• Community Radio
    movement in India and the role of the Jan sunwai (or the public hearing) demonstrates how people centered media has strengthened good governance, transparency and accountability. It also helps to reinforce the case for a three tiered media structure- public, private and community- based on principles of inclusiveness...
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  • History of Advertsing
    History The history of public relations is mostly confined to the early half of the twentieth century; however there is evidence of the practices scattered through history. One notable practitioner was Georgiana Cavendish, Duchess of Devonshire whose efforts on behalf of Charles James Fox in the 18th...
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  • Politics and the Filipino as a Voter
    and Public Affairs (CSP) (1992 and Beyond: Forces and Issues in Philippine Elections); publication from The Institute for Popular Democracy (Boss, All in the Family & Describing Elections). There are various ways of studying the voting behavior. One is to analyze election results in relation to the...
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  • Public Relation
    by people who make aliving as professional communicators. It can be defined in terms of conducting the following activities: Paid professional practitioners design and transmit messages, for behalf of a client, via a variety of media to relevant and targeted audiences in an attempt to influence their...
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  • Journalism Notes
    discussion on ethics  2. Journalistic ethics: Individualistic aspects  3. Codes of ethics  4. Systematic aspects of a journalistic ethic and the public ethic  5. Further aspects of the discussion on a journalistic ethic  6. Outlook List of questions Literature o o 2 www.css.theazkp.com www...
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  • Politics
    the presentation of policy announcements paid handsome dividends, and the weeks when the government failed to set the news agenda were few and far between. (Jones 1999: 2 and 13) These two evaluations of the practice of news management by the government in Britain were written fifteen years apart,...
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  • Website as a Communication Channel for Political Parties
    Engineering College, Lucknow (India) Abstract A recent trend among political parties is to establish a web site to communicate their messages to the public. It also affords them a new and creative way to engage with the electorate. Political parties establish this web site as a supplement to the traditional...
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  • Uk Media Overview
    UK Media Landscape Overview Key Issues 1) According to the European Centre for Journalists (2010) “the UK is saturated with traditional electronic media” 2) Nearly 49m people (close to 80% of the population) are online users. 3) Due to the on-going Leveson Inquiry the UK Media Platforms are under...
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  • Citizen Journalism
    those who are comfortable using technology). Final mark 1.25 Lecturer’s signature Date: September 27, 2012 Frances Grace P. Damazo BA Public Administration 2009-08193 francesfromparis@yahoo.com September 24, 2012 An Empowered and Informed Citizenry: A Look into Citizen Journalism as a Platform...
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  • Summary of Com Theories
    barriers to the free flow of ideas; physical barriers to communicate merely impede (behindern, erschweren) the supply of information. In order to increase public knowledge, not only is it necessary to present more information, but it is essential that the mass audience be exposed to and that it absorb the information...
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  • The Four Models of Public Relations
    Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational...
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  • Pr and E-Marketing
    Critically assess the effectiveness of Public Relations and Relationship Marketing to the successful promotion of the 54th BFI London Film Festival 2010 In the event industry, marketing is a crucial integrative management tool which includes public relations, advertising, direct marketing and online...
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  • Book
    PR IN PRACTICE SERIES Public Relations Strategy Second Edition Sandra Oliver PR IN PRACTICE SERIES Public Relations Strategy Sandra Oliver London and Philadelphia Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate...
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  • Intro to Public Relations Notes
    Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing...
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  • Public Relations Interview
    Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland, California. Kaiser Permanente evolved from industrial health care programs for construction...
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  • Corporate Reputation, the Brand and the Bottom Line
    Run Communications Programmes that Win Friends and Build Success Second edition published by Kogan Page as Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization’s Most Powerful Asset in 2002 Third edition published by Kogan Page in 2005 as Corporate Reputation, the...
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  • Effect of Twitter
    With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products...
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  • corp. communication
    around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is channging the way stakeholders and companies communicate daily...
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  • Nigeria as a Nation
    and entertain. This was encapsulated by Nwabueze (1982) when he stated that, “the media enable corruption, abuse of office and other wrongdoing by public servants to be publicly exposed”. Apart from these traditional functions, the media perform other sophisticated roles, such as surveillance, agenda-setting...
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  • Term
    PUBLIC RELATIONS AND INFORMATION What is Public Relations? “Public relations is all about reputation – the result of what you do, what you say and what others say about you. Public Relations Practice is the discipline which looks after reputation with the aim of earning understanding and support...
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