"Product Life Cycle Of Parle G" Essays and Research Papers

  • Product Life Cycle Of Parle G

    course. Contents: Session No. | Content | 1. | Nature, Content & Special Problem of Macro-Economics | 2. | Macro-Economic Concepts & Theories. Aggregate Supply & Demand, Consumption & Investments and Business Cycle | 3. | A Critique of Business Cycles in India | 4. | National Income , Accounting & Growth | 5. | Unemployment Measurement, Impact & Kinds with Respect to Indian Economy | 6. | Macro-Management of Economy | 7. | Open Economy | 8. | Economic Growth...

    Balance sheet, Cost, Costs 776  Words | 4  Pages

  • Parle G: Marketing

    Parle G: Case Analysis   The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales, loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in...

    Elasticity, Marketing, Marketing research 1546  Words | 5  Pages

  • product life cycle of parle g

    Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into...

    Advertising, Brand, Brand management 336  Words | 2  Pages

  • Parle

    PARLE -G Presented By Nilesh Daaf ABOUT PARLE  Parle Products has been India's largest manufacturer of biscuits and confectionery.  40% share of the total biscuit market and a 15% share of the total confectionary market in India .  In 1929 a small company by the name of Parle products emerged in British dominated India.  Manufacturing plants in Mumbai and Bangalore and across the country PRODUCTS PARLE-G  Every nation dreams of a better tomorrow...

    A Better Tomorrow, Advertising, Brand 520  Words | 3  Pages

  • Product Life Cycle

    The Product Life Cycle Product life cycle is made based on the biological life cycle. Most projects goes through similar stages on the path from origin to completion. Johnson (2012) stated that product life cycle (PLC) is a trend whereby a brand new and original product become out-of-date and gradually obsolete (Johnson, 2012). There are four major phases in the project life cycle as shown in Figure 1 (refer to Appendix). These major phases are introduction stage, growth stage, maturity stage and...

    Market, Market square, Marketing 2087  Words | 6  Pages

  • Product Life Cycle

    Product Life Cycle Products play an essential part in our lives. Products are divided by their tangible and intangible attributes which is offered by the wholesaler to end consumers (Business dictionary). Throughout our lives, products play a key role in satisfying not only the needs and but also the desires of consumers. Today, we are living in a world that has a wide variety of products ranging from the basic needs of life such as food, clothes and household appliances to luxury items such...

    Apple Inc., Competitor analysis, IPhone 2046  Words | 7  Pages

  • Parle G

    selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650,000 tons of biscuits/pa. Parle-G comprised of 500,000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion • Television Ads Market Segmentation ...

    Cost, Economics, Marketing 388  Words | 3  Pages

  • Product Life Cycle

    Kevin macharia 628945 The product life cycle theory is used to comprehend and analyze various maturity stages of products and industries. Product innovation and diffusion influence long-term patterns of international trade. This term product life cycle was used for the first time in 1965, by Theodore Levitt in a Harvard Business Review article: "Exploit the Product Life Cycle". Anything that satisfies a consumer's need is called a 'product'. It may be a tangible product (clothes, crockery, cars...

    Artificial life, Biology, Competitor analysis 2104  Words | 6  Pages

  • Parle Products

    Parle Products Ltd. Introduction * Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. * Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. * With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception. * Many of the Parle products - biscuits...

    Biscuit, Candy, Confectionery 620  Words | 3  Pages

  • Parle G

    Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company...

    Biscuit, Cost, Marketing 1007  Words | 3  Pages

  • Parle G

    foods brand | Product Portfolio | Brands | 1. Hide & Seek                          2. Parle G3. Milk Shakti                           4. Marie5. Monaco                                 6. KrackJack7. Wafers                                  8. Monaco Smart Chips9. Full toss                               10.Melody11.Mango Bite                        12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable...

    Advertising, Brand, Brand management 638  Words | 4  Pages

  • Parle G

    Management Q 1). What are the industry's dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%, margins have had pressure. * Access to distribution...

