• light motor vehicles
    factors that influence the buying decision of a consumer. The factor under consideration would be: Price Income of the consumer Features in the car Safety standard Warranty scheme Finance facility Customer satisfaction index: some of the most advance thinking in the business world...
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  • Dfsd
    potential customer) thinks about a given brand of car and what are the possible factors guiding a possible purchase. Similarly, the idea of measuring the customer satisfaction will serve the same purpose of determining the customer perception. Thus, by measuring the” willingness of existing users of a...
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  • Hdfc Bank Project
    the passenger car market, Maruti holds about 60 % of the total market share. MUL is also the first and only car company in the world to lead its home market in terms of both market share and in the JD Power Customer Satisfaction study (JD Power Asia Pacific 2000 India Customer Satisfaction studies...
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  • Maruti Swift
    The selected topic is on the basis of my keen interest in market research of automobile sector in context hatchback segment of cars. Maruti Suzuki’s swift specific comparison with others will confine on project. Main objective of study * To analyze the customer satisfaction towards the...
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  • Effect on Distribution Intensity
    Parts stands for: Customer satisfaction, Quality and performance and Long term returns SERVICES OF INDUS MOTORS Indus Motors provides its customers with the following services. * Buying a new car * Servicing * Maruti True Value * Insurance renewal * Financing your car...
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  • Bankoti
    Brand Value in the existing car market in India. This is in term of both Quality of cars sold to customers and after sales service to the customers. Hence, the level of satisfaction of Maruti customers is higher than other manufacturers.( Refer total Customer Satisfaction (TCS) index survey done...
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  • Martui Suzuki Segmentation and Sales Trend
    Maruti” is commonly used to refer to this compact car model. Marti Suzuki is Indi’s No.1 customer satisfaction car company.Its sale is more than 50 percent of the Indian car market.But now it is getting a good competition from other new and foreign companies and its sales is going down because of...
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  • Maruti V. Hyundai
    Suzuki ltd considering their two competitive cars i.e.., Hyundai i10 and Maruti Suzuki Wagon R. TABLE OF CONTENT Introduction Research objective Research methodology (design) Analysis Graphical representation of Questionnaire Findings Limitations Recommendation for actions...
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  • Project Report on Hyundai I 10
    customers satisfaction including sales and after sales services, cost of ownership and brand image, Hyundai i10 has been ranked almost at par with Maruti Wagonr. In the car segments, Maruti and Hyundia are almost able to deliver a similar level of satisfaction. Agnihotri(2010) in his study he concluded...
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  • Project at Jamkash Vehicleades
    financial year. Even then this industry has high hopes in 2009-2010; as banks have reduced loan interest rates and the major chunk of automobile customers belong to the middle income group who are becoming economically stronger with every passing day. POPULAR CAR MANUFACTURERS IN INDIA * Maruti...
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  • Sales Promotion
    customers. 2. To identify various promotional activities of Maruti & Honda. 3. To analyze the consumer's level of satisfaction towards Maruti & Honda 4. To examine the factors influencing the consumers to purchase car Scope of the Project The study...
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  • An Empirical Study on Customer Satisfaction in Indus Motors Pvt. Limited with Special Reference to Kerala
    . Findings a) Most of the respondents have been using Maruti cars between 1-5 years. b) Majority of the customers opinion about various models are very good. c) Majority of the Customers prefers Maruti Cars due to its High Resale Value. d) Majority of the respondents agree that company is able...
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  • Job Satisfaction
    provided by SEVA. 5.3 WHY CUSTOMER PREFERS SEVA MARUTI? • SEVA is best 15th car sales and services centre in India. • It has satisfied work force. • It provides best customer satisfaction service. • SEVA is no. one in sales and customer satisfaction, that’s why it got...
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  • marketing strategy
    sales of Maruti certified Maruti used –cars through their True-Value division. A.M. MOTORS offers a wide range of value-added products to its customers to provide a complete solution to their needs. These include Insurance, Maruti finance, Maruti Genuine Accessories, and extended warranty...
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  • Synopsis on Customer Relationship Management
    Award in 2008. 2. In 2009, Maruti won the JD Power Asia Pacific Customer Satisfaction Index (CSI) Survey award, the JD Power Asia Pacific Sales Satisfaction Index (SSI) Survey award, the Most Preferred Car Brand Award at CNBC AWAAZ Consumer Award, the Golden Peacock Eco-Innovation Award, and...
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  • Maruti Suzuki
    and will go a long way in building a promising career. EXECUTIVE SUMMARY In this project we are trying to find the segmentation of cars done by Maruti Suzuki and its effect on customer we are also trying to study the sales trend followed by Maruti Suzuki. In our study we had followed different...
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  • Synopsis Brand Loyalty
    : Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car. (3)Quality Service Across 1036 Cities: Maruti Suzuki scored the highest across all 7 parameters: least problems...
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  • Project Report
    . Maruti 800 2. Car clinic 3. Test Vehicle P 4. Test vehicle Q 5. Test vehicle R 6. Interview flow 7. Customers preferring cars on the basis of exterior 8. Customers preferring cars on the basis of interiors 9. Customers rating of likeability of cars on the basis of...
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  • Customer Satisfaction Of The Car Segments
    satisfaction of the customers. Very soon one can expect a multitude of cars specially designed and priced for India to hit the market. The new competitors are offering product technologies that are far more advanced than the Maruti of seventies vintage. Many say that competition brings out the best in...
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  • consumer behaviour about jamkash vehicleades bandipora
    detailed market survey. In the survey of market, I interviewed the customer and other prospects according to the questionnaire. After detailed market survey I analyzed the findings and questionnaire and I came to know consumers of district Bandipora are happy and like the service but still Jamkash has to...
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