Fastrack, Edge, Nebula, Raga, Sonata, Regalia, Dash, Bandhan and Steel. The Fastrack series was launched in 1998 and projected as „Cool Watches from Titan. Fastrackwatches were targeted at the youth (the age group of 22 to 30). Following the success of Fastrack, Titan diversified into fashion eyewear...
are more less price insensitive and choose to spend their time and money on objects that are plainly a luxury than necessity. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty.
, methodology, outline of the project report, delimitation of scope and chapter summary are stated in this chapter.
Chapter 2: LiteratureReview
In this chapter, the literaturereview is focus on the consumer behavior towards fashion. Besides, provides an extensive review of international journals, reports...
expert includes: Drama & movie’s actors, actresses, cricketers, players, Doctors, media channels anchor persons etc.
Today, advertising companies invest huge amounts of their earnings in advertising in different media such as television, radio, magazine and etc...
, what is the most preferred telecom company, what is the reason for the switching of customer loyalty from one telecom operator to another, etc.
* Research Problem
* Research Objective
* Customer Perception and Expectation of MNP...
Titan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial...
services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her own use. In this context the goods are bought for final use by individual, who are...
important tool to understand the customer in a better way & know about the customer expectations and demands.
CRM rise of loyalty programs, mail order and the Internet has provided retailers with real access to consumer data. Data warehousing & mining technologies offers...
like Snapdeal, consumer behavior towards these companies and their preferences.
This research studied the dependence of consumer behavior towards online discounting coupon on factors like age, income and occupation. The research focused on factors which stimulates or...
aInternational Journal of Market Research Vol. 52 Issue 1
Consumer-based brand equity conceptualisation and measurement
University of Birmingham
Leslie de Chernatony
Università della Svizzera italiana, Lugano and Aston Business School...
Index Content 1.Introduction 2.Review of Literature and Hypothesis 3.Need of Study 4.Research Objective 5.Research Material and Method 5.1 Research Design 5.2 Sampling Design 5.2(a) Target population 5.2(b) Sampling Frame 5.2(c) Sampling technique 5.2(d) Method of Data Collection 5.3 Data Analysis...
has redefined the rules
of business in every category it has
entered, with the consumer as its prime
stakeholder. In the process, it has built
endearing brands like Titan, Sonata,
Fastrack, Xylys, Nebula and Zoop in
watches and accessories, Tanishq,
leveraged to extend into other spaces. The...
and Purchase Intentions, Marketing Bulletin, 16, 1-10.
Wall, M. and Heslop, L. A. (1986). Consumer Attitude towards Canadian-Made versus Impoted
Products, Journal of Marketing Science, 14, 27-36.
Wheatly, J. J., Chiu .J. S., and Goldman. A. (1981). Physical quality, price, and...
managerial focus toward packaging has increased of late, a review of the marketing
literature reveals relatively little theoretical work in the area of packaging, and specifically, few
efforts examining its impact on consumer attention. Early packaging research focused on the
category it has entered, with the consumer as its prime stakeholder. In the process, it has built endearing brands like Titan, Sonata, Fastrack, Xylys, Nebula and Zoop in watches and accessories, Tanishq, GoldPlus and Zoya in jewellery and Titan Eye+ in eyewear. Early in its business, Titan...
behavior of a person towards the execution promotion of the products, brand, experiences and also services. Other than celebrity endorsement, the appeal by the celebrity might be one of the main reasons which shape the consumer buying behavior.
1.4 Conceptual Framework
consumers who were buying a watch as a fashion accessory not as a mere instrument showing time. They were also willing to buy a watch on impulse. The price tag did not matter to this segment. For this segment Titan offered Aurum and Royale in the gold/ jewellery watch range. They were stylish dress watches...
Challenge Winner of Position #2, Long term initiatives
Category Campaign Duration Case submitted by Website Facebook Twitter YouTube Flickr Mobile
Fastrack: Capturing the imagination of youth online
Fastrack, launched in 1998 is a brand of watches from the house of Titan Industries...
o Articles from newspaper
We studied two organizations, Saleways Department Store and Namaste Supermarket and compared the impact of biographical characteristics on dependent variables of both the organizations. We found out that in both the...