• Online Trading
    A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS) Master Thesis in Business Administration Priscillia Ukpebor & Bibiana Ipogah priscilliaukpebor@yahoo...
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  • Consumer Behaviour
    CONSUMER BEHAVIOUR MKT 532 PREPARED FOR: MR ABIDZAR BIN MUHAMMAD TITLE: RESEARCH ON MC’DONALDS(CULTURE) PREPARED BY: ANISAH BINTI MOHAMAD RAZALI (2011857854) NUR SAKINAH BINTI UMAR (2011681622) NUR SHAFIQAH LIYANA BINTI SISNOTO (2011695252) SHARIFAH...
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  • Sony Segmentation
    massive growth to become the world’s leading consumer electronics manufacturer. The Sony brand is directly involved and dedicated to the design and development, manufacture and sale of a wide range of electronic devices, equipment and instruments for consumer, industrial and professional markets (sony...
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  • To Investigate the Branding Importance in Food and Beverage Industry
    goodwill associated with their existing brands. For example – McDonald, pizza hut come in market with new meals with a specific name and it all offer accept by the customers as it have leverage of a strong brand name like pizza hut , McDonald etc. In beverage industry, also have different product with...
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  • Internationalization
    dissertation report entitled “A critical analysis of the factors which are influencing consumer behaviour in UK’s fast food industry taking example of MacDonald’s and how it is responding to this change and its consumer behaviour process”, submitted in partial fulfilment for the award of Master of Business Administration...
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  • Cause Related Marketing
    called Cause-Related Marketing. Now more and more companies use the cause-related marketing strategy as a way out of saturated markets and growing consumer awareness. Billions of dollars are spent every year in cause campaigns. Because it is a relatively new approach many researches has shown interest...
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  • Telecom Brochure
    Chawlas) with international brands (McDonalds and Dominos). For this a questionnaire based survey was conducted and 101 respondents from two different populations were reached. Also 8 interviews were conducted with employees of these restaurants. Based on these questionnaires, data analysis was conducted...
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  • Paper
    current issue and full text archive of this journal is available at www.emeraldinsight.com/0007-070X.htm BFJ 107,4 212 Fast foods and ethical consumer value: a focus on McDonald’s and KFC ¨ Monika J.A. Schroder School of Business and Enterprise, Queen Margaret University College, Edinburgh, UK...
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  • Patronizing Fast Food Retail Sector in India
    suggestions: 15 Annexure 16 Fast Food Retail Outlet-Questionnaire 16 Chi-square test 19 References: 20 Executive summary In recent years, a major food consumption trend in urban parts of developing countries is that more consumers are eating more meals outside of their homes. Most of...
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  • Green Consumer Behaviour Sustainability
    1002/bse.524 Sustainability: Consumer Perceptions and Marketing Strategies Seonaidh McDonald1* and Caroline J. Oates2 1 Aberdeen Business School, The Robert Gordon University, UK 2 Management School, University of Sheffield, UK ABSTRACT Studies of green consumer behaviour, in particular purchasing and...
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  • To Study the Relationship Between Job Satisfaction and Customer Satisfaction at a Mcdonald Restaurant.
    study to understand what the customer expects from McDonalds. What are their needs and Wants from McDonald? and they judge McDonald restaurant on following parameter price, Quality ,Quality of service, Location etc. Due to the growing competition McDonalds restaurant have to focus on each and every process...
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  • The Relationship Between Apple's Products and Their Customers.
    References Appendixes Chapter One Introduction We are entering a new era of digital lifestyle, the computer gradually extended into part of the consumer electronics industry. In this new era, Apple Inc. may become a big winner. The Company designs, manufactures and markets personal computers and related...
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  • Change Management
    social, economic and environmental factors. So it becomes the duty of the senior managers to deal with these types of changes. Like other companies, McDonald, which is one of the leader in the fast food joint in the world, also faces this kind of problem which is the main topic of the study undertaken....
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  • Qzp941
    with more varied and sophisticated needs, tastes, and lifestyles than ever before. Segmentation is the demand of heterogeneity. Different consumers or groups of consumers have different needs and preferences. Thus, different groups will respond differently to marketing activities. 3. There is an increasingly...
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  • Business Project
    CHANGE OF CONSUMER BEHAVIOUR IN FAST FOOD INDUSTRY Executive Summary Over the past few years, consumers in the UK have changed their preference in the type of food outlets from fast food to alternative outlets which offer considerably wider choices and healthier food. This project research is...
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  • KFC VS MCDONALDS
    factors that differentiate the services of the two food giants. The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors. MCDONALD’S: COMPANY PROFILE The year 1940 is the birth year of McDonald’s...
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  • Marketing Project on Dominos
    Segmentation, Targeting and Positioning 6 Customer Perception and Customer Expectation 7 McDonalds Marketing Mix (5 P’s) 8 The McDonald’s Experience 12 McDonaldizing the Suppliers 14 Importance of PLC in McDonalds 15 A perfect example of revitalising a product in decline phase 15 Competitors Analysis...
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  • Research of Bottled Water
    no one can live without it. So, they are willing to pay the money to purchase water. From the secondary data market research, most of the American consumers drink bottled water more than tap water because they feel that tap water not safe. Many companies are reputation have filtered water until pure. So...
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  • Good Example
    Shop visitors who took their time to fill out the survey. The staff at The Body Shop Umeå, especially Agnetha Persson, who let us hand out the questionnaires outside the store and provided us with background information needed. Everyone who has read the thesis or parts of it and given constructive feedback...
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  • Research Project on Consumer Preference Towards Fast Food Outlets in India
    RESEARCH PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS FAST FOOD OUTLETS IN BANGALORE (NORTH ZONE)   INTRODUCTION...
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