• Jetstar and Its Competitive Advantage
    Applied Strategic Management Report Name : Lalithaa Letchumanan IC Number : S8852820D Course : International Business and Management Batch : BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline indus...
    Premium 5216 Words 21 Pages
  • Qatar Airways Analysis
    INTRODUCTION The objective of this assignment is to analyse the current situation of Qatar Airways, as well as to determine possible future strategic options through the application of theoretical frameworks such as value chain analysis, resource edit, stakeholder analysis and Ansoff matrix. BA...
    Premium 4111 Words 17 Pages
  • Corporate Culture as Competitive Advantage
    SCHILLER INTERNATIONAL UNIVERSITY ‘Corporate Culture as a Competitive Advantage’ A closer look at different types of corporate cultures and how they affect the global market place. Annette Glatzel 13.04.2008 [Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist...
    Premium 3994 Words 16 Pages
  • Competitive Advantage: Creating and Sustaining Superior Performance
    COMPETITIVE ADVANTAGE: CREATING AND SUSTAINING SUPERIOR PERFORMANCE Michael Porter Contents Introduction Chapter 1: Competitive Strategy: The Core Concepts 3 The Structural Analysis of Industries 4 Industry Structure and Buyer Needs 6 Generic Competitive Strategies 7 Cost Leadership...
    Premium 65528 Words 263 Pages
  • Competitive Advantage
    Competitive Advantage Generic strategies were used initially in the early 1980s, and seem to be even more popular today. They outline the three main strategic options open to organization that wish to achieve a sustainable competitive advantage. Each of the three options are considered within the c...
    Premium 545 Words 3 Pages
  • Application of E-Business Strategy Creates Competitive Advantage for Airlines
    Introduction The airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in this industry are proportionately very low. As a result of this it is an area undergoing constant consolidation through a number of mergers and acquisitions. This means e...
    Premium 7027 Words 29 Pages
  • Virgin Blue's Competitive Advantage
    1. Introduction Virgin Blue is the low-fare/high quality carrier, one of the leading airways in Australian airline industry. Its objective has been established itself as Australia's leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-cost...
    Premium 1240 Words 5 Pages
  • Sustainable Competitive Advantage
    When a company’s profits consistently exceed the average for its industry, the company is said to possess a sustainable competitive advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has ide...
    Premium 473 Words 2 Pages
  • Globalisation Is the Process of Increasing Social, Cultural, Political and Economic Interdependence. the Term Was First Used by Levitt (1983), Who Argued That There Would Be a Competitive Advantage to Marketing the Same
    Globalisation is the process of increasing social, cultural, political and economic interdependence. The term was first used by Levitt (1983), who argued that there would be a competitive advantage to marketing the same production the same way throughout the world. Advertising companies have been...
    Premium 731 Words 3 Pages
  • Competitive Advantage
    Strategic marketing HOW CORPORATES BUILD COMPETITIVE ADVANTAGES Submitted to: Moli. P.Koshy Professor &Project Director...
    Premium 7303 Words 30 Pages
  • Qatar Airways
    QATAR AIRWAYS Qatar Airways has undergone a phenomenal expansion period, with an average of 35% growth year-on-year for the past 10 years. the airline has garnered many awards and accolades, becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax, an independe...
    Premium 3294 Words 14 Pages
  • Discuss What Is Meant by Sustainable Competitive Advantage
    Discuss what is meant by sustainable competitive advantage Sustainable competitive is what all the companies want to gain it and maintain it, it can let the company to keep the position of market leadership and let the company be successful. Evans et al. (2003, p.225) states that “no advan...
    Premium 328 Words 2 Pages
  • Competitive Advantage
    HBC 229N Analysis for Competitive Advantage Group Assignment Semester 1, 2012 Australian Company: Qantas Airways Ltd and Billabong International Limited Group Member: Erica Wee 418 5641 Deborah Kusiima 743 4006 Sabbir Ahmen 743 3840 Christina Chin Fung Fung 4201434 Executive...
    Premium 5957 Words 24 Pages
  • Qatar Airways
    In a relatively short time, Qatar Airways has grown to over 120 destinations worldwide, offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Voted Airline of the Year 2011 and in 2012 in the prestigious Skytrax industry audi...
    Premium 349 Words 2 Pages
  • Exactly How Can Hrm Strategy Assist in Developing a Competitive Advantage in Organisations
    “FLEXIBILITY IN EMPLOYMENT AFFORDS BENEFIT TO EMPLOYERS AT THE EXPENSE OF EMPLOYEES”, DISCUSS THE EXTENT TO WHICH YOU AGREE OR DISAGREE WITH THE STATEMENT. 1.0. Introduction Flexibility in employment has attracted much discussion and as such is defined in many different ways (Brewster, 199...
    Premium 1829 Words 8 Pages
  • Competitive Advantage
    2) Competitive advantage can be gained by adding value profitably to offering because it can be said that customers usually buy the product for benefit not for the product itself. For example if two firms selling a similar product with similar perceived price but the PUV difference between is relat...
    Premium 1892 Words 8 Pages
  • The Competitive Advantage of Nations, States and Regions
    The Competitive Advantage of Nations, States and Regions Professor Michael E. Porter Harvard Business School Advanced Management Program April 15, 2009 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Pre...
    Premium 3120 Words 13 Pages
  • Qatar Airways
    GEL Assessment 2/ 9020445 /Jan-13/2 PART 1 On Wednesday 09th January 2013, Qatar Airways CEO Akbar Al Baker announced that the first commercial flight using the new Jet Fuel (GTL-Gas to Liquid) would fly from Doha to London. (http://www.qatarairways.com/english_global/pressrelease.page?pr_id=p...
    Premium 1347 Words 6 Pages
  • Wal-Mart's Sustainable Competitive Advantage
    Introduction Competitive advantage can be defined as a means by which a firm manages to keep making money, add value by providing distinct products and sustain its position against its competitors. Wal-Mart Stores Inc. is one of such companies in the retail sector that has achieved sustainable comp...
    Premium 1107 Words 5 Pages
  • A Study of International Marketing Strategies That Help Firms to Achieve Competitive Advantage: Japanese Firms Being Successful in India Since 1980
    RESEARCH PROPOSAL ECP004N A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980 ID NUMBER : 06035100 MODULE CODE: ECP004N JAN 11-2008...
    Premium 2752 Words 12 Pages