"Rural Livelihood In India" Essays and Research Papers

Rural Livelihood In India

INTRODUCTION: SUSTAINABLE RURAL LIVELIHOOD India’s strong economic growth has consistently tried to include the rural population, which is concentrated in areas where rain fed agriculture is the main economic activity. However poverty persists because of limited and inequitable access to productive resources, such as land, water, improved inputs and technologies and microfinance, as well as vulnerability to drought and other natural disasters. Low levels of literacy and skills conspire to keep...

Capital, Ecology, Five Capitals 1477  Words | 5  Pages

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rural livelihood


Economic development, Economics, Land reform 1383  Words | 4  Pages

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Attempts at Rural Development in India

Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However, changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism, niche manufacturers, and recreation have replaced...

Development, Government of India, International development 1723  Words | 6  Pages

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Rural Marketing in India

RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban India are often not feasible. As Adi Godrej, Chairman of the Godrej Group, says, “The challenge [for brands] is to understand the [psyche] of the rural consumer, create better distribution, and [appreciate]...

Andhra Pradesh, Brand, Brand management 1341  Words | 4  Pages

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Rural India Report

Rural India 2012 A Market Report By Vijya Research and Advisory Contents I. II. Introduction and Methodology Knowing the Rural IndiaPopulation Child Population Migration Literacy Employment Social Set up of Rural India III. Rural Economy Industries IV. Rural Income and Spending Rural Income Where rural India does spends? Rural Asset Ownership V. Roads Electricity Telecom Internet Post Office Finance VI. Living Condition in Rural India Rural Infrastructure Water and Sanitation Housing...

City, Demography, Developed environments 1521  Words | 5  Pages

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Magnitude of Rural Poverty in India

Magnitude of Rural Poverty in India Introduction Poverty refers to that state or condition which fails to provide minimum necessities of life. Thus, poverty leads to extreme lower standard of living, denying even the basic requirements of life to a vast majority of population. Poverty can be defined as a social phenomenon in which a section of society is unable to get even the basic necessities of life. When a substantial segment of population is deprived of minimum standard of living,...

India, Minimum wage, Population 1243  Words | 4  Pages

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Future of Rural Insurance in India

FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus, luring foreign investors. And insurance sector is one of them. The rural market in India, constituting 742 million people, is by far the largest potential market in the world. The annual rural household income of Rs 56,630 (as per...

Business insurance, Economics, Endowment policy 786  Words | 3  Pages

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Information Technology and Rural Marketing in India

INFORMATION TECHNOLOGY AND RURAL MARKETING IN INDIA Dr. Parag R. Kawley (M.Com. B.Ed., Ph.D.) Lecturer, New Arts, Commerce & Science College, Wardha – 442001 (MAH.) Email : paragkawley@rediffmail.com Dr. Ravish A. Sarode (M.Com., M.Phil., M.A.(Eco), Ph.D.) Associate Professor, R.S. Bidkar College, Ta. Hinganghat, Dist. Wardha. Email : Ravish_Sarode@rediffmail.com * INTRODUCTION Many of the developing countries have faced a complex set of challenges due...

Agricultural extension, Agriculture, Information technology 2062  Words | 7  Pages

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Rural Sanitation Program in India

Rural sanitation programme in India • 10% of the Rural Sanitation Programme in India is now being spent on IEC projects. • This puts $US 1.9m each year into increasing awareness and understanding of water and sanitation issues at every level from state decision makers to rural villagers. • The action was taken after a survey showed huge gaps in what the sector thought and ordinary people did. • Fundamental changes in the practice by water engineers and planners are being brought about by this...

Desalination, Drinking water, Water crisis 920  Words | 3  Pages

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Coco Cola Rural India

cola Coca cola India Presented by: Mayank jain INTRODUCTION Invented by – Introduced on – Country of Origin – Dr. John S. Pemberton 8th May, 1886. United States Head Quarters located in Atlanta, Georgia Name Given By – Manufacturer – Frank Robinson Coca Cola Company What is Rural? Definitions of Rural Census Village: Basic Unit for rural areas is the revenue village, might comprise several hamlets demarcated by physical boundaries. Town: Towns are actually rural areas but satisfy...

