Volume 43 Number 5
Decision Sciences Journal
C 2012 The Authors
2012 Decision Sciences Institute
When to Mass Customize: The Impact of
Gensheng (Jason) Liu†
Department of Marketing and Supply Chain Management, Fogelman College of...
Dell Computer, with close supplier relationships, encourages sup-pliers to focus on their individual technological capabilities to sustain leadership in their components. Research and development costs are too high and technological changes are too rapid for any one company to sustain leadership...
the Toyota Corporation studied American supermarkets and their management techniques. Taiichi Ohno, the man credited with developing JIT, saw the relationship between the supermarket and its customer as an efficient means of organizing production, because a supermarket assures future stock while only supplying...
* Introduction of MVL Mobiles
* Mobile market in India
* Internet users in India
* Introduction of e business
* MVLM Website Development and Implementation
* Branding MVL Mobiles
* Social networking
* Conclusion& Recommendations and...
of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world...
Integrated Marketing Communications
Multiple Choice Questions
1. (p. 4) With Google's Adsense online marketing, the company: A. avoided mass media boycotts B. facilitated the opportunity for low-tech media to reach non-target markets C. refined the concept of targeted advertising D. allowed...
develop their own products.
by Stefan Thomke and Eric von Hippel
isten carefully to what your customers want and then respond with new products that meet or exceed their needs.” That mantra has dominated many a business, and it has undoubtedly led to great products and has even...
Introduction: Amazon.com has become the largest customer friendly online retailer and provides one click purchase facility to its wide range of products including books, music, toys, gifts, electronics etc. For 2011 Amazon’s net sales documented the value of $48077 million to earn net income of $631...
to deliver the same benefits as competitors but at a lower or matched price. Differentiation is delivering benefits that exceed those of competing products. He advised that companies should achieve competitive advantage through either of the two strategies and advised companies to avoid being stuck in...
and Peter Kolesar working a task force of senior managers from Booz-Allen & Hamilton’s Service Operations Practice Group. The Mission: Strategy development for Booz Allen, itself - identify next-generation service operations strategy issues - team composition: » 10 Booz Allen personnel --world-wide »...
and retail are Li & Fung’s three core
businesses. Li & Fung Focus on the needs of customers, and provides effective
product supply, in order to supply appropriate consumer products in right time and
price to all customers.
1 Strategic evolution in the new age of global competition
From the traditional...
itself a hot cake for the customers all over the world. Disintermediation, just in time and technologically web based supply chain management made this product a real time choice of professionals. This results in competitivity growth, higher profits and more satisfied customers.
2. Literature Review
associated with attempting to move into India with a low-cost strategy. Fundamental assumptions about India just wanting low-cost elevators where customization wasn't a requirement took the effort of creating a subsidiary to learn from.
For the last four years I've been teaching an international business...
Retail extension Product merchandizing design New selling techniques The case of designer outlet shopping villages
78 81 88 91 95 97
The art of creating and managing luxury fashion brands
What is branding, really? Branding benefits Luxury fashion branding strategy development The brand concept...
• Product (or service) management includes a wide range of management activities, ranging from
– the time that there's a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product.
Product management and its...
orientation if its management (in its entirety, not just one or two individuals) can see the implications of managing the upstream and downstream flows of products, services, finances, and information across their suppliers and customers. It is prerequisite to have supply chain orientation across the companies...
seem to beat their competition, you will again and
again find evidence of a thoughtful strategy. These companies seem to be able to take almost any
product or service and go up against almost any competitor and win. It doesn't make any difference
whether they are a "learning organization." It doesn't...
expectations of high quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial stability.
The scope of Dell are obviously to make a lot of money and to provide...
Niger Slack & Michael Lewis Publisher: Pearson Education
1. Operations as a Basic Business Function
‐creates and distributes products (goods or
‐identifies/generates demand identifies/generates demand
‐takes the order for goods or services