• Creative Industries
    film industries located in countries with other national institutional fields, such as Hollywood. Business relations rely to a relatively high extent upon trust than upon contracts. In India, family-run businesses are extremely prominent, and while the producer and actor empires of Bollywood are famous...
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  • Bollywood and Liberalization
    production and consumption of Mumbai films. The near universal legitimization of the term Bollywood (instead of Hindi cinema, Bombay cinema, Indian popular cinema, etc) is an index of larger social transformations taking place in India. Changes in the Film Industry from 1991...
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  • Bollywood
    Directorate of Film Festivals (DFF). The DFF screens not only Bollywood films, but films from all the other regional movie industries and independent/art films. These awards are handed out at an annual ceremony presided over by the President of India. Under this system, in contrast to the National...
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  • My Papers
    studies give a clear indication of the dynamics and future direction of Bollywood as a whole. In the following section, we shall present the results of the Bollywood case study. With 1041 films in 2005 (CBFC, 2006), India is the world’s largest film producer (for comparison, USA released 535 films in...
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  • indian film industry
    and Bollywood biographer Lord Meghnad Desai, Cinema actually has been the most vibrant medium for telling India its own story, the story of its struggle for independence, its constant struggle to achieve national integration and to emerge as a global presence. In the 2000s, Bollywood began...
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  • Hanson Production
    Investment Foreign presence plays an ever more important role in Bollywood in all parts of the value chain. All the major Hollywood studios that have production offices in India – MGM, Warner, Sony, Paramount and Disney – have developed different models of co-production, from film finance and...
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  • Go Global
    . During the 1940a India experienced a traumatic era which included independence from Britain in 1947, and the subsequent violent partition of the country into India and Pakistan. With the end of colonialism, Indian popular cinema emerged as “India’s sole model of national unity” and films were 6 Can...
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  • Language of Cinema
    , Suresh Productions, Adlabs and Sun Network's Sun Picturesalso participated in producing and distributing films.[15] Tax incentives to multiplexes have aided the multiplex boom in India.[15] By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making...
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  • Bollywood
    *National Film Production 2008 ** Estimates 2009 (FICCI-Pricewaterhouse, 2008) Unlike Hollywood, the film business in India is decentralized (Srinivas, 2002). Mumbai, or ‘Bollywood’ as it is commonly called, produces Hindi-language films, which are popular throughout India and among expatriate...
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  • Movie-Marketing
    national film industries in the world. These regional language films compete with each other in certain market segments and enjoy a virtual monopoly in certain others. The most popular among them is the Hindi film industry located in Mumbai, popularly referred to as “Bollywood”. Bollywood Out...
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  • Movie Marketing: the Current Trend.
    fragmented national film industries in the world. These regional language films compete with each other in certain market segments and enjoy a virtual monopoly in certain others. The most popular among them is the Hindi film industry located in Mumbai, popularly referred to as “Bollywood”. a...
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  • Cinema of India
    production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt.[8] The Indian diaspora consists of millions of Indians overseas for which films are made available both through mediums such as DVDs and by screening of films in their country...
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  • Market Analysis
    Effectiveness of product Placements in Bollywood Movies and Brand Recallness A project Submitted to Dr. Nelotpal Banerjee Asst. Professor-Department of Management Studies National Institute of Technology, Durgapur In Partial Fulfillment of Internal evaluation of Marketing Communication...
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  • The Indian Film Industry
    recent times. The fragmented film production companies and distributors in India have been forced to progressively push towards a better corporate structure in order to compete in the Western markets (Dave 3). Down the value chain, there has been an attempt at integration. Many Bollywood companies...
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  • Indian Ciinema
    quite markedly influenced its aesthetic strategies while Tollywood (Tollygunge, Calcutta) has been constructing its popular idiom following Bollywood. Hindi cinema is also considered as an "all-India formula film" [critic Chidananda Das Gupta]. However, one has to be cautious not to generalize Hindi...
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  • movie marketing
    . TOPIC PAGE NO 1. Entertainment industry 7-11 2. History of Indian cinema 12-15 3. Bollywood 16-19 4. Marketing Mix for movies 20-26 5. Marketing and Bollywood 27-28 6. Marketing the Film 29-34 7. Role of marketing in creating a...
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  • Slumdog Millionare
    Best Adapted Screenplay-winning (at the Golden Globes) film. In the movie Dev Patel plays the role of Jamal Malik. Jamal's mother is killed in the local riots. Freida Pinto's character Latika knows Jamal since childhood. Salim is the brother of Jamal. Jamal goes on the show...
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  • Ethics Case Study
    like never before. Fairness, Film, and Advertising Two key factors—advertising and Bollywood—have played influential roles in the commodity fetishization of fairness products, making it possible for them to perform a host of cultural tasks. HLL's advertising and promotional expenditures on Fair...
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  • Healthcare Administration
    traditional Bollywood film, focusing on life in newly-independent India and the problems faced by those who lived there. Critically-acclaimed new wave trilogies include Satyajit Ray’s Pather Panchali, which depicted rural Indian life, and Meghe Dhaka Tara, which portrayed the struggles of refugees of the...
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  • Indian television in the era of globalization
    for national development and set up transmission centers in cities across India that reach Mumbai and Calcutta. In order to adapt to this spread of television, programming were not only broadcast in Hindi but also in English, Punjabi and Urdu. During these years of development, television was...
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