• Strategic Management
    X COLGATE The different segments of Colgate tooth care are shown below with respect to their PLCs. They are in the process of penetrating the rural market with a goal to have a cavity free generation. PRODUCT LIFE CYCLE STAGES IN COLGATE Toothpaste Introduction...
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  • Advertisement of Colgate
    people so those people share a similar interest in product needs. Colgate uses a segmentation bases by knowing that certain groups of people need Colgate toothpaste for a specific similar reason like yellow teeth, sensitive teeth or just teeth with cavities. Colgate also uses the family life...
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  • Colgate
    cavities. * Colgate also uses the family life cycle because they make toothpaste that could be used for grownups and children. * Also, toothbrushes are made to attract young children with cartoon characters and different tastes and are less strong so that it wouldn’t damage their...
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  • Strategic Marketing Mgt
    Table of Contents [pic][pic]Content Executive Summary Page Number Company History Company Introduction Situational Analysis • Vision Statement • Mission Statement • Market Share • Customer’s Loyalty • Market Attractiveness • Product Life Cycle PEST Analysis (Macro...
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  • Branding Strategy of Colgate
    strategies of Colgate, which has been done by various magazines and newspaper analyst. The main objective of this study is to analyze Colgate product life cycle. This is to find out what strategies it has implemented to increase and maintain its...
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  • Project on Colgate
    | | Colgate Max Fresh | | Colgate Kids ToothPaste | | Colgate Fresh Energy Gel | | Colgate Herbal | | Colgate Cibaca Family Protection | | Colgate Active Salt | | Colgate Maxwhite | Product Life Cycle Launching a product leads to a life cycle through which passing of...
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  • Colgate
    Herbal White different from other herbal toothpastes? We can't really comment on other companies' products. We can tell you that Colgate Herbal White contains fluoride and the expert science of Colgate to help ensure first and foremost your good oral health. Product Life Cycle Launching a product...
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  • Pepsodent (Marketing) Presentation Transcript
    teeth. What its letters individually stand for remains unknown. Packaging• The pepsodent pastes are carefully filled into plastic tubes which have a rotating cap.• These tubes are then placed into a cardboard shaped boxes which are closed on both ends. PRODUCT LIFE CYCLE PRODUCT LIFE...
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  • Colgate Marketing
    Colgate herbal &Cibaca toothpaste. * Urban area – Colgate Gel ,Colgate max fresh, Colgate strong etc. Demographic segmentation * A) Age – 2 year & above * B) Gender – M/F * C) Income – Rs. 5000 & above * D) Family life cycle – Young single, married, with...
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  • Colgate
    reposition the product over the product life cycle. Product Strategy: To adhere: To adhere Colgate pulled out 4 variants Colgate double protection Calcigaurd Fresh mint Fresh strips And Launched Colgate Herbal – Targeted at semi-urban, rural areas – priced cheaper than colgate dental cream In...
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  • Colgate
    including 31 different toothpaste products. All products are high-quality products and fulfil the different customer needs. In the following graph you can see in which stage of the product life cycle some of Colgate’s toothpastes are. Alexander Berger -Marketing Strategy- - 11 - Significant...
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  • Colgate Marketing
    Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1. Political 1.1.2. Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be...
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  • Icici Bank
    one of the most recognized brands in the United States and the world. Colgate is popular among the consumer target and beyond. It has an amazing 93% penetration while only retaining 35% of the market. In terms of the product life cycle, Colgate toothpaste is beyond the mature stage. Some brands...
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  • Colgate-Palmolive
    with using their favorite toothpaste. Besides, this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor Analysis The major competitor for this new product line extension is Kodomo Lion. This company is the leading company in...
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  • Business Policy
    with a goal to have a cavity free generation. Product Life Cycle Stages in Colgate Toothpaste Introduction Growth Maturity Decline Colgate Gels X Colgate GRF X Colgate Herbal X Colgate Herbal White X Colgate Whitening X Considering that the industry is in the growth stage...
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  • Marketing Colgate
    different needs/benefits throughout a consumer’s life-cycle. The closest competitors are however offering similar products with the same value offering. We therefore see a need and opportunity to differentiate Colgate further. 2 Price Pricing is the amount of money charged for a product or service or...
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  • Colgate Porter
    . The Oral segment offers toothpaste, toothbrushes, mouth rinses, dental floss, and pharmaceutical products for dentists and other oral health professionals. The company sells its products to wholesale and retail distributors. Colgate currently employs 34,700 (2008) employees...
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  • Colgate Palmolive
    technological advancement on any of its super-premium toothbrushes since 1989. Subsequently, I believe that after two years of product life cycle, Colgate Precision Toothbrush will reach maturity level in the super-premium niche and this anticipation was the basis for recommending the CP precision...
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  • Research on Colgate
    them to the customers. Emphasis was given in analysis of the consumer behavior. Training sessions were held to give me insights about the various products that Colgate Palmolive deals in like: Toothpaste, Toothbrush, Soaps, and Mouthwash. Presentations on the same after self study and analysis were...
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  • Colgate Pricing Strategy
    “develop a superior, technical, plaque-removing device” (Laidler, 2003). The research team tested and experimented with the toothbrush for eighteen months by the usage of “dental professional focus groups and product usage tests.” This led to the introduction stage of the product life cycle, with the...
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