• Research Report
    research, which is based upon the impact of advertising as well as sales promotion in the consumer buying behavior. The main objective of this research was to determine what attracts more to a consumer Advertising of the product or Sales promotion when the purchase decision is made. A questionnaire is made...
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  • MKTG205_Unit4
    Introduction, Conclusion, and the Integrated Marketing Communications Mix, including: • Overview of integrated marketing communications • Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why • Message Strategy - decide what general message will be communicated...
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  • An Evaluation of the Effectiveness of Premiums Promotion, Limited- Time Discount and Loyalty Card Promotion—Based on Product Life Cycle
    project Word Count: 2824 An Evaluation of the Effectiveness of Premiums Promotion, Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years, sales promotion tactics are extensively used to achieve different marketing targets. The aim...
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  • Comparative Study
    IN STORE PROMOTION COMPARATIVE STUDY - WOMEN FRAGRANCES - ANDREEA ELENA PALICI - BRAND MANAGER APPLICANT 28th of July 2013 TABLE OF CONTENTS 1. BRANDS & RETAILERS - SHORT PRESENTATION 2. FINDINGS & CONCLUSIONS     Sephora Marionnaud Douglas Kendra 3. RECOMMENDATIONS Prepared by...
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  • Hartmann Luggage Case Report
    The Case Report of “Hartmann Luggage” With the analysis we did in class, we made the suggestion of not doing the next promotion. The first thing I did after class was adjusting our model in class from three months moving average to a five months moving average, with data from previous two...
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  • Markeing Managment
    1 Processing of Research Data 3 7 Preparation of the Research Report 38 Limitations of the Research Process 38 Marketing Information Systems Conclusion 41 40 PART A INTRODUCTION 3 Chapter 3 Consumer Behavior 42 Chapter 1 Strategic Planning and the Marketing Management Process 4 The Marketing...
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  • Case Study- Culinarian Cookware
    * Direct sales doesn’t have a large share (only 5%), and the percentage that people buy through this channel is almost zero, so we need to consider if direct sales is necessary. * A large share of cookware is sold in 75 local specialty stores (27%), and we need to reduce the sales of this channel...
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  • Marketing Strategy
    CHAPTER I INTRODUCTION I.Introductory Paragraphs Each company has its own promotion that will set that company aside from the rest of his competitors. Thus, making that company unique from the way they catches the attention of their market and offering them products and services that will suit their...
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  • Nichii
    generate sales and profits, the benefits of products has to be communication to customers. It is the 4th ‘P’ of the 4Ps of marketing physical products. A business’ total marketing communications programme is called the ‘promotion mix’ and consists of a blend of advertising, personal selling, sales promotion...
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  • Survey
    first chapter of introduction, there were a few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction, the researcher is focusing on the following aspect such as background of study, problem statement...
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  • Effect of Promotion Distribution Coordination on Brand Competitiveness
    THE EFFECTS OF PROMOTION DISTRIBUTION CO-ORDINATION ON THE BRAND COMPETITIVENESS AND PERCEIVED BRAND IMAGE Group Leader ANUM AZHAR (12610) Group Members ANUM SAEED (11398) AFSHAN JALIL (17849) ASADULLAH LAKHO(11565) MUHAMMAD YAZDAN AZAM JAFFRI (11565) NITASHA TAZEEN (11894) ...
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  • The Marketing Mix
    marketing mix 3 5. Conclusion 6 6. Bibliography 6 7. Questionnaire………………………...……………...……………………….……………..………7 1. Abstract This report will show about our group’s research of the toilets paper. The aims of our project were to research the 4Ps, which are Product, Place, Promotion and Price of Andrex...
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  • Sales Promotion
    2007:202 BACHELOR THESIS Sales Promotion in a B2B Setting Bobby Andersson Aman Hailemariam Luleå University of Technology Bachelor thesis B usiness Administration D epartment of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2007:202 - ISSN:...
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  • Lux Customer Satisfaction
    charts in retailer’s and consumer’s analyses. We tried to come up with a neat conclusion to the study but nevertheless it might be misleading and incorrect as mentioned in the limitations of the study. From the conclusions that we have come with we put up some recommendations for Lux to follow and we...
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  • Business Proposal
    Action plan IB1I Huang Shenyue Research question Should Xiya Homay Commercial Co. Ltd change its promotion ways in order to increase the sales during the slack season? Theoretical framework and rationale Xiya Homay Commercial Co., Ltd is a public limited company which...
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  • Promotion Mix Tools
    promotion mix tools The promotion ( Promotional Mix ) is one out of four basic instruments of marketing that has the purpose to inform about other instruments of marketing mix and to contribute to sales increase on the long term. The promotional mixis always serving to specific goal. These goals can...
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  • Applied Business Research
    embedded in most British people's minds. Today, roughly three thousand Tesco stores provide services in the United Kingdom and Tesco products are on sale everywhere. Behind the rapid development of Tesco is UK consumers’ notable purchasing capacity, which has greatly increased over the last half century...
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  • Sales Promotion
    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS...
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  • Business Research
    Statistical rather than linguistic justification of conclusions. The self-correcting process. The scientific method, and scientific inquiry generally, is described as a puzzle-solving activity. One approach to assessing the validity of conclusions about observable events for the researcher: ...
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  • Case Study Unilever
    Briefly explain the concept of integrated marketing communication (IMC). How well has Unilever – (product brand selected) used the main elements of the promotion mix to create an IMC? Justify and support your answer with examples of the various elements used. Introduction Integrated Marketing Communication...
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