• Customer Satisfaction on Marketing Mix of Lux Soap
    /brands-in-action www.lux.com www.hul.co.in www.luxnaturals.com en.wikipedia.org 9. Appendix Questionnaire A study on “Customer satisfaction about marketing mix of LUX Soap” Respondent Name: Age: Occupation Work Place: Income: around...
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  • Consumer Satisfaction of Personel Care Product
    Moving Consumer Goods (FMCG) industry; considering two significant product categories in that industry; namely, oral care and personal wash (soaps) segments. Such a survey is very important as customer satisfaction can impact every aspect of the business from earnings to stock profits. The survey...
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  • sfscdssf
    questionnaire and interviewed potential customers to interpret based on the following measures: Reasons for preferring LUX over other brands. Experience after using the product. Desired changes in the existing product. Effects of celebrity endorsement on consumption pattern. Degree of satisfaction...
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  • Marketing
    leader amongst soap industry in almost all part of the globe. Customer Value Satisfaction:- Customer Satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. LUX being the market leader for the past 5...
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  • Lux Customer Satisfaction
    Term Paper Topic: Retailer & Customer Satisfaction of “Lux” A report submitted to the Business School of AIUB, in part-fulfillment of the requirements of the final examination in Management Information System, Fall-Semester 2011. [pic] December 10, 2011 Morgia, Danilo G. School of Business...
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  • Camay
    is honest about the quality of its products, and assigns its prices based on its quality. Customers would thus believe that they are getting an extremely cost effective product. Perfumed soaps usually do not suit sensitive skins and are mostly not considered to be hypo allergic. The higher priced...
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  • Dove Customer Satisfaction Survey
    Egypt Egypt CUSTOMER SATISFACTION SURVEY At Dove, we're always looking for new ways to keep our valued customers happy. Could you please take a moment to complete the following questionnaire and give each item a rank. Name: Gender: Occupation: Location (Address and Contact...
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  • Project
    considered it as more than just soap. It is, in fact, her beauty aid, her only cosmetic, and one that she can afford. She regards Breeze as her only way of fulfilling her dream of looking beautiful. Brand Name : Lux Sunscreen formula About the Brand : The new, patented technology...
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  • Retail
    number of buyers are willing to make a special purchasing effort. Unsought Goods: Are those the consumer does not know about or does not normally think Of buying LUX and other soaps fall into the category of Convenience Good Product Life Cycle LUX Beauty Bar is in the maturity stage of its...
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  • Marketing Plan for Kbs
    market of Bangladesh is dominated by Unilever’s Lux and Lifebouy Gold. Square’s Meril Splash beauty soap occupies approximately about 10% of the market share. Main consumers are SEC people or Socio economic class people (especially upper middle, middle and lower middle). Analysts predict that with...
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  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    of soaps in different sensuous colours and world class fragrances. Lux is a beauty soap of film stars, Lux recognized the need for a compelling message about beauty that would resonate with women of today. Lux has recently launched its two fruit extract variants-New Lux Strawberry & Cream and...
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  • Dettol Project
    . Reckitt Benckiser is about passionately delivering better solutions in household cleaning and health and personal care to customers and consumers, whatever they may be for the ultimate purpose of creating shareholder value. The Company's principal activities are manufacturing and distributing a...
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  • Review on Laptop
    soaps in Indonesia. However, they compete in the market even though they are manufactured by the same company. Lux is a beauty soap that made in 1924, and launched in 1954 in Indonesia. Yet, it tried to build its images with liquid soap in 2006 and then, became a market leader in the next years...
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  • supply chain
    thing about conducting a customer satisfaction survey is what you do with their answers. 1.2OBJECTIVE OF THE STUDY Primary Objective: To study the customer satisfaction of Pears soap. Secondary Objective: To obtain the information regarding customer preferences towards the product...
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  • Comparative Analysis of Different Brands
    soap, 5 use cinthol soap and 10 use godrej no.1 soap. Question.4 Rating the attribute of lux soap according to your preference in to 1 to 5 scales? (1 means highest preference) (a) Good appearance (b) Fragrance (c) Good for health (d) Full satisfaction (e) Quality justifies the cost...
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  • Hjtyjhdhdb
    OBJECTIVES Objectives: • To find out factor that influence a person to buy a particular brand of soap, • To find out the opinion about the LUX. • To evaluate the effectiveness of advertisement of LUX. • To know the awareness of the people...
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  • Mba Marketing
    ," Adweek's Marketing Week, June 22, 1992. Questionnaire Name……………………………………………Age……….. Address………………………………………………………. Ques 1) Which of the brand is most preferred by the customer? A) For bathing soaps Lux Liril Dove B) Detergents Surf Wheel Rin C) Cosmetics Lakme Ponds...
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  • Paper
    DATA: 8 BIBLIOGRAPHY: 8 A Study on Marketing Strategies of HLL in South India INTRODUCTION: The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However...
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  • Stp Analysis of Unilever
    dependent on the income of the customer. Lux is not very costly toilet soap. Its price varies from 30tk.Therefore its target market starts from the middle income group. 4) Age Segmentation: 16-35 years Lux is seen to mainly attract customers that fall within the age group of 16 to 35. In order to...
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  • Research
    , 18% by work group, 10% by family and friends and 4% by the schemes and offer provided by the company. 3. SOAPS USED BY CUSTOMERS FOR BATHING CHART NO.22 Inference: From the above chart we can infer that 34% of the respondents use LUX for bathing, 18% use Dove, 8% use Dyna, 6...
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