"Raksha Bandhan" Essays and Research Papers

  • Raksha Bandhan

    and connection through certain experiences. An example of one of the main traditions that happen every year is Raksha Bandhan. Raksha Bandhan is a day solely devoted to the bond of the brother and sister. On this specific day, sisters are asked to tie a Rakhi around the brother’s wrist, which signifies the sisters praying for a life filled with love, happiness and prosperity (Raksha Bandhan n.d.). A Rakhi is a symbolic thread, which represents the love and affection a sister has for her brother. It...

    Culture, Family, Father 1180  Words | 6  Pages

  • Raksha Bandhan

    You are here: Home » 569 Words Essay on Raksha Bandhan 569 Words Essay on Raksha Bandhan By Randhir Singh on July 29, 2011 in English Essays Festivals are the celebration of togetherness the celebrations of being one of the family. Festival of Rakhi or Raksha Bandhan is one such major occasion. It is the celebration of brothers and sisters. It is one festival that primarily belongs to the North and Western regions of India but celebrated throughout the country with the same verve. Regional...

    India, Love, Madhya Pradesh 599  Words | 2  Pages

  • Raksha Bandhan

    Raksha Bandhan, (the bond of protection) or Rakhi, is a festival primarily observed in India, which celebrates the relationship between brothers and sisters. It is also called Rakhi Purnima in most of India.[1][2] It is also celeberated in some parts of Pakistan.[3] The festival is observed by Hindus, Sikhs and some muslims.[4][5][6] The central ceremony involves the tying of a rakhi (sacred thread) by a sister on her brother's wrist. This symbolizes the sister's love and prayers for her brother's...

    Emotion, Family, Hindu 523  Words | 2  Pages

  • D mart Retail mix

    mall is a problem on weekends and national holidays since the visiting crowd is more than the available space. On Sundays, when we visited in the afternoon there was lot of space available and by evening it was almost full. When we visited on the Raksha bandhan festival, we somehow managed to get our vehicle parked luckily on the ground floor but it was away from the entrance. We had to take the the trolley to the car and it was quite a bit distance. We had to travel through the wet path, since it had...

    Consultative selling, Customer service, Middle class 1412  Words | 3  Pages

  • rakhi

    Celebrated on the full moon day in the Hindu calendar month of Sharavan, Raksha Bandhan is one of the most widely celebrated festivals of India. It is a day that symbolises the sacred relationship between a brother and sister. Literally translated, raksha means protection while bandhan means bond. Raksha Bandhan, therefore, signifies the bond of love out which comes a sense of security and protection. On Raksha Bandhan, the sister ties a rakhi, comprising sacred threads, on her brother's...

    Arjuna, Duryodhana, Hinduism 409  Words | 3  Pages

  • Essay on Rakhi

    Essays on Rakhi Feel the spirit of Raksha Bandhan festival with these beautiful essays on Rakhi contributed by our visitors! You may also exhibit love for your sibling by sending reflections on Raksha Bandhan festival or a short paragraph on Rakhi. Your essay on Raksha Bandhan will be posted on this website with due acknowledgment to you. Rakhi is a sacred thread embellished with sister's love and affection for her brother. On the day of Raksha Bandhan, sisters tie rakhi on the wrists of their...

    Family, India, Parent 669  Words | 2  Pages

  • Bandhan Group9

     Bandhan, India’s largest microfinance company, with a $1.6bn outstanding loan portfolio, is preparing to make the leap from provider of small, unsecured loans to poor rural borrowers to fully-fledged bank that can take deposits and offer other financial services, including bigger, longer-term secured loans. Becoming a bank will bring about dramatic changes to Bandhan, its 16,000 employees and its 6.3 million borrowers. For a smooth transition and a lasting impact, Bandhan needs to have a strategic...

    Bank, Commercial bank, Customer service 951  Words | 3  Pages

  • MBFI Assignment Bandhan Group 10

     MANAGING BANKS AND FINANCIAL INSTITUTIONS BANDHAN BANK GROUP 10 Badarinath Chappar, PGP-14-179 Ganesh G, PGP-14-185 Iha Bansal, PGP-14-109 Srishti Gupta, PGP-14-145 Bandhan Bank- Background: Bandhan Bank is India’s largest Microfinance Company, founded in 2001. Its areas of focus have been women entrepreneurs, rural self-help groups and SMEs. It has a loan portfolio of 8000 Crores and has 6.2 million borrowers, spread across 22 states with 2000 plus branches. Its primary focus has...

