"Project On Parle Biscuits" Essays and Research Papers

  • Project On Parle Biscuits

    Questionnaire Dear respondent, I m a student of “Bhagwan mahavir college of business administration, surat” conducting a survey for my project preparation, as the requirement of partial fulfilment of subject project in third year(semester-VI) BBA in surat city of a study on “A COMPARATIVE STUDY ON BRITANNIA AND PARLE COMPANY IN SURAT CITY (A SURVEY ON BISCUIT )” I assure that the information given by you are strictly used for academic purpose only. I request you to help me in gathering information...

    Administration, English-language films, Following 293  Words | 4  Pages

  • Parle Export Project

    Detailed Product Description We, Parle Products Pvt. Ltd. Mumbai India are manufacturers and exporters of world class quality Biscuits and Confactioneries and one of the leading companies of India having world's largest selling brand in our fold "Parle-G" glucose biscuit. We have various other leading brands which are selling well across the world. We are currently exporting our products to USA, UK, Canada, New Zealand, Australia, Middle East, Far East and African countries. Kindly visit our...

    Biscuit, Brand, Brand management 536  Words | 3  Pages

  • Project

    A PROJECT REPORT ON ABOUT PARLE Parle-G or Parle Glucose biscuits are one of the most popular confectionary bisc uits in India. Parle-G is one of the oldest brand names in India and is the larg est selling brand of biscuits in India. For decades, the product was instantly r ecognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) covering the front. The company's slogan is popular among the Indian consumer population, reading G means Genius...

    Brand, Brand management, Confectionery 1919  Words | 6  Pages

  • Cost Analysis -Parle G

    Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. The matter presented in this report has not been submitted for any other purpose in this institute. GUIDE: Prof. Jayesh Jain PLACE: Mumbai We hereby declare that this report submitted in partial...

    Cost, Economics, India 808  Words | 20  Pages

  • Parle

    PARLE -G Presented By Nilesh Daaf ABOUT PARLE  Parle Products has been India's largest manufacturer of biscuits and confectionery.  40% share of the total biscuit market and a 15% share of the total confectionary market in India .  In 1929 a small company by the name of Parle products emerged in British dominated India.  Manufacturing plants in Mumbai and Bangalore and across the country PRODUCTS PARLE-G  Every nation dreams of a better tomorrow...

    A Better Tomorrow, Advertising, Brand 520  Words | 3  Pages

  • Parle Products History

    1. HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. • Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) • Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri, led by Ramesh Chauhan In 1929 a small company by the name...

    Biscuit, Candy, Confectionery 654  Words | 3  Pages

  • Parle

    About the company 4 3. Distribution channel network of Parle 5 4. Parle distribution network logistics 7 5. Channel Members of the Parle Distribution Network 9 6. Distribution Channel And Parle 10 7. Suggestions 11 Introduction The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing...

    Marketing, Supply chain 1705  Words | 10  Pages

  • Parle Products

    Parle Products Ltd. Introduction * Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. * Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. * With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception. * Many of the Parle products - biscuits...

    Biscuit, Candy, Confectionery 620  Words | 3  Pages

  • Parle Project

    1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929...

    Biscuits, Brand, Brand management 3218  Words | 13  Pages

  • Goldy Biscuit

    INTODUCTION Biscuits are the most selling food product in rural market and there for it has more opportunities to become the largest selling brand in very first year of its launch continues to be so till many days. I have chosen it because it because I think that the sales of this product has opportunity to increase their profit level. Biscuit is that product which can definitely work in rural market. Golddy biscuits are very healthy for children...

    Advertising, Biscuit, Brand 1222  Words | 5  Pages

  • History of Parle G

    economy, thus min Premium3730 Words15 Pages History of Parle G HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal c Premium3347 Words14 Pages Parle G Case Analysis WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting...

    Asda, Hypermarket, Marketing 970  Words | 4  Pages

  • Parle G

    Indian Biscuit Industry India - 3rd largest producer of biscuits Organized sector produces 1.7 million tons of biscuits/year valued at INR 110 billion in 2008 Glucose biscuits represent 42% of the market Sector growing at 15 % annually 60% of the market is owned by organized sector Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650,000 tons of biscuits/pa. Parle-G comprised of 500,000 tons ...

    Cost, Economics, Marketing 388  Words | 3  Pages

  • Questionnaire For Biscuits

    Questionnaire for biscuits Please give us your valued preferences for biscuits by filling in this questionnaire * Required Top of Form Name * Are you a? * Working Professional Student What is your age? * <10 10-20 20-30 30-40 40-50 >50 What is your current monthly income? * Nil 10k-20k 20k-30k 30k-40k 40k-50k >50k How often do you purchase biscuits? * Daily Once in 2-3 days Once a week Once a month When do you generally consume biscuits? * Breakfast Tea Break/Snacks In between meals...

