• Rural Tourism in India
    Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most comm...
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  • Growth Scenario of “Rural Marketing” in India
    Abstract A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/servi...
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  • Developing Rural Finance in India
    1. Abstract: Rural Finance is about providing financial services for people living in rural areas. It comprises credit, savings and insurance in rural areas, whether provided through formal or informal mechanisms. Financial Development can exert a significant influence on the distribution of Income....
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  • Voluntarism in Rural Development in India: Initiative, Innovation, and Institutions
    Voluntarism in Rural Development in India: Initiative, Innovation, and Institutions[1] The individual urge to extend one’s responsibility for social change beyond mandated or formal duties is far more pervasive than is generally assumed. However, not each individual with such an urge takes...
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  • Rural Marketing of India
    RURAL MARKETING DEFINITION Market: ‘Market means not a particular market place in which things are bought and sold but the whole of any region in which buyers and sellers are in such a free intercourse with one another that the prices of the same goods tend to equality, easily and quickly.â...
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  • Rural Marketing in India
    The concept of Rural Marketing in India Economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India is not a separate entity in itself...
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  • “Success Mantras for Rural Marketing in India”
    A Project Report On “SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta...
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  • Importance of Rural Marketing in India
    Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65,000 Crore • Durables Rs 5,000 Crore • Agri-inputs (incl. tractors) Rs 45,000 Crore • 2 / 4...
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  • Rural Development in India
    Rural Development In India India has been a welfare state ever since her Independence and the primary objective of all governmental endeavors has been the welfare of its millions. Planning has been one of the pillars of the Indian policy since independence and the country’s strength is d...
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  • Rural Marketing in India
    The Indian growth story is now spreading itself to India's hinterlands. The rural consumer market, which grew 25 per cent in 2008, is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers, according to a white paper prepared by CII-Technopak, in November 2009. The figures are e...
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  • Future of Rural Insurance in India
    FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus, luring foreign investors. And...
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  • Rural Marketing in India
    RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urb...
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  • Government Educational Scheme for Rural Development in India
    GOVERNMENT EDUCATIONAL SCHEME FOR RURAL DEVELOPMENT IN INDIA RESEARCH REPORT UNDER THE SUPERVISION OF MR.RAJESH TRIPATHI SUBMITTED BY FARHANULLAH ANSARI 2010MB24...
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  • Strategy for Rural Upliftment in India
    Extensive power sector reforms have been introduced in the past three decades in most of the developing countries, including India, wherein different models for reforming have been introduced. However, there is often an increasing concern that energy services still fail to reach the poor, primarily...
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  • Soft Drinks in Rural Market in India
    NON-ALCOHOLIC BEVERAGES IN INDIA. In India, the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers...
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  • Retail Strategy to Enter Rural India
    [pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of...
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  • Rural India
    1 INTRODUCTION Access to land is of fundamental importance in rural India. The incidence of poverty is highly correlated with lack of access to land, although the direction of causality in this relationship is not clear. Households that depend on agricultural wage labor account for less than a t...
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  • New Market Penetration Strategy in Rural India
    Team name: Two idiots Institute IMT Ghaziabad Team Members: Sankha Mandal: sankha78@gmail.com 9434134144 Udai Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”, a maxim attributed to Mahatma Gandhi, r...
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  • Organized Retail in Rural India
    Executive Summary The retail sector in India is witnessing a huge change in its retail industry as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. In this project an attempt has being made to understand the current scenario...
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  • Marketing Strategies to Capture Rural India
    INTRODUCTION In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of ind...
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