• Surf-Excel-Rexona
    worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. Analysis of the marketing strategies Unilever produces many products. Among all the...
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  • Marketing Strategies of Surf Excel in Pakistan
    life of fabrics. So Surf Excel positions its brand as more consumer focused and gives them a thorough understanding of the product. From the positioning point of view, Surf Excel gives a feeling of family among the consumers. Packaging and Labeling Surf Excel has recently changed its colour...
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  • Hul Surf Excel
    bucket pani ab rojana hai bachana.’ Then surf excel automatic was introduced. PRODUCT HIERACHY: - Need Family:- The core need that underlines the Product family is cleaning the dirt of clothes Product Family:- Product satisfy a core need by effective washing. Product Class:- Detergent...
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  • Marketing Planning for Surf Excel in Pakistan
    emergence of low unit price packs. With continuous technological innovations, the brand has always managed to fight off competition. Surf Excel, which hit the shops recently, has already gained a reputation for the best in the market MISSION STATEMENT We are the leading consumer products company in...
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  • Surf
    i.e. add vitality to life. Similar is with surf excel. In the beginning Surf Excel was facing competition from Ariel, the product of P&G. but very soon with the tagline “Dirt is Good”, Surf Excel was successful in regaining it’s market leadership. It soon emerged back as the dominant detergent of...
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  • Surf Excel
    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups...
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  • Lifebuoy
    & Lovely, Pond's, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme. Manufacturing facilities The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in...
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  • Surf Excel
    strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India. Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry...
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  • Supply Chain Management of HUL
    everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit...
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  • Hindustan Unilever
    India. HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's – are household names across the country and span many categories - soaps, detergents, personal products, tea...
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  • Marketing Management
    a no-win price war--which may hurt your product, their product and devalue your marketplace. Align with the Product Life Cycle How high or low you set your price is also going to be driven by where your product is in its life cycle. In general, the farther along you go toward the Decline phase...
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  • Surf Excel
    changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the...
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  • Arslansatti
    important ingredient in the revival of Surf Excel. Theevent Paint Masti created a name of the brand. Relaunch of the Surf with the tagline “Dirtis Good” helps in differentiating the product, because all other brands are still focusingon the fact that dirt is bad.The selection of place to communicate...
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  • Attutude N Research and Promotion
    brands press advertisement. ➢ Reassure or reward loyal user base. Example: A brush free with Godrej hair dye. Types of consumer promotions Consumer promotion can be scheduled at any stage of the product life cycle; however, the objective(s) could vary. Based on the context of the offer...
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  • Consumer Behavior Towards Ariel and Surf Excel
    % of total market * Popular (Nirma) – 45% of total market Surf Excel Surf Excel is product of Hindustan Lever Limited (HUL), which was formed in the year 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through the merger of Lever Brothers, Hindustan...
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  • Cross Culture Negotiation
    competition has created a name of the brand.The tagline “Dirt is Good” helps in differentiating the product, because all other brands are still focusing on the fact that dirt is bad. The selection of place to communicate the brand’s message is a crucial process. The team of Surf Excel chooses the most...
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  • Pepsodent (Marketing) Presentation Transcript
    teeth. What its letters individually stand for remains unknown. Packaging• The pepsodent pastes are carefully filled into plastic tubes which have a rotating cap.• These tubes are then placed into a cardboard shaped boxes which are closed on both ends. PRODUCT LIFE CYCLE PRODUCT LIFE...
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  • Surf Excel vs Ariel
    range which they can. MARKETING POSITIONING: surf excel Surf Excel is considered to be a trusted and premium brand because of its unique association. Unilever is positioning their product in the best of their customer satisfaction which also differentiate from their competitors. They...
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  • Marketing
    ] * BCG MATRIX: * STARS PRODUCTS: High growth rate & high market share.. • Lux • Sunsilk • Wall’s • Fair & love • Energile * CASH COWS: Low growth rate & high market share.. • Surf excel • Ponds • Lipton • Close up • Lifebuoy soap * QUESTION...
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  • Brand Managment
    Company History Unilever Pakistan Limited manufactures and markets home and personal care products, Beverages, ice cream, food and nutritious products. The company provides food products, The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited Surf Excel is...
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