• Strategic Marketing Mgt
    Table of Contents [pic][pic]Content Executive Summary Page Number Company History Company Introduction Situational Analysis • Vision Statement • Mission Statement • Market Share • Customer’s Loyalty • Market Attractiveness • Product Life Cycle PEST Analysis (Macro...
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  • Strategic Management
    PRICING STRATEGIES: 40 PRICING STRATEGIES: 41 PRICING AND PRODUCT LIFE CYCLE: 44 PLACE STRATEGIES 44 PLACE STRATEGIES 45 DISTRIBUTION CHANNEL 46 PROMOTIONAL STRATEGIES: 47 PROMOTIONAL STRATEGIES: 48 COLGATE CAMPAIGNS: 49 PROMOTIONAL STRATEGIES THROUGH DIFFERENT STAGES OF...
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  • Advertisement of Colgate
    for urban population. Promotion towards rural population also. BCG MATRIX The BCG matrix or also called BCG model relates to marketing. The BCG model is a well- known portfolio management tool used in product life cycle theory. BCG matrix is often used to...
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  • Product Marketing Kotler
    3. Simulated Test Markets 8. Commercialization PRODUCT LIFE CYCLE A typically Product life cycle (PLC), the course that a product’s sales and profits take over its lifetime. The product life cycle have four distinct stages: 1. Introduction is a period of slow sales growth...
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  • Colgate
    model relates to marketing. The BCG model is a well- known portfolio management tool used in product life cycle theory. * BCG matrix is often used to prioritize which products within company product mix get more funding and attention. * The BCG matrix model is a portfolio planning model...
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  • Colgate Marketing
    this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays. 3. Demographic:- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. 4. Psychographic:- it depends on persons thinking and...
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  • Researcher
     pack, ‘C’ Class also has power to buy Brite  Normally speaking detergent is a product which is purchased by the housewives but still there is a big  target market.  Demographics  Age  Gender  Family size  Family life cycle  Income  Occupation      Colgate Palmolive | Lakson Group People of all...
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  • Colgate
    Herbal White different from other herbal toothpastes? We can't really comment on other companies' products. We can tell you that Colgate Herbal White contains fluoride and the expert science of Colgate to help ensure first and foremost your good oral health. Product Life Cycle Launching a product...
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  • Pepsodent (Marketing) Presentation Transcript
    teeth. What its letters individually stand for remains unknown. Packaging• The pepsodent pastes are carefully filled into plastic tubes which have a rotating cap.• These tubes are then placed into a cardboard shaped boxes which are closed on both ends. PRODUCT LIFE CYCLE PRODUCT LIFE...
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  • Project on Colgate
    | | Colgate Max Fresh | | Colgate Kids ToothPaste | | Colgate Fresh Energy Gel | | Colgate Herbal | | Colgate Cibaca Family Protection | | Colgate Active Salt | | Colgate Maxwhite | Product Life Cycle Launching a product leads to a life cycle through which passing of...
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  • Colgate PalmOlive Case Study
    “Precision by Colgate” into a broader market in anticipation of declining sales from “Colgate Plus” product life cycle and capture a wide market share of the broad super premium toothbrush customer. ...
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  • Branding Strategy of Colgate
    strategies of Colgate, which has been done by various magazines and newspaper analyst. The main objective of this study is to analyze Colgate product life cycle. This is to find out what strategies it has implemented to increase and maintain its...
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  • Colgate's Financial Performance Analysis
    to advancing technology which can address changing consumer needs throughout the world. In fact, their goal is to use their technology to create products that will continue to improve the quality of life for the consumers wherever they live (Colgate Palmolive home page). I. FINANCIAL STATEMENT...
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  • Colgate Pricing Strategy
    “develop a superior, technical, plaque-removing device” (Laidler, 2003). The research team tested and experimented with the toothbrush for eighteen months by the usage of “dental professional focus groups and product usage tests.” This led to the introduction stage of the product life cycle, with the...
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  • Iact Scm Assignment - Module 1
    the exact solution for a product in different scenarios. Like the method for a product which is at the fag end of its life cycle may not be the same for a new brand the company plans to launch. However given below is a list of products from different companies and the demand forecasting methods...
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  • Colgate
    reposition the product over the product life cycle. Product Strategy: To adhere: To adhere Colgate pulled out 4 variants Colgate double protection Calcigaurd Fresh mint Fresh strips And Launched Colgate Herbal – Targeted at semi-urban, rural areas – priced cheaper than colgate dental cream In...
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  • Colgate Marketing
    Colgate herbal &Cibaca toothpaste. * Urban area – Colgate Gel ,Colgate max fresh, Colgate strong etc. Demographic segmentation * A) Age – 2 year & above * B) Gender – M/F * C) Income – Rs. 5000 & above * D) Family life cycle – Young single, married, with...
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  • Colgate Palmolive
    technological advancement on any of its super-premium toothbrushes since 1989. Subsequently, I believe that after two years of product life cycle, Colgate Precision Toothbrush will reach maturity level in the super-premium niche and this anticipation was the basis for recommending the CP precision...
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  • Colgate
    assortment of products with best visibility in each store (Colgate-Palmolive Annual Report 2009, p.10-15). New products which are in the introduction phase of the product life cycle must be promoted with more effort than established products because they are not yet recognized by the consumers. Sales...
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  • Crest Toothpaste
    marketing plan, and all must be carefully evaluated prior to jumping into anything. One wrong decision in any of these steps could greatly affect the product life cycle of Crest, and give the competitors a leading edge. With their history of 53 years, Crest has proven that they have made the correct...
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