• Five Competing Brands of India
    us a lot to prepare this Project. 5 Detergent Brands in INDIAN Market We choose following 5 Brands from Indian market 1. WHEEL 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. TIDE Wheel Wheel is India's number one detergent brand. Launched in 1987, it cleans effectively with lesser...
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  • Research Paper
    Marketing-Surf Excel Gulshan Campus IQRA University – Marketing i Iqra University Gulshan Campus Group Members: Fahimullah Baig Dated: May 5, 2009 Subject: Introduction to Business Topic of Project: Marketing (Surf Excel) Submitted To: Mazhar Ali Business Profile Business Name:...
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  • Surf Excel Presentation
    Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram, a small township in Tamil Nadu. Surf Excel is a leading...
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  • Product Life Cycle
    Chapter: - 7. PRODUCT LIFE CYCLE: - Successful new products may not last forever, during its life. Sales /profits generated for by-product may vary. - Variance depends on the market demand for product changing needs level is described by demand cycle curve such as: - Demand may also...
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  • Researcher
    IQRA University,   Defense View Shaheed‐e‐Millat Road (Ext.),  Karachi (75500).    Respected Ms. Ayesha Aman,  Report  on  “Colgate  Palmolive’s  Product  Brite  Maximum  Power”  has  been  prepared  as  part  of  the  “Principle of Marketing” course required and desired by you to submit at the end of the semester ...
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  • Project on Detergent
    his valuable time and support. We also thank Amity Business School for an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were untouched before. Any suggestions to improve are always welcomed. To Whom It May...
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  • Hul Distribution Network
    By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents...
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  • notes
    inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome...
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  • Hindustan Unilever Marketing Mix
    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in...
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  • Tea Industry Analysis
    FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, paper products, plastic goods etc. They are such items which...
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  • Tide Detergent
    version disappeared. In 2003, Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle. The available range in India currently includes: Detergent powders * Ariel Complete (For hand wash or top-loading washing machines [HWTL]) ...
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  • Managing and Delivering Customer Value at Unilever India for Creating High Performing Organisation
    customer demands, e-commerce, workforce demographics, business model challenges, fierce competition, shareholder expectations, margin pressures, shrinking cycle times, shifting work ethics, and the like are pulling organizations in many directions. In today’s economic scenario organizations need the bonding...
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  • Marketing Strategy
    issues of marketing strategy in his 9th edition of Marketing Management Differentiating and Positioning the Market Offering Developing New Products Managing Life cycle Strategies Designing marketing Strategies for Market Leaders, Challengers, Followers, and Niches Designing and Managing Global Marketing...
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  • Marketing Management
    SETTING PRICING POLICY………………………………………………….5 PRICING INFLUENCES ON PRICING POLICY…………………………....9 PRODUCT PRICING STRATEGY…………………………………………………...10 NEW PRODUCT PRICING STRATEGIES…………………………………………..11 PRODUCT MIX PRICING STRATEGIES…………………………………………....11 PRICE ADJUSTMENT STRATEGIES………………………………………………..12...
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  • Case Study on Microcom
    transparent trading, clearing and settlement mechanism, and has witnessed several innovations in products & services viz. demutualisation of stock exchange governance, screen based trading, compression of settlement cycles, dematerialisation and electronic transfer of securities, securities lending and borrowing...
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  • Supply Chain Management of HUL
    Supply Chain Management – An Introduction SCM is usually concerned with managing the chain involving all the participants of the supply of particular product or service starting at the very core of a business. Competitors are also considered a part of the supply chain network and managed under the chain...
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  • Surf Excel
    Table of Contents ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ..................................................................................................................................
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  • Hul Surf Excel
    SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India for...
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  • Segmentation and Targeting
    2.0 Demographic • Sector – Elderly (65+), Child and disabled people • Family life cycle – Empty nest 2 • Gender – Male, Female • Income – Low income groups • Occupation – Every sector • Religion – Irrespective of religion • Lifestyle – Healthy (Health apps have been installed) 2.1 Consumer...
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  • Surf-Excel-Rexona
    6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's mission is to add Vitality to life. To...
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