• Developing Rural Finance in India
    1. Abstract: Rural Finance is about providing financial services for people living in rural areas. It comprises credit, savings and insurance in rural areas, whether provided through formal or informal mechanisms. Financial Development can exert a significant influence on the distribution of Income.
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  • Rural Tourism in India
    Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most comm
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  • Growth Scenario of “Rural Marketing” in India
    Abstract A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/servi
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  • Voluntarism in Rural Development in India: Initiative, Innovation, and Institutions
    Voluntarism in Rural Development in India: Initiative, Innovation, and Institutions[1] The individual urge to extend one’s responsibility for social change beyond mandated or formal duties is far more pervasive than is generally assumed. However, not each individual with such an urge takes
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  • Rural Marketing in India
    The concept of Rural Marketing in India Economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India is not a separate entity in itself
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  • Rural Marketing in India
    RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urb
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  • “Success Mantras for Rural Marketing in India”
    A Project Report On “SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta
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  • Rural Marketing in India
    The Indian growth story is now spreading itself to India's hinterlands. The rural consumer market, which grew 25 per cent in 2008, is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers, according to a white paper prepared by CII-Technopak, in November 2009. The figures are e
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  • Rural Marketing of India
    RURAL MARKETING DEFINITION Market: ‘Market means not a particular market place in which things are bought and sold but the whole of any region in which buyers and sellers are in such a free intercourse with one another that the prices of the same goods tend to equality, easily and quickly.â
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  • Importance of Rural Marketing in India
    Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65,000 Crore • Durables Rs 5,000 Crore • Agri-inputs (incl. tractors) Rs 45,000 Crore • 2 / 4
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  • Rural Development in India
    Rural Development In India India has been a welfare state ever since her Independence and the primary objective of all governmental endeavors has been the welfare of its millions. Planning has been one of the pillars of the Indian policy since independence and the country’s strength is d
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  • Government Educational Scheme for Rural Development in India
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  • Future of Rural Insurance in India
    FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus, luring foreign investors. And
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  • Strategy for Rural Upliftment in India
    Extensive power sector reforms have been introduced in the past three decades in most of the developing countries, including India, wherein different models for reforming have been introduced. However, there is often an increasing concern that energy services still fail to reach the poor, primarily
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  • Soft Drinks in Rural Market in India
    NON-ALCOHOLIC BEVERAGES IN INDIA. In India, the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers
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  • Rural India
    1 INTRODUCTION Access to land is of fundamental importance in rural India. The incidence of poverty is highly correlated with lack of access to land, although the direction of causality in this relationship is not clear. Households that depend on agricultural wage labor account for less than a t
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  • Innovation in Rural India: It Role
    Introduction More than 60 years of independence has passed by yet the dream of equitable growth evades us. Measures have been taken and implemented to achieve this dream. Government, Corporates, Social Organisation everybody has contributed its share in realising the equitable growth. Still ther
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  • Rural Informatics and the Impact of Government Schemes on Rural India
    Rural Informatics in India – An Approach Paper 1.0 Introduction “Just as the whole universe is contained in the Self, so is India contained in the villages”… This has been said by none other than Mahatma Gandhi, the Father of our Nation and the visionary architect of India’s Rural De
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  • Impact of Ict Carried Livelihood Information Delivery System for Rural Community in Bangladesh
    Baseline Survey Impact of ICT Carried Livelihood Information Delivery System for Rural Community in Bangladesh Development Research Network (D.Net) 6/8 Humayun Road, Mohammadpur, Dhaka 1207, Bangladesh Phone: 880 2 8156772, 880 2 9131424; Fax: 880 2 814 2021 E-mail: info@dnet-bangladesh.org, W
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  • Relaince Communication in Rural India
    |June 09, 2009 |  | |KRIBHCO and Reliance Communications Infrastructure forge Rural Marketing Joint V
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