• Media Psychology
    advertisement, called "logical persuasion," or LP, presents facts about the product, such as, "This car gets 42 miles to the gallon." The second type of advertisement is referred to as "non-rational influence" (NI) because it avoids consumers' conscious awareness by showing a fun, vague or sexy scene...
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  • The Office: a Business Spectacle
    episode, WUPFH.com, can examine all seasons of The Office. Chapter 11 of the text talks about Persuasive Communication in the Global Workplace. It breaks persuasion down into four persuasion strategies: brutal, rational, rational-emotional, and mindful. The authors describe brutal as one-sided...
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  • Emotonal Persuasion
    Dictionary’s general definition of persuade is ‘Cause someone to believe, convince’ (OCED 1996). This clearly identifies persuasion as a rational, active thinking activity, which involves the manipulation of thoughts to create beliefs and change attitudes. But this ‘active thinking’ is not the only...
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  • Leadership Challenge: Using Sources of Power Ethically
    tactic The influence tactics used in this business problem are Legitimating, Rational persuasion, and Pressure. Source of Power The source of power for legitimating is legitimate power. The source of power for rational persuasion is expert power and the source of power for Pressure is...
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  • Expert
    you as a true expert, they will be much more receptive when you try to exercise influence tactics such as rational persuasion and inspirational appeal. And if your team sees you as an expert you will find it much easier to guide them in such a way as to create high motivation: · If your team...
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  • Organisational Behavior
    receptive when you try to exercise influence tactics such as rational persuasion and inspirational appeal. And if your team sees you as an expert you will find it much easier to guide them in such a way as to create high motivation: •If your team members respect your expertise, they'll know...
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  • Power vs. Politics
    to accept change. With this in mind, managers consciously or unconsciously use different methods to either ease or force the resisting members to conform to the change. Three examples of strategies include force-coercion, rational persuasion, and shared-power strategy. In a force-coercion...
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  • Seven Faces of Persuasion
    the emotional level of evidence cited. Logos – using logical or rational appeals. Aristotle defined this as a persuasive tactic as well as the use of statistics on behalf or against a given policy of government or a brand or other issue. Common ground – Shared beliefs, values, and interests between...
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  • Supply Chain
    officials. Influence is the ability to affect the content of these decisions through some sort of external pressure like rational persuasion or intimidation. * Intentionalist: Power is always an attribute of identifiable agents like a political party. * Structuralist: Power is a feature of a...
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  • Romanticism in Persuasion
    Haley Danna Engl 1302 Professor Armstrong 4/25/13 Haley Danna Engl 1302 Professor Armstrong 4/25/13 Romanticism in Persuasion In the Romantic Era, women thought to not make rational decisions and instead go by their emotions. Jane Austen uses her writing in Persuasion and many other...
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  • Coms25 study notes
    to this as the instrumental function of persuasion because persuasion serves as an instrument, or a means to an end • Debunking function: alerting you to persuasion myths • reason for studying persuasion is that it serves a debunking function. • The study of human influence can aid in dispelling...
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  • Characteristic of Persuasion
    second part of being effective at persuasion is having a persuasive message. There are several techniques that are used on persons such as emotion, framing, narratives, and rational appeals. One of the most effective methods of persuasion is playing on a person’s fears. If you ever watch...
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  • Sporting Goods Store
    optimal amount will vary somewhat depending on the situation. 2. What influence tactics could be used in this situation to influence Sally? Explain what you would actually say to Sally in the process of using each tactic.  Rational persuasion involves the use of explanations, logical arguments, and...
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  • Attitude Change in Viewing Racist Terms
    concept that should be addressed. Group size in the aspect of source of persuasion and final rational is very important. Anat Barnir (1998) found that "group decisions are more likely to shift toward risk when groups are large". This is why group size is a definite factor in persuasion. When coupled...
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  • the death penalty
    mode of persuasion Koch establishes in this essay is Logos, which can be described as sentence or paragraph that includes factual data, statistics, quotations and an informed opinion. It[logos] is also meant to evoke a cognitive, rational response on the reader. In order to show his informed...
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  • Persuasion is Powerful
    persuasion. Persuasion is the result of both cognitive and affective processes. Rational appeal uses logical arguments and factual evidence to persuade a person. Factual evidence can be in the form of statistics or personal testimonies. Individuals are persuaded by stories if the stories are good...
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  • Leadership Sources and Influence Tactics Used to Avoid Problems in a Company
    decisions which are necessary for an effective leader. This paper discusses ten influence tactics available for use by leaders. They include but not limited to compliance/coalition, conformity/coalition, identification process/inspirational appeal, rational persuasion, consultation, ingratiating...
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  • Journal
    consumer can identify with and then connect it/impose it on the product as a way of obtaining/fulfilling those desires. This is important for products that have a lot of competition or little difference between one another, rational appeals cannot be used as all of the products essentially do the same...
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  • Technical Skill
    predicts managerial performance; referent and expert power mediate this relationship; and inspirational appeals and rational persuasion mediate the relationship between power and managerial performance. Design/methodology/approach – A total of 107 first-tier supervisors from local petrochemical and...
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  • Media Argumentation
    rational persuasion to convince the viewers that the product is good or better than those of the competition. They will dismiss this account of the purpose of commercial advertisements as both na¨ve and too narrow. Sometimes the ads are ı evidently designed to rationally convince the potential buyer...
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