• Marketing Mix Analysis
    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced...
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  • Colgate Marketing
    Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . In 1806, William Colgate, himself a soap and...
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  • Marketing Mix - Colgate
    report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman, president of Colgate, 2007), Colgate began in New York City early in the 19th century...
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  • Colgate Porter
    individual product portfolios of a particular company on its market shares and its potential to grow in the market. It divides the product lines into four categories; stars, cash cows, question marks and dogs, categories in which indicates the effectiveness of the individual marketing mix for each product...
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  • Branding Strategy of Colgate
    enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its...
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  • Colgate
    S. No. | CONTENTS | PageNo. | 1 | COMPANY PROFILE | 4 | 2 | INTRODUCTION | 5-7 | 3 | COMPANY HISTORY | 9-12 | 4 | MARKETING MIX | 11-16 | 5 | BCG MATRIX | 14-18 | 6 | SWOT ANALYSIS | | 7 | STP ANALYSIS | | 8 | BALACESHEET | | 9 | RECOMMANDATIONS | | 9 | CONCLUSION...
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  • Advertisement of Colgate
    PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi ...
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  • Colgate
    (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................
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  • Strategic Management
    CONTENTS ACKNOWLEDGEMENT 5 EXECUTIVE SUMMARY 6 Industrial Background 7 COMPANY PROFILE 9 MISSION STATEMENT 12 COLGATE-PALMOLIVE PRODUCT MIX 14 COLGATE-PALMOLIVE BCG GROWTH MATRIX 15 BRAND COMPETITION: PERCEPTUAL MAPPING 16 MARKET SHARE AS COMPARED TO COMPETITORS 17 MARKETING...
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  • Colgate-Palmolive
    Colgate-Palmolive Colgate-Palmolive is a multinational; consumer-products based company that focuses on household, health and personal products, specifically things like soap, detergent, toothpaste, and toothbrushes. Colgate-Palmolive also produces veterinary products under its line called “Hill’s...
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  • Research on Colgate
    A PROJECT REPORT ON “SALES PROMOTION ACTIVITIES CARRIED OUT FOR COLGATE SENSITIVE” AT MARKET SOURCE. SUBMITTED BY UNDER THE GUIDANCE OF SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION ...
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  • Icici Bank
    Colgate Marketing Plan 2011 Max Firestein Marketing Plan Table of Contents Page Number Executive Summary……………………………………………………………………..4-7 Colgate Toothpaste Analysis…………………………………………………………..8-20 Company Overview………………………………………………………..........8-9 Product Overview ………………………………………………………………...9 ...
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  • Colgate Research Project
    Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets...
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  • Colgate Max Fresh: Roll Out Brand
    Burton, in his third year as president of global oral care at Colgate- Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market, was...
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  • Product Marketing Kotler
    Chapter: Managing Product Line: What is Product? We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Product include more than just tangible goods. Broadly define, products include physical objects, services...
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  • Marketing Assignment
    Background History of Colgate-Palmolive Company Colgate-Palmolive Company was founded by 23-year-old William Colgate in year 1806, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop. Colgate-Palmolive Company is an American...
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  • Strategic Marketing Mgt
    Loyalty • Market Attractiveness • Product Life Cycle PEST Analysis (Macro) Porter’s 5 forces analysis(Micro) SWOT Analysis Objectives Strategies • Market Segmentation • Market Targeting • Market Positioning Tactics • Marketing Mix • Price • Product • Place • Promotion Action •...
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  • Colgate
    [8] Colgate- Palmolive (stock symbol (CL) is publicly traded on the New York Stock Exchange at $75 Colgate Toothpaste contributes 10% or $1.5 billion to the total value of Colgate-Palmolive. [3] With a penetration of 76.35%, almost 3/4 of the families in the United States have tried Colgate toothpaste...
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  • strategic marketing
    Describe the factors affecting the feasibility of segmentation 3. Four variables used to segment consumer market 4. A benefit segmentation table of Colgate toothpaste 5. Eight stages of the segmentation and positioning process Conclusions References Introduction Segmentation...
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  • Marketing Strategy-Colgate
    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business...
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