Caffeine, Coca-Cola, Cola 570  Words | 3  Pages

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Rural Development in India

Rural Development In India India has been a welfare state ever since her Independence and the primary objective of all governmental endeavors has been the welfare of its millions. Planning has been one of the pillars of the Indian policy since independence and the country’s strength is derived from the achievement of planning. The policies and programmes have been designed with the aim of alleviation of rural poverty which has been one of the primary objectives of planned development in...

Panchayati raj, Poverty, Rural 1416  Words | 4  Pages

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Rural Livelihood

2007 THE CHANGING FACES OF RURAL LIVELIHOODS IN INDIA Theme Paper Trends Shocks Seasonality Markets Credit Seasonal Migration Education Health Employment Infrastructure Source: NADEL-ETH, SDC – 2007 (adapted). B.N. Hiremath Professor Institute of Rural Management, Anand THE CHANGING FACES OF RURAL LIVELIHOODS IN INDIA India is witnessing a series of changes since early nineties. Recently, the Sensex crossed 20,000 points and simultaneously India ranked in 94th out of 118 countries...

Agriculture, Food, Food and Agriculture Organization 5089  Words | 14  Pages

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Tobacco Consumption in Rural India

Tobacco Consumption in Rural India - Study SIBM PUne Nishant Jindal (33158 Mukesh Gudge(33153) Aditya Khanzode(33161) Sahil Rohmetra(33174) Rural Marketing [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] FMCG Industry Category Breakup Introduction * FMCG Industry is $25 billion. Out of which 15%...

Beedi, Chewing tobacco, Cigarette 1605  Words | 7  Pages

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Water Quality in Rural India

WATER QUALITY IN RURAL INDIA The rural population of India comprises more than 700 million people residing in about 1.42 million habitations spread over 15 diverse ecological regions. It is true that providing drinking water to such a large population is an enormous challenge. Our country is also characterised by non-uniformity in level of awareness, socio-economic development, education, poverty, practices and rituals which add to the complexity of providing water. The health burden of poor...

Drinking water, Water, Water crisis 1778  Words | 6  Pages

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Rural Employment Strategies for India

The unprecedented commitment of the present Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies for generating full employment in the country. This report, which builds upon work done by the International Commission on Peace & Food in the early 1990s, confirms the potential to generate sufficient employment opportunities for all new entrants to the workforce as well as to absorb the current numbers of unemployed and underemployed...

Agriculture, Apprenticeship, Employment 819  Words | 3  Pages

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Rural Livelihoods

Mar'02-May’02 Issue 31 RURAL LIVELIHOODS Kirankumar Vissa (AID Maryland) Why are they begging on the trains? When you are traveling in India, you are invariably forced to ask yourself, “What do I do when someone comes to me begging on the street or in the train?” Many say that by giving them money, you are only encouraging them not to work for their living - that you are encouraging them to remain poor. But, are the people who say this doing anything that helps remove the poverty? Should...

India 3653  Words | 13  Pages

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Innovation in Rural Marketing in India

Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand, present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally, Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance, relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness...

Colored gold, Gold, Gold coin 1322  Words | 5  Pages

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Nehru era to the Vajpayee era, the rural India of today still short of basic amenities, like drinking water, electricity, roads, housing, food and clothing. Once Gandhiji told the renowned author Mr. Mulk Raj Anand that we can't build India unless we build villages. Gandhiji wanted to make the villages independent republics, independent in governance and for routine requirements, governed by the people of the villages and self sufficient for financial needs. In India seventy percent of our population...

