"Product Mix Of Colgate" Essays and Research Papers

  • Product Mix Of Colgate

    discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman, president of Colgate, 2007), Colgate began in New York City early in the 19th century. Nowadays, it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel, Lamb and Hair (2007) explain the term of marketing mix as to a unique blend of product, distribution (place),...

    Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

  • Product Mix

    Product Mix Mix % Almond % Brazil % Filbert % Pecan % Walnut Ordered (Lbs.) Profit/Lbs. ($) Regular (1) 15 25 25 10 25 10,000 1.65 Deluxe (2) 20 20 20 20 20 3,000 2.00 Holiday (3) 25 15 15 25 20 5,000 2.25 Shipped Amount (Lbs.) Cost/Shipment ($) Cost/Lbs. ($) Excess after Demand Almond (1) 6000 7500 1.25 2650 Brazil (2) 7500 7125 0.95 3650 Filbert (3) 7500 6750 0.90 3650 Pecan (4) 6000 7200 1.20 3150 Walnut (5) 7500 7875 1.05 ...

    Almond, Costs, Nut 320  Words | 4  Pages

  • Product Mix

    Is a Product Mix? Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a company's product mix include...

    Advertising, Customer service, Dimension 1205  Words | 5  Pages

  • Product Mix

    players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder, and, over time, introduced other products like toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company, we can have a glimpse on the following points:• • • • • • Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. Listed in Fortune 500 Companies...

    Band-Aid, Brand management, Fortune 500 1383  Words | 7  Pages

  • Product Mix

    Asahi Group Holdings Ltd, Japan. The Company is one of Malaysia's leading beverage manufacturers and has a comprehensive network to distribute throughout Peninsular Malaysia, Sabah and Sarawak. PERMANIS SDN BHD Depth of the Product Lines | Width of the Product Mix | | Carbonated Soft Drink | Isotonic drink | Juice | Tea | Mineral Water | | Pepsi | 7up Revive Isotonic Original | Tropicana Twister Orange | Lipton Ice Lemon Tea | Bleu | | Pepsi Light | 7up Revive Isotonic Lime Burst |...

    Iced tea, Johor Bahru, Kuala Lumpur 741  Words | 4  Pages

  • Colgate

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

    Advertising, Brand, Brand management 1151  Words | 3  Pages

  • Colgate

    Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

    Brand, Brand management, Dental floss 1560  Words | 4  Pages

  • The marketing mix: product and packaging

    marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product, the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix, the company will also have to take into account the competitor’s products. Types of product There are several types of products involved in...

    Advertising, Brand, Brand management 1026  Words | 4  Pages

  • colgate palmolive

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

    Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

  • Product Mix of Dabur

    Product Mix of Dabur India Ltd. Submitted To Submitted By Mr. Alok Rai Sanjeev Kumar Patel MFM Ist Semester Type Public (NSE, BSE) Industry Health Care, Food Founded 1884 Founder(s) Dr. S K Burman Headquarters Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India Area served Worldwide Chairman Dr. Anand Burman CEO Mr. Sunil Duggal Products Dabur Amla, Dabur...

    Ayurveda, Hair care, Hair conditioner 959  Words | 7  Pages

  • Marketing Mix Analysis

    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. In our point of view Colgate management is using very...

    Colgate-Palmolive, Marketing, Marketing management 1908  Words | 6  Pages

  • Nike's Product Mix

    the ‘marketing mix’ of the company (Borden, 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner, 1981, cited in Rafiq and Ahmed, 1995). This is an improvement over the original marketing mix of 12 elements (Borden, 1965, cited in Rafiq and Ahmed, 1995). The marketing mix of a company plays a very crucial role in its success. This essay discusses how Nike, Inc. has become a successful brand through the proper use of the marketing mix. Nike, Inc. Nike...

    Athletic shoe, Bill Bowerman, Converse 2426  Words | 7  Pages

  • Colgate Marketing

    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

    Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

  • Colgate Research Project

    Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment...

    Colgate-Palmolive, Dental caries, Dentistry 809  Words | 5  Pages

  • Marketing Mix: Product and Place

    Unit 3 Marketing Mix: Product and Place Kathryn P. Becerra Marketing Mix: Product and Place MKT 255 Fundamentals of Marketing Unit 3 Individual Project 25, October, 2008 Abstract Consumer loyalty is the action of returning customers or the behavior of repeat customers. Returning customers are happy customers, this helps the company to progress and grow. Word of mouth is a form of publicity for the company, by telling friends and family, it helps create reviews for a product guaranteeing it...

    Brand, Brand management, Kimberly-Clark 752  Words | 4  Pages

  • Branding Strategy of Colgate

    Marketing professionals emphasize on creating, maintaining, protecting, and enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected...

    Advertising, Brand, Brand management 1568  Words | 5  Pages

  • Marketing - Colgate Greece

    * When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

    Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

  • Product Market Mix

    Igor Ansoff Product /Market Mix The Igor Ansoff product-market mix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at Strategic development options. Existing Products New Products Market Penetration | Product Development | Market Development | Diversification | Existing...

