• A Detail Report of Hindustan Unilever
    detailed insight into the companies' strategic, financial and operational Surf Excel [pic] Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains .When children go out to play and get dirty, they don't just collect stains. They...
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  • Strategic Mnagement of Hul
    , Clinic Plus, Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy… * Home Care Brands Surf Excel, Wheel, Rin, Domex, Cif… * Water Pure It VISION STATEMENT… The four pillars 1. Create a better future everyday 2. Help people feel good, look good & get more...
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  • Proposed Market Plan for Ariel
    cleaning. Lower price segment Stain removal, fragrance, washing machine. Medium and premium segment. Whiteness. Lower price segment. No special benefits of the powder mentioned Low price, sold in open according to weight, sold on name of branded product 1 Surf Excel 2 3 4 5 6 7 8 9 Wheel Tide...
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  • Hul Company
    . HUL is also one of the country's largest exporters; it has been recognized as a Golden Super Star Trading House by the Government of India. HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan...
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  • Hey You
    learning from suppliers and waste service providers, as well as collaborating with other industry players on non-competitive priorities, such as developing new materials that can be easily recycled. We have initiated to recyle more often. PRODUCT LIFE CYCLE Maturity- Characteristics of Maturity...
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  • Surfing
    would like to work with a surf industry to design products. My passion for surfing and knowledge as a surfer transfers over and gives me the skills needed to be successful in the business side of the industry. These are a few reasons that describe how passionate we surfers are. Another reason...
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  • Impact of ad on consumers
    with catche slogans have created a mind space for Nokia and Samsung In the insurance sector, advertisements have very less role to play as people look for product feature and brand stability. In the FMCG sector, Pepsi leads in Beverages, LUX in personal wash and Surf excel in detergents. Celebrity...
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  • Unilever Company Profile
    ) Women who want different variations like “black hair, silk hair, shine hair, manageable hair” etc. 6) Stylish and fashionable women. Target Customer for Surf Excel 1) The main user of the product surf excel are male as well as female. 2) This product can be used by any aged people...
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  • Tomtom Marketing
    availability of affordable devices, the affordability of data plans and maps, and finally; reliability. As for the last dimension mentioned in the Abell model, how does the industry satisfy customer needs? One could refer to the life cycle of the navigation systems products: starting with basic...
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  • Distribution Network of Hul
     shareholders  and  financial  institutions.   HUL's  brands  ‐ like  Lifebuoy,  Lux,  Surf  Excel,  Rin,  Wheel,  Fair  &  Lovely,  Pond's,  Sunsilk,  Clinic,  Pepsodent,  Close‐up,  Lakme,  Brooke  Bond,  Kissan,  Knorr‐Annapurna,  Kwality  Wall's  –  are  household  names  across  the...
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  • Essay
    wanted the promotions to focus on communication that too in the local language. An equal number of 25% respondents wanted the promotion to focus on the utility of the product Rather than just pushing it into the life cycle of rural people. 24% of the respondents wanted fair price to be declared on...
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  • Hul Report
    Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains. When children go out to play and get dirty, they don't just collect stains. They experience life, make friends, share with each other and learn from each other. This helps...
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  • Positioning
    need. Purchase a product. Use a product. • Example: Inter city bus travel. Occasion could be • Business. • Vacations (Tours). • Family reasons. - Occasions may also reflect life style cycle stage. - Identification of additional usage occasion may increase product usage Example: Milk product. -6...
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  • Distribution
    parent company, HUL follows a calendar year for declaring results and sells some of the country’s most recognized brands such as Surf Excel detergent powder, Lux soaps, Ponds and Dove skin care products. As part of its effort to streamline distribution, HUL has also started outsourcing most of the...
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  • Creativity in Advertising
    product as well as a personal touch to every individual had created a good brand image of the Surf Excel. The kids have not only brought life to a mud puddle but also have brought life back in advertisements. Well the creativity of people can easily be viewed in this advertising. It is a very good example...
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  • Hul Distribution
     Soaps and Detergents are Lifebuoy, Lux, Liril, Hamam,  Breeze, Dove, (all soaps) surf excel,surf , Rin, Wheel (the number one detergent brand in  India, and HLL's largest), 501, Sunlight (all detergents). HLL also markets the Vim and  Domex range of Home Care Products. In the Personal Products business...
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  • lifebouy project
    other soaps fall into the category of Convenience Good Product Life Cycle: Lifebuoy Bar is in the maturity stage of its life cycle 5.6.1.1 PRODUCT STRATEGIES: PRODUCT POSITIONING STRATEGY: “Placing a brand in that part of the market where it will have a favorable reception compare with...
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  • Embedded System
    1998. It has no resemblance to any living creature. It’s life cycle starts from a baby and it grows up into an adult. It reacts differently to different situations. Initially it speaks it’s own language called ‘FURBISH’. Later on it speaks english as we interact with it. It’s...
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  • Marketing Hul
    , brand switching, and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Building brand community Trial The purpose of the trial objective is to encourage customers to make an initial purchase of a new product. Companies will...
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  • Project
    life so they invests a good portion of there income in these things. There are so many companies which are dealing in FMCG products like HUL, Dabur, Cavin Care, AMUL dealing in dairy products, etc. By the vary nature of the product the companies are seeing this as a great source of income. As large...
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