City, Population, Rainwater harvesting 1417  Words | 5  Pages

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Hospital & Health Care in Rural India

medical practitioners in rural India is fundamental to achieving universal health care in the country The Planning Commission’s draft 12th Plan for health has attracted much debate and controversy. Critics have been quick to direct their attention at two issues in it — the proposed increase in government health spending from one per cent to 1.58 per cent of GDP, and the “managed care model.” The spending increase was rightly felt to be grossly inadequate to move India towards achieving universal...

Health, Health care, Health care provider 991  Words | 3  Pages

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Urban India vs. Rural India

economies to become better suited in this global market. Some countries have shifted their economies to become more capitalistic. The effects of globalization have been prominent all over the world but you can especially see the effects in modern day India. Many of the people are highly educated and they speak fluent English. Multinationals have clearly taken note of this very profitable opportunity. In addition, the Indian political and economic structure is conducive to these corporations (www.cia...

Corporation, Developing country, Globalization 1312  Words | 4  Pages

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XAVIER INSTITUTE OF MANAGEMENT, BHUBANESWAR- 751013 RURAL LIVELIHOOD SYSTEMS Group Report on Livelihood Portfolio Mapping Submitted by: Kalpit Kaya Mohanty- UR14017 Soumya Swarupa Nayak- UR14038 Swarup Ranjan Ghadei- UR14040 Vinitesh Garima-UR14085 INTRODUCTION OF THE VILLAGE: GEOGRAPHY: Village: Badichamadiya Gram Panchayat: Naigarhi District: Rewa State: Madhya Pradesh Language: Hindi,Rewadi...

Demography, Madhya Pradesh, Rewa 568  Words | 5  Pages

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 Poverty in India 963 million people around the world are living in hunger, 923 million people are malnourished, about 5.6 million children die each year from malnutrition and one-third of the world’s poverty is just in India. India has one of the fastest growing economies in the world, that’s why so many wonder why their poverty rate isn’t decreasing faster. The majority of Indians are living off of an average of 2 dollars per day, most living in villages and farm lands live off of less. I will...

Amartya Sen, Caste, India 2231  Words | 6  Pages

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Rural Market

Rural markets From Wikipedia, the free encyclopedia Jump to: navigation, search Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy, for example, in the USA, out of about 3000 countries, around 2000 counties are rural, that is, non-urbanized, with population of 55 million. Typically, a rural...

Marketing, Marketing research, Rural culture 2557  Words | 7  Pages

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Swot Analysis of Livelihood Improvement Program - Japan

Analysis of Livelihood Improvement Program - Japan By Gaurav Kochar The way Japan has gone about developing its rural areas is quite commendable. Even though the resources were limited, other hardships that came in the way, the zeal and enthusiasm shown by the Japanese to excel and do better in whatever they do is something which should be taught not just to the people in developing countries but also in developed country. One of such program, which aimed at developing rural Japan, was Livelihood improvement...

Better, Developing country, Government 683  Words | 3  Pages

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The Impact of the Mahatma Gandhi National Rural Employment Guarantee Act (Mnrega) in Rural India?

The Mahatma Gandhi National Rural Employment Guarantee Act aims at enhancing the livelihood security of people in rural areas by guaranteeing hundred days of wage-employment in a financial year to a rural household whose adult members volunteer to do unskilled manual work. The National Rural Employment Guarantee Act (NREGA) was renamed after the Father of Nation Mahatma Gandhi as Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) on 2nd October 2009, commemorating Golden Jubilee of Panchayati...

Employment, Federal government of the United States, Gram panchayat 1317  Words | 4  Pages

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Ict in Rural India

understanding of the requirements of the people concerned. It is a process and not an event. Thus, Social Audit is nothing but understanding, measuring, reporting, and most importantly improving the efficiency and effectiveness of the local governance. India being a welfare state, several programs and policies are implemented for the benefit of people. Politicians and executives are usually the ones who control and implement these policies.  Some policies are common to all and some are special that are...