    Biscuit, Brand, Brand loyalty 1083  Words | 4  Pages

  • Parle G

    Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle, Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G, Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose, originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to...

    Biscuit, Cookie, Marketing 266  Words | 10  Pages

  • STP of Parle-G

    MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific...

    City, Consumer theory, Marketing 875  Words | 3  Pages

  • Product Life Cycle

    Product Life Cycle Marketing Management D01 April 7, 2013 Abstract In marketing, there is a tool that is very useful to marketing strategy development. This tool is known as the product life cycle. The product life cycle goes through four stages before it is complete or starts over again. The life cycle starts with the introduction of a product, and then the product begins to grow as it is recognized by more markets and is delivered to through more channels. After the growth period, a product...

    Brand, Competitor analysis, Marketing 1090  Words | 3  Pages

  • Apple Product Life Cycle

    PRODUCT LIFE CYCLE (PLC) Product life cycle is the sequence of strategies deployed as a product goes through its life cycle. It is necessary to consider how products and markets will change over time and must be managed as it moves through different stages. The product life cycle goes through four phases and involves professional disciplines requiring skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to commercial costs and sales...

    Apple Inc., IPod, IPod Classic 982  Words | 3  Pages

  • Stages in the Product Life Cycle

    Stages in the Product Life Cycle Abstract This paper defines and discusses in depth the four stages in the Product Life Cycle. Most successful products pass through these four stages which are Introduction, Growth, Maturity and Decline and the following will help to distinguish the transition between each stage while presenting their differing components. Additionally, it will display the direction in which companies take when faced with being in each varying stage. An understanding of the...

    Competitor analysis, Marketing, New product development 2023  Words | 6  Pages

  • Product Life Cycle

    behaviour -Advertisement 4. Definition of product life cycle 5. Stagers of product life cycle How marketing manager used it as a planning tool 7. Conclusion Introduction This report is presented by one of the marketing experts highlighting all the arears covered in the presentation. We where presenting mostly on the benefit of marketing, the disadvantages and the advantages, product life cycle, evaluating on the stages and how it can be used...

    Good, Management, Marketing 1028  Words | 5  Pages

  • Product Life Cycle

    Product Life Cycle Stages As consumers, we buy millions of products every year. And just like us, these products have a life cycle. Older, long-established products eventually become less popular, while in contrast, the demand for new, more modern goods usually increases quite rapidly after they are launched. Because most companies understand the different product life cycle stages, and that the products they sell all have a limited lifespan, the majority of them will invest heavily in new product...

    Introduction, Marketing, Modern history 1154  Words | 4  Pages

  • ASSIGNMENT PRODUCT LIFE CYCLE

    Each product will have a life cycle. Using examples, illustrate each stage in the Product Life Cycle outlining the possible challenges and strategies which may be employed to sustain the sales and profitability of the product. What is a Product? A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy the customer wants or needs. A product is more than just a tangible goods, it is a service (haircuts, home repairs etc) or idea...

    Introduction, Marketing, Marketing research 1104  Words | 4  Pages

  • Product Life Cycle - Essay

    Product Life Cycle: Definition: Products come and go. A company’s challenge is to hold on to its customers longer than it holds on to its products. It needs to watch the market life cycle and the customer life cycle more than the product life cycle. Someone at Ford realized this: “If we’re not customer driven, our cars won’t be either.” One selects marketing tools that are appropriate to the stage of the product’s life cycle. For example, advertising and publicity will produce the biggest payoff...

    Customer, Innovation, Marketing 994  Words | 3  Pages

  • Product Life Cycle Brief

    Individual Portfolio Assignment 1: Product Marketing & Business Operations Module This assignment is one of four assignments that forms part of the individual portfolio and should be completed independently. Moodle publication date: TBC Deadline: 12:00pm Noon 15/11/2010 submitted hard copy by hand to Undergraduate Administration Galton Level 2 ------------------------------------------------- Any questions for this element of the portfolio should be raised via the Portfolio Forum...

