• Online Trading
    BEHAVIOUR 13 2.1.1 Consumer behaviour 13 2.1.2 Consumers buying behaviour 14 2.1.3 Factors influencing consumer perceptions of a brand 17 2.2 BRAND 19 2.2.1 Brand 19 2.2.1.1 Benefit of a strong brand 21 2.2.2 Brand equity 22 2.2.3 Conceptualization of consumer based- brand equity 23...
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  • Sony Segmentation
    project, “they do not define a proposition a segment requires” (McDonald & Dunbar, 2004, p. 36). McDonald and Dunbar puts this into context by stating that when a consumer wakes up on their birthday they do not become a stereotype associated with that age. Demography can give important, additional...
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  • Consumer Behaviour
    explores marketing ethics and social responsibility in the context of consumer behaviour. b) Background of the culture and subculture at McDonald The study of culture is the study of all aspects of a society. It is the language, knowledge, laws, and customs that give that society its distinctive...
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  • To Investigate the Branding Importance in Food and Beverage Industry
    product in consumers mind. II. Assistant manager: Yes, customer has a different mindset for the product which he/she is using for quite a long time. III. Supervisor: It depends on employee’s behaviour and marking strategies as well. 4.5 Analysis of questionnaire of customers on Branding...
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  • Cause Related Marketing
    interest for this dissertation and in particular how does cause-relates marketing strategy shape consumer attitude, perception and buying behaviour? In order to find out the answer of this question we relied on different theories and in addition we conducted a questionnaire among international students...
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  • Internationalization
    the green consumer education where behaviour and education is correlated with 1 KCB ID: 14779 each other positively (Fitzgerald, Chatrier and Ralph, 2010). Education gives the idea to choose between good or bad and distinguishes your choice. McDonald offers number of items or deals in their...
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  • Paper
    responsibility (CSR) initiatives to young consumers in the UK on their fast-food purchasing with reference to McDonald’s and Kentucky Fried Chicken (KFC). Design/methodology/approach – Focus groups were conducted to clarify themes and inform a questionnaire on fast-food purchasing behaviours and motives...
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  • Telecom Brochure
    to compare local brands (Gopals & Chawlas) with international brands (McDonalds and Dominos). For this a questionnaire based survey was conducted and 101 respondents from two different populations were reached. Also 8 interviews were conducted with employees of these restaurants. Based on these...
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  • Green Consumer Behaviour Sustainability
    consumer behaviour: an exploratory study. Journal of Business Research 40(1): 37–48. Oates CJ, McDonald S. 2002. What can marketing do for recycling? Proceedings of the Academy of Marketing Conference. AoM: Nottingham. Oates CJ, McDonald S. 2003. Sustainability: consumer perceptions and marketing...
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  • Patronizing Fast Food Retail Sector in India
    suggestions: 15 Annexure 16 Fast Food Retail Outlet-Questionnaire 16 Chi-square test 19 References: 20 Executive summary In recent years, a major food consumption trend in urban parts of developing countries is that more consumers are eating more meals outside of their homes...
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  • To Study the Relationship Between Job Satisfaction and Customer Satisfaction at a Mcdonald Restaurant.
    research. These limitations are: * Some of the respondents are reluctant to share information. * The study conducted is limited to an organization only. * The sample size of 30 is too small to understand the consumer satisfaction in McDonald product. * Consumer satisfaction...
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  • The Relationship Between Apple's Products and Their Customers.
    some of customers continue to buy Apple products while they already know the problems of each products. The range of occupations which could possible be included in such a study are wide. Thus, this study will shows Apple’s target market and consumer behaviours by segmenting them in terms of...
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  • KFC VS MCDONALDS
    study the consumer behaviour with respect to McDonalds and KFC. A questionnaire was designed in order to understand the reasons of the consumer perception towards the two food giants. My method of going about the study at hand involved the basic survey method, whereby I put forward questions to...
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  • Qzp941
    southwest US, more vans in the Northeast, and more high-priced imports in the West. Psychographic: usually purchasing behaviour is correlated with the personality or lifestyles of consumers. Consumers with different personalities or lifestyles have varying preferences and respond differently to...
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  • Research of Bottled Water
    bottled water product category, their relative influence on consumer decision making and consumer perception of the leading brands. According Ajzen (1988) and Werner (2004), Theory of Reasoned Action (TRA) is an attempt to provide consistency in studies of the relationship between behaviour, beliefs...
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  • Research Project on Consumer Preference Towards Fast Food Outlets in India
    consumer behavior differently . These are also called as the buying characteristics influencing consumer behavior. 1) Cultural factors 2) Social factor 3) Personal factors Different Age Groups on Consumer Behavior: Fast food consumers of different age groups exhibit different behaviour...
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  • A Proposed Study on the Effects of Celebrity Culture on Consumer Perception and Behaviour; and How This Is Affecting the Marketing Techniques Being Used by Uk Businesses
    Dissertation Proposal “Celebrity Culture and Mass Marketing” A proposed study on the effects of celebrity culture on consumer perception and behaviour; and how this is affecting the marketing techniques being used by UK businesses Contents Background 5 My Proposal 5 Literature review...
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  • Marketing Project on Dominos
    and service. McDonalds has intentionally kept its product depth and product width limited. McDonalds studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. It dropped ham, beef and mutton burgers from the menu. India is the only...
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  • Change Management
    this very step, organization is prepared to accept any kind change which is introduced. And for this purpose, the old ways, means, behaviours are kept aside and everything is started afresh. Internal operations of McDonald should be studied and the areas where the company is lacking should be...
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  • Good Example
    attitudes’ relation to the consumers’ purchase decision. A quantitative, deductive study is conducted, where the theory is tested. The data is collected by handing out self-completion questionnaires to The Body Shop visitors in Umeå. This study shows that The Body Shop visitors in Umeå think that CSR...
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