Review Of Related Literature On Marketing Strategies Essays and Term Papers

  • Ecommerce

    Chapter II REVIEW OF RELATED LITERATURE It was decades ago when scholars like Thomas (1998) started researches on the effectiveness of internet in the field of business and communication. Now, in the twenty first century, there exists a whole plethora of literature which explores the uses and effectiveness...

    Premium | 429 Words | 2 Pages

  • E Business

    The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. By: HATEM EL-GOHARY Bradford University School of Management 2007 Key words:- E-Marketing, Small Business Enterprises, Performance, Egypt, UK. Abstract:- ...

    Premium | 5283 Words | 19 Pages

  • Marketing Literature Review

    Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue...

    Premium | 11894 Words | 37 Pages

  • Steps to Start a Business

    Section 1. The Executive Summary 2. Project Background and History 3. Management and Personnel Feasibility 4. Marketing Feasibility 5. Production or Technical Feasibility 6. Financing Feasibility 7. Financial Feasibility 8. Socio-Economic...

    Premium | 2457 Words | 22 Pages

  • trig

    1. Find your topic: Due by Feb 17 (Please email me your topic and get my permission). 2. Literature Review: Recommended to finish by April 7. Before you start to work on your literature review, please email me all the pdf files of the scholar articles to get my permission first. I hope you should...

    Premium | 1291 Words | 5 Pages

  • Standardization in International Marketing

    INTERNATIONAL MARKETING Introduction This paper is about a comprehensive discussion, explanation and analysis of standardization of international marketing strategy. This will be in a form of literature review oriented discussion, explanation and analysis of standardization of international marketing approach...

    Premium | 4969 Words | 17 Pages

  • Minorities

    A review of the foundation, international marketing strategies, and performance of international new ventures Arild Aspelund Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway Tage Koed Madsen Department of Marketing...

    Premium | 11782 Words | 40 Pages

  • Anything

    The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. HATEM EL-GOHARY Bradford University School of Management School address : EMM Lane, Bradford, West Yorkshire BD9 4JL, UK. Mailing address : 24 Laisteridge...

    Premium | 4826 Words | 20 Pages

  • Standardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique

    in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences...

    Premium | 1570 Words | 6 Pages

  • Learning from the Fashion Industry: a Structured Literature Review

    CRANFIELD UNIVERSITY ELEFTHERIA DIMITRAKOU LEARNING FROM THE FASHION INDUSTRY: A STRUCTURED LITERATURE REVIEW CRANFIELD CENTRE FOR LOGISTICS & SUPPLY CHAIN MANAGEMENT MSc THESIS CRANFIELD UNIVERSITY CRANFIELD SCHOOL OF MANAGEMENT CRANFIELD CENTRE FOR LOGISTICS & SUPPLY CHAIN MANAGEMENT...

    Premium | 39287 Words | 143 Pages

  • Marketing Strategies of Natasha

    CHAPTER 2 This research paper aims to find out the Marketing Strategies of Natasha (Fairview Branch) REVIEW OF RELATED LOCAL STUDIES AND LITERATURE This study is very relevant and useful to our research because of its content. Natasha’s marketing plan is about selling and networking, they focus...

    Premium | 573 Words | 3 Pages

  • Marketing Strategies on the 21st Century Open Job Opportunies for the Filipinos

    A Term Paper Entitled: “Marketing Strategies on the 21st Century Open Job Opportunities for the Filipinos” Submitted as a Partial Fulfillment of The Requirement in English Communication 2, 10-11 a.m., MWF, SV 304 Submitted by: Madrigal, Allan Jr. Tenorio BS Business Administration ...

    Premium | 531 Words | 6 Pages

  • marketing

    R. ŠUŠTAR: Marketing Standardization: To Be or Not to Be EKONOMSKI PREGLED, 58 (1-2) 106-124 (2007) 106 Rozana Šuštar* UDK 339.138 JEL Classification M31, F13 Izvorni znanstveni rad MARKETING STANDARDIZATION: TO BE OR NOT TO BE The article discusses the possibilities for standardizing...

    Premium | 6931 Words | 28 Pages

  • Change

    Effective change management and behaviour change strategies relevant to Australian general practice with a specific focus on clinical processes, training/skills, information management/ information technology and organisational culture Literature Review For the Department of Health and Ageing Supported...

    Premium | 6289 Words | 21 Pages

  • Assignment

    your research investigation that you be critical when reviewing the literature? A critical literature review is the critical assessment and summarization of that literature in a particular field or topic. When reviewing the literature it is really important to be critical * To develop a good understanding...

    Premium | 1997 Words | 7 Pages

  • Emarketing in Small Business Enterprises

    © Centre for Promoting Ideas, USA www.ijbssnet.com E-Marketing - A literature Review from a Small Businesses perspective Dr. Hatem El-Gohary Birmingham City University Business School, Birmingham, UK Cairo University Business School, Cairo, Egypt E-mail: hatem.elgohary@bcu.ac.uk, Tel: 0044 -121-...

    Premium | 13570 Words | 44 Pages

  • Job Satisfaction

    Chapter 2 LITERATURE REVIEW Chapter – 2 Literature Review R esearch has indicated that service quality has been increasingly recognized as a critical factor in the success of any business (Parasuraman et al., 1988) and the banking sector in this case is not exceptional. Service quality...

    Premium | 5406 Words | 19 Pages

  • Mi Aas F

    European Journal of Marketing 29,1 8 Received June 1994 Information systems in marketing Identifying opportunities for new applications Jari M. Talvinen Helsinki School of Economics and Business Administration, Helsinki, Finland Introduction Over the past three decades, subtle changes in the...

    Premium | 8377 Words | 27 Pages

  • Competitiveness Fo Firms- Review of Theory

    Competitiveness of Firms: Review of theory, frameworks and models Dr. Ajitabh Ambastha1 and Dr. K. Momaya2 Abstract Turbulent start of the new century has brought new challenges for firms, industries and countries. Success in such times is demanding new perspectives on competitiveness: the ability...

    Premium | 5348 Words | 22 Pages

  • Internationalmarketing Standardisation

    Managing Marketing Standardization in a Global Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: Sep 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international business is witnessing the emergence of additional players...

    Premium | 6019 Words | 17 Pages