    Advertising, Biscuit, Biscuits 333  Words | 5  Pages

  • Parle G Case Study

    Executive Summary: The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. The per capita consumption of biscuits in the country is about 1.52 kg annually. Contrary to popular belief that biscuits are consumed by the middle and high income groups, it is actually the only nutritious...

    Brand, Consumer, Consumer protection 1480  Words | 5  Pages

  • Parle G

        2. Parle G3. Milk Shakti                           4. Marie5. Monaco                                 6. KrackJack7. Wafers                                  8. Monaco Smart Chips9. Full toss                               10.Melody11.Mango Bite                        12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network5. Popular subsidiary brands like Parle G, Monaco...

    Advertising, Brand, Brand management 638  Words | 4  Pages

  • Parle G

    Strategy Management Q 1). What are the industry's dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%, margins have had pressure. * Access...

    Biscuit, Brand, Brand loyalty 1083  Words | 4  Pages

  • Biscuit Report

    FEASIBILITY STUDY OF IMPORTED BISCUITS 1. BACKGROUND There are many brands of biscuit available in the market. The market not only offers the biscuits manufactured in Nepal but also the biscuits which are exported from abroad. Even under the same brand name, the manufactures have introduced varieties considering different tastes preferred by different people. This study focuses particularly on some of the popular brands of biscuits such as Britania, Parle, Priyagold etc which are exported...

    Brand, Britannia, Distribution 1152  Words | 6  Pages

  • Parle G

    Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle, Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G, Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose, originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to...

    Biscuit, Cookie, Marketing 266  Words | 10  Pages

  • Parle Biscuits Pvt

    SUMMER TRAINING PROJECT REPORT ON “STRATEGIES OF HUMAN RESOURCE” At PARLE BISCUITS PVT. LTD.,RUDRAPUR [pic] Submitted in partial fulfillment for the award of MBA Degree For the academic session of 2008-10 Under the Supervision of: MR. SHISHIR SRIVASTAV (Senior Executive H.R) SUBMITTED BY: Karanpreet Sandhu M.B.A III Sem. 2 ACKNOWLEDGEMENT I express my sincere gratitude to “MR. SHISHIR SRIVASTAV(Senior Executive...

    360-degree feedback, Employment, Human resource management 9568  Words | 38  Pages

  • Biscuit Industry

    BISCUIT MARKET India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview: • The total production of biscuits in India is estimated to be around 30 lakh MT...

    Biscuit, Biscuits, Butter 884  Words | 3  Pages

  • Parle India Ltd

    In 1929, by Sri Mohan Lal Dayal, PARLE founded at Bombay. Then Sri Narottam Chouhan added confectionary plants inside PARLE. PARLE has big oven in ASIA. Daley production is 200 Ton. Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of...

    Biscuit, Biscuits, Confectionery 689  Words | 4  Pages

  • Parle G

    Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company...

    Biscuit, Cost, Marketing 1007  Words | 3  Pages

  • Production Process of Parle-G Biscuit

    Parle Products Ltd. manufactures, markets, and sells biscuits and confectioneries. It offers glucose, milk, sweet and salted cream, wafer crème, cumin seed, and cheese biscuits; toffees and hard-boiled candies in chocolate, mint, cola, and tropical fruit flavors; and snacks, including chips and wafers. The company sells its products to customers in India, the Middle East, Africa, South East Asia, the United States, the United Kingdom, Canada, Australia, New Zealand, and internationally. Parle Products...

    Brand, Confectionery, Cookie 671  Words | 2  Pages

  • Parle Agro Pvt Ltd

    PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley. Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale, the Parle brands together had a 60% market share in the...

    Advertising, Brand, Brand management 1744  Words | 7  Pages

  • STP of Parle-G

    MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific...

    City, Consumer theory, Marketing 875  Words | 3  Pages

  • Biscuit Industry India

    EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA • Biscuit industry in India in the organized sector produces around 60% of the total production, balance 40% is produced by the unorganized sector (i.e. bakeries). • Biscuit market in India is around 12,662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry, behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38% ...

    Biscuit, Biscuits, Brand 796  Words | 3  Pages

  • PArle CAse Analysis

    Case Analysis: PARLE-G Problems The input prices of two major raw materials, sugar and wheat flour, which comprised 55% of manufacturing costs, had risen during the past 18 months. So, the margins of Parle-G had decreased from 15% of revenue to less than 10% of revenue. There was an option of potential price increase for Parle-G but it was difficult as Parle-G was associated with value for money (VFM) and increasing prices by just INR 0.5 (INR 4.5 from INR 4) had decreased the sales by more than...

    Biscuit, Household income in the United States, Income 817  Words | 3  Pages

  • Parle Agro

    Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles.[citation needed] In 2007, Parle Agro forayed into foods with the launch of two...

