• Mis Reports
    ., Development Planning, Oxford University Press, Delhi. 10. Govt. of India, Economic Survey, Various Issues. 11. Justin Paul, Business Environment, Text and Cases, Tata McGraw Hill. 12. Saleem Shaik, Business Environment, Pearson Education, Delhi. 13. Ruddar Dutt & KPM Sundaram, Indian Economy, S...
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  • Iipm Course Structure
    PROGRAMME STRUCTURE FOR ISBE - A & IIPM S No Subject Credit 1. Operations Research & Decision Models 3 2. Consumer Behaviour 2 3. OB & HRD 2 4. Financial Management 2 5. Welfare Economics & CES 2 6. Advertising Management & IMC 3 7. Sales Management 2 8. Product & Brand Management 2 9...
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  • Mba Syllabus
    : (national, retail, cooperative, trade, industrial financial, corporate, public services, political, primary & selective demands ad, push and pull ad.) Advertising : Curse or Catalyst : (criticisms levelled against advertising on economic & social grounds ; role of Advertising Standard Council of India...
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  • Essay
    , Overview of Millennium Development Goals - Government Policy to Promote Human Development in India with reference to Education, Health and Family Welfare - National Population Policy 2000. References: Datt R. & K.P.M. Sundaram, Indian Economy, S.Chand& Co. Dornbusch R. & S. Fischer, Economics, Tata...
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  • INDUSTRIAL ORGANISATION
    sports on TV. Mr. Sanjay Gupta believes to ignite the passion for sports 5 by wanting people to spend more time watching television. Star India Pvt. Ltd. operates in an oligopoly market where there are few large broadcasters. Advertising plays a major role in such a market. After the division...
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  • Insurance Sector in Uk
    impact of economic policies on decisions of any organization of your choice ?S Analyse the elements of globalisation and role of WTO ?– Globalisation of Indian business and impact of privatization and liberalization on Indian business – present a case. ?" Choose any one change in any of the economic...
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  • Case of a Less Expensive Customer
    Peter B., The International Economy, Prentice Hall of India, New Delhi, 1989. Mankiev N. Gregory, Macro Economics, Worth Publishers, 1997. Murshad S. Mansood, Macro Economics for Open Economies, The Dryden Press, 1997. 10. Prachowny, Martin F.J., The Goals of Macro Economic Policy (1995...
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  • Studymode.Com
    Business Environment, Prentice Hall 2. P. Chidambaram, Business Environment, Vikas Publishing 3. Dutt R and Sundharam KPM, Indian Economy, S. Chand 4. Chopra, BK, Business Environment in India, Everest Publishing 5. Suresh Bedi, Business Environment, Excel Books BBA 103: Computer Applications in...
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  • IITM
    , March, pp 26-27.  Moore Roy, L., Lourndes P., S. & Moschis, P (1978), Teenager’s reaction to advertising, Journal of Advertising, Vol.7, Issue 4, pp 24-30.  Moschis, G. P (1981), The role of family communication in consumer learning, Journal of Communication, Vol.31, pp 42-51. A...
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  • Portayal of Men and Women N Tlevision Advertising
    Title: Role Portrayals of Men and Women in Indian Television Advertising Authors: Priya Jha Dang, Associate Professor, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon - 122 001, India. email: priyajha@mdi.ac.in Neharika Vohra, Associate Professor, Indian Institute of...
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  • Economics
    Reserve Bank of India Committee to Review the Monetary System, Reserve Bank of India, Bombay. Dornbusch, R. and S. Fischer (1987). Macroeconomics, 4e, McGraw-Hill Kogakusha Tokyo Gupta, S.B. (1983). Monetary Economics, S. Chand & Co, Delhi. Surrey, M. J.C. ed. (1976). Macroeconomic Themes, Oxford...
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  • Punjabi University Mba Syllabus
    Effectiveness, Deceptive advertising, Advertising Ethics and Unethical Practices, Role of Advertising Agencies, Legal framework of Advertising. Recommended Texts  Condiff, Still & Govani, Sales Management, Prentice-Hall of India, New Delhi, 5th Edition, 1998.  Wright, Winter and Zeigler, Advertising...
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  • Syllabus
    – internal and external. SWOT analysis – concept, significance and technique, Changing dimensions of business environment in India. (16) : 9 hrs Unit II: Economic Environment --- Significance and elements of economic environment. Business cycle – concept, phases and features. Economic growth—concept...
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  • Mass Communication
    journalism of the region. The press in India after Independence; social, political and economic issues and the role of the Indian press problems and prospects. (Issues like backward class movement – Dalit movement – green revolution – agitation for and against reservation – nationalization – privatization...
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  • Marketing
    . Pindyck Robert S. and Daniel L. Rubinfeld, Micro Economics, Third Edition, Prentice Hall of India, New Delhi, 1996. Madala G.S. and Ellen Miller, Micro Economics, Theory and Applications , McGraw Hill, Book Company, New York. Gould, John P., Edward P. Lazear, Micro-Economic Theory, Richard D. Irwin...
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  • Banglore University Syllabus for Mba
    . Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs Structure of a Financial System - Functions of Financial Sector - Financial System and Economic Development — Indian financial system — SEE3I - Financial sector reforms Reserve Bank of India - Organization and Management -Role and...
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  • Syllabus of Bu
    and Economic Development — Indian financial system — SEE3I - Financial sector reforms Reserve Bank of India - Organization and Management -Role and Functions - Monetary Policy of the RHI - Recent Policy Developments Module 2 BANKS & INSTITUTIONS 12 hrs Banks — Operations & Special Role of Banks...
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  • Sylabbus
    , Communication objectives v/s sales objectives, Advertisement Budgeting, Role of advertising agency in advertisement planning, Advertisement planning : An international perspective Module 3 PREPARING THE MESSAGE 12 hrs Creating brands, in general and across domains, Advertising agencies, creative...
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  • Advertisment -
    advertising business in India. India has a diverse and growing number of daily newspapers. Since 1991, the increase of business and financial news reports in English-language and vernacular dailies has paralleled the economic reform programme and the movements of the stock markets. Most leading...
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  • Bms Syllabus
    ", Prentice Hall of India 4) Pandey, I.M, "Financial Management", Tata Me Graw Hill 5) Home, J., Walchowicz, J., "Fundamentals of Financial Management', Prentice Hall of India 6) Bhalla V, "Investment Management", S. Chand 7) Diwan P, "Financial Management". Pentagon 8) Bhalla V.K, "Financial Management...
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