• Margo Strategies
    Margo’s Strategies to Attract Customers: Failure to Understand Changing Customers In the herbal soaps category, Margo is a brand which is more than 85 years old. The product has neem features and is unique due to its medicinal value which led to the development of dedicated customer base. It has...
    Premium 371 Words 2 Pages
  • Brands
    have failed in the Indian market.The failure of such a brand should inspire a marketer to delve deep into the psyche of Indian consumer before jumping into conclusions. source:economictimes. Mouthshut .com Labels: branding, failed brands, FMCG, marketing myopia, personal care, soap brands POSTED...
    Premium 12283 Words 50 Pages
  • Dettol Case
    reasons were analysed. The company relaunched it as a “100% germ fighter.” It was positioned on the germ killing platform, different from its initial positioning as a premium cosmetic soap (Exhibit 8). The new positioning worked well and sales slowly started picking up. Meanwhile the other reason...
    Premium 7650 Words 31 Pages
  • Consumer Behaiour
    . Soap Category Lux NO.1 Santoor Margo Medimix Cinthol Rexona Margo Mysore Palmolive Life bouy Liril Hamam Life bouy Plus Breeze Badangpet 20 17 30 15 22 25 30 10 10 1 0 0 0 0 0 Nadergul 10 0 10 0 0 0 7 0 0 0 25 3 15 5 0 Chintulla 5 0 25 0 10 0 3 0 0 0 30 0 0 0 0 1.7.3 Collection of Data: The...
    Premium 7113 Words 29 Pages
  • Great Marketing Stories
    Breath it also offered Oral Care. Close Up launched lot of variants that bombed in the market. The variants like Oxy fresh and Eucalyptus Blue failed in the market. HLL decided that only the Lemon variant will continue. The reason behind the failure of variant is because Close Up is a Sensorial brand...
    Premium 29700 Words 119 Pages
  • Rural Marketing
    household who can be the potential audience for radio. 6)Henkel Spic India Ltd- Margo soap The brand’s positioning as a daily-use soap and its focus on the youth has also been depicted in its new TV ad campaign which features a young woman who says that the secret of her good looks is not...
    Premium 2252 Words 10 Pages
  • Fmcg
    categories frequently. The reason is that these products are now in use by them for quite a long period. And they are satisfied with the performance. 8. The price which the respondents are comfortable paying lies in the range of Rs10- 30. 9. The qualities sought in the bathing soaps are...
    Premium 6098 Words 25 Pages
  • Dettol Rbil
    Exhibit 3i for pricing details). Household penetration and consumer preferences towards Dettol vary across regions and seasons (see Exhibits 3j,3k and 3l for Brand Dettol seasonality, reasons for usage and dislike). Key Players in the soap market: Lifebuoy: Post a major positioning change in 2002...
    Premium 7864 Words 32 Pages
  • Dettol Case Study 2007
      preferences  towards  Dettol  vary  across  regions  and  seasons (see Exhibits 3j,3k and 3l for Brand Dettol seasonality, reasons for usage and dislike).  Key Players in the soap market:  Lifebuoy:  Post  a  major  positioning  change  in  2002  from  “male  victorious  health”  to  “family  health”  in...
    Premium 7651 Words 31 Pages
  • Sales Strategy
    consume more”. They have reintroduced Pril liquid for Rs 50 (425 gm bottle), down from Rs 55 (500 gm). They recently brought out its popular Fa deodorant in 75 ml and Margo soap in 40 grams. b) Procter & Gamble: P&G has reduced the pack size of its flagship detergent brand ‘Tide’ from 1...
    Premium 1683 Words 7 Pages
  • Chanakya's Chant
    MILK, COCONUT WATER, JAL JEERA, ENERJEE,and MASALA MILK... INSTEAD OF COCA COLA, PEPSI, LIMCA, MIRINDA, SPRITE BATHING SOAP:- USE CINTHOL & OTHER GODREJ BRANDS, SANTOOR, WIPRO SHIKAKAI, MYSORE SANDAL, MARGO, NEEM, EVITA, MEDIMIX, GANGA , NIRMA BATH & CHANDRIKA INSTEAD OF LUX, LIFEBUOY, REXONA...
    Premium 958 Words 4 Pages
  • Marketing Plan for Dettol Liquid Handwash
    many homes, more and more bar soap players are launching liquid handwash. Chandrika & Margo are two such new entrants, but with no strong marketing support, they are yet to make their presence felt. 3.6 Communication Dettol hand wash communication has always focused on the core brand...
    Premium 2459 Words 10 Pages
  • A Slippery Problem
    Let us return to the premium toilet soap market in India. Suppose research has discovered an emerging cluster of consumers-young, modern, well-to-do-who believe that a bath soap should have good-for-skin qualities, who even think well of traditional herbs like Neem, but would accept it only with...
    Premium 298 Words 2 Pages
  • The Big Money Analysis
    , tried to commit suicide, and lost her money, but kept dancing. She died when her scarf caught in the wheel of a car and broke her neck. "Newsreel LIII" asks the question, "ARE YOU NEW YORK'S MOST BEAUTIFUL GIRL STENOGRAPHER?" Chapter 7: Margo Dowling "Margie" meets Fred, her drunken father, every...
    Premium 11395 Words 46 Pages
  • Touch of Reality
    detergents and soaps. The marketing implication of hedonism with regard to products is interesting. While both the lower and higher segments in a category may be interested in hedonism, it may be worthwhile for marketers to find out 1) what is the level at which hedonism appeals to consumers and 2...
    Premium 12993 Words 52 Pages
  • Cleopatra
    the above reasons, I believe that the market survey was not appropriate. If I was in charge of the market survey, I would like to modify it as follows:STEP1: Clarify the objectives of the market survey as below:(a) Assess the acceptance (willingness-to-buy) of Cleopatra soap by consumers in...
    Premium 3562 Words 15 Pages
  • Whybfail
    | |i| |c| |]| |[| |p| |i| |c| |]| The Benefits of Studying Failures Gaining a better understanding of brand/product failures is important to help prevent future failures. Studying the history of brand/product failures may generate some insight into the reason for those failures and create a...
    Premium 2229 Words 9 Pages
  • Varietal Differences in the Biochemical Composition of Benne Seeds
    planting and flowering have the greatest impact on yield. Sesame is intolerant of water-logging. Rainfall late in the season prolongs growth and increases shattering losses. Wind can cause shattering at harvest and is cited as one reason for the failure of commercial sesame production in France...
    Premium 6560 Words 27 Pages
  • Media
    Brand Failure - Concepts And Causes Considering the proliferation of brands in the Indian context and the failure rates brands have, it will be of interest to see why brands fail. Since brand failure is a widely prevalent phenomenon the reasons for the sane night be very many, Explanations...
    Premium 2330 Words 10 Pages
  • THE WAY TO THE DOCTOR
    programmers at a big company. Unfortunately, they were even less accommodating since they had a greater need for secrecy due to competitive reasons. Also, they were far busier than their big-company counterparts and thus unwilling to indulge the intellectual fancy of some random graduate student. My...
    Premium 33844 Words 136 Pages