    Alcoholic beverage, Beverages, Candy 796  Words | 3  Pages

  • Parle G: Marketing

    Parle G: Case Analysis   The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales, loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in...

    Elasticity, Marketing, Marketing research 1546  Words | 5  Pages

  • Summer Training Project on Biscuit

    SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University,Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology, Bareilly ...

    Ammonium bicarbonate, Biscuit, Biscuits 5360  Words | 19  Pages

  • parle g case answers

    Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers, hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive...

    Economics, Household income in the United States, Income 888  Words | 3  Pages

  • A Project Report on Britannia Industries Ltd

    INTERNATIONAL MANAGEMENT A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD Submitted to Dr. A.K.Sengupta Submitted By, Nivedita Birdawde MBA Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit, which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms, with an estimated 38% market share. Major Activity: The Company's principal activity...

    Dairy product, Groupe Danone, India 1476  Words | 6  Pages

  • Parle G Case Analysis

    WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting up to 15% with raw materials price increasing by 55%, VFM being the most associated thing for Parle-g which is hindering them to raise the prices. Defining the problem: Company is not able to change the price and attain the desirable margins due to the VFM perception associated with Parle-g, and facing problem with unorganized sector with a market share of...

    Income, Marketing, Profit margin 912  Words | 5  Pages

  • Parle G Case Study

    Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. The problem that the General Manager, Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose...

    Competition, Marketing, Microeconomics 1000  Words | 3  Pages

  • Parle

    Parle Agro From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) 'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's...

    Biscuit, Brand, Brand management 2604  Words | 9  Pages

  • Parle

    ADMINSTRATION [pic] C.B.S COLLEGE OF MANAGEMENT STUDIES AMRAVATI-444505, Dist. AMRAVATI MAHARASHTRA C E R T I F I C A T E [pic] This is to certify that the report on industrial visit to “ PARLE-G, KHAMGAON” is a bonafide work & it is submitted to C.B.S. College of Management Studies, Raisoni Groups, Amaravti by Mahesh G. Toshniwal in partial fulfillment post graduation of Master of Business Management during academic year 2009-2010 under...

    Confectionery, Cookie, Corporate social responsibility 785  Words | 8  Pages

  • Parle

    PROJECT ON PARLE AGRO COMPANY PROFILE OF ORGANIZATION :- 'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market...

    Company, Decision making, Decision making software 6508  Words | 22  Pages

  • Biscuit Questionnair

    questionnairComparative study between Britannia and Parle biscuit Name:-____________________________________________________________ __________ Age: - ________ Gender: - Male Female Occupation: - ____________________________________________________________ _____ Income level: - Up to 150000 150000-300000 300000-500000 above 500000 ------------------------------------------------- Q1) do you eat biscuits ------------------------------------------------- ...

    Automobile, Maruti Gypsy, Maruti Suzuki 463  Words | 3  Pages

  • Marie Biscuits in India

    María biscuit. A Marie is sweet biscuit similar to a Rich Tea. It is made with wheat flour, sugar, vegetable oil and, unlike the Rich Tea biscuit, vanilla flavoring. The biscuit is round and has its name engraved into its top surface. The edges of the top surface are also engraved with an intricate design. While the Rich Tea biscuit is the most popular version of this biscuit in the United Kingdom, it is the Marie version that is most popular in most other countries, particularly Portugal, México...

    Arnott's Biscuits Holdings, Biscuit, Biscuits 942  Words | 5  Pages

  • Parle G

    PRODUCTION LAYOUT Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com, kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT...

    Biscuit, Bread, Conveyor belt 5056  Words | 21  Pages

  • Bying Behaviour for Biscuits

    who enjoy eating biscuits. Upper Middle Class-This class comprise of a family whose annual income is more than around 6 LPA. Through the survey we tried to figure out the frequency on how often a class of customer purchase biscuits. What we came to know was quite apparent as the lower middle class purchases biscuits once in 2 weeks; while the students purchase biscuits on the daily basis. The upper middle class purchases biscuits twice in a week. The major consumers of biscuits are students and...

    American middle class, Bourgeoisie, Lower middle class 799  Words | 3  Pages

  • Brand and Biscuits

    CONSUMER BUYING BEHAVIOUR AND EFFECTIVENESS OF MARKETING STRATEGIES ADOPTED FOR BISCUITS ABSTRACT In this project the various marketing strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry.. It has been made possible by knowing the consumers behavior and by studying...

    Biscuit, Brand, Brand management 10578  Words | 37  Pages

  • Parle Case Study

    PROJECT REPORT AT PARLE PRODUCT PVT. LTD, BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY, MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD, BANGALORE JUNE 2008 Certificate This is to certify that the project...

