• Marketing Strategy
    TABLE OF CONTENT Title | Page | 1.0 Introduction to Proton | 1 | 2.0 Problem Identification | 2 | 3.0 Analyze Problem | 4 | 4.0 Solution Recommendation | 8 | 5.0 Conclusion | 11 | Bibliography attached on page 12 onwards | 1.0 INTRODUCTION TO PROTON Perusahaan Otomobil Nasional Berhad...
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  • Student
    Assignment: Group Assignment Date due: 20 September 2013 Date submitted: 14 September 2013 Institution & Campus: Tshwane University of Technology Soshanguve Campus TABLE OF CONTENTS Introduction Problem solving is a very challenging and to an immense...
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  • Od Corporate Rebranding
    The case is focused on major issues faced by Templeton Hardware while operating newly acquired businesses. The given case is a best example of poor organisational management. Templeton hardware was willing to expand its business in new products and services hence they acquired The Great Outdoors and...
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  • The Plan to Resscue Sears
    experience on information and technology. To many, problems at the company had to do with poor customer services and poor retailing skills rather than technology. PROBLEMS The sales of electronics and clothing lines of Sears and Kmart dropped due to stiff competition from Wal-mart. Wal-mart developed...
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  • Situation of Mcdonalds
    RAMSHA QADIR JYOTSNA SINGH VIJAYALAXMI ANKIT RATHI “The Mc Donald’s type fast food isin’t relevant to today’s customer.” -A Mc Donald’s Franchisee “The world’s has changed. Our customers have changed. We have to change too.” -JAMES R. CANTALUPO, CHAIