• Brand Awareness
    CONTENTS |Chapter No. |Name of the concept |Page No. | |I |Introduction | | | |Need of the study...
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  • Literature Review on Brand Awareness
    LITERATURE REVIEW Definition of 'Brand Awareness' The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to whic...
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  • Brand Awareness and Brand Extension Literature View
    LITERATURE REVIEW The Indian retail market is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all...
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  • Us Bank: Review of Literature
    Chapter 2: Review of Literature and Benchmarking Customers love and cherish companies that treat them the way they want to be treated. Sometimes customers will even pay more to get good service. Effective communication and the established relationship with the customers are the essence of custom...
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  • Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
    Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be u...
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  • Review of Literature on Payroll Outsourcing
    A STUDY ON PAY ROLL SOFTWARES USED IN TALENT PRO INDIA HR.PVT.LTD AND HR ROLL IN PAYROLL. A PROJECT REPORT SUBMITTED TO ST PETER’S UNIVERSITY IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE MBA. By C.PRAGADEESHWARAN (REG.N0.SP08BAP054) UNDER THE GUIDANCE OF...
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  • Review of Literature on Absenteeism Dynamics
    REVIEW OF LITERATURE ON ABSENTEEISM DYNAMICS INTRODUCTION Literature reviews are acknowledged as valuable contributions to advancement of research. When done well, they help researchers sum up where have been and where they need to go next. They identify gaps in knowledge and suggest new direction...
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  • Brand Awareness
    Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product's life cycle i...
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  • Brand Origin: How Does It Impact Brand Awareness and Brand Image
    BACHELOR  THESIS   Spring  2010   International  Business  and  Economics  Program   Kristianstad  University   A  Minor  Field  Study     Brand  origin     -­ How  does  it  impact  brand  awareness  and   brand  image                     Â...
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  • Strategic Marketing Management of Oil and Gas Industry: a Review of Literature
    E3 Journal of Business Management and Economics Vol. 1(1). pp. 001-009, October, 2010 Available online http://www.e3journals.org/JBME © 2010 E3 Journals Review Strategic Marketing Management of Oil and Gas Industry: A Review of Literature Akinyele, Samuel Taiwo School of Business Studies, C...
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  • Brand Awareness and Personality Dimension in Relationship to the Consumer Loyalty Among Brands Laundry Soaps in the Market
    Abstract The research aims to obtain the influence of brand awareness and personality dimensions of laundry soaps to consumer loyalty. The researcher surveyed 30 respondents for the purpose. Common brands of laundry soaps available in the market are mentioned in the survey. The researcher util...
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  • Perceived Effectiveness of Pizza Hut’s Hate Late Campaign in Sustaining Brand Awareness
    PERCEIVED EFFECTIVENESS OF PIZZA HUT’S HATE LATE CAMPAIGN IN SUSTAINING BRAND AWARENESS A Thesis Presented To The Department of Arts and Communication College of Arts and Science, University of the Philippines Manila In Partial Fulfillment of the Requirements Leading to A Degree in Bachelor...
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  • Review of Literature
    Nutrition Assessment September 4, 2012 Review of Literature 1. Prevention, C. f. (2012). Overweight and Obesity (2012). Retrieved from CDC.GOV: http://www.cdc.gov/obesity/strategies/index.html The Center for Disease Control and Prevention is one of the operating units of the Department of Health...
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  • Brand Awareness
    BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH...
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  • Challenge of Brand Awareness for Professional Firms
    THE CHALLENGE OF BRAND AWARENESS FOR PROFESSIONAL FIRMS ABSTRACT This research study is about the challenge of brand awareness for professional Accounting/Auditing firms in Tanzania. There are about 137 registered firms in Tanzania; this research paper...
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  • Professional Standards for Teaching: a Review or Literature
    Professional Standards for Teaching: A Review or Literature Mirza Arshad Baig (Research Scholar) Hamdard Institute of Education & Social Sciences, Hamdard University Karachi ABSTRACT Abstract:- The aim of this article is to review the related literature about the Professional Standards for te...
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  • Review of Literature
    Automated Teller Machine Network Pricing - A Review of the Literature Mcandrews, James J. Federal Reserve Bank of New York, Citation Information: Review of Network Economics. Volume 2, Issue 2, Pages –, ISSN (Online) 1446-9022, DOI: 10.2202/1446-9022.1023, June 2003 Publication History: Publish...
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  • Creating Brand Awareness
    Creating brand Awareness DMS Electronics Word Count 6510 words Project Management in Marketing CIM Member 12354592 Assignment/Project Front Sheet CIM/CAM Membership : 12354592 Unit Title : Project Management of Marketing Level/Award : Professional Diploma in Marketing Accredited Study Ce...
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  • Review of Digital Camera Brand Elements
    Review of Digital Camera Brand Elements Brand | Name | Logo | URL | Character | Slogan | Jingle | Packaging | Fujifilm | 6 | 7 | 10 | - | 4 | - | 5 | Kodak | 9 | 6 | 10 | - | 6 | 5 | 6 | Nikon | 9 | 7 | 10 | - | 10 | 9 | 8 | Olympus | 6 | 7 | 10 | - | 5 | - | 6 | Samsung | 10 | 9 | 10 |...
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  • Brand Awareness
    Available ONLINE www.vsrdjournals.com VSRD-IJBMR, Vol. 2 (8), 2012, 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABS...
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