• Marketing Efforts
    RELATION WITH BRAND AWARENESS AND BRAND IMAGE SAIRA BANO ROLL NO. 560 GC UNIVERSITY, FAISALABAD PAKISTAN Sairafatimas@yahoo.com ABSTRACT The marketing efforts are being made to increase the brand knowledge and brand image. This paper shows the affiliation between brand awareness and brand...
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  • Consumer Behavior Towards Fasion
    examination of literature on the related study was carried out. As now that, literature review provides the theoretical basis for the development of the research framework of this study, which will be discussing in the next chapter - Chapter 3. This chapter consists of the four variables which are brand awareness...
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  • Project Elf
    referring their questions or complaints to the correct department. With this research proposal we want to propose a research about how to create more brand awareness for ELF and give advice how ELF can be designed properly. The second chapter describes the background of this research project. In this chapter...
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  • Marketing Research
    product for the last four years is on increasing. It is further resolved from the responses against the questionnaire that the quantity of local brands supply is low, but it’s quality is high, and the price is lower than the imported products. This study, through considering all relevant issues...
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  • thesis
    Background Nokia has come a long way to evolve from a paper mill founded in 1865 to a world-renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was...
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  • The Effects of Brand Equity on Consumer Purchase Preferences: a Case for Mobile Telecommunication Industry in Zimbabwe
    BY NOBERT NHETE 00263712980445 The effects of brand equity on consumer purchase preferences: A case for mobile telecommunication industry in Zimbabwe 1) Introduction This study investigates the effects of brand equity on customer purchase preferences in the mobile telecommunication industry in Zimbabwe...
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  • Amul Report
    A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan Dr. M.I. Subhani, Research Economist, Iqra University, Khi Amber Osman, Research Economist, Iqra University, Khi ABSTRACT Brand awareness remains fundamental to consumer life as the...
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  • Brand Image Attitude and Perceptions Towards a Brand During the Course of an Acquisition in the Clothing Industry in the Uk
    Title Brand Image Attitude and Perceptions towards a Brand during the Course of an Acquisition in the clothing industry in the UK Brand is a powerful tool to attract more consumers to buy particular products. In a developed country like UK, clothing industry is one of the major industries that...
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  • brand awareness
     REVIEW OF LITERATURE Review of literature shows the previous studies carried out by the researcher in thisfield. Previous studies are reviewed in order to gain insight into extent of research. Theresearch problem can be more understood and made specific referring to theories, reports,records and...
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  • Brand Awareness
    between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand...
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  • Branding
    Page 1 A review of two articles summarising the key points “Most loved and hated brands” and “what price is a strong brand” Page A synopsis of the literature review section “The naked truth of celebrity...
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  • Brand Equity
    BRAND EQUITY: A LITERATURE REVIEW ABSTRACT Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive...
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  • Celebrity street snap shot is a new form of effective celebrity endorsement.
    Leeds University Business School Celebrity street snap photos – A new form of celebrity endorsement to create fashion brand awareness and product desirability in the Asia market. Jill Yu-Lin, Wu Supervisor: Angela Carroll Date: August / 2013 Word count: 11,879 This dissertation...
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  • Training and Development
    integrative review of employer branding and OB theory Document Information: | Title: | An integrative review of employer branding and OB theory | Author(s): | Martin R. Edwards (Department of Management, King's College London, London, UK) | Citation: | Martin R. Edwards, "An integrative review of employer...
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  • Marketing
    An Investigation into how KFC advertisements affect consumer behaviour, and how this affects the perception of the brand ABSTRACT KFC is one of the most popular and well established fast food chains in the world. Sales of products in fast food restaurants have continued to rise in the UK in recent...
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  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement...
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  • Customer Based Brand Equity Model
    1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three...
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  • Literature review & theoretical framework
    branding can assist companies to achieve their organisational presence in the marketplace. Consequently, as there is inadequate research on branding literature, this study helped to establish a comprehensive understanding regarding the effectiveness of branding for small independent organisations. Therefore...
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  • Marketing Paper
    Marketing Research Paper Customer Loyalty Table of Contents 1. Introduction 3 2. Literature Review 4 2.1 Loyalty in Customer Relationship Management 4 2.2 Benefits of loyalty 4 2.3 Customer loyalty programs and costs 5 3. Conclusion 6 4. Reference List 7 1. Introduction ...
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  • Miss
    INDEX Chapter 1 Introduction 3 Chapter 2 Literature Review 4 2.1 Social media and new purchase cycle 5 2.2 Social media platforms and strategies 6 Chapter 3 Methodology 8 3.1 Industry Selection 8 3.2 Project aim 8 3.3 Project Objectives 8 3.4 Project Plan and approach 9 Chapter 4 Data...
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