    Bank, Banking, Customer 1141  Words | 3  Pages

  • Social Networking Sites

    |Saturday | |4 | ID-UL-FITR |9th August 2013. |Friday | |5 |Raksha Bandhan |20th August 2013 |Tuesday | |6 |Janmashtmi |28th August 2013 ...

    1953, 1954, 1967 266  Words | 3  Pages

  • got it

    carnival. The rich cultural heritage is portrayed beautifully in these ten days. Onam is the true picture of the passion of the people of Kerala. Rakhi or Raksha Bandhan is a popular festival in India. Rakhi celebration takes place in different parts. Festivals of India : Rakhi Festival Rakhi The Rakhi festival or Raksha Bandhan has a special significance in hearts of brothers and sisters. The silken thread of Rakhi symbolizes the love between siblings. The Rakhi Festival symbolizes all...

    Devi, Diwali, Festival 2384  Words | 7  Pages

  • Week-day Names and Saturday Wednesday Saturday

    25.08.12 SEPTEMBER : 2012 01.09.12 05.09.12 13.09.12 14.09.12 15.09.12 20-29-09.12 25.09.12 OCTOBER : 2012 02.10.12 06.10.12 13.10.12 16.10.12 20.10.12 22.10.12 24.10.12 26.10.12 Tuesday Friday Saturday Wednesday Saturday Monday Saturday Raksha Bandhan (Holiday) Janmashtmi (Holiday) Tracking : XI - XII Independence day Celebration Parent/Teacher Meeting : 8.00 .m. - 11.00 a.m. Id-ul-Fitar (Holiday) (on visibility of the moon) Silver Jubilee : Shri Hari Lal / Workers day Saturday Wednesday...

    Thai solar calendar, Week-day names 606  Words | 3  Pages

  • Events

    Gujarat, * IAC * Chintan shivir Congress Jaipur * BJP national council meeting. 3. Festival * Navratri * Diwali party * Lodi party * Maha Pujas * Dassera * Monsoon Festival * Janmashtmi * Raksha Bandhan * Easter party * Iftar Party * Onam * Gudi Padwa * Durga Pooja * Pongal * Carnival * Folk Festival goa * International Kite festival * Maha Kumbh Mela * Hampi Festival * Puri Rath pooja...

    Aishwarya Rai, Festivals in India, Gujarat 355  Words | 5  Pages

  • Five Days of Diwali Festival

    day will never be thrown. Since then it became imperative for the brother to go to his sister's house to celebrate Bhaiyaduj.On Bhai Dooj, the teeka is applied on the brother's forehead. It is a day dedicated to sisters. We have heard about Raksha Bandhan (brothers day). Well this is sisters day. The sister usually goes in the morning and does the puja in the mother's house, before the brothers leave for their places of study or work. Some Beliefs about Diwali Why do people clean and...

    Diwali, Hinduism, Krishna 704  Words | 3  Pages

  • Hindu Festivals

    Ganesha- Chaturthi. On the day of the festival, it is placed on raised platforms in homes or in elaborately decorated outdoor tents for people to view and pay their homage. Other festival include Janmashtami (celebrates the birth of Krishna), Raksha Bandhan (when sisters thank their brothers for the love and protection they have shown them, Makara Sankranti (the day on which the sun begins it journey northwards) and Kumbh Mela (spiritual festival which takes place near Allahabad, India, every 12...

    Diwali, Hindu festivals, Hinduism 846  Words | 3  Pages

  • House Wife

    are celebrated regularly every year. Among these festivals, some are religious; some are based on seasons while some are of national importance. All the festivals are celebrated with great enthusiasm in a colourful atmosphere. Diwali, Dussehra, Raksha Bandhan, Id-ul-Fitr, Id-ul-Zuha, Christmas, Mahavir Jayanti, Gurunanak Jayanti, Ganesh Chaturhi etc. are the religious festivals of India. These festivals are celebrated by different communities but they are celebrated as a whole. We can see festive atmosphere...

