• Ford Motors
    differentiation strategies does Ford Motor Company of South Africa use for its brands Ford, Mazda, Volvo, Jaguar and Land Rover? Introduction. Michael Porter the guru of marketing alluded that firms can outperform their rivals only if they can establish a clear difference in their products that it can...
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  • Marketting Tip
    phones. Considering the type of the product and the target market, recommend and justify an appropriate promotional mix strategy for the watch division. Then describe and justify any two promotional strategy elements that would form part of your overall promotional strategy. (25 points) http://www.studymode...
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  • Audit
    Operations Strategy Discuss the operations strategy of your chosen organisation. Does your chosen organisation have a clear operations strategy? How does the operations strategy support or complement the business strategy? How has the operations strategy developed and changed in recent years? If the...
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  • Mr.Sc.
    many sources, including Michael Porter's book Competitive Advantage and the works of Philip Kotler. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market penetration, market share, profit margins...
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  • Product Market Strategies
    | |Product/Market STRATEGIES | |Identifies company growth opportunities through market penetration, market development, product development, or...
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  • Basic Tasks That an Organization Must Perform in a Market or Industry to Compete Successfully.
    organizational growth opportunities. * Internal Capabilities consist of strength and weaknesses in Management, Marketing, Manufacturing, R&D, Finance and Offerings. * External Capabilities consist of opportunities and threats in Economic, Competition, Consumer trends, Technology, Legal/Regulatory and Industry/Market...
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  • Advanced Marketing Management
    Identifying and framing organizational growth opportunities 3) Formulating product-market strategies 4) Budgeting marketing, financial and production resources 5) Developing reformulation and recovery strategies Business definition: type of customers it wishes to serve, the needs of the...
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  • Operations Management
    Operations Strategy Discuss the operations strategy of your chosen organisation. Does your chosen organisation have a clear operations strategy? How does the operations strategy support or complement the business strategy? How has the operations strategy developed and changed in recent years? If the...
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  • Product and Service Strategy and Brand Management
    5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development...
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  • Strategic Marketing
    Oxford defines marketing as “the action or business of promoting and selling products or services, including market research and advertising”. In other words, the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many think marketing...
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  • Cross Culture Study
    know about: Exposure to other Cultures Cross-Cultural Consumer Analysis Application of Cross Culture Consumer Analysis: Relevance for Marketers Strategies for Multinational Companies Relevance of Culture for a Marketer 7.5.7 EXPOSURE TO OTHER CULTURES: As a result of rapid advancement and all-round...
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  • Pricing Strategies
    Pricing Strategies The three types of pricing strategies are skimming, penetration, and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz, p641). Skimming can be used to introduce a new...
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  • Concept of Value
    this paper as a composition of values delivered to customers by a company in order to satisfy their needs. Values are delivered to customers through products or services, other instruments of marketing or in other ways (e.g. by corporate credibility). They can be differently categorized. Probably the simplest...
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  • Marketing Plan
    to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a...
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  • Characteristics of Services
    Intangibility. Inseparability. Perish ability. Variability Intangibility Services are activities performed by the provider, unlike physical products they cannot be seen, tasted, felt, heard or smelt before they are consumed. Since, services are not tangibles, they do not have features that appeal...
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  • Strategy Recommendation - L.L. Bean
    Strategy Recommendation STR/581 November 6, 2011 Strategy Recommendation for L.L.Bean Founded in 1912, L.L.Bean, located in Freeport Maine, is a global company with annual sales of $1.5 billion. In order for L.L.Bean to remain a profitable private retailer of men’s, women’s and children’s clothing...
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  • Marketing Jan Paolo M. Regalado
    while to step back, gain a little perspective, and engage in some serious strategizing. The broad scope of strategic planing encompasses: • All the products/services your company offers • All the markets you serve • Both environmental and internal variables • Production, research, finance, and other...
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  • Strategic Marketing Problems Study Guide
    exchange relationships between an entity and the publics with which it interacts Product-Market Strategy Selection A recurrent issue in strategic marketing management is determining the consistency of product-markets strategies with the organization’s definition, mission and capabilities, market capacity...
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  • Marketing & Business Communication Notes
    MKC1 - Marketing & Business Communication 1.1 Marketing Environment - Organizations typically develop plans and strategies that outline how they want to go about this process. Such a plan must take into account a company’s current internal conditions, such as its resources, capabilities, technology...
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  • Focus or Leadership
    Focus or Leadership: This dimension is not a separate strategy per se, but describes the scope over which the company should compete based on cost leadership or differentiation. The firm can choose to compete in the mass market (like Wal-Mart) with a broad scope, or in a defined, focused market segment...
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