• A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.
    population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion, fragrances, watches, automobiles, drinks etc. The size of the market was US$ 175bn and grew at 7.9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth...
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  • Titan Industries
    Industries Limited reported a stronger growth on account of a deep understanding of consumer preferences, product differentiation, new product launches and professional brand management INDIAN WATCHES MARKET Only 27% of all Indians own a watch. This statistic demonstrates the significant...
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  • The Role of Advertising Appeals, Role of Celebrity & Expert in T.V Advertising Attitude
    celebrity or any professional expert can be used in TV ads. Research showed the practical importance of rational appeal in TV ads and how people respond towards such appealing attitude of ads. The data was collected from the students and scholars of “The Islamia University Of Bahawalpur, Punjab, Pakistan. The...
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  • Marketing Strategy
    seeking people with the best wristwatches that have been designed with superior quality raw materials and people who have expertise in this field. The watches are developed with highly experienced and well-trained people who have thorough knowledge and understanding about the wristwatch designing and manufacturing...
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  • Tata Agm
    Starting with watches and then moving on to jewellery and later into eyewear and accessories, Titan has redefined the rules of business in every category it has entered, with the consumer as its prime stakeholder. In the process, it has built endearing brands like Titan, Sonata, Fastrack, Xylys, Nebula...
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  • Laka
    Index Content 1.Introduction 2.Review of Literature and Hypothesis 3.Need of Study 4.Research Objective 5.Research Material and Method 5.1 Research Design 5.2 Sampling Design 5.2(a) Target population 5.2(b) Sampling Frame 5.2(c) Sampling technique 5.2(d) Method of Data Collection 5.3 Data Analysis 7...
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  • luxury brands
     SYNOPSIS OF PREFERENCES OF YOUNG PEOPLE TOWARDS LUXURY BRANDS PREFERENCES OF YOUNG PEOPLE TOWARDS LUXURY BRANDS Intoduction:- “Luxury is a necessity that begins where necessity ends.” Whenever you switch on the television, or flip through the pages...
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  • marketing
    a specific department or person. In fact everyone that works for or represents a company is responsible for marketing, as their actions contribute towards the company's reputation. Marketing requires co-ordination, planning, implementation of campaigns and employees with the appropriate skills to ensure...
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  • consumer buying behaviour special reference to acon
    Consumer-buying behavior according to Kotler (2004, p.601) is defined as “The buying behavior consumers – individuals and households who buy goods and services for personal consumption.” the term ‘consumer’ can be described as a person who acquires goods and services for self satisfaction is often...
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  • appeal of celebrity endorsement
    attention toward the intended product. But, it might only attract the attention of the youngsters and advance people. Broadcast media might be the suitable and most effective media tools for the company or advertisers to advertise and promote their product as it reach all kind of consumer with all kind...
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  • Happy
    introduced in Indian Market especially in India. * Our Pricing Strategy for AndRR is achieved by Flat 20% Discount on any of the products like on Watches, Footwear, and Apparels. * Increase usage by existing customers – for example by introducing loyalty schemes like Lucky Winner Coupon, free Voucher...
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  • Argos Strategy
    1.Literature review Developing with your customers may be an effect way to eliminate your competitors, because it is difficult to imitate (Buttle, 1996). In this case, you should understand what you can do for customers. Firstly, it is crucial to identify the customers who are going to be provided...
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  • Perdue
    India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO).[3] Its product portfolio includes watches, accessories and jewellery...
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  • Insurance
    handbags. Traditionally, Apparel companies are wholesalers, selling large quantities of goods to retailers, which mark up items and sell them to consumers for a profit. However, it's become more difficult to draw a line between wholesalers and retailers; most Apparel companies now have both types of...
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  • Comparitive Organizational Study
    the dynamics of how the biographical characteristics impact the productivity, absenteeism, turnover and job satisfaction. We could see that as age increases, productivity and job satisfaction increases whereas turnover and unnecessary absenteeism would decrease. Tenure had a very similar effect to age...
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  • India Social
    Raving Fans Through Social Media - Toby Bloomberg 55 24 Pratham Books: Engaging the community to bring a book in every child’s hand 59 Fastrack: Capturing the imagination of youth online Dr. Mani Children Heart Foundation – the Heart Kids Tweetathon and how Twitter helps save lives 30 ...
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  • Market Stp of Titan and Allen Solly
    for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible...
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  • Writting an Academic Artical
    ................. 12 LITERATURE REVIEW .............................................................................................. 19 7.1 THE PURPOSE OF A LITERATURE REVIEW ................................................. 20 7.2 FINDING APPROPRIATE LITERATURE ..........................
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  • Global Competitor of Titan
    graph it can be observe that the curve is steep and increasing in the introduction stage as the brand had established positioning in the mind of consumers. 2. Growth stage: Titan had formed a joint venture with Timex that lasted till 1998 and set up its distribution channel across India. This was...
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  • perception
    Pak. j. eng. technol. sci. Volume 2, No 2, 2012, 118-143 ISSN: 2222-9930 print ISSN: 2224-2333 online A Comparative Study of Consumer Perception of Product Quality: Chinese versus Non-Chinese Products Laiq Muhammad Khan * and Rizwan Ahmed ** College of Computer Science & Information systems ...
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