• Research
    Basic Marketing Research: Volume 1 Handbook for Research Professionals Official Training Guide from Qualtrics Scott M. Smith | Gerald S. Albaum © Copyright 2012, Qualtrics Labs, Inc. ISBN: 978-0-9849328-1-8 © 2012 Qualtrics Labs Inc. All rights reserved. This publication may not be repro...
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  • Essay, Research Paper
    The Brain That Changes Itself Stories of Personal Triumph from the Frontiers of Brain Science NORMAN DOIDGE, M.D. For Eugene L. Goldberg, M.D., because you said you might like to read it Contents 1 A Woman Perpetually Falling . . . Rescued by the Man Who Discovered the Plasticity of Our Sen...
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  • Butterworth.Heinemann.Strategic.Information.Management.Ebook
    Strategic Information Management Strategic Information Management Challenges and strategies in managing information systems Third edition Robert D. Galliers and Dorothy E. Leidner OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterwor...
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  • Management Information System
    Management Information System SYSTEM CONCEPTS A system can be simply defined as a group of interrelated or interacting elements forming a unified whole. Many examples of systems can be found in the physical and biological sciences, in modern technology, and in human society. Thus, we can talk...
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  • Research Methods
    SYLLABUS PAPER RESEARCH METHODS Unit-1 Meaning, types and process of research: Meaning - purpose - types of research - Pure, applied, historical, analytical, descriptive and experimental -Significance of research in social sciences - Process of research - Meaning -Scientific method - Inducti...
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  • Information Systems
    Table Of Contents Table Of Contents ......................................................................................................1 1.1 Why Information Systems?..................................................................................8 The Competitive Business Environment...........
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  • Research Paper
    PRINCIPLES OF MARKETING AND MANAGEMENT * Definition & Core concept, marketing tools, P’s- product, price, place and promotion * Market segmentation, targeting and positioning & analyzing the marketing environment * Study consumer behavior, needs and motivation, group dynamics...
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  • Marketing Research Notes
    Week 1: Introduction to Marketing Research * It is a function that links the organization to its market through the generation of information that allows for identification and definition of marketing-driven opportunities * Fulfills marketing manager’s need for knowledge of the market...
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  • Information Rules a Strategic Guide to the Network Economy
    Information Rules A STRATEGIC GUIDE TO THE NETWORK ECONOMY Carl Shapiro Hal R. Varian HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS Copyright © 1999 Carl Shapiro and Hai R. Varian All rights reserved Printed in the United States of America 03 02 01 00 99 5 Library of Congr...
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  • Information Technology
    Information Technology History of Computer The first computers were people! That is, electronic computers (and the earlier mechanical computers) were given this name because they performed the work that had previously been assigned to people. "Computer" was originally a job title: it was used to...
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  • Research
    TASK 01 1.1 Explain the differences between “data” & “information” Data are the facts and statistics collected in the raw form for reference or analysis whereas information is processed data. There are certain terms of the English language that we take for granted and use interchangea...
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  • Research Methods
    Research methodology RESEARCH METHODS kamothonjenga@gmail.com Research methodology COURSE DESCRIPTION This module is intended to help you to develop the necessary knowledge and skills for research. The notes are organized in the same format as the full time based Research...
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  • management information system
    Management Information Systems Cases Gerald V. Post Copyright © 2012 by Gerald V. Post Management Information Systems Cases ............................................................................. 1 Introduction to Case Studies...
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  • research
    TOPIC 1. DEFINITION AND MEANING OF CONCEPTS ENTREPRENEURSHIP Entrepreneurship has been the subject of debate among scholars since the 17 th century. The word entrepreneur was derived from a French word Entreprendre which referred to persons who were “undertakers” meaning those who...
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  • research book
    Business Research Methods Dr. Sue Greener Download free books at Dr. Sue Greener Business Research Methods Download free eBooks at bookboon.com 2 Business Research Methods 1st edition © 2008 Dr. Sue Greener & bookboon.com ISBN 978-87-7681-421-2 Download free eBooks...
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  • More Useful for Research Paper and Article Review
    Turn Public Problems to Private Account (Classic) Rodman C. Rockefeller 5,578 words 1 August 2003 Harvard Business Review 129 0017-8012 English Copyright (c) 2003 by the President and Fellows of Harvard College. All rights reserved. For business executives, the question of social responsibility is a...
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  • Research Methodology
    RESEARCH METHODS Writer’sMessage As human beings, we are always struggling to provide for our needs by putting in place structures, systems, institutions that will help in harnessing resources towards the satisfaction of our needs. Thus, it is necessary to investigate, analyze and provide inf...
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  • Business Information Systems
    Essentials of Business Information Systems http://www.hocbonganh.co.uk/userfiles/Essentials%20of%20Business%20Information%20Systems.pdf Text Book: Laudon & Laudon, Essentials of Business Information Systems, 7th Edition, Pearson (Prentice Hall), 2007 Chapter 1 Business Information Systems...
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  • Manual for Value Chain Research on
    MANUAL FOR VALUE CHAIN RESEARCH ON HOMEWORKERS IN THE GARMENT INDUSTRY by Dorothy McCormick Institute for Development Studies University of Nairobi, Kenya and Hubert Schmitz Institute of Development Studies University of Sussex, UK November 2001 1 Table of Contents Page Acknowledgement...
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  • Glaxosmithkline Research Report
    Do more, feel better, live longer Grow Deliver Simplify Annual Report 2008 Find out more about GSK online… www.gsk.com Website GlaxoSmithKline’s website www.gsk.com gives additional information on the Group. Information made available on the website does not constitute part of this An...
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