• Ecommerce
    effectiveness of electronic channels of communication in different field of business. The current chapter will explore the literature specifically related to use of e-commerce in electronic marketing and internet marketing. The literature review will move from general themes involving research areas...
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  • trig
    , you are required to write critical reviews for at least TWO research articles from the following journal list (preferred in the past 5 years). The research article should address the issues related to your research topic, and should come from any of the following journals: Journal of Marketing...
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  • E Business
    associated with buying and selling goods, services, information and ideas via the Internet and other electronic means. A review of relevant literature revealed that definitions of electronic marketing vary according to each author's point of view, background and specialization. While Smith and Chaffey...
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  • Steps to Start a Business
    |Observation |Business Owner/ Workers, | |Trainings and Seminars |Related literature review |HR books | |Other Staff development...
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  • Standardization in International Marketing
    STANDARDIZATION IN INTERNATIONAL MARKETING Introduction This paper is about a comprehensive discussion, explanation and analysis of standardization of international marketing strategy. This will be in a form of literature review oriented discussion, explanation and analysis of standardization...
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  • Standardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique
    Standardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business...
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  • Change
    project. GP IM/IT Capacity Building Resource: Literature Review Page 2 Executive summary This literature review identifies effective change management and behaviour change strategies relevant to Australian general practice with a specific focus on the dimensions of clinical processes; training and...
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  • Marketing Literature Review
    . [Literature review, Hypotheses, Data collection (marketing mix–related decisions), Centralization, Formalization, Innovative culture, Process, Strategy creativity, Organizational learning, Market performance, Statistical analysis, Guidelines.] 47 Using the Analytic Hierarchy Process in New Product...
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  • Anything
    ). | Source: El-Gohary (2006). Survey Case study Exploratory Experiment Conceptual Literature review 41.7% 18.8% 6% 3 % 29% 1.5% Figure 4: Research strategies used in E-Marketing Source: El-Gohary (2006). Figure 5: Research Methods used in E-marketing Source: El-Gohary (2006). Questionnaire Interviews Observation Focus groups 60.4% 29.6% 6% 4%...
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  • Marketing Strategies of Natasha
    CHAPTER 2 This research paper aims to find out the Marketing Strategies of Natasha (Fairview Branch) REVIEW OF RELATED LOCAL STUDIES AND LITERATURE This study is very relevant and useful to our research because of its content. Natasha’s marketing plan is about selling and networking, they...
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  • Marketing Strategies on the 21st Century Open Job Opportunies for the Filipinos
    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Scope and Delimitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Review of Related Literature...
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  • Marketing
    Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories, applications of marketing strategies, intellectual property stipulations...
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  • Learning from the Fashion Industry: a Structured Literature Review
    marketing review was conducted both in literature content and examples from practice. Supply chain strategies and related tools were presented in order to identify the vital points that other industries could learn and embrace in terms of how to organise and manage supply chain issues. The model...
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  • Internationalmarketing Standardisation
    better they perform (Solberg, 2002). Findings of the study do not differ from conclusions in traditional literature. Slovenian managers have caught up to their Western counterparts in the sense that they understand environmental factors will inform and shape their marketing strategies. This is a...
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  • Competitiveness Fo Firms- Review of Theory
    ability to compete. Detailed structuring of competitiveness related problems of software firms in India identified weaknesses in understanding about the concept and its implementation as root causes. Review of competitiveness-related literature, by classifying it at three levels, clearly indicated the...
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  • Projected Profitability of Customers
    to create customer loyalty and ultimately increased profitability through those long-term customer relationships. A review of the literature reveals that knowing the profitable lifetime duration of the customer-firm relationship is valuable to businesses in creating effective marketing strategies...
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  • marketing
    the transitional economy, i.e. Slovenia. There is a considerable body of literature covering the standardization of the marketing mix in the international environment. The hypothesis in the article is that standardization is to be considered as important marketing strategy for increasing...
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  • Minorities
    literature on entrepreneurship and international business with the purpose of analyzing the phenomenon of INVs. The focus of this review, the marketing strategies of INVs, is the major element of the discussion. Below, we summarize important aspect and to a certain degree conclusions related to the...
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  • Marketing Project Proposal (Hk Vita
    marketing direction. Literature Review The literature review let us analyze Vitasoy’s past marketing strategies, and understand more about Vitasoy’s history and other basic information. So reading the literature review is very useful and important. After reading the literature review, we can...
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  • Marketing Cross-Functional Relationship During Npd
    ( collecting relevant data ( data interpretation ( conceptual and theoretical work ( findings/conclusions The interview data in the case study is analyzed with reference to the literature review results. Questions 1 to 3 for the interview are related to the role and the capabilities of the marketing...
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