• Mass Customization in Apparel Industry
    , organizational changes in terms of flexible culture and empowering employees by assigning more responsibilities. By adopting these kinds of business strategies under mass customization umbrella concept, it will shorten product-life and development cycles as well as allowing manufacturers to respond...
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  • Trends in Pom
    part of their value chain and build long lasting relationships with suppliers rather than focusing on short terms gains with low prices. * Product Development In past the product life cycle was lengthy and when a product was introduced it stayed in the market for a long time. But with the rapid...
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  • New Competitive Strategie: Challenges to Organizations
    , as discussed in more detail later in this paper, companies attempting to move from mass production to mass customization must pursue a path through a stage of process re-engineering and development (continuous improvement) before they can apply those processes to mass customizing products or...
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  • Operations Strategy Quiz_Wk 1
    markets    Attract and retain global talent    None of the above   Instructor Explanation: Chapter 2   Points Received: 3 of 3   Comments: Page:   1  2  Page:   1  2   1. Question : (TCO 1) Mass customization and rapid product development were identified as...
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  • Mass Marketing and Mass Customization
    “developing, producing, marketing and delivering affordable goods and services with enough variety and customization that nearly everyone finds exactly what they want” Indeed, mass customization did not become a tangible innovative business trend until the second half of the 2000’s thanks to rapid...
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  • Accounting
    ; 3. Product Focus- high volume, low variety, organized around products, also called continuous processes because they have very long, continuous production runs, high fixed cost, low variable cost; 4. Mass Customization Focus- rapid, low cost production of goods and services that fulfill...
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  • Jct Task 3
    consumers assurance they are purchasing a product that will not fail when needed. In my opinion the company should adopt a consumer-focused mass customization process for several reasons. The first reason is that mass customization is a rapid, low cost production that will fulfill an increasingly...
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  • Risk Management of Mass Customization in Supply Chain Management
    bewildered by how to make mass customization compatible with rapid delivery and low cost. HP gives its answer: modular product design and postponement (Amaral & Kuettner 2008). Take HP's LaserJet printer for instance. HP has successfully implemented a standardization strategy for the LaserJet...
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  • Software Mass Customization
    customization actuator. The infrastructure structures software to be suitable for mass customization. The development environment has editors and browsers to view, create, modify, and maintain the production line. The actuator runs the production line to produce software product instances. The software mass...
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  • Fundamental of E Business
    but if we are talking about their website it’s not very effective. Chunmun store has been paid much more attention on Mass customization and social networking. I have not seen mass customization on the company’s website because customers are not able to buy their product on online. Company sells...
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  • Report on Feasibility Study on Made to Measure Garments
    interest in mind, the concept of “Mass Customization” emerged in the late 1980’s. As the market for mass customization begins to heat up, companies are joining forces to develop innovative technologies aimed at improving product development and production efficiencies. Mass customization is...
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  • Tombow Pencil
    and Tombow valued these relationships as the subcontracting system worked well for them.However, with rapid changing business environments, Tombow is now faced with fiercecompetition in terms of product innovations at lower costs structure, thus affecting itsbottomline.Further, with the growing...
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  • Operationa Management-Supply Chain
    of high volume production while offering product variety. Customization traditionally requires low volume, high cost manufacturing. Mass customization utilizes rapid, low cost, production while allowing for product variety. It requires flexible processes and equipment as well as strong links...
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  • Global Manufacturing
    Agile Manufacturing: * Greater product customization * Rapid introduction of new or modified products * Advanced inter-enterprise networking technology * Upgradable products * Increased emphasis on knowledgeable, highly trained workers * Interactive customer relationship...
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  • Implementation of Customization
    exorbitant price tag alongside. The more customized a product is, the higher value it has to the customer, and moreover a higher price. In the late 1980’s, the concept of mass customization emerged. The vision of this concept was to offer customized products at essentially the price of mass...
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  • MRKT3222 Class Notes Ch3-10
    participate in the evolution of a brand. Mass Customization: create tailored marketing messages or products for individual customers or a group of similar customers, yet retain economies of scale. Personalization: delivering customised content for individual through webpages, email or push...
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  • Masscustom-Challenges
    -intensive and should be well-planned in order to gear up the development of future derivative products. Thus in mass customization, product development is mainly carried out design engineers who define the degrees of freedom in product design (i.e. a set of module options) that customers can exploit in...
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  • Dell Computer Corporation
    dealers, customers develop a more personal relationship to the Company. Trust for the "local Dell" and Dell products and services is thereby achieved. Consumer confidence generalizes in the form of reputation, which greatly contributes to the development of a large and diversified consumer base...
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  • Make It Mine - Customization as the Future of Luxury
    References M. Edouard (2006), Revamping Luxury: Mass Customization Applied to the Luxury Goods Market. MBA Thesis, Massachusetts Institute of Technology. N. Franke, P. Keinz, & C. J. Steger (2009), Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their...
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  • Ch7 Process Management
    Skills 7. The first step in the product development process is preliminary concept development. Answer: F AACSB: Analytic Skills 8. The configuration of Dell computers to meet individual customer requirements is an example of mass customization. Answer: T AACSB...
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