Review Of Literature On Consumer Satisfaction Towards Fastrack Watches Essays and Term Papers

  • Titan Marketing in India

    9 Chapter 1 ' Introduction 11 1.1 Theory and concept 11 1.2 Literature Review 13 Chapter 2 -Research methodology 18 2.1 Objectives 18 2.2 Limitations 18 2.3 Sources of Data Collection...

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  • Study of Indian Wrist Watch Industry

    “STUDY OF INDIAN WRIST WATCH INDUSTRY AND MARKETING STRATEGY OF TITAN WATCHES” A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION (2007-2010) Submitted By Anuj handa Roll N0.-3191 ...

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  • Market Analysis of Wrist Watches

    A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TITAN WATCHES By THOMACHAN BABU (Reg. No. 35103315) A PROJECT REPORT Submitted to the Department of MASTER OF BUSINESS ADMINISTRATION in the FACULTY OF ENGINEERING & TECHNOLOGY in partial fulfillment of the requirement for the award of...

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  • Cherry

    Joint venture | Founded | 1987 | Headquarters | Bengaluru[1], India | Area served | Global | Key people | Bhaskar Bhatt, MD | Products | Watches, Jewelry, Eyewear & Precision Engineering | Revenue |   72.16 billion (US$1.31 billion)(FY2011)[2] | Operating income | 6.2844 billion (US$114...

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  • Repositioning of Titan Watches

    Project study on “Brand Re-positioning strategies of Titan Watches” Dissertation Submitted in Fulfillment of the Requirements for the Degree of Master of Business Administration By LLOYD CARDOZA Enrollment No. AGV30301909035 Under the Guidance of ...

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  • Document

    ends with customers satisfaction. Marketing may also be defines as a total system of interacting business activities designed to plan, price, promote and distributors wants satisfying products and services to present and potential customers. Industry profile Watches The size of the Indian...

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  • Customer Satisfaction of Titan Watch

    case. Less than 100 years ago, no self-respecting gentleman would be caught dead wearing a wristwatch. In those days of yore, real men carried pocket watches, with a gold half-hunter being the preferred status symbol of the time—no pun intended. Wristlets, as they were called, were reserved for women, and...

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  • Research Study on Titan Industries

    telecommunications, energy, chemicals, hotels, consumer products and tea. In a short span of 13 years, Titan has clocked global sales of over 38 million watches and emerged as a world’s 6th largest manufacturer brand with sales last year touching 6 million watches. Currently Titan enjoys a nearly 40% share...

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  • To Improve the Trainning Process at Apex Company

    OBJECTIVE * To find out the levels of brand loyalty and brand acceptability of FASTRACK. * To bring forth the brand identity of FASTRACK. BACKGROUND OF THE RESEARCH FASTRACK brand mainly targets youth segment. Youth is perhaps the most difficult demographic group to communicate with....

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  • Titan

    2012 2012 Marketing Management -1 Marketing Management -1 Final Report on Fastrack Watches Final Report on Fastrack Watches Table of Contents Introduction 3 Re-launch of the brand 3 Environmental Analysis 4 Microenvironment Analysis 5 Indian Watch Market 5 About the Parent Company-...

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  • Strategy at Titan

    telecommunications, energy, chemicals, hotels, consumer products and tea. In a short span of 13 years, Titan has clocked global sales of over 38 million watches and emerged as a world’s 6th largest manufacturer brand with sales last year touching 6 million watches. Currently Titan enjoys a nearly 40% share...

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  • Titan

    Watch Industry in India: The present demand for wrist watches in India is estimated between 12 million and 15 million per year. However, at present domestic production are only 7-2 million watches. The balancing being met by watches brought into India from abroad. A growth projection...

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  • EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT

    XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context BACKGROUND op yo Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, and contemplated about Xylys, Titan’s premium watch brand, and its...

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  • Marketing of Services of Titan World

    of ³Titan World Exclusive Showroom for Watches´ in order to provide delight to the customers. We are grateful to Resp. Prof. Mr. Sham Sharma, for guiding us to prepare an aesthetic report on marketing of services by ³TITAN WORLD EXCLUSIVE SHOWROOM FOR WATCHES´ with the proper information and knowledge...

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  • Consumer Behaviour Towards Sports Watches

    Project Report On Study of Customer Perception towards Branded Sports Watches-A Special Reference to Gurgaon City Submitted To: - Submitted By: - Mrs. Deepti Wadera Ashish Shukla bhishek Singh Deepika Himanshu Kanaujia Isha Jain Rohit Singh Yuvraj Utkarsh Mishra ...

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  • Brand Audit Titan Watches

    World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan, Octane, Regalia, Fastrack, Nebula, Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in...

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  • Pantaloons

    Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities...

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  • Marketing Strategis

    INTRODUCTION: OVERVIEW OF SECTOR Consumer durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. The consumer durables sector can be segmented into consumer electronics, such as, VCD/DVD, home theatre, music...

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  • A Study on Factors Limiting Sales in Retail Outlets and Ways of Limiting Them

    and creating new sales channels. Sales can be achieved through different channels. Some companies set up their own selling outlets, reaching the consumers through third party retail outlets, wholesalers, door to door selling and so on. In this study, retail outlets, in specific, company owned retail...

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  • Market Research on Luxury Watches

    August 24 AMMR Project 2012 Factors Influencing Consumer Buying Behavior of Luxury Watches Submitted by Group 4: Amber Yadav 15/68 Amrita Mohanty 15/69 Sailesh Sahu 15/176 Sohini Bera 15/185 Anurag Bajpai 15/268 Table of Contents Abstract ...............................................

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