• Business Communication
    BUSINESS COMMUNICATION 1.0 INTRODUCTION Managers need to spend a lot of time communicating with people both internal and external to the organization. To achieve effective communication the context in which communications take place needs to be ascertained. As the term suggests, business communication...
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  • Social Media Strategy
    A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10, 2011 By Susan Etlinger     with Charlene Li Includes input from 39 ecosystem contributors   © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 ...
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  • Coca Cola
    India case offers students a unique opportunity to look inside a crisis for one of the world’s most important brands as it occurs inside a developing nation. The case focuses specifically on issues related to brand, reputation, and Corporate Social Responsibility (CSR), and the intersection of all three...
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  • Pyngz
    What are the functions of advertising? Answer: Functions of advertising 1. To differentiate the product from their competitors 2. To communicate product information 3. To urge product used 4. To expand the product distribution 5. Too increase brand preference and loyalty 6. To reduce overall...
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  • Management Principles - Apple
    who is in charge of certain group of tasks, or a certain subset of a company (BusinessDictionary.com). Managers are important to organization because they provide organization and leadership to a group of people or employees. They direct and coordinate people work towards a common goal together, as well...
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  • Communication and Crisis
    contingency plans and address them within the organization, and with the public in a way that will not create panic amongst the citizens of Canton and the surrounding cities. The individuals or groups that will be communicating inside and outside the organization during this crisis situation When a crisis...
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  • Crisis Communication
    business, damage reputation or negatively impact share value. These situations make up the definition of a crisis. Every organization is vulnerable to crisis, whether that organization is large, small, successful, or just getting off the ground. Crisis is something that can determine whether a company will...
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  • Teacher
    Tel.: (+371)-7100668. Fax: (+371)-7100660. E-mail: alina_s@tsi.lv The educational system of any country is a sophisticated organism; all physical, social and cultural factors and conditions influencing the existence and development of the country’s educational system constitute the so-called educational...
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  • Business Communication
    COMMUNICATION 1 INTRODUCTION "A species' survival depends critically upon its ability to communicate effectively, and the quality of its social life is determined in large measure by how and what it can communicate." -Robert M. Krauss Humans are pack animals. Our ancestors hunted and gathered as...
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  • Social Media and Innovation
    Social Media and Innovation Literature Review Tyler Oliver ADV 892 Social Media Marketing Michigan State University February 2013 Methodology The purpose of this literature review is to explore recorded literature and evidence relating to social media and innovation. The research method for...
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  • Effective Communication
    In any organization effective communication is essential to the success of the company. Effective communication is also crucial and key to developing positive and successful relationships within as well as outside the organization, including coworkers, employees, and the audience the organization will...
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  • Corporate Reputation, the Brand and the Bottom Line
    VA First published in 1994 by McGraw-Hill as Managing Your Reputation: How To Plan and Run Communications Programmes that Win Friends and Build Success Second edition published by Kogan Page as Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization’s Most Powerful...
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  • Essay
    beyond the realm of IT executives—to COOs, CMOs, and CEOs. As leaders, it is our collective responsibility to grasp the importance of technology and to use it to deliver tangible business results for our stakeholders. The theme of this year’s Accenture Technology Vision is Every Business Is a Digital Business...
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  • Ffff
    LEARNING OBJECTIVES LO1 To understand how companies organize for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies...
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  • Omair
    out and haphazardly perform their responsibilities. Good managers discover how to master five basic functions: planning, organizing, staffing, leading, and controlling. • Planning: This step involves mapping out exactly how to achieve a particular goal. Say, for example, that the organization's goal...
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  • 8 Tips for Social Business
    Tips for Social Business 8 Tips for Social Business Social is now a pivotal point for business transactions. It’s no longer new and is mature beyond the point of being an enjoyable way to pass the time or play games. Social media is, however, young enough that best practices for social business are...
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  • Sara
    leadership and communication style utilized in Shangri-La and how HR system reflects its mission. It then proceeds to critically analyze how effective the HR system is and the internal and external perceptions. It ends with a summary and the recommendation of improving Shangri-La’s HR systems. More extensive...
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  • Love
    improving upon traditional methods and even introducing new opportunities and ventures that were simply not possible before. More than just giving organizations another means of conducting transactions, online business provides the ability to develop and maintain customer relationships, supplier relationships...
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  • Advantages of Communication in Today's Life
    studying this chapter, you will be able to 1 2 3 4 Discuss the opportunities and challenges of intercultural communication Define culture and explain how culture is learned Define ethnocentrism and stereotyping, then give three suggestions for overcoming these limiting mindsets Explain the importance of...
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  • Ethical in Marketing
    innovative in the market or service Normally, after the business plan, company might want to think about a marketing plan. Because a marketing plan is the next most important document that a new business owner will write, setting out how you are going to target and interest potential customers in your product...
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