Gram panchayat, Implementation, Local government 951  Words | 4  Pages

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Impact of Dairy Farming on Livelihood of Landless Women of Mehsana District, Gujarat

Research Proposal IMPACT OF DAIRY FARMING ON LIVELIHOOD OF LANDLESS WOMEN OF MEHSANA DISTRICT, GUJARAT. Submitted by Prakash .A. Panchal 201113005 M.Sc. (ICT-ARD) DA-IICT Submitted to Prof. B.N. Hiremath DA-IICT  Impact of Dairy Farming on Livelihood of Landless Women of Mehsana District, Gujarat. Introduction Dairy farming by landless women is emerging as an important livestock farming system characterized by rearing one or two low productive cattle. The landless dairy...

Bulk tank, Capital, Cattle 1604  Words | 6  Pages

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Agriculture in India. ISSUES AND CHALLENGES

indicator. The rural areas are still home to some 72 percent of the India’s 1.1 billion people, a large number of whom are poor. Most of the rural poor depend on rain-fed agriculture and fragile forests for their livelihoods. The sharp rise in foodgrain production during India’s Green Revolution of the 1970s enabled the country to achieve self-sufficiency in foodgrains and stave off the threat of famine. Agricultural intensification in the 1970s to 1980s saw an increased demand for rural labor that...

Agriculture, Ecology, Economics 1486  Words | 6  Pages

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poverty in india

from water pollution as they depend on the nutrients in the water to survive. As a result, we are robbed of beautiful sea corals and unique species of fishes. Besides ruining our marine heritage, the disappearance of marine life will affect the livelihood of fishermen, not to mention our source of food. Water pollution is caused by harmful waster from industries, farms and sewerage systems which are dumped into our sources of water such as rivers and lakes. This irresponsible act contaminates our...

Air pollution, Extreme poverty, Pollution 1852  Words | 4  Pages

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Developing Rural Finance in India

Abstract: Rural Finance is about providing financial services for people living in rural areas. It comprises credit, savings and insurance in rural areas, whether provided through formal or informal mechanisms. Financial Development can exert a significant influence on the distribution of Income. In this paper, using Indian rural financial programs implemented by various financial institutions like NABARD, IFAD, SHC, etc. we investigated the various reforms / developments in Indian rural financial...

Bank, Economic development, Economics 3753  Words | 11  Pages

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Bharti Airtel Rural Strategy

CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile, telemedia, enterprise, and digital TV. The mobile business offers services in India, Sri Lanka, and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1161  Words | 6  Pages

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Space for Rural Management in the Next Decade

Office room NO 323 FPRM Scholar ,ANAND-388001-gujarat Spaces for Rural management in the next decade Introduction Rural Management encompasses art, practice and knowledge contributed by Rural Management Practitioners to the society. As a practice, it is the specific application of business acumen with a developmental sensibility to solve problems of decision making, planning, organising and delivering desirable outcomes for rural interface organisations. As a teaching discipline, it is contributing...

Business, Design management, India 1119  Words | 4  Pages

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Case Study in Marketing Fmcg to Rural Consumer

Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory, India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market, India enhances specific characteristics in many aspects: the consumer preference, marketing channel, market liquidity, distributors and manufactories, and so on. Therefore, administrators have to make decisions and strategies corresponding to this circumstance...

Economy of India, Hindustan Unilever, India 1984  Words | 7  Pages

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Unemployment in India

work at the prevailing wage but is unable to find the job. India, with a vast population of over 2 billion individuals, is facing the biggest problem of the century in the form of unemployment of worthy and productive citizens. Our country is set to be progressing by leaps and bounds in the matter of economy but this progress is low sided that the net results is the sharp increase in the number of unemployed. Population of our country India is increasing day by day. It is the second highest populous...

Agriculture, Economics, Economy 1764  Words | 5  Pages

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Impact of Right to Work in India

Economic Environment Management PROJECT Impact of the “Right to work programme” in India SUBMITTED BY – Yash Jhaveri IIM Kozhikode Batch: EPGP04: Date of Submission: 27th January 2013 Contents INTRODUCTION : Right to Work In INDIA .......................................................................................... 3 What is NREGA / MGNREGA .............................................................................................................. 3 WHAT ARE THE GENERAL BENEFITS...

