• Horlicks
    glass jars with blue caps sit perched on kitchen shelves. These are Horlicks bottles – the ubiquitous health drink since the 1930s – now serving the purpose of kitchen containers. In their original avatar, the bottles contained Horlicks, a spoon of which stirred in a glass of hot milk or water was the...
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  • Horlicks India a Discussion Guide
    Guide On HORLICKS FOR HORLICKS, OATS ISN'T JUST ABOUT THE HEART Submitted by Group4 MBA Part Time (2011 - 2014) Amit Kumar (56) Rohit Bansal (90) Vijay Kumar (102) Vikas Pandey (103) Vishal Jawa (104) Vivek Mittel (105) Marketing Management A Report & Discussion Guide On Horlicks Contents ...
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  • Advertising
    techniques and tools of promoting the product. But advertising should be the appropriate tool which can easily reach the product towards the consumers. More or less so many methods of sales promotion can be identified, it is the correct method of promotion the products in a efficient and economic way. Hence...
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  • Horlicks Report
    manufactures and markets malted milk food products, malted food products and biscuits. GSK is the leader in Indian Health Drink Market. It has four brands – • Horlicks, • Boost, • Viva and • Maltova Glaxo Smith Kline is actually a single-product single-brand company. They acquired Viva...
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  • Complan Case Study
    COMPLAN Too Much of a Good Thing? The problem of marketing Complan is somewhat unusual. It is, and it is perceived as, 'far superior' to competing products. And that is precisely the problem. As one housewife remarked, "It's too much of a good thing. Do I really need all that?" The origin of Complan explains...
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  • Caselets
    RESEARCH ON HORLICKS It's a brand that's been growing steadily over the years. And increasing the audience that it addresses as well. The new ad campaign of the Rs. 600 crore Horlicks brand is just hitting national networks and the message is clear, 'many things to many people. Although Horlicks features...
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  • Project on Naturell India Pvvt Ltd
    even deficiency of essential nutrients. It is in such an age that Naturell's premium products aim to enrich the life of the health-conscious consumer by providing superior quality, great tasting and nutritious products. BUSINESS PROFILE Naturell (India) Pvt. Ltd. has launched in 1998. This is a Food...
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  • Kids Advertising
    updations they gave were of immense help. [pic] EXECUTIVE SUMMARY Today’s youngsters have profound influence over purchases in all kinds of product categories. They are the centre of the aspirations of the family. And parents today are much more eager to please them and to invest in them than ever...
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  • Strategic Management
    in its purpose. GlaxoSmithkline’s purpose is aimed at satisfying their stakeholders. It reflects broad social emphasis on the people who use their products and communities which they operate in. Campbell, (2002:72) would suggest GlaxoSmithKline’s mission statement is broad which makes it easier for stakeholders...
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  • Health Drink Product
    the Survey. 2.4 Scope of the Study. 2.5 Limitation. 2.6 Methodology. 2.1 Introduction. Product –An overview Universally, in bringing up their children, mothers attach a lot of emotional importance to nourishment. There is an ever-growing...
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  • Cadbury
    together to create brands people love" captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Simply put, we spread happiness! (Cadbury plc, 2008) Furthermore, Cadbury stresses the importance that it places on quality. Apart...
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  • Glaxosmithkline
    offering product/SERVICE 1 Company Description 1 Company Location(s) 1 Other Products Offered 1 Market Areas Sells To 1 product/SERVICE being marketed 2 Description of Product 2 Features and Capabilities 2 Product Life Cycle 2, 3 Market of product/SERVICE 4 ...
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  • Bournvita
            12PGHR52 Table of Contents Product: Bournvita 2 Justification and Significance: 3 The Health Drink market is not seasonal. 3 Diverse Target Market 3 Strong Prospective Advertisement 3 Selling a lifestyle, not a drink 3 Packaging of the Product 4 SWOT ANALYSIS 6 Strengths...
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  • Markmantra
    Pepsi Marketing Failures Marketing Lingos Out-of-the-World Marketing Ideas 1 3 5 8 11 14 17 20 24 26 28 29 31 32 viii. Viral Marketing xii. Product Launchpad xiii. Ad Competition Brooke Bond Taj Mahal Green Tea xiv. Light-Headed Corner MARKETING IS GAS, THE OXYGEN OF AN ORGANIZATION In b-schools...
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  • Marketing Magazine of Nmims
    for thought is the ultimate food for life.' As fancy as this idea seems, it is pretty India's quick exit might have come as a jolt to intricate to send across a message so them). Bingo favored amalgamation of situation exacerbates if you're a distinctive product line cascaded by tongue perceived to...
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  • Test
    refrigeration, and dehydration. Marketing being the process of determining the needs and wants of consumers and being able to deliver or sell products that satisfy those needs and wants by winning the competition in profit. We will evaluate the role of marketing in achieving business success for...
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  • Attutude N Research and Promotion
    names- U and A studies, KAP studies (Knowledge, attitude and practices studies) or H & P studies (habits and practices studies). These focus at the product level and not at the brand level, unless a brand dominates a category (e.g. Maggi or Frooti) and is almost generic. What people know or do not know...
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  • Overview of Bangladesh Retailing Industry
    opportunity for enterprises. Retailers though sell other companies products work out their own marketing strategies fixing their own target market towards providing customer satisfaction separately. Retail stores irrespective of product line and relative prices emerge in all shape and sizes, such as Specialty...
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  • Cadbury Chocolate
    their growth rates were on the slide.. | Healthy growth (In file pic above) Darsheel Safary of Taare Zameen Par fame in a promotional campaign for Horlicks Debabrata Das Roudra Bhattacharya Which is harder, getting your child to drink milk or do maths? The answer is that it depends on how you flavour...
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  • Whybfail
    Introduction Product and Brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. In most cases, this failure rate syndrome ends up being a numbers game. There must be some ratio of successful...
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