing Mix
    , Andrex as high-grade level of toilet paper, if have sales promotion activity, it will attract more customers to buy it. In general, Andrex have long tine promotion which is buy 10 get 2 free. Customers prefer the products which have promotion. 5. Conclusion To sum up, generally speaking, every...
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  • Case Study- Culinarian Cookware
    focus on magazines and newspapers targeted at high income audience. 3. Was the 2004 promotion profitable? Calculate the profitability using Brown’s logic and then calculate profitability using the consultant’s model. How would you calculate profitability? My conclusion is the 2004 promotion...
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  • Promotion Mix Tools
    where sales representative is directly contacting the customer. This person-to-person contact has the goal of direct promotion of the product and conclusion of sales.   * Sales Promotion represents a set of different promotional activities that has the goal of animating customers for purchasing. This can be value offer ( discount ), quantity offer ( 2+1 ), prize drawings, merchandising, direct contact by animators in retail outlet, etc....
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  • Business Proposal
    Business Research Proposal And Action plan IB1I Huang Shenyue Research question Should Xiya Homay Commercial Co. Ltd change its promotion ways in order to increase the sales during the slack season? Theoretical framework and rationale Xiya Homay Commercial Co...
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  • Meauring the Impact of E-Training in Organizations
    it affects then the effect of sales promotion on the consumer buying behavior will be discussed. And finally, the last two sections of this paper will be the methodology and the conclusion of the study...
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  • Marketing Strategy
    just a hoax. Promotion as defined as the means of communication about the products, services and ideas which involves creative aspect such as the layout in advertising and the development of sales representation in selling. Promotion is being used by the business enterprise in order to persuade...
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  • Salem Telephone
    Conclusion: SDS can spend up to $1,549 on additional sales promotions in order to break-even (no reported loss) Question 6 If SDS did not exist, STC would be required to purchase data services at the market rate of $800/hour. Therefore, purchasing 205 hours in the commercial market has an...
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  • Barilla's Just-in-Time-Distribution Program - Case Report
    change from arm’s-length policy to a supply chain management one. But there are some problems. The costumers of the world’s largest pasta producer were reluctant either to share the detailed sales data with Barilla or to lose their control over the placing of orders at their willingness. Moreover...
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  • Sales Promation
    Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives to encourage the purchase or sale of a product or...
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  • Pos Tobacco Product
    Tobacco More Illicit 4.5.2 Proxy Purchasing 4.5.3 Education Conclusions 29 29 30 30 30 30 31 31 31 31 32 32 32 33 33 33 33 34 34 34 35 35 35 36 36 4. 5. E. The promotion of tobacco associated products 1. 2. Methodology Results 2.1 Rizla+ 2.1.1 Advertising 2.1.2 Sponsorship and Promotion...
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  • Salem Telephone Case Study
    Q1: By definition, variable costs change in total as the level of activity changes, while fixed cost do not change in total with changes in activity level. Therefore, we identify: * Power and Operations: Hourly personnel are variable costs. * Accounts of Sales promotion and of corporate...
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  • A Communications Framework to Evaluate Sales Promotion Strategy
    store. Redemption rates for coupons distributed by the Instant Coupon Machine are very high, averaging about 6 to 8 percent (Gardener, et al. 1998). 4.0 Conclusions The objectives stated in the report was satisfied, had all areas involving sales promotion strategies been addressed, and we were...
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