• Global vs Local
    country Global versus regional product: Tailoring brings $ 5 more earnings per unit Profit greater by $ 100 Improve tradeoff with platforms and flexible factories to realize economies of scope (mass customization) 11 Global platform strategy International business managers make decisions about...
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  • Bus Exam
    already use relationship marketing   13. (p. 9) ________ is the customer's perception of all the benefits of a product or service. 
A. Mass marketing
B. Information
C. Mass customization
D. Value
E. Batch processing   14. (p. 9) To decrease marketing costs and to improve response rates Williams...
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  • Strategic Analysis of Adidas Ag
    , football kits and associated equipment. In addition to the technological improvement of running shoes, in 2000, it established a new sub-brand to focus on mass-customization to provide unique custom footwear. It signaled the start of the first stage of product innovation. With development of mass...
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  • Jkghk
    pull signals from assembly. Spontaneous BTO of parts may require the development of vendor-partner relationships for suppliers to establish the ability to build parts in any quantity on-demand. Designing products for Mass Customization  For fast and easy production, mass customization...
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  • Bis Assigment Internet in Ten Years Time
    the consumer. Mass market leverages on the decreasing cost brought by economies of scale, which is advantageous to customers since it makes products affordable. But along with affordability comes compromises: one has to get what the others get. The shift towards customization is a double‐edged...
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  • A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms
    rapid new product introduction, quick response to customer requirements in all parts of the world, and fast turn-around on customer orders. Chase et al. (2000) summarize the environment succinctly. "Recent trends such as outsourcing and mass customization are forcing companies to find flexible ways to...
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  • Task 3
    sophisticated process would make it necessary for Power Tool Company A to expand its focus to more departments and processes which is unnecessary based on the products produced by the company. While mass customization may be ideal for rapid low cost production it is not ideal for a company such a Power...
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  • Hbr Tips
    innovations. The user-friendly tools, often integrated into a package we call a “tool kit for customer innovation,” deploy new technologies like computer simulation and rapid prototyping to make product development faster and less expensive.1 A variety of industries use this approach. Bush Boake Allen...
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  • Business to Consumer Model: a Positive Impact of Online Business on the Marketing and Operation of Sales in the Clothing Industry
    business has improved productivity, encouraged greater consumer participation, enabled mass customization and reduced cost. The online sales provide consumers to choose from array of alternative products and allow quicker access to the alternative. The Online business can be classified into three...
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  • Dell
    . | 0.06 | 2 | 0.12 | 15. Dell Company sales promotion focused too much on e-marketing strategy. | 0.04 | 2 | 0.08 | Total | 1 | | 2.97 | 6.0 INTERNAL STRENGTH AND WEAKNESS 1. Strength (1) Mass customization. Dell through the phone or Internet to the client direct selling computers and...
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  • Operation Strategy(Dell, Amazon.Com & Ibm)
    price competitiveness as it allows customers to select products according to their needs and wants at one place. So, one can attribute such mass customization to the success of Amazon.com. 1.1 Amazon Operating Models: However, to provide such mass customization Amazon follows its three operating...
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  • Operations Management study guide
    for quality New Challenges in OM Global focus – communication and transportation make it easier Supply chain partnering – quicker cycles of products Sustainability – green products, environmentally friendly Rapid prod. Development – tech. + communication Mass customization – creativity/product...
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  • Operations Management
     in Information Systems and Technology. • The core competencies should determine the firm’s  core processes. core processes – These can include customer relations, new service/product  development, order fulfillment, and supplier relationships. – A firm may have all of these or focus on a subset...
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  • Analysis of Li Fung
    engaged in developing and distributing the raw materials to the factories, providing technical assistance, organizing transportation and shipping delivery service, applying information technology in product development and new suppliers hunting, and trying their best to meet customer’s...
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  • Blueprint
    seamless, efficient, effective, consistent and convenient. - Customers want the company/server to care! • Isn't this just mass customization in disguise? • Mass customization - “infinite variety” - customization/tailoring delivery - micro-marketing (segment of one) - applies to products...
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  • Product Strategy
    product management Lecture 8 Consumer culture − Central to the development of modernity / modern societies. The force behind consumer culture is mass marketing and advertising. − Elements of consumer culture: fantasy, excess, spectacle and citizenship. Rationality • “Rational choice theory...
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  • Lego Group
    Innovation 11 THE TOOLS   New opportunities emerged and some tools are now used by innovative Companies: INDIVIDUAL MASS CUSTOMIZATION OPEN SOURCE User Participation COLLECTIVE TOOLKITS FOR PRODUCT DESIGN + TOOLKITS FOR PRODUCT DEVELOPMENT _ Firm control on knowledge for innovation HS 2010...
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  • strategic management
    emerge over the next several years that will come close to delivering a new, value-driven and value-solution concept of competitive advantage: mass customization. 20 Mass customization is an evolving strategic capability that allows firms to produce an increasing variety of products or services...
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  • Task 3
    development of products that will satisfy the demand of the market. Management must coordinate all marketing insight, scientific and engineering resources, and human resource talent to ensure PM Tool remains on the cutting edge of product development. The chosen design must ultimately garner a rapid...
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  • Crm Origins
    than mass marketing, relationship marketing has followed the rapid advances in information technology and computer and telecommunications developments to decreases the costs and increase effectiveness and practicality. As a result, technology, initially in the form of the database, is widely regarded...
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