• Organised Retail Industry in India
    Fastrack, Edge, Nebula, Raga, Sonata, Regalia, Dash, Bandhan and Steel. The Fastrack series was launched in 1998 and projected as „Cool Watches from Titan. Fastrack watches were targeted at the youth (the age group of 22 to 30). Following the success of Fastrack, Titan diversified into fashion eyewear...
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  • A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.
    are more less price insensitive and choose to spend their time and money on objects that are plainly a luxury than necessity. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. 2. Literature review: Consumer Behaviour...
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  • Consumer Behavior Towards Fasion
    , methodology, outline of the project report, delimitation of scope and chapter summary are stated in this chapter. Chapter 2: Literature Review In this chapter, the literature review is focus on the consumer behavior towards fashion. Besides, provides an extensive review of international journals, reports...
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  • The Role of Advertising Appeals, Role of Celebrity & Expert in T.V Advertising Attitude
    expert includes: Drama & movie’s actors, actresses, cricketers, players, Doctors, media channels anchor persons etc. II. Literature Review Today, advertising companies invest huge amounts of their earnings in advertising in different media such as television, radio, magazine and etc...
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  • Market Research on Lux Soap
    , what is the most preferred telecom company, what is the reason for the switching of customer loyalty from one telecom operator to another, etc. INDEX * Introduction * Research Problem * Research Objective * Literature Review * Customer Perception and Expectation of MNP...
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  • Perdue
    Titan Industries is the world's fifth largest[citation needed] wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial...
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  • consumer buying behaviour special reference to acon
    services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her own use. In this context the goods are bought for final use by individual, who are...
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  • Crm in Retailing in India
    important tool to understand the customer in a better way & know about the customer expectations and demands. 2. Literature Review CRM rise of loyalty programs, mail order and the Internet has provided retailers with real access to consumer data. Data warehousing & mining technologies offers...
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  • Study of Group Deal Industry in India
    like Snapdeal, consumer behavior towards these companies and their preferences. This research studied the dependence of consumer behavior towards online discounting coupon on factors like age, income and occupation. The research focused on factors which stimulates or...
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  • Measuring Brand Euity
    aInternational Journal of Market Research Vol. 52 Issue 1 Consumer-based brand equity conceptualisation and measurement A literature review George Christodoulides University of Birmingham Leslie de Chernatony Università della Svizzera italiana, Lugano and Aston Business School...
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  • Laka
    Index Content 1.Introduction 2.Review of Literature and Hypothesis 3.Need of Study 4.Research Objective 5.Research Material and Method 5.1 Research Design 5.2 Sampling Design 5.2(a) Target population 5.2(b) Sampling Frame 5.2(c) Sampling technique 5.2(d) Method of Data Collection 5.3 Data Analysis...
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  • Mmmmm
    has redefined the rules of business in every category it has entered, with the consumer as its prime stakeholder. In the process, it has built endearing brands like Titan, Sonata, Fastrack, Xylys, Nebula and Zoop in watches and accessories, Tanishq, leveraged to extend into other spaces. The...
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  • perception
    , Satisfaction, and Purchase Intentions, Marketing Bulletin, 16, 1-10. Wall, M. and Heslop, L. A. (1986). Consumer Attitude towards Canadian-Made versus Impoted Products, Journal of Marketing Science, 14, 27-36. Wheatly, J. J., Chiu .J. S., and Goldman. A. (1981). Physical quality, price, and...
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  • Writting an Academic Artical
    managerial focus toward packaging has increased of late, a review of the marketing literature reveals relatively little theoretical work in the area of packaging, and specifically, few efforts examining its impact on consumer attention. Early packaging research focused on the general characteristics...
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  • Project
    |15 | |3. Review of Literature |19 | |4. Research Methodology |29...
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  • Tata Agm
    category it has entered, with the consumer as its prime stakeholder. In the process, it has built endearing brands like Titan, Sonata, Fastrack, Xylys, Nebula and Zoop in watches and accessories, Tanishq, GoldPlus and Zoya in jewellery and Titan Eye+ in eyewear. Early in its business, Titan...
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  • appeal of celebrity endorsement
    behavior of a person towards the execution promotion of the products, brand, experiences and also services. Other than celebrity endorsement, the appeal by the celebrity might be one of the main reasons which shape the consumer buying behavior. 1.4 Conceptual Framework 1.4...
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  • Market Stp of Titan and Allen Solly
    consumers who were buying a watch as a fashion accessory not as a mere instrument showing time. They were also willing to buy a watch on impulse. The price tag did not matter to this segment. For this segment Titan offered Aurum and Royale in the gold/ jewellery watch range. They were stylish dress watches...
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  • India Social
    Challenge Winner of Position #2, Long term initiatives Category Campaign Duration Case submitted by Website Facebook Twitter YouTube Flickr Mobile Fastrack: Capturing the imagination of youth online Casebook1 Fastrack, launched in 1998 is a brand of watches from the house of Titan Industries...
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  • Comparitive Organizational Study
    o Articles from newspaper o Literature review ANALYSIS We studied two organizations, Saleways Department Store and Namaste Supermarket and compared the impact of biographical characteristics on dependent variables of both the organizations. We found out that in both the...
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