    Economics, Investment, Market 1504  Words | 5  Pages

  • Marketing Strategy-Colgate

    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

    Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

  • Colgate-Palmolive Case Study.

    I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry, mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However, when Aim entered the market in 1987, they focused on comfort, which made Colgate's market share suffer. CP has a unique toothbrush that...

    Colgate-Palmolive, Competition, Marketing 1226  Words | 6  Pages

  • Colgate Max Fresh Case Study

    Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

    Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

  • Product Mix of Johnson & Johnson

    strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s, where the domestic detergent market had only premium segment, with very few players and was dominated by MNCs. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs. 3 per kg, when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative, quality product – with indigenous process, packaging and low-profiled...

    Ahmedabad, Brand, Karsanbhai Patel 825  Words | 3  Pages

  • Product & Pricing Strategies

    Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27, 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing...

    Electric toothbrush, Marketing, Oral hygiene 912  Words | 3  Pages

  • Toothpaste and Colgate Palmolive

    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

    Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

  • Global Adventures of Colgate Palmolive

    firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by every firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William...

    Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

  • Product Mix and New Product Development Strategies

    their quest to acquire and develop new products, will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core, actual, and augmented. The core of the product is the benefit it offers the consumer. For the example of colas, it could be refreshment, energy (sugar and caffeine), alertness, or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition...

    Caffeine, Coca-Cola, Cola 1391  Words | 5  Pages

  • Colgate Case Study

    Assess Colgate-Palmolive’s Competitive Position: Colgate-Palmolive is recognized as the global leader in household and personal care products. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became obvious that consumers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry experienced a massive arrival of worthy competitors and the formation...

    Dental equipment, Dental floss, Dental plaque 690  Words | 3  Pages

  • Products

    |Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | | ...

    Flavor 474  Words | 4  Pages

  • Recommending a Marketing Mix for a Product or Service

    Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and...

    Coca-Cola, Cola, Marketing 1594  Words | 5  Pages

  • Colgate Precision Case Analysis

    Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19, 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush, the Colgate Precision, and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry, and with the product’s launch pending there have been several factors...

    Brand, Brand management, Dental plaque 1334  Words | 5  Pages

  • Lululemon's Marketing Mix - Product

    Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women, men and female youth. Their apparel assortment includes items such as fitness pants, shorts, tops and jackets that are designed for healthy lifestyle activities such as yoga, running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga, they believe the percentage of their products sold for other activities will continue...

    Lululemon Athletica, Plastic shopping bag, Raja Yoga 1044  Words | 4  Pages

  • Colgate Max Fresh: Roll Out Brand

    DATE: January 9, 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate- Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF...

    Brand, Brand management, Colgate-Palmolive 1119  Words | 4  Pages

  • Product Policy

    product In marketing terms, we can define a product as being anything which can satisfy a need or a desire and is available for purchase on the market. A product can be offered in the form of a good, a service, an idea, a person or a combination between these elements. While producers see the object as aphysical thing, consumers are actually buying the advantages that a certain product can deliver. In general, when a product is defined, the following aspects have to be taken into consideration: ...

    Colgate-Palmolive, Good, International trade 1015  Words | 4  Pages

  • Marketing Mix

    Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people's teeth's are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief...

    Business, Customer service, Marketing 1398  Words | 6  Pages

  • Pepsi Product Mix

    PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink...

    Coca-Cola, Cola, Diet Pepsi 1994  Words | 7  Pages

  • Colgate palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 673  Words | 5  Pages

  • Colgate Palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 772  Words | 3  Pages

  • Today's Segmentation Strategies of Colgate-Palmolive

    Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity and...

    Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

  • Marketing and Colgate

    about the customers but now everyone thinks about the customer whether HR department, production department or sales department etc. companies now believe that selling to well-defined and loyal customers is of great importance rather than selling the products to everyone. Now organizations are of the view that true valued customers are more important than the sales. Having a strong marketing means having true and strong sales. With changing time methods of marketing has also changed. Many ways of marketing...

    Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

  • Colgate Swot

    Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care...

    Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

  • Toothpaste and Colgate

    Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

    Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

  • Product Mix O Fmadam Tussaud

    Marketing Mix Madam Tussaud’s Wax Museum Marketing mix designed to attract the youngster target customers who visit the Museum as a groups for socializing, fun and excitement: Product Core Product - Entertainment, fun, excitement - An experience to come face to face with their idols or personalities they dream of meeting. - Not so much education as in the case of a ‘museum’ in its true sense. Actual Product - Brand name – keep the original Madam Tussaud name...