    Festival, Festivals in India, Harvest 445  Words | 2  Pages

  • Partitionofbengal 1258710348503 Phpapp02

    illiterate as the were, could have no political aspiration The Anti Partition Movement 1. 2. 3. 4. 16th Oct: a day of mourning. People protested, fasted, walked barefoot to the Ganges, singing patriotic songs. Tagore suggested to observe as Raksha Bandhan Day signifying brotherhood between people of East and West Bengal. People embarked on Swadeshi and Boycott Movements. Boycott and Swadeshi Movements 1. 2. 3. 4. 5. Initially partition was opposed by using conventional moderate methods. Those...

    Bangladesh, Bengal, British Raj 1437  Words | 20  Pages

  • Festivals of India

    everywhere. The sweetoneat shops are a special attraction. Crackers are fired. Children make merry. Then there are religious festivals. These are celebrated by the people professing different faiths. Christmas and Easter of the Christians, Raksha Bandhan and Ganga Snan of the Hindus, Id of the Muslims, Rath Yatra of the Jains and Gurparbs of the Sikhs are festivals of this kind. There are some seasonal festivals also. They mark the beginning or the end of season. Holi, for example, marks the...

    Delhi, Festival, Festivals in India 616  Words | 2  Pages

  • Stp of Cadbury

    Milk and Five Star, Fruity Gems in Gems, Glucose energy Perk; Bournvita little champs for children and such other versions in the products * Launching new product ranges such as Bubbaloo bubble gum. * Offering festival packs for Diwali, Raksha Bandhan and other special occasions; * Offering different packs at different prices for different purchase situations and distributing them evenly....

    Amitabh Bachchan, Cadbury Dairy Milk, Cadbury plc 573  Words | 2  Pages

  • Christianity and Hinduism

    usually done before a meal and before bed. It can be done at any time whenever a Christian fills the need to pray. Some holidays that Hindus celebrate are Shivarathri "The Night of Shiva” a festival celebrated in honor of Lord Shiva, Holi, Raksha Bandhan which is celebrated on the full moon day of the Hindu month of Sravan (August-September). It is one of the important Hindu festivals. Hindus who wear a new holy thread offer their respects to the ancient Rishis by offering them water on this day...

    Christianity, God, Hinduism 1730  Words | 5  Pages

  • Indian Diaspora

    Indian citizen who stays abroad for employment/ carrying on business or vacation outside India or stay abroad under circumstances indicating an intention to stay abroad is a non resident. He will still celebrate Indian festivals such as diwali, raksha bandhan. They will celebrate the Indian Independence Day etc. Indians living abroad celebrate their cultures and traditions and enjoy it immensely as it reminds them of their homeland and the times they spent there. Even if their children have never been...

    Bollywood, Delhi, Diaspora 1607  Words | 5  Pages

  • Essay

    Panchami :This festival is dedicated to Ananata, the serpent whose coils Lord Vishnu rests between universes. Offerings are made to snake images. Snakes are supposed to have the power over the monsoon rainfall and keep evil from homes. August : Raksha Bandhan : is an integral part of the Hindu family structure whereby a woman ties a rakhi or decorative thread on the wrist of her brother to remind him to protect her if the need arises. Independence Day : The anniversary of India's independence commemorates...

    Guru Gobind Singh, Guru Granth Sahib, India 1831  Words | 6  Pages

  • Reasearch Paper

    July 4, 2013 Thursday 23 Rath Yatra July 10, 2013 Wednesday 24 Guru Purnima July 22, 2013 Monday 25 Id-UI-Fitar August 9, 2013 Friday 26 Varalakshmi Pooja August 16, 2013 Friday 27 Parsi New Year August 18, 2013 Sunday 28 Raksha Bandhan August 20, 2013 Tuesday 29 Krishna Janmashthami August 28, 2013 Wednesday 30 Teej September 8, 2013 Sunday 31 Feast of Nativity / S1. Marys Feast September 8, 2013 Sunday 32 Ganesh Chathurthi/ Anant Chaturthi September 9, 2013 ...