Employment, Government spending, Gross domestic product 2277  Words | 7  Pages

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Agriculture Finance in India


Agricultural economics, Agriculture, Bank 957  Words | 5  Pages

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The Key Strategies to Enhance Sustainable Livelihood at Grass Root Level

The key strategies to enhance sustainable livelihood at grass root level Definitions Livelihood strategies are the range and combination of activities and choices that people make in order to achieve their livelihoods goals. On the basis of their personal goals, their resource base and their understanding of the options available, different categories of households – poor and less poor – develop and pursue different livelihood strategies. These strategies include short term considerations such...

Agriculture, Biodiversity, Economic development 697  Words | 3  Pages

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Unemployment in India

occupation by which a person can earn his living. And Unemployment is the inability of providing gainful work to people who are willing to work. And for a country like India, employment has become one of the major challenges of the current economy. Despite the economic reforms and the IT & BPO boom, the unemployment situation in India is getting worse. Therefore, emphasis is given on providing more employment opportunities which in turn reflects on economic growth of the country. Whenever we are...

Economics, Inflation, Jobless recovery 1899  Words | 6  Pages

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Outsourcing in India

India is one of the fastest growing economies in the world. It holds a staggering amount of more than one billion people, but only three million of these people are a part of the IT boom that is taking place. The documentary, “On the other side of outsourcing” shows the improvements and challenges brought on by globalization, information technologies, and outsourcing to India’s rich, middle class and poor. It explores and tries to answer the question of whether globalization is positively or negatively...

Culture, Globalization, India 912  Words | 3  Pages

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Hul Rural Marketing

RURAL MARKETING A Project on T.Y.BMS COMPILED BY: RAJIV.B (09) NAVIN.C (11) ANKIT.G (15) ROHAN.M (31) RINKI.W (59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in...

Distribution, Harish Manwani, Hindustan Unilever 2268  Words | 10  Pages

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Poverty and Unemployment in India

Poverty and Unemployment in India Presented by Md Akram Saba(09HS2027) Types of Poverty • Absolute Poverty • Relative Poverty Relative Poverty • Relative Poverty refers to the Income or Asset Position of one individual,Class or Group of People in comparison with the other individual,Classes or Groups. Absolute Poverty • Absolute poverty is associated with a Minimum Level Living or Minimum Consumption Requirements of Food,Clothing,Housing,Health,etc. • All those People who fail...

Frictional unemployment, Homelessness, Poverty 1394  Words | 6  Pages

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Land Acquisition Policy in India

Abstract: Of the total 3,287,240 sq km land of India, 60 % of land is under cultivation. India has been an agriculture dominating country before the reforms. But as the economy opened up, India started developing fast. This required infrastructure development, industries, educational institutions, SEZs, etc. All of this necessitated acquisition of ‘Land’ which was under agriculture or forest. Taking away agricultural land makes farmers unhappy, and taking away forest land destroys ecology. Also many...

Agriculture, Government, Poverty 857  Words | 3  Pages

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Patterns of Savings and Investment in India

0.43 hectare in 1901 to 0.23 hectare in 1981 despite an expansion of area under cultivation. Hence, agricultural sector has become overcrowded and this has adversely affected the agricultural productivity. (b) Discouraging Rural Atmosphere: The Indian farmers, living in rural areas are generally tradition-bound, illiterate, ignorant, superstitious and conservative. Their attitude of apathy and neglect keeps the system of cultivation primitive. The farmers are not prepared to accept anything new as...

Agricultural science, Agriculture, Arable land 1644  Words | 6  Pages

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rural insurance

Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world, or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.                                                                                                                                             ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes...