    Citation, Marketing, Mobile phone 680  Words | 3  Pages

  • Product Life Cycle

    of marketing i.e. product , price, place and promotional activities. Product Life Cycle : Product Life cycle is the process through which products pass through several stages of development in its life from introduction to decline.  It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.  Some continue to grow and others rise and fall.  Stages of product life cycle include : 1) Development ...

    As Time Goes By, Good, Management 535  Words | 3  Pages

  • Product Life Cycle

    The Product Life Cycle of Black Barrel Cheese Definition of Product Life Cycle The period of time over which one item is developed, brought to market and eventually from the market. First, the idea for the product undergoes for research and development. If the idea is determined to be feasible and potentially possible the product will be produced and marketed and rolled out. Assuming the product becomes successful; its production will grow until the product becomes widely available. Eventually,...

    Introduction, Marketing, Marketing mix 1938  Words | 7  Pages

  • Product Life Cycle

    Abstract: product life cycle is an important concept that provides an understanding of the competitive dynamics of a product. Just like human beings also have a product cycle or the life cycle. product life cycle {Product Life Circle} is a graph depicting the history of product since introduced to the market to be drawn into the market. Keyword: Product life cycle is the stages through which a product or its category bypass. From its introduction to the marketing, growth, maturity to its decline...

    Competition, Fredrik Idestam, Good 1082  Words | 4  Pages

  • Product Life Cycle

    MARKETING THROUGH THE PRODUCT LIFE CYCLE A company’s positioning and differentiation strategy must change as the product, market and competitors change over time. Due to this, a product is assumed to follow the concept of the product life cycle (PLC). Kotler (2000) say that a product has a life cycle is to assert four things: Products have a limited life; product sales pass through distinct stages with different challenges, opportunities, and problems for the seller; profits rise and fall at different...

    Competitor analysis, Distribution, Marketing 1216  Words | 4  Pages

  • Product Life Cycle

    Product Life Cycle Concept (PLC) All Products and Services typically go through 4 distinct stages in their life cycle; Introduction, Growth, Maturity and Decline. (Kuznets.S 1929) It is important that a company understands the different PLC stages and know where their product stands. They can then develop different strategies to extend their product life and fully exploit market opportunities for their products in each respective stage. (Agrarwal R 1997, 571-584) But how does a company recognize...

    Cancer staging, Concept, Market 869  Words | 3  Pages

  • Cigarettes in the Product Life Cycle

    Cigarettes as a "product category" are in the mature stage of the product life cycle. When referring to the product category, I am referring to the marketing territory in which a particular manufacturer's product competes. For example, Marlboro, Camel, and Winston compete in the cigarette product category. Most products we see every day reside in the mature stage of the product life cycle. Marketers of cigarettes in the mature stage use both advertising and sales promotion...

    Advertising, Brand, Cigarette 865  Words | 6  Pages

  • What Is Product Life Cycle?

    All products and services have certain life cycles. The life cycle refers to the period from the product’s first launch into the market until its final withdrawal and it is split up in stages. A new product progresses through a sequence of stages from introduction to growth, maturity, saturation & decline. This sequence is known as Product Life Cycle (PLC). The product life cycle is generally termed as product market life cycle, because it is related to a particular market. The product life cycle...

    Economics, Management, Market research 610  Words | 3  Pages

  • product life cycle

    are the Product Life Cycle (PLC) Stages used for? It helps to predict the profit levels and tailoring marketing programs according to the demand, your product development stage, current profits and level of investments and your changing customers’ needs. The Product Life Cycle (PLC) is one of the Products Portfolio Analysis and Planning Tools. What are the Product Life Cycle Stages? There are four different stages of any product from its development stage (prototype) till the product withdrawn...