    1965, 1966, 1970 344  Words | 8  Pages

  • Hw #1 for Econ 471

    Bengal, where Bandhan, an Indian microfinance institution, worked with people who lived in extreme penury. They were reckoned to be unable to handle the demands of repaying a loan. Instead, Bandhan gave each of them a small productive asset—a cow, a couple of goats or some chickens. It also provided a small stipend to reduce the temptation to eat or sell the asset immediately, as well as weekly training sessions to teach them how to tend to animals and manage their households. Bandhan hoped that there...

    Economic inequality, Gini coefficient, Income 1872  Words | 6  Pages

  • Indian Myth

    wife The Goddess of Fertility Decorated with emblems of death PRAJAPATI The Master of Created beings The Father of Gods and Demons Protector of those who procreate DEVAS AND ASURAS Gods and Demons Battle each other with magical powers. RAKSHAS Evil semidivine creature Practice Black Magic Afflict men with misfortune HINDU GODS AND CONCEPTS BRAHMA Refers to Spiritual reality underlying all phenomena Emerged from a Golden Egg created by the waters of Chaos and established every universe...

    Deva, Hindu deities, Hinduism 350  Words | 6  Pages

  • The Indian Chocolate Packaging Industry

     a layman buying a chocolate from market will always prefer to buy a  chocolate  which  has  good  packing  &  will  be  attracted  towards  chocolate  brand  which has packing suited to the special occasions. For example, on the occasion of  ‘Rakshaa‐bandhan’,  a  sister  expects  a  Dairy  Milk™  ‘Rakshaa‐bandhan’  pack  as  a  gift from her brother, on the other hand, the brother feels a sense of pride while  offering that pack of dairy milk to her sister. On the occasion of ‘Diwali’ families  prefer  to  give  Dairy  Milk™  ‘Diwali’ ...

    Chocolate, Good, Milk 708  Words | 4  Pages

  • Chocolate

    5. 5 Star (heritage brand which came to India in 1969) has a marketshare of over 14% Consumer Trends 1. Mithai- the traditional Indian sweats is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweats on Raksha Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July & Sep by most of the companies 2. The range and variety of chocolates available in malls seems to be growing day by day,...

    Cadbury Dairy Milk, Cadbury plc, Chocolate 3052  Words | 9  Pages

  • Conceptual Study of Chocolate Industry

    $125 million to whip up some of its popular brands that include Rocher and Kinder. | Consumer Trends 1. Mithai- the traditional Indian sweats is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweats on Raksha Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July & Sep by most of the companies 2. The range and variety of chocolates available in malls seems to be growing day by day...

    Chocolate, Chocolate liquor, Chocolate milk 3385  Words | 10  Pages

  • Corporate Social Responsibility of Biocon

    community programs from inception, it started a corporate social responsibility wing—the Biocon Foundation—in 2004 through which it works in the areas of health, education and infrastructure, especially in rural areas. Health Through the Arogya Raksha Yogana (ARY) clinics, Biocon helps meet the primary, tertiary and secondary healthcare needs of various communities. Its 7 ARY clinics—located where healthcare facilities are poor—offer clinical care, generic medicines and basic tests. Each of the...

    Bangalore, Flush toilet, Health care 2090  Words | 7  Pages

  • Brand and Dairy Milk

    important role Decision Roles in deciding when to have dairy milk. And now old age people also are slowly are in decision making. Dairy Milk has changed the scenario of having Occasions sweet sometimes. They say have it anytime including Diwali, Raksha bandhan, Weddings Dairy Milk have absolute loylaty status. Loyalty Status As we know that Dairy Milk is the only Brand who is the only one to promote chocolate as an important part of Festivals as well as it changed the mind sets of the people that chocolate...

    Brand, Brand architecture, Brand equity 5788  Words | 19  Pages

  • Hello

    12 13 Try out 10 varieties of COMBO PACKS and tinned sweets specially put together for RAM NAVAMI AUGUST 08. 14 23 Try out 10 varieties of COMBO PACKS, and Mewa L addu specially put together for RAKSHA BANDHAN SEPTEMBER 02 21 28 Try out 10 varieties of COMBO PACKS, Moti Choor Laddu and Boondi Laddu specially put together for ONAM OCTOBER 08 17 18 ...

