• Creative Industries
    Creativity & Organizations To what extent do national cultural differences influence strategy in the creative industries? Vidushi Agarwal 1060589 Vidushi Agarwal 1060589 Today the world is extremely competitive and to adapt to these ever fluctuating changes an industry needs to keep revising...
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  • Bollywood and Liberalization
    Bollywood and Liberalization Bollywood as a term has been roughly in vogue for the last four decades and is synonymous to the Hindi film industry of Mumbai, formerly Bombay. But not until recently the term Bollywood has become a global phenomenon with the hay days of the economic liberalization...
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  • indian film industry
    The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors...
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  • My Papers
    with effective promotion, proper distribution channels, state-of-the-art facilities and so on. The channels of communication are explored to launch the film in the most effective manner. Day by day new age technologies are exploited to give a movie an added edge over others. Promotion is the buzzword...
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  • Bollywood
    Bollywood From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the film industry of Hindi films. For the entire film culture of India, see Cinema of India. For the similarly named tree species, see Litsea reticulata and Litsea bindoniana. [pic] |South Asian cinema...
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  • Go Global
    MISHRA ALEXIS LEFORT Can Bollywood Go Global? We are very optimistic that within the next five years a Bollywood movie will match the success of Crouching Tiger, Hidden Dragon in the global market. — Indian film producer and director Bobby Bedi, February 27, 20051 Bollywood is considered by many to be...
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  • Hanson Production
    yet cost more profit and affect the recoup schedule. Indian Film Production INDEX 1. Chapter One: INTRODUCTION 1.1 Film Production Houses In India 1.2 An overview of Indian film industry 1.2.1 Historical Section - How Bollywood has evolved 1.3 Size and growth opportunities 1.3.1 Current situation ...
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  • Market Analysis
    Effectiveness of product Placements in Bollywood Movies and Brand Recallness A project Submitted to Dr. Nelotpal Banerjee Asst. Professor-Department of Management Studies National Institute of Technology, Durgapur In Partial Fulfillment of Internal evaluation of Marketing Communication (MS9013) ...
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  • Language of Cinema
    SOCIETY,FILM AS A CONTEMPORARY ART FORM.. The cinema of India consists of films produced across India, which includes the cinematic culture of Andhra Pradesh, Assam, Gujarat,Haryana, Jammu and Kashmir, Karnataka, Kerala, Maharashtra, Orissa,Punjab, Tamil Nadu, and West Bengal. Indian films came to be...
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  • Movie Marketing: the Current Trend.
    6 | METHODS OF MARKETING A MOVIE | | 7 | MARKETING STRATEGIES OF HOLLYWOOD IN INDIA | | 8 | PROMOTION STRATEGY OF VARIOUS MOVIES | | 9 | PRODUCT PLACEMENT IN MOVIES | | “CINEMA IN INDIA IS LIKE BRUSHING YOUR TEETH IN THE MORNING. YOU CAN'T ESCAPE IT”-SHAHRUKH KHAN “MARKETING...
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  • Bollywood
    ........vi I. Introduction ..................................................................................................................1 Bollywood Movies and Identity ......................................................................................1 Reasons for the Popularity.............
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  • Movie-Marketing
    Media, messages and styles used by Indian marketing communicators of Films Contents Media, messages and styles used by Indian marketing communicators of Films ....... 1 1. Overview of Indian Film Industry and Market ........................................................ 3 2. 4Ps concept applied...
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  • Cinema of India
    The cinema of India consists of films produced across India, including the cinematic culture of Andhra Pradesh, Assam, Gujarat, Karnataka, Kerala, Mumbai, Punjab, Tamil Nadu and West Bengal. Indian films came to be followed throughout South Asia and the Middle East. As cinema as a medium gained popularity...
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  • Indian Ciinema
    superficially well known as Bollywood is essentially a generic cinema that pervades India. But of late the products of Mollywood (Madras) have quite markedly influenced its aesthetic strategies while Tollywood (Tollygunge, Calcutta) has been constructing its popular idiom following Bollywood. Hindi cinema is also...
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  • The Indian Film Industry
    The Indian Film industry is largely a commercial industry with no state subsidies being provided. India is currently the world’s largest producer of films producing more than a 1000 films annually in 52 languages, selling more than 3.7 billion tickets worldwide and having over 400 production houses situated...
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  • movie marketing
    ensuring that a film is able to communicate its core theme to potential viewers in an engaging way. It sets up the expectation levels of the audience with regard to what sort of film they can expect when they enter the auditorium, and is primarily responsible for the opening the film garners. Post release...
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  • Slumdog Millionare
    Q&A Slumdog Millionaire based on Vikas Swarup's Q &A releases this month. The film has been appreciated all around the world. We are but a few of that select group of people who've seen the film, and have also read the book. We found many differences between the two. Below we list...
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  • Ethics Case Study
    Abstract The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. For the last three decades, consumer goods giant Unilever/Hindustan Lever (HLL) has successfully leveraged business opportunities...
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  • Healthcare Administration
    JUL-AUG 2013 Letter to The Editor Stop Kudankulam Nuclear Plant in India The people of India will hold the AERB, the NPCIL, the DAE, the MoEF, the TNPCB and the Government of Tamil Nadu and the Government of India squarely responsible for any untoward incidents that may happen at the KKNPP...
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  • Indian television in the era of globalization
    India and the world Juliette Delain May 2013 Indian television in the era of globalization 1 OUTLINE I. On the path to globalization: Indian television as the reflection of a changing society A. From television monopoly to the explosion of the satellite television industry 1. The...
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