    Competition, Marketing, Marketing mix 907  Words | 3  Pages

  • Product Life Cycle Theory

    Patrick Kuntara Harpranata Silangit 12/327016/EK/18732 Economics Product Life Cycle (PLC) Theory: (Answering the Failure of H-O Theory) By Endang Sih Prapti Summary Abstract One of the hypotheses that were existed in the world about the trading of goods and service is called the H-O; the theory said that the international trading would only happen inside countries that have different resources; Labor rich country will trade with capital rich country. However, the theory is not really working...

    Comparative advantage, Developed country, Economics 1285  Words | 5  Pages

  • parle g case answers

    Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers, hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive...

    Economics, Household income in the United States, Income 888  Words | 3  Pages

  • Product Life Cycle of Nokia

    Kumar 1807 A01 Regd Id 10810515 The product life cycle The most effective way to reduce the impact on the environment is to integrate environmental considerations into the product development process. To do this, designers must consider the environmental impact of materials, energy and toxicity across an e–product’s entire life cycle. The product life cycle begins when raw materials are extracted from the earth and ends when the materials from the products are reused, recycled, recovered or discarded...

    Environmental law, Environmentalism, Material 1016  Words | 4  Pages

  • Bmw - Product Life Cycle

    BMW – Product Life Cycle “Speaking of successful history: The automobile was invented in Germany about 120 years ago – not by us by the way. But that is another story. We have however, shaped the development of the automobile – for years and decades. Crucial, trendsetting innovations came and continue to come from BMW, from BMW Group’s excellent engineers. That much about history. The world has changed. And BMW Group needs to change as well (Reithofer, 2008).” When Dr. Norbert Reithofer, Chairman...

    Automobile, BMW, BMW 3 Series 1063  Words | 3  Pages

  • Manage Product Life Cycle

    Cityman launched in 1987, 1st GSM mobile phone, Nokia 1011, launched in 1992, to the latest Nseries and ESeries range of mobile device. Nokia understands the importance of product life cycle and has evolved from a basic voice phone to the present high-end multimedia phone. Below is a brief highlight on Nokia's mobile products over these years (extracted from www.nokia.co.uk). Year Phone Remarks 1987 Mobira Cityman NMT network 1992 Nokia 1011 1st GSM phone 1994 Nokia 2100 Nokia differentiated...

    Cellular network, Ericsson, GSM 817  Words | 4  Pages

  • Product Life Cycle

    2007 till now Compaq Company has many products as follow: in 2007 they provide laptop Compaq Presarios to their customer, in 2008 they improve and developed Aero 4/33c Notebooks, and in 2009 they provide new model E500S Notebooks, 2011 EZ2700 Desktops and LT 486/33 Desktops at the same year. 2.0 Compaq Cash flow The issues of cash flow for each stage of the product life cycle they are complete each other. Cash flow for a product as it moves on the life cycle curve will change. It’s very important...

    Brand, Brand management, Compaq 2264  Words | 7  Pages

  • Lenovo's Product Life Cycle

    deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable...

    Customer service, Marketing, Packaging 1619  Words | 5  Pages

  • Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    and marketing suggests that since Raymond Vernon published his article "International Investment and International Trade in the Product Cycle" in 1966,1 there has been a simultaneous development of literature pertaining to the 'product cycle' in marketing. There are differences between Vernon's concept of the product cycle and marketers' perception of the product life cycle. However, when one reviews publications in areas where these disciplines tend to overlap, particularly in international marketing...

    Export, Globalization, International economics 2221  Words | 6  Pages

  • Monopoly Product Life Cycle

    12th December 2014 Yannis Azzopardi 380291m Product Management Study Unit: Product Development and PLC Strategies MRK 1603 For a product of your choice, discuss the characteristics of each stage of the product lifecycle and explain the marketing strategy you would implement. Over 2000 versions in 111 countries and 43 languages, Hasbro had sold 275 million Monopoly games worldwide. The Monopoly Game is...

    Board game, Charles Darrow, Game 1445  Words | 7  Pages

  • Product Life Cycle

    I. 5 Reasons why new products fail 1. A Lack of Resources - Resources have a funny way of disappearing when you most need them. If we are talking about human resources then you will find that your team members end up stretched and pulled all over the place once the work starts to pick up in earnest. In terms of other resources such as office equipment, it can be important to plan well ahead and order anything you are going to need a long time before you actually need it. 2. Project Plan Ignored...