    Butter, Corporation, Family 1105  Words | 8  Pages

  • Hinduism

    day; people of all ages go into the streets for jollifications and paint-throwing. Janamashtami The Janamashtami festival marks the birth of Krishna, one of the most popular Gods in the Hindu. Krishna's birthday is celebrated eight days after Raksha Bandhan in the month of Sravana and celebrations are spread over two days. The first day is called Krishan ashtami or Gokul ashtami. The second day is known as Kaal ashtami or more popularly Janam ashtami. For the 48 hour period Hindus are likely to...

    God, Hanuman, Hindu 4955  Words | 14  Pages

  • poin of sale

    Server C Sharp (2008 or 2010) with Sql Server or any other backend Online Projects (Web Based) ASP projects with MS Access or Sql Server Or Oracle ASP.Net Project with VB coding or C sharp Coding with Sql Server For more details contact us Raksha Infotech No. 826, 9th Main, Hampinagar, Vijayanagar II Stage, Bangalore – 560104. Near Hampinagar Main Bus Stop. Phone : 080 23206815. 9243101428 eMail : rakshainfotech@gmail.com website : www.rakshainfotech.com Sample Synopsis Project...

    .NET Framework, Microsoft, Microsoft SQL Server 604  Words | 4  Pages

  • How to Win China Fmcg Markets

    appropriateness to Emerging Economies,” Paper presented at International Conference on Marketing Paradigms for Emerging Economies, Jan 12-13, 2005, IIM, Ahmedabad. The article has been submitted for publication and is under review. 14. “Kala Raksha Trust, Kutch,” A case presented at the Strategic Management Forum Conference, 13-15 May 2004. The case has been submitted for publication and is under review. 15. “Supply Chain Coordination in Agricultural Commodities,” Paper presented at...

    Business, Distribution, Indian Institutes of Management 438  Words | 3  Pages

  • Letter: Ramayana and Coachman Ali

    the forest, Lakshmana followed in order to serve. * Satrughana – Rama’s brother * Kaikeyi – the mother of Bharata, became jealous to Kausalya and plotted against Rama. * Kausalya -- Dasaratha's first wife, and the mother of Rama. * Raksha – wicked princess fell in love with Rama and sister of Ravana. * Ravana -- The monster king of Lanka who abducted Sita. Settings Dandak - Forest where Rama, Sita and Lakshman traveled during exile for fourteen years. Ayodia - Capital...

    Characters in Ramayana, Hanuman, Janaka 929  Words | 4  Pages

  • The Story of Ram and the Hindu Festivals

    | |Baisakhi · | |Puthandu · | |Ganesh Chaturthi · | |Onam · | |Rama Navami · | |Janmashtami · | |Raksha Bandhan | |Philosophers[show] | |Ancient · | |Gautama · | |Angiras · | |Ashtavakra · | |Jaimini · |...

    Hanuman, Lakshmana, Rama 3055  Words | 22  Pages

  • Win Win Situation

    methods: we are following penetration pricing method because the product is new to the market after certain sales we have plan to increase the price. 3) Promotion Pro * We are providing discounts during festivals such as holi,raksha bandhan, diwali ,id, Christmas etc and we also approach some B schools for creating awareness and for the purpose of promotion. * Promotion budget: Around 200000 INR is reserved for miscellaneous expenses. * Advertising: Rural and urban...

    Bag, Bags, Management 1392  Words | 9  Pages

  • Pestel Analysis of Titan Watches

    watches at the most affordable prices. Titan has launched the Sonata segment specifically to cater this segment. These people are the bridge way between Indian deep rooted values and western fashion statement. This is the reason Sonata has launched Bandhan for married couples. It is a set of two watches for both the husband/boyfriend and wife/girlfriend. This category of consumers wants to get the best thing at the best affordable price. They don’t mind to pay the extra buck if the quality is good....

    Balance spring, Balance wheel, Mechanical watch 1905  Words | 6  Pages

  • Micro Finance Institutions

    (2011): more than 7.3 million Gross loan portfolio: $925 million *  BASIX * Headquarters: Hyderabad, India Founded: 1996 Staff size: 10,000 Number of borrowers (2011): more than 1.5 million  Gross loan portfolio: $281 million *   * . Bandhan * Headquarters: Kolkata, India Founded: 2001 Staff size: 9,754 Number of borrowers (2011): 3.8 million  Gross loan portfolio: $733 million *   * * *   *   * 9. Spandana Sphoorty Financial Ltd. * Headquarters: Hyderabad...

