• Brand Assessment of Horlicks
    Brand assessment of Horlicks Brand Profile: Horlicks Product Category: It’s a malted milk hot drink.Horlicks offers three varieties Junior Horlicks, Horlicks for Women, Horlicks Lite. Primary ingredients: It is known as ‘The Great Family Nourisher’.it offers pleasurable nourishment with its...
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  • Horlicks
    other health food brands. Horlicks' success has also been in great measure due to the continuous market track it does. It was possibly the first brand to discern that consumers were veering towards products that could deliver on the promise of health without compromising on taste. This explains the...
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  • Marketing Report on Tata Tea
    are nearly 1.7 million retail outlets in India which serves the purpose of easy availability of the product. DIFFERENTIABLE TTL differentiates its products from its competitors’ on the grounds of flavors and freshness. It forayed into new category by launching Tata Tea Life with natural...
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  • Caselets
    , the market leader is the one to segment, he can gain the most". So before anyone else could, the company stake out some new turf. Which is why Horlicks has come out with new products such as Junior Horlicks, Mother's Horlicks and Horlicks Biscuits? The idea here is to extend the core values to new...
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  • Advertising
    the product. 2. Setting the advertising Budget: A brand’s advertising budget often depends on its stage in the product life cycle. For example, new products typically need large advertising budgets to build awareness and to gain consumer trial. Market share also impacts the amount of advertising...
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  • Cadbury
    , however, Horlicks’ extensive marketing campaigns may also have played a part. Horlicks has always marketed itself as a “Great Family Nourisher” with products such as Mother’s Horlicks designed for different members of the family (Horlicks, 2008), which makes it more appealing to a wider section of...
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  • Complan Case Study
    class definition had to be other malted milk-foods like Horlicks, Viva, Bournvita. This can also be described as the health beverage product class. Positioning vs. Horlicks The strategy seemed to be readymade! How should we reposition Complan? Why, against Horlicks, of course, the leader in the...
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  • Project on Naturell India Pvvt Ltd
    in such an age that Naturell's premium products aim to enrich the life of the health-conscious consumer by providing superior quality, great tasting and nutritious products. BUSINESS PROFILE Naturell (India) Pvt. Ltd. has launched in 1998. This is a Food and Beverages Industry. Mr Vijay Uttarwar...
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  • Horlicks Report
    India-based company that operates mainly in the food processing industry. The Company manufactures and markets malted milk food products, malted food products and biscuits. GSK is the leader in Indian Health Drink Market. It has four brands – • Horlicks, • Boost, • Viva and...
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  • Health Drink Product
    by children and adults. The size of the market is estimated at Rs. 10,170 million. • Available Health Food Drink in market can be considered as follows: • Bournvita • Horlicks • Boost • Complan • Product Profile: Bournvita • History...
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  • Kids Advertising
    for the family, particularly growing children and serve as energy providers for adults. The market for malted milk powders in India is huge as the product is widely used as a nutrition and energy supplement by children and adults. Horlicks occupies the leading position with over 50% share of the...
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  • Strategic Management
    improve the quality of human life by enabling people to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people around the world” GSK, (2009) GlaxoSmithKline’s Objectives 2008 • Drive growth in the...
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  • Bournvita
    Continuously re-inventing itself: 8 Flavour Options 8 Weakness 9 Food products have a limited shelf life: 9 Doesn't mix well with cold milk 9 Opportunity 10 Untapped rural markets: 10 Better product packaging: 10 Better preservation Techniques: 10 Threats 11 More chocolate based milk...
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  • Glaxosmithkline
    Location(s) 1 Other Products Offered 1 Market Areas Sells To 1 product/SERVICE being marketed 2 Description of Product 2 Features and Capabilities 2 Product Life Cycle 2, 3 Market of product/SERVICE 4 Customers for Product 4 Why Product Needed 4 How...
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  • Overview of Bangladesh Retailing Industry
    Agora super shop. As responsiveness is a strategic Competitive priority, of Agora it locates larger amounts of inventory closer to Customers. Components of Inventory Decisions: Cycle inventory: At any point in time, there are nearly 20,000 different products available at Agora...
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  • Attutude N Research and Promotion
    brands press advertisement. ➢ Reassure or reward loyal user base. Example: A brush free with Godrej hair dye. Types of consumer promotions Consumer promotion can be scheduled at any stage of the product life cycle; however, the objective(s) could vary. Based on the context of the offer...
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  • Cadbury Chocolate
    -based beverages become a major component of their product line-up. Of course, these companies have the advantage of being in the market for relatively longer. GSK’s Horlicks, for example, has been in the Indian market since the 1930s, before undergoing a revamp in 2003 when the whole industry was...
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  • Mm Project
    other brands such as Boost, Maltova and Viva. Currently, brown drinks (which are cocoa-based) continue to grow at the expense of white drinks like Horlicks and Complan. The share of brown drinks has increased from about 32% to 35% over the last five years. Cadbury’s Bournvita is the leader in the...
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  • marketing
    . Product Life Cycle Since this is a Fast Moving Consumer Product, the average product life cycle of this product (if used every day) is 30 days and 2 years if not in use (if stored in a cool and dry location). The brand is entering from growth to maturity. Price strategy Dettol shower gel...
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  • Marketing Magazine of Nmims
    the ultimate food for life.' As fancy as this idea seems, it is pretty India's quick exit might have come as a jolt to intricate to send across a message so them). Bingo favored amalgamation of situation exacerbates if you're a distinctive product line cascaded by tongue perceived to be a happy...
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