    Competition, Cost-plus pricing, Marketing 770  Words | 3  Pages

  • The Life Cycle of Products

     The Life Cycle of Products In Their Many Various Stages By: September 9, 2013 Eaglegate College In today’s market place, segmentation is a crucial strategy for nearly all successful companies around the world. A good example is Canon Corporation who makes a line of compact digital cameras. Now Canon sales for digital cameras have rapidly increased every year since they first introduce this line of camera. Canon’s whose continued growth must be...

    Amazon Kindle, Camera, Can opener 1085  Words | 3  Pages

  • Product Life Cycle Essay Briefs

    Validity of the Product Life Cycle Authors: Rolando Polli and Victor Cook Source: The Journal of Business, Vol. 42, No. 4 (Oct., 1969), pp. 385-400  In this article, Rolando Polli and Victor Cook state that although the product life has been widely discussed, it hasn't been systematically tested as a model of sales behavior. The aim is to develop an operational model of the product life cycle, to determine the statistics for evaluating the model and to show the  conclusion of the tests that...

    Differences, Economic growth, Economics 1143  Words | 4  Pages

  • Product Life Cycle of an Audi R8

    Product Life Cycle of an Audi R8 This first stage is when a product is introduced in to a market known as a product launch; this is also the most expensive stage of the four stages. The first introduction of the Audi R8 was at the Frankfurt Motor Show which was held in Germany. The Frankfurt Motor Show is a show which car lovers attend to see the newest release of cars, the types of people who would attend these events are the people who are interested such as investors, collectors and also...

    Audi, Audi R8, Four-wheel drive 693  Words | 4  Pages

  • Cost Analysis -Parle G

    Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. The matter presented in this report has not been submitted for any other purpose in this institute. GUIDE: Prof. Jayesh Jain PLACE: Mumbai We hereby declare that this report submitted in partial...

    Cost, Economics, India 808  Words | 20  Pages

  • BCG Matrix and the Product Life Cycle

    Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called...

    Boston Consulting Group, Management, Marketing 1379  Words | 4  Pages

  • Product Life Cycle Management in the Textile and

    Brochure More information from http://www.researchandmarkets.com/reports/1071265/ Product Life Cycle Management in the Textile and Apparel Industry Description: Product life cycle management (PLM) is a set of business processes and supporting tools which help firms to improve the way they manage their product development. It is particularly useful for textile and apparel manufacturers who need to respond to new fashion trends quickly or collaborate closely with customers and suppliers in order...

    Clothing, Computer-aided design, Credit card 1039  Words | 4  Pages

  • Parle G Case Study

    Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. The problem that the General Manager, Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose...

    Competition, Marketing, Microeconomics 1000  Words | 3  Pages

  • Short Essay on the Product Life Cycle

    After launching new products and services management wants it to enjoy a long and happy life, although it does not expect the product to sell forever. The product life cycle (PLC) is the course that products and service sales and profits take over their lifetime. It has four stages. The four stages from an S shaped curve are usually described as introduction, growth, maturity and decline. Each stage has a number of particular features in terms of cost, sales profit and competition. 1. introduction...

    Distribution, Management, Marketing 853  Words | 3  Pages

  • Product Life Cycle price brand

    Najeeya Salman 02/09/2015 Product Life Cycle Discussion Your discussion should include: 1. A brief (one paragraph) discussion of the company.  Provide a link to the company’s web site.  2. Based upon your examination and analysis of the company’s products, provide an example of each of the following: a product that is in the introduction stage of the product life cycle, a product that is in the growth stage, a product that is in the maturity stage, and a product that is in the decline stage. Explain...

    Advertising, Brand, Brand management 907  Words | 3  Pages

  • Parle Products History

    1. HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. • Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) • Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri, led by Ramesh Chauhan In 1929 a small company by the name...

