• Business Research Methods
    BUSINESS RESEARCH METHODS CHAPTER 2 (Page 57) 1. Distinguish among the following sets of items, and suggest the significance of each in a research context: a. Concept and construct – A concept is a generally accepted collection of meanings or characteristics that are co...
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  • Business Research Methods Db 1
    Group 2 Discussion Board 1 1. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. In conducting a research study to estimate the sales potential of outboard engines within the U.S. and Canadian retail market, there are key issues and concerns that...
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  • Research Methods Db 2
    Group Discussion Board Forum 1 – Part 1 1. Ch.1 Q.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) mar...
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