    Credit, Debt, Grameen Bank 915  Words | 4  Pages

  • Indian National Congress

    extremists. Bipin Chandra Pal Started the movement with Kali Puja and DURGA festival,and became the first Indian leader to tour India before Gandhi. Rabindranath Tagore and Nabakrishna Chakraborty composed patriotic songs. Tagore gave a call for Rakhi Bandhan as taken of Hindu-Muslim unity and wrote articles under the title ‘Atma shakti’. The slogans of the movement were ‘Swadeshi’ and ‘Swaraj’ Under Swadeshi, Rabindranath Tagoure founded shanthi-Nikethan and satish Mukherjee founded Dawn society to...

    Bal Gangadhar Tilak, Bengal, British Raj 928  Words | 3  Pages

  • computer practical questions

    March, 2009 with headings – Sl. No., Name of Employee, Basic Pay, D.A(Dearness Allowance), HRA (House Rent Allowance), Gross Salary, PF (Provident Fund), I.Tax and Net Salary from the following information: i) There are five employees- Mohan, Sohan, Raksha, Suraksha and Gautam with Basic Pay of Rs.12000, Rs.28000, Rs.18000, Rs.24000 and Rs.15000 respectively. ii) An employee is entitled to Basic Pay, D.A., and HRA . Gross salary is the total of these items. iii) The employee contributes 10% of Basic...

    Automobile, Debt, Following 760  Words | 4  Pages

  • Gun Milan

    | Varna | Vaisya | Bramhin | 1 | 0 | Work | Vasya | Chatu | Jalch | 2 | 1 | Dominance | Tara | Vadha | Saadhak | 3 | 1.5 | Destiny | Yoni | Mesha | Gau | 4 | 3 | Mentality | Maitri | Venus | Jupiter | 5 | 0.5 | Compatibility | Gana | Rakshas | Manushya | 6 | 0 | Guna Level | Bhakoot | Taurus | Pisces | 7 | 7 | Love | Nadi | Antya | Madhya | 8 | 8 | Health |  »   Horoscope Matching Results * Ashtakoot Matching between boy and girl is 21 * Mr. Sudhanshu and Ms. Shobha has 'Medium...

    Astrological compatibility, Emotion, Love 904  Words | 3  Pages

  • Kazi Nazrul

    man began to write poetry and prose. However, it would not be until the 1920s – when Kazi Nazrul Islam left the army and settled in Calcutta, the cultural capital of India – that the poet’s reputation would blossom and flourish. His first novel – Bandhan-hara (Freedom from Bondage) – was published in 1920. That same year, Nazrul’s first collection of poems was also published. His most well-known work – the poem “Bidrohi” (“The Rebel”) – was published in Bijili (Thunder) magazine in 1922. Carrying...

    Bangladesh, Bengal, Bengali poetry 887  Words | 3  Pages

  • Titan Wrist Watch

    Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamil Nadu. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colors. On 4 March, 2010, Titan Industries Announced the launch of its very first Titan flagship...

    Brand, Hosur, Sapphire 797  Words | 3  Pages

  • Marketing Crocs in a Rural Area

    pairon mein bhi dard hai. Then the elder cousin interrupts. Cousin: “isiliye toh main crocs ka istamal karta hoon(while pointing at his crocs). Isse pairon or peeth ka dard dono gayab ho jate hain aur inki design ki wajah se hamare pairon ki raksha hoti hai aur pairon mein aur takat aat hai(close up on the unique design of the crocs and the acupressure points).” The farmer then buys the crocs. Next day he comes home after work and asks his children, ” kya hua baccho? Aaj khelna nahi hai...

    Acupressure, Marketing, Material 773  Words | 3  Pages

  • Marketing Strategy of Cadbury

    machinery * Maintenance Market segmentation Demographic * Age Group- (3years to 18Years) (18 years to 25 years) (25+ years) Behavioural * Occasions –Diwali, Rakhsha bandhan etc Psychographic * Cadbury became a part of lifestyle Market strategy (4Ps) Product * Cadbury dairy milk * 5star * Perk * Celebrations * Temptations * Éclairs * Gems * Bubbaloo ...