Annuity, Economics, Endowment policy 910  Words | 4  Pages

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Nature of Food Problem in India Beforeand After Independence

A RECENT publication, Food Insecurity Atlas of Urban India, brought out by the M.S. Swaminathan Research Foundation (MSSRF) and the World Food Programme (WFP) indicates that more than 38 per cent of children under the age of three in India's cities and towns are underweight and more than 35 per cent of children in urban areas are stunted (shorter than they should be for their age). The report states that the poor in India's burgeoning urban areas do not get the requisite amount of calories or nutrients...

City, Famine, Food 2388  Words | 6  Pages

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Urbanization in India and Issues Involved

Urbanization in India and issues involved It is more than half of a century that India became independent. The country has evolved and emerged a lot from pre independence to post independence era. At the time of independence, the country was poverty stricken, impoverished and a rural agrarian society. In 1947, only 15 per cent of the population in cities and towns were classified under urban areas. The rapid development and economic growth helped the country achieve the status of emerged nations...

Canada, City, Population 1011  Words | 3  Pages

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Rural Non Farm Activities

of rural non-farm activities, determinants of rural non-farm activities, challenges of rural non-farm activities and the contribution of rural non-farm activities to poverty reduction. Rural non-farm activities Junior R. Davis (2005), defines rural non-farm activities as comprising all those activities associated with wage work or self employment in income generating activities(including income in kind that are not agriculture but which generate income) including remittances etc. in rural areas...

Agriculture, Economics, Economy 1806  Words | 5  Pages

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Rural Marketing

“Emerging opportunities in Rural Market 0f India” Abstract Marketing Seminar 2012 Held at ITS Mohanagar on 2-3 March Submitted by, Krishna Kumar & Vikram Kumar Jaiswal PGDM (2011-13) emails:- krishnakumar@its.edu.in, vikramkumarjaiswal@its.edu.in Contact number: Krishna-7827249697, vikram-8287948327 “Emerging opportunities in Rural Market of India” Abstract ‘India lives in villages’ According to approximation of census 2011, 69% of the entire population of India lives in villages. Most...

Agricultural economics, Agriculture, India 579  Words | 3  Pages

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Rural Insurance

business in rural India, both among the rural wealthy and the not-so-wealthy, and most firms in the business are actually ahead of targets laid down by the sector’s regulator, Insurance Regulatory and Development Authority, or Irda. The companies claim that apart from helping them grow sales in locations outside the near-saturated urban markets, this strategy also helps them maintain their profitability at existing levels—which means that rural policies are as profitable as urban ones. “Rural and social...

Business, City, Economics 760  Words | 3  Pages

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Financial Inclusion Through India Post

FINANCIAL INCLUSION THROUGH INDIA POST Dr. Joji Chandran PhD ABSTRACT India is having the most widely distributed post office system in the world. With 1,55,333 post offices, the India post comes under the Department of Posts which is a part of the Ministry of Communications and Information Technology under the Government of India. The wide distribution network of India post is one important factor that favours india post as a channel for financial inclusion in India. The search of financial...

Bank, Central bank, Economics 1209  Words | 4  Pages

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Crafting a Livelihood in India

building sustainability for indian artisans CRAFTING A LIVELIHOOD / JANUARY 2013 Table of Contents Foreword Executive Summary 1 2 I. Craftspeople – The Backbone of India's Non-Farm Rural Economy Sector Overview, profile of indian artisans, crafts value chain and key challenges 4 In Sanskrit, Dasra means Enlightened Giving. Dasra is India’s leading strategic philanthropy foundation. Dasra works with philanthropists and successful social entrepreneurs to bring together knowledge...

Artisan, Arts and crafts, Craft 23674  Words | 87  Pages

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Visiting a Rural Area

VISIT IN A RURAL AREA Prepared forMr. Sheikh Morshed Jahan Associate Professor Course Instructor: Bangladesh Studies Prepared byMd. Tamzidur Rahman Roll-05 Section-A Batch-BBA 19th Institute of Business Administration University of Dhaka March 6, 2013 1|Page Letter of Transmittal March 6, 2013 Mr. Sheikh Morshed Jahan Associate Professor, Institute of Business Administration, University of Dhaka. Sir, Here is the assignment on ‘Visit in a rural area’ that I prepared for our...

