• Beauty Parlour
    from your questionnaire 13 Commentary and qualitative information 14 4.4 Adding interview information 14 4.5 Adding information from your business plan 16 Collating and presenting your information 17 5. What are recommendations? 17 Recommendations for future surveys 19 6...
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  • Pr Research Project
    PR RESEARCH PROJECT TOPIC: FIAMA-DI-WILLS SHAMPOO Intro to ITC 1.      Chairman:          Yogesh Chander Daveshwar. 2.      Headquarter:    Kolkata, India 3.      Employee:        20000  4.      Brands:             Sunfeast, John Player, Bingo, Wills Life style,               ...
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  • This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods
    3. Results-3 3.1 Survey results-3 4. Discussion-8 5. Recommendation-10 6. Conclusion-10 7. Reference-12 8. Questioners-13 1.Introduction The Procter & Gamble (P & G) was founded in 1837. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. (Procter...
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  • Head and Shoulders
    & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around...
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  • Dove Analysis
    chosen for analyzing the consumer behavior of non-durable goods. The product chosen was DOVE. Dove shampoo was among the fastest growing fmcg products and was sold in more than 35 countries. Strong survey and marketing strategies had to be analyzed. PRODUCT- Dove is a personal care brand owned by Unilever...
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  • Imt Hjklll
    Stage, Survey Methods, Questionnaire Design, Pilot Stage, Data Analysis and Interpretation, Report Writing and Presentation, Scientific Method TYPES OF RESEARCH DESIGNS Exploratory Research, Descriptive Research, Experimental Research VALUE OF INFORMATION Secondary Data, Primary Data, Questionnaire Construction...
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  • Marketing Concept of Garnier Shampoo
    REPOSITIONING Garnier Ultra Doux Shampoo Ultra doux to Garnier Fructis- Ayurveda and natural Garnier Synergie to Garnieringredients Skin naturals Competitive pricing devoid of The prices were set at a slightany differentiation premium over mass brands Garnier Fructis Shampoo + Oil which eliminated the need...
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  • Rm Report
    PROJECT REPORT OF RESEARCH METHDOLOGY “Survey on Brand Consumption of the product” SUBMITTED BY: SUBMITTED TO Prof. YOGESH FUNDE ACKNOWLEDGEMENT This project is our professional experience that enriched our knowledge to a great extent. During the course of our project, we had the...
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  • Super Shampoo
    successful marketer had always wondered how shampoo transformed from an unaffordable product to an affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that...
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  • Intrduction for New Product of Shampoo
    Introduction Shampoo is English word come from Hindi word “Champi” in 1762. The mean of this word consigned to head massage with several hair oil. It is recent shampoo was primarily forwarded in 1930s by mean of “Drean”, containing artificial surfactant. Generally shampoo is the mixture of surfactant...
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  • P & G vs Unilever
    to know the history behind this Pantene. Next, we will discuss further on the knowledge we gained based on our research after a survey being carried out with a questionnaires with 30 respondents onto this Pantene brand. We also will look further into the way on how we do the application and analyze the...
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  • Marketing Research Case Study
    the following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market, each promising to provide various hair care benefits to the potential...
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  • Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image
    Brand asset valuator model Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers...
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  • Marketing Management Questionnaire Design
    Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    part of “Consumer Behavior”(MKT-401) course of the semester. The report covers necessary information on three brands of shampoos, different attributes towards different brands of shampoos, factors that drive the buying decision & so on. The report also covers information on importance of the attributes,...
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  • Teacher
    Competitive Force” method (Michael E. Porter) to analyse the current shampoo industry of China. I prepared a questionnaire and issued via internet, I analysed consumer behavior in accordance with those 2,820 valid copies of questionnaire. By using 4P model, I completed the competitor analysis. And through...
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  • Project
    Thus organisation can place marketing mix so as to propagate their product/services. The present study on SHAMPOO is also trying to find Consumer Perception about different features of Shampoos and how Price, Environment, Packaging, Quantity, Easy Availability and Variety are affecting the sale of Shampoo’s...
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  • Sunsilk Research
    A RESEARCH REPORT ON “Impact of sales promotion on consumers, Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY...
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  • Life
    THE NEW ZEALAND SHAMPOO MARKET AN EXPLORATORY RESEARCH LIFe*©* BODY CARE NZ LTD {draw:frame} EXECUTIVE SUMMARY BACKGROUND SECONDARY RESEARCH METHODS FINDINGS PRIMARY RESEARCH METHODS FINDINGS RECOMMENDATIONS REFERENCES APPENDICES EXECUTIVE SUMMARY ...
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  • Hair Color Shampoo Marketing Report
    SITUATIONAL ANALYISIS MARKET SUMMARY Segmentation For our product we decided to survey the market and then carefully choose a level of segmentation. We choose segment marketing i.e. identify large groups within the market with similar characteristics and target either one or a few of them. This decision...
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