    Big Chocolate, Cadbury Dairy Milk, Cadbury plc 747  Words | 5  Pages

  • Religious Fetivals

    the Hindu calendar dates are usually prescribed according to the lunar calendar. In vedic timekeeping, a tithi is a lunar day. Hindu festivals include: * Diwali * Gudi padwa * Pongal * Holi * Navratri * Ganesh Chaturthi * Raksha Bhandan * Krishna Janmashtami * Dussehra * Dasara * Onam * Vijayadashami * Shivaratri * Ugadi Iftar meal on Ramadan ------------------------------------------------- [edit]Islamic religious festivals Islamic religious...

    Festivals in India, Hindu festivals, Hinduism 305  Words | 2  Pages

  • Cadbury

    compared to January-November 2006 § Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007 § As expected chocolate advertising skewed towards kids channels and regional (General Entertainment Channel) GEC took the second position § Cadbury India Ltd rules chocolate advertising on television § 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007 § Regional GEC took the second place...

    Big Chocolate, Cadbury Dairy Milk, Cadbury plc 9973  Words | 43  Pages

  • Market Research on Chocolates

    US-based chocolate maker Hershey’s is planning to make a foray into the Indian chocolate market through its joint venture with Godrej 5.3. Generic competition Sweets and Mithai are getting substituted by chocolates. Instead of buying sweets on Raksha Bandhan, sisters prefer offering chocolates to their brothers. Convenience over Mithai in terms of packaging and shelf life is making both middle class and rich Indians opt for chocolates. Designer chocolates are being positioned as status symbol....

    Big Chocolate, Cadbury Dairy Milk, Cadbury plc 4286  Words | 16  Pages

  • Republic Day Slogans

    We Indians are very proud to celebrate Republic day Protected by soldiers in the border who never sway Hear me, I just have few things to say Reading this you may decide your own way Ann jahan ka hamne khaya, ..! uski raksha hum karenge.. ..hum karenge.. hum karenge.. Happy Republic Day 2014 ……!! Pay your tax, be very brave, take the wise decision today Don’t you wish your grand children to happily play? We Indians are very proud to celebrate...

    Delhi, Hindi, India 277  Words | 2  Pages

  • Vishal Mega Mart

    -Promotional Pricing: Vishal Mega-mart offers financing at low interest rate. The concept of psychological discounting (Rs. 99, Rs. 49, etc.) is used as promotional tool. Vishal Mega-mart also caters on Special Event Pricing (Close to Diwali, Holi, Raksha- Bandhan and Durga Pooja). -Differentiated Pricing: Time pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Vishal Mega-mart. -Bundling:...

    Chain store, Marketing, Retailing 2233  Words | 12  Pages

  • Vivekananda

    King of Alwar * Mammootty (guest appearance) * Anupam Kher * Jayapradha as Court dancer * Hema Malini as Durga Mata * Meenakshi Sheshadri * Raakhee * Tanuja * Shobhana * Debashree Roy Leaves of grass , brahma rakshas, The Light: Swami Vivekananda (2013) is a bilingual (Bengali and Hindi) film directed by Utpal (Tutu) Sinha[1] and produced by Tri Colour productions private limited.[2] The film is based on the life and teaching of Swami Vivekananda. The film...

    Actor, Hinduism, Indian film actors 950  Words | 4  Pages

  • Live in Relationship

    her partner. It's almost a rite of passage — you date, go for dinners, then you live together to see if you are compatible." But here too "the final step of the ladder is marriage". Liveins as an alternative to marriage is not acceptable to most. Raksha Bharadia, the author of Chicken Soup for the Indian Romantic Soul, thinks marriage is a necessary evil. She says, "When passion wanes, a live-in couple may call it quits, but marriage helps couples face and fight the problems being in the relationship...