    Biscuit, Biscuits, Digestive biscuit 10439  Words | 54  Pages

  • Julie's Biscuit

    company's biscuits were marketed through wholesalers. In 1985, Markins Corporation was appointed the sole distributor in the state of Johor. Gradually, over a period of six years, Markins grew and expanded to eight branches throughout peninsular Malaysia. In the first few years of Perfect Food's operations, it sold biscuits with no brand name other than the company's own. Then in 1987, Perfect Food began to market its biscuits under the brand name "Julie's". As a relatively new biscuit manufacturer...

    Alor Gajah, Brand, Johor 616  Words | 3  Pages

  • Chocolate Biscuits over Rights Biscuit Brands

    Introduction 1.1 History of Biscuit Industry Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture, and hard tack (biscuits) was made through the...

    Biscuits, Brand, Brand management 5178  Words | 22  Pages

  • Parle Agro

    * About Parle agro- * Parle agro is reputed brand in existing market which is differentiate from other brand. It’s a brand who brought a revolution in market by launching packed mineral water. * Parle agro do compete with other brand and can be identified easily for example * “Mr. Anil Varma is a regional sales manager in Parle agro ,his day starts with a sip of Taj Mahal Tea, He then glances over the business Headlines in Economic Times, and gets a refreshing bath with Cinthol...

    Consultative selling, Marketing, Promotion 725  Words | 3  Pages

  • Britnnia Biscuits Case Study

    BRITANNIA INDUSTRIES LIMITED In 2007, Britannia, one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry, the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle, the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition...

    Butter, Cheese, Curd 1141  Words | 4  Pages

  • Project

    1. Does Project 2007 function more like Microsoft Office Excel or Microsoft Office Access? Why? Complete Project Plan Schedule Creation & Integration with Resources along with Resource Allocation & Cost estimation is easier & unique to Project 2007. With knowledge of further VB Scripting or Macro creation – we can create these functions in all 3 application --Data is stored in Table Views; We have the capability for Charts; Time / Resource Allocation & Calculation; Database functionality (ODBC...

    Critical path method, Eight-hour day, Gantt chart 837  Words | 4  Pages

  • essay on parle g co.

     INTRODUCTION : The purpose of this project is to introduce the students to a better understanding of what business really is and how the world of business comes together from scratch. Pune university has made it compulsory to students studying BBA to have business exposure through industrial visit. The faculty of Sinhgad College Of Commerce arranged an industrial visit for students...

    Brand, Chicken tikka, Chicken tikka masala 8296  Words | 37  Pages

  • Projects

    Chapter: Chapter05: The Project in the Organizational Structure Revised by Dwayne Whitten, Texas A&M University Multiple Choice 1. Identify a major advantage of placing a project in the matrix approach. a) Multiple individuals, including the project manager, take responsibility for managing the project b) The project will have permanent use of representatives from the administrative units of the parent firm c) The division of authority between the project manager and the functional...

    Construction, Management, Organization 937  Words | 6  Pages

  • Biscuit Industry

    Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market...

    Biscuit, Biscuits, Food 4099  Words | 17  Pages

  • Project

    needs to followed to write a project proposal. The template given below follows the prescribed format. You can choose to study this template and download a copy of the same by clicking on the link given. Title of the Project: Name of the Organization: Location of the Project: Project Objectives Expected Outcome Priorities Market Analysis Implementation Techniques Budget for Project Team for Management Duration of Project: Read more at Buzzle: http://www...

    Expected value, Game theory, Idea 529  Words | 3  Pages

  • Project

    still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Ramesh Chauhan, chairman, Parle Bisleri created a market out of pure water. Excerpts from a conversation with Prerna Raturi: Can I be honest? When we bought...

    Bottle, Bottled water, Drinking water 1501  Words | 4  Pages

  • projects

    The project is designed for LED based street lights with auto intensity control using solar power from photovoltaic cells. Intensity control is achieved through a microcontroller of 8051 family. The project stores energy in a battery during day time and automatically operates street light in evening with varying intensity control to minimize waste of energy.Note:As per government security norms, batteries would not be included in the kit. Project Abstract     The project is designed for LED based...

    Energy, LEd, Light 936  Words | 4  Pages

  • Project

    went to see Wolinski, his boss. He explained the situation for him. He explained “Our current system will not allow this to happen. It will take work from all departments to implement this project, and unless all departments work under the same priority system, we won't have a chance. What we need, Don, is project management.” However, Wolinski who have been working for National for 40 years believe that using the current system has worked for long time. What did Jeff, the chief engineer, do wrong...

    Construction, Hearing, Management 1872  Words | 6  Pages

  • Biscuits Industry

    ~ BISCUITS ~ A biscuit is a baked, commonly flour based food product. A small, typically round cake of bread leavened with baking powder, baking soda, or sometimes yeast. In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie, or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today, according to the American...

    Biscuit, Business, Customer relationship management 1915  Words | 6  Pages

  • Project

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