    Donald Tsang, Eason Chan, Jackie Chan 726  Words | 3  Pages

  • Toothpaste and Colgate

    Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

  • Colgate Palmolive Case

    Colgate Palmolive Case Problem/Opportunity Richard Werner has to decide which marketing strategy to use with an increase in marketing budget will grow the market share of Colgate The marketing strategy/plan needs to increase overall profit for 2013 Analysis Strengths Big brand awareness, #1 in the market share (have 32.4% of market) It is a staple category for most retailers allowing them to get into more stores and offer more promotions as it increases the revenues for the stores Have very good...

    Advertising, Brand, Brand management 1682  Words | 5  Pages

  • Colgate Palmolive Toothbrush Case Study

    a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991, CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and...

    Colgate-Palmolive, Competition, Marketing 1314  Words | 4  Pages

  • Colgate Palmolive

    CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

    Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

  • the product

    The product   The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, accessories and services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is...

    BRAVIA, Marketing, Marketing mix 1748  Words | 5  Pages

  • Product Mix

    Product Line and Mix Decisions Introduction Product is any thing that can be offered to a market to satisfy a want or need. Product that are marketed included physical goods, services, experiences, event persons, places, properties, organizations, information, and ideas. A product mix (also called product assortment) is the set of all products and items that a particular seller offers for sale. A product line is an element in the product mix where a single line like soaps are product line for...

    Distribution, Goods, Marketing 360  Words | 2  Pages

  • Colgate

    market sales, consuming an average of 895,379,714 tubes per year. [8] Colgate- Palmolive (stock symbol (CL) is publicly traded on the New York Stock Exchange at $75 Colgate Toothpaste contributes 10% or $1.5 billion to the total value of Colgate-Palmolive. [3] With a penetration of 76.35%, almost 3/4 of the families in the United States have tried Colgate toothpaste at least once. [8] Based upon past and current Colgate toothpaste market share percentages, future market share can be expected...

    Colgate, Colgate-Palmolive, Consumer protection 455  Words | 2  Pages

  • Product Mix

    A company's product line consists of a set of products that relates to one another; for example, a line of breakfast cereals. The product mix combines several product lines. A company may sell a line of breakfast cereals, a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google...

    Advertising, Brand management, Breakfast 416  Words | 2  Pages

  • Product Mix

    PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width, length, depth, and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents, Bath soaps, Toothpaste, Disposable Diapers, Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product...

    Brand management, Business, Consumer 379  Words | 2  Pages

  • Colgate Case

    partnership of Colgate with Hawley and Hazel, a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to expand the brand all around the world and discovered difficulty of ethic with the brand name and the logo. We will see on this study various aspect of the intercultural management, as the Ethic, and the various culture is Asia country. I will describe the strategies and the management of Colgate. Ethic...

    Asia, Black people, Brand 2809  Words | 7  Pages

  • Colgate India

    Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

    Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

  • Product Mix

    A MINOR PROJECT REPORT ON “PRODUCT MIX OF MAGGI” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: Ms. Seema Nath SUBMITTED BY: Name of the Student: SYED NABEEL AHMED Enrollment No.:01113401712 BBA Gen.(morning), Semester III Batch 2013- 2015 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY KARKARDOOMA,Delhi Affiliated to Guru Gobind Singh Indraprastha University, Delhi STUDENT‘S DECLARATION ...

    Brand, Brand management, Instant noodles 4772  Words | 15  Pages

  • Colgate PalmOlive Case Study

    Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive's (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream), brand, and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive productColgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1...

    Advertising, Brand, Brand management 931  Words | 3  Pages

  • Case Study: Colgate

    I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one of the four critical...

    Advertising, Brand, Brand equity 1016  Words | 3  Pages

  • Product

    have to offer more customization, Braaap have to make it easier to purchase, Braaap have to do more, be more. This report shall examine Braaap’s product, identify the key characteristics of their products and services and their significance to the market and to review pricing policy and analyse pricing variables to determine their effect on demand. Product: Warranty-----Lifetime Warranty cover The Lifetime Warranty is fully active for the life time of the bike. it covers the suspension, frame, engine...

    Brand, Customer, Customer service 2032  Words | 5  Pages

  • economic analysis on colgate

    EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources...

    Colgate-Palmolive, Cost, Costs 2506  Words | 7  Pages

  • Oral Hygiene and Colgate

    COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes, toothbrushes, and mouthwashes. There are many types of Colgate which are Colgate Total, Colgate Cavity Protection, Colgate Simply White, and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain...

    Dental caries, Mouthwash, Oral hygiene 566  Words | 3  Pages

  • Colgate Questionnaire

    QUESTIONNAIRE ------------------------------------------------- This Questionnaire is held in order to know customer perception toward Colgate toothpaste, please help us by filling out this survey 1) Have you heard about any toothpaste producing company? yes no 2) Have you use of any toothpaste product? yes no 3) Who purchase your toothpaste? myself A family member A subordinate 4) How often do you purchase toothpaste? Every month Every two month others,_____ 5) Do you buy the...

    Brands of toothpaste, Colgate-Palmolive, Demographic profile 277  Words | 3  Pages

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