• Surf Excel
    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons...
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  • Marketing Plan
     Current Marketing Situation………………………………………………..……6 o Market Description..........................................................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution...................................................
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  • Marketing Strategies of Surf Excel in Pakistan
    * Surf Excel * Marketing Facts * Marketing Strategies * Comparision with learning & Chapter of Marketing Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such...
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  • Surf
    UZAIR HAMEED (FA07-BB-0101) COURSE TITLE: MARKETING MANAGEMENT (SEC. C) SHORT REPOT ON: SUBMITTED TO: PROF. MUMTAZ AHMED KHAN SHORT REPORT ON SURF EXCEL MARKETING MANAGEMENT (SEC. C) SUBMITTED TO PROF. MUMTAZ 15TH DECEMBER, 2008 1 TABLE OF CONTENTS TOPICS PAGE NO Acknowledgement…………………………………………………...
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  • Project
    ……6 o Market Description..........................................................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution.....
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  • Surf Excel
    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent...
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  • Surf Exel VS Arial
    Surf Excel Vs Ariel Brands War Surf Excel Arial History Introduced by Unilever Pakistan in 1948 under the brand name ‘Surf’, its deep rooted heritage has made it a national icon. Surf Excel is known for its famous tagline ‘Daag...
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  • Arslansatti
    2 4. Product Review 3 5. Competitive Review 3-5 6. Distribution Review 5-6 7. Strength, Weaknesses, Opportunities, and Threat Analysis 6-8 8. Objectives and Issues 8-9 9. Marketing Strategy 9-13 10. Contingency Planning 13 Introduction: X power Launch our first product and services...
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  • Marketing Planning for Surf Excel in Pakistan
    Current Marketing Situation………………………………………………..……6 o Market Description..........................................................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution...................................................
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  • Hindustan Unilever
    (HLL) is India's largest Fast Moving Consumer Goods Company, with a customer base of 2 out of every 3 Indian in the category of Home & Personal Care Products and Foods & Beverages. The company has combined volumes of about 4 million tonnes and sales of Rs.10, 000 crores. HLL is also one of the country's...
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  • Lifebuoy
    company and to sequentially put all our findings and analysis. Executive Summary Unilever's corporate mission – to add vitality to life – shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout...
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  • Attutude N Research and Promotion
    names- U and A studies, KAP studies (Knowledge, attitude and practices studies) or H & P studies (habits and practices studies). These focus at the product level and not at the brand level, unless a brand dominates a category (e.g. Maggi or Frooti) and is almost generic. What people know or do not know...
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  • Brand Managment
    manufactures and markets home and personal care products, Beverages, ice cream, food and nutritious products. The company provides food products, The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited Surf Excel is the oldest detergent brand to be present in Pakistan...
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  • Surf Excel
    Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission...
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  • Cross Culture Negotiation
    EXECUTIVE SUMMARY : Surf Excel , a prominent brand of detergent powder of Uniliver.It follows the Uniliver’s message i.e add vitality to life.In the beginning , this detergent was facing competition with the other detergent in Bangladesh market but very soon it gains the market leader ship with it’s...
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  • Surf Excel vs Ariel
    Segmentation Surf was launched in 1959. A family brand with toughstain removal and caringimage. - International to Ultra to Ex cel Surf Ex cel is available in 4variants: Surf Excel Blue Surf Excel Quick Wash Surf Excel Automatic Surf Excel Detergent Bar Rating7/6 ARIEL Ariel...
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  • Consumer Behavior Towards Ariel and Surf Excel
    touches each facet of human life providing consumers non-durable goods required for daily or regular use. So, it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care, oral care and household products. HUL, P&G, Britannia...
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  • Marketing
    * INTRODUCTION: * is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's...
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  • Chirukut
    Presentation on Surf Excel Sushant Mall BUS 353 13th May 2013 Instructor: Mr.Faisal Khan History- Surf Excel, launched in 1959, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence...
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  • Consumer Behaviour Index Surfexel
    Project Report On Consumer Behavior and Satisfaction Level of Surf Excel Submitted to: Submitted By: Mr. Jones Mathew Richa Pahuja PG20095428 Batch 09-11 IILM Institute of Higher Education Acknowledgment I would like to express my sincere thanks to...
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