    Alimony, Angelina Jolie, Brad Pitt 1377  Words | 7  Pages

  • lifebuoy positioning and repositiopning

    70mn families and 18000 villages are covered under this initiative. This is a unique brand that has survived the test of time and "ideas of marketing professionals". Still when I see lifebuoy, that jingle keeps singing in my mind " Thandurusti ki raksha kartha hai Lifebuoy, Lifebuoy hai jaham Thandursty hai vaham Lifebuoy........." 4. Seasonal Positioning strategy (2011): Lifebuoy started being sold on a ‘seasonal' platform with the communication proposition being ‘Protection from 10 infection...

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  • Ministry of Defence

    national defence rests with the Cabinet. This is discharged through the Ministry of Defence, which provides the policy framework and wherewithal to the Armed Forces to discharge their responsibilities in the context of the defence of the country. The Raksha Mantri (Defence Minister) is the head of the Ministry of Defence. The principal task of the Defence Ministry is to obtain policy directions of the Government on all defence and security related matters and communicate them for implementation to the...

    Defence ministries, Department of Defence, Military 3024  Words | 8  Pages

  • Lifestyles of Indian States

    of Himachalis is very similar to the rest of the north India but non-vegetarian food is more preferred. Himachal is well known for Pashmina shawl and Himachali caps. Some of the dances of Himachal are Losar Shona  Dulshol, Dharveshi, Drodi, Dev Naritya and Rakshas Nritya. The fairs and festivals include Kullu Dussehra, Shivratri , Shoolini Mela and Holi . 5. Kerala Kerala is popularly known as God's own country. The people of kerala speak Malayalam language. Kerala food includes rice, coconuts, seafood...

    Bihar, Haryana, India 1125  Words | 4  Pages

  • Youth Population

    planning. Rwanda’s government has made family planning a top priority, aware that high fertility is driving poverty and hunger. 2. Launch sex education programs and educate and enable people to use birth control methods. In India many NGOS like Nari Raksha Samiti are doing this job at state and village level. 3. Provide public education programs about HIV/AIDS. FHI is a global health and development organization and they are increasing HIV/AIDS prevention, care and treatment services in Nigeria...

    Birth rate, Demography, Economics 1136  Words | 4  Pages

  • National Integration

    Muslims is of 1200 years old. the eminent court poet of Sultan Balban 'Amir Khusro' had defended the cause of building monument in India in order to bring communal harmony between Hindus and Muslims. During the reign of all Mughal rulers, Rakhya Bandhan (Rakhi), Dussera, Diwali, Shivaratri and Basant Panchami were celebrated with geity. 27 Orissa Review * January - 2006 Subhadra represents the jains. Trinity of Samyaka Jnana, samyaka charitra and samyaka acharana. Many others said that three...

    Gujarat, Hindu, India 1446  Words | 7  Pages

  • Swadeshi Movement

    methods of press campaigns, numerous meetings and petitions, and big conferences at the calcutta town hall in March 1904 and January 1905. The evident and total failure of such techniques led to a search for new forms - boycott of British goods, rakhi bandhan and arandhan. Theoretically, two major trends can be identified in the Swadeshi (Swadeshi) Movement- 'constructive Swadeshi' and political 'extremism'. 'Boycott' was the weapon to make Swadeshi movement successful. Constructive Swadeshi was the trend...

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  • aahar

    and roti packs. The involvement of women self help groups in the formation of small production units using DRDO food technologies would go a long way in enhancing livelihoods of the rural community, he said. Dr. Saraswat, Scientific Advisor to Raksha Mantri and Secretary Deptt of Defence R&D, & DG DRDO in his address stated "DRDO not only develops state of the art weapon systems for our armed forces, but also innovative technologies and processes to keep our forces fighting fit. DRDO’s life...

    Board of directors, Food, Nutrition 1109  Words | 4  Pages

  • Rivers of India

    the Dhaola Dhar range entering the Punjab plain near Madhopur. It flows as a part of the Indo-Pakistan border for some distance before entering Pakistan and joining the Chenab river. Sutlej (Satluj) The Sutlej originates from the Rakas Lake (Rakshas Tal), which is connected to the Manasarovar lake by a stream, in Tibet. It enters Pakistan near Sulemanki, and is later joined by the Chenab. It has a total length of almost 1500 km. First village were it enters in India is Namgiya. The Brahmaputra...

    Andhra Pradesh, Bay of Bengal, Ganges 1169  Words | 4  Pages

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