Review of Related Literature and Studies
In exploration, we find new techniques, new knowledge, even develop new substances, gadgets, equipment, processes or procedures, imagination and skill is employed by the researcher. The commodities, new devices, services, in technology are nee...
The travel and tourism industry is the world’s largest and most diverse industry . In a report of World Tourism Organization entitled International Tourism, it has pointed out the desire to standardize the definitions in the tourism industry throughout the world. This shows that t...
We are in the era of entertainment through mobile handsets. Downloading a ring tone, watching your favourite movies of tracking cricket score, sending messages, doing internet and chating the list of activity that you can do using your cell phone is endless. To supplement stag...
CHAPTER II. REVIEW OF RELATED LITERATURE The purpose of this study was to develop a conceptual model that describes the relationship between personal financial wellness and employee job productivity and test a part of the model. This chapter presents the review of related research of the components...
REVIEW OF RELATED LITERATURE
Most of our youth and students today are fond of going into internet shop to use computer, without knowledge of their parents what they are up to. They will ask money from their parents telling that they have something to search in the internet for their project or assi...
REVIEW OF RELATED LITERATURE
• Literature Review is the documentation of a comprehensive review of the published and unpublished work from secondary sources of data in the areas of specific interest to the researcher.
• The main aim is to find out problems that are already investigated and tho...
Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature.
Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of...
A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles.
Word count: 2,990
Because the focus on market orientation has steadily increased over the last decade, academicians and marketing managers have begun to debate the...
Tourism in Post-Crisis is Tourism in Pre-Crisis: A Review of the Literature on Crisis Management in Tourism
Dr Christof Pforr
Curtin University of Technology
School of Management
Working Paper Series
Tourism in Post-Crisis is Tourism in Pre-Crisis:
A Review of the Literature on...
Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view t...
A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980
ID NUMBER : 06035100
MODULE CODE: ECP004N JAN 11-2008...
Marketing Dissertation B&Q’s Marketing Strategies
An adaptation of B&Q’s marketing strategies in the Chinese home improvement market?
This dissertation is submitted in part fulfilment of the MA in Marketing.
Statement of Originality .....................................
AN INVESTIGATION INTO THE MARKETING STRATEGIES IN MICRO AND SMALL ENTERPRISES.A Case Study of Exhibition Hall entrepreneurs in Eldoret Town.
The informal sector has gained recognition especially in third world countries. It has emerged as a source of increased ou...
Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services....
An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies
The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand t...
A comparative study of supermarket trade
in the United Kingdom and Romania
A comparative study of supermarket trade in the United Kingdom and Romania
Introduction ...................................................................................................1 Literature Rev...
Marketing Strategies for Personal Selling
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ShareEmaiSPersonal selling is the act of orally communicating with a potential customer with the intention of closing a sale. Unlike Int...
Improving Medication Concordance in Mental Health- A Review of the Literature
Where a man is against his will, that to him is a prison. Epictetus
There has been much discussion on why concordance with antipsychotic medication and treatment appears to differ from other fields of...
AN EMPIRICAL STUDY ON COMPETITIVE MARKETING STRATEGIES FOR SKIN CARE COSMETICS OF ORGANIZED RETAIL SECTOR
Strategy can be defined as a firm’s positioning to gain a competitive advantage in the marketplace (Michael E. Porter 1996). A...
Marketing Strategies for Green Business for sustainable future
Presented by, V. ARAVIND K. M. UDAY RAJ
MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill, Former Br...