City, Rural area, Rural economics 1681  Words | 7  Pages

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Poverty and Sustainable Rural Livelihood

Livelihood A person's livelihood refers to their "means of securing the basic necessities -food, water, shelter and clothing- of life". Livelihood is defined as a set of activities, involving securing water, food, fodder, medicine, shelter, clothing and the capacity to acquire above necessities working either individually or as a group by using endowments (both human and material) for meeting the requirements of the self and his/her household on a sustainable basis with dignity. The activities are...

Agriculture, Brundtland Commission, Cycle of poverty 336  Words | 2  Pages

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Unilever in India- Hindustan Lever’s Project Shakti

commoners who live in the beautiful land of India. Motivation As a profit organization, the ultimate goal of HLL is still to generate more profit to expanding shareholders’ interest and keep the company operating as a gonging-concern. So Project Shakti is in progress as a rural marketing strategy which is considered to be a quintessential win-win initiative that paying more attention to better-off all the stakeholders and the economy atmosphere of rural India. As the notions changing along with purchasing...

Corporate social responsibility, Economics, Fast moving consumer goods 1628  Words | 5  Pages

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Poverty in India

threshold used by the government of India to indicate economic disadvantage and to identify individuals and households in need of government assistance and aid. It is determined using various parameters which vary from state to state and within states. The present criteria are based on a survey conducted in 2002. Going into a survey due for a decade, India's central government is undecided on criteria to identify families below poverty line. Poverty in India The problem of poverty and unemployment...

Poverty, Poverty in China, Poverty in India 2151  Words | 7  Pages

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Rural Retailing in India

Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences, which is still continued into the new millennium also. On the marketing front, there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense...

City, Economics, Household income in the United States 4302  Words | 12  Pages

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Rural Tourism in India

Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most common reason for getting away is to "visit a native place." Migrant workers return to their family farms at harvest time. Others return to their villages for an annual pilgrimage. The concept of a holiday...

City, Population, Rural area 2664  Words | 9  Pages

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Future of Rural Banking in India

Future of Rural Banking* Y. V. REDDY I am grateful to the Ram Reddy Memorial Trust for giving me an opportunity to deliver this endowment lecture. I knew Ram Reddy Sab since 1960 and, like some of you here, we developed abiding affection towards each other. To me, he was indeed, a friend, philosopher and guide in every sense of the word. He won people's heart, made academic contributions and built lasting institutions, and he achieved all this without ever displeasing or hurting any one. A scholar...

Bank, Bond, Debt 7650  Words | 21  Pages

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Self-Realisatiotl 13.3 Emphasis on Human Reason 13.4 Critique of Nationalism 13.5 Differences with Gandlii '13.6 A ~ ~ a l y sof Bolshevism is 13.7 Summary 13.8 Exercises Rabindranath 'Tagorc (1861-1941) was an outstanding litcrnry figure of India who exerted consiclerable inf uence on human thinking in the contcml>oraryworld. T l ~ i s influence extcnded to the political arena as well by his lilcid elucidation of inlpartant conccpts like nationalis~m, freedom, human ratiollality and l ~ i s...

Bolshevik, Mohandas Karamchand Gandhi, Moscow 1697  Words | 5  Pages

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internal migration in india

INTERNAL MIGRATION IN INDIA Migration is a process of social change where an individual, alone or accompanied by others, because of one or more reasons of economic betterment, political upheaval, education or other purposes, leaves one geographical area for prolonged stay or permanent settlement in another geographical area. Migration of persons within national borders is far greater in magnitude than migration across international borders and has enormous potential to contribute to economic prosperity...

Farmworker, Foreign worker, Human migration 1329  Words | 5  Pages

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