• Recent Trends in International Political Economy
    RECENT TRENDS IN INTERNATIONAL POLITICAL ECONOMY THE RISE OF VIRTUAL STATE ==►The way states controlled resources has changed. ==►Previously land was considered as a source of production and power and there was obsession for land by states and powers. To acquire more and more land to enhanc
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  • Marketing in India, with Special Reference to Liberalisation
    MARKETING IN INDIA, WITH SPECIAL REFERENCE TO LIBERALISATION Authors |SAURABH |Dharmendra Varshney, | |Assistant Professor |S
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  • Recent Trends in Advertising
    Foreword Hrm practices play very important role in managing any type of business. Yes, practices do differ form sector to sector company to company but the basic idea of managing the staff , recruitment and selection procedures are mostly the same. In this project we have considered hrm practices i
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  • Recent Trends in Economy
    Ministry of External Affairs Government of India Monthly Economic Analysis Fortune 2009 December 2009 Contents 1. Recent Trends in Indian Economy • Index of Industrial Production • Core Infrastructure • Who
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  • Recent Trends
    Recent Trends in Banking with Special Reference to HR Issues in Banking Dr. Ashok Nagar Ms. Poonam Jain INTODUCTION: This paper sets out to explore the development of Human Resource Management (HRM) in the Bank. It briefly discusses the literature on management strategy and employee relations,
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  • Rural Marketing in India
    RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urb
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  • Direct Marketing in India
    Direct marketing in India For those who are considering tapping into the Indian marketplace, the author offers an update on the country's diverse population, its technological advances and its overall potential for marketers. India is a country which has a rich heritage. In the rich tapestry that
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  • Factors Affecting Sustainable Marketing in India
    Marta Mariné Tarragó. E-mail: vanimarine@gmail.com Year: 2008 - Factors affecting Sustainable Marketing in India 1. Introduction 1.1. Central Question Stated in general terms, the central question the researcher intends to answer is: Which are the main factors and barriers affecting the imple
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  • Movie Marketing in India
    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earn
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  • Importance of Rural Marketing in India
    Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65,000 Crore • Durables Rs 5,000 Crore • Agri-inputs (incl. tractors) Rs 45,000 Crore • 2 / 4
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  • Titan Marketing in India
    Table of Contents Page No. List of Illustrations 7 List of Tables 8 Executive Summary 9 Chapter 1 ' Introduction 11 1.1 Theory and concept 11 1.2 Literature Review
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  • Uncovering Retail Marketing in India
    Uncovering retail shopping motives of Indian youth Pavleen Kaur and Raghbir Singh Pavleen Kaur is Lecturer and Raghbir Singh is Professor, both at Guru Nanak Dev University, Amritsar, India. Abstract Purpose – The retail boom in India brings tremendous opportunities for foreign as well as
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  • Rural Marketing of India
    RURAL MARKETING DEFINITION Market: ‘Market means not a particular market place in which things are bought and sold but the whole of any region in which buyers and sellers are in such a free intercourse with one another that the prices of the same goods tend to equality, easily and quickly.â
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  • Recent Trends in Indain Banking Sector
    Introduction The economy can be divided in the entire spectrum of economic activity into the real and monetary sectors. The real sector is where production takes place while the monetary sector supports this production and in a way is the means to the end. We know and we accept the financi
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  • Marketing
    Course Details: MBA (Revised-Fall 2007) Master of Business Administration (Revised) Offered by Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU) Contents Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R
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  • Innovations in Marketing
    1 Introduction For any business, two of the most important objectives are efficiency and effectives. Efficiency is about savings and is more a quantitative measure. Effectiveness on the other hand is a qualitative measure concerned with meeting the broader objectives of the organization and is a
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  • Marketing Trends
    "Trends for the Millennium" September 25, 2001 Introduction Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are
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  • Foreign Direct Investment in India Since 1991: Trends, Challenges and Prospects
    Foreign Direct Investment in India since 1991: Trends, Challenges and Prospects M.K. Dutta, Assistant Professor (Economics), Department of Humanities and Social Sciences, IIT Guwahati, Assam, India E-mail: mkdutta@iitg.ernet.in & G.K. Sarma, Research Scholar (Economics), Department of H
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  • Marketing Trends
    DIFFERENT TRENDS IN MARKETING Telemarketing Door-to-Door Leaflet Marketing • Consumer Trade Fairs and Exhibitions • Television Marketing • Marketing Through SMS • Internet Marketing
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  • Marketing
    Table of Contents Executive Summary 4 Mission Statement 5 Organizational Structure 5 Marketing Objectives 6 Situational Analysis 7 Developing a Marketing Strategy 8 Societal, Ethical, and Consumer Issues 9 Consumer Analysis and Target Market Strategy 10 Product Planning 13 Distribution Pla
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