    Biscuit, Candy, Confectionery 654  Words | 3  Pages

  • Product Life Cycle; a Kenyan case

    Apply the concept of the product life cycle to a Bank such as Equity, enumerating specific strategies applicable at each stage of the product life cycle. The product life cycle is the course of a product’s aggregate revenue over a period of time. It may apply to a brand or generic category of a product, and can have a direct bearing on a company’s survival. The five stages of a product’s life cycle are: product development; (i) product introduction; (ii) growth; (iii) maturity; and (iv) decline...

    Bank, Distribution, Introduction 891  Words | 3  Pages

  • Product Life Cycle and Durable Goods

    Product Life Cycle Product life cycle is the stages through which a product or its category bypasses. From its introduction to the marketing, growth, maturity to its decline or reduce in demand in the market. Not all products reach this final stage, some continue to grow and some rise and fall There is no set time period for the PLC and the length of each stage may vary. One product's entire life cycle could be over in a few months. Another product could last for years. Also, the Introduction stage...

    Good, Introduction, Marketing 1162  Words | 3  Pages

  • History of Parle G

    economy, thus min Premium3730 Words15 Pages History of Parle G HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal c Premium3347 Words14 Pages Parle G Case Analysis WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting...

    Asda, Hypermarket, Marketing 970  Words | 4  Pages

  • Product Life Cycle Stages

    THE PRODUCT LIFE CYCLE A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As...

    Brand, Iced tea, Lemon 5645  Words | 16  Pages

  • Special K. Product Life Cycle

    Special K added special k bars to the product range in 1999, to target the lucrative female market. The company has gradually introduced a range of flavors and varieties such as Special K bars apple & Pear, chocolate, and Red berry. The parent company for special K is Kellogg’s and it’s a worldwide company for producing cereals. In 2010 sales reached nearly $12 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, cereal...

    Cheez-It, Kellogg Company, Marketing 1650  Words | 5  Pages

  • Parle G Case Analysis

    WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting up to 15% with raw materials price increasing by 55%, VFM being the most associated thing for Parle-g which is hindering them to raise the prices. Defining the problem: Company is not able to change the price and attain the desirable margins due to the VFM perception associated with Parle-g, and facing problem with unorganized sector with a market share of...

    Income, Marketing, Profit margin 912  Words | 5  Pages

  • Parle G Case Study

    10-12 per cent annually. The per capita consumption of biscuits in the country is about 1.52 kg annually. Contrary to popular belief that biscuits are consumed by the middle and high income groups, it is actually the only nutritious and hygienic food product for children, lower income groups and the rural population. Nearly 50 per cent of biscuits produced are consumed in rural areas and 30 per cent by income groups earning below Rs 750 per month. Every 100 gm of glucose biscuits roughly provides 20 per...

    Brand, Consumer, Consumer protection 1480  Words | 5  Pages

  • Employment and Product Life-cycle Theory

    the above Part 2: Questions 6 ,7 11, 17. 6. Explain Vernon’s product life-cycle theory of FDI. What are the strength and weakness of the theory? Answer: According to the product life-cycle theory, firms undertake FDI at a particular stage in the life-cycle of the products that they initially introduced. When a new product is introduced, the firm chooses to keep production at home, close to customers. But when the product become mature and foreign demands develop, the firm may be induced...

    Collective bargaining, Country, Employment 965  Words | 4  Pages

  • Product Life Cycle of Nokia Nseries Mobile Phones

    Product Life Cycle of Nokia N-Series Mobile Phones Table of Contents The Product Life Cycle Introduction……………………………………………………………………. .2 The Product Life Cycle of Nokia N-series mobile phones……………………….3 Advantages of the Product Life Cycle…………………………………………...7 Disadvantages of the Product Life Cycle………………………………………...7 References………………………………………………………………………...8 The Product Life Cycle: Introduction The product life...

    Marketing, Mobile phone, Nokia 1203  Words | 5  Pages

  • Product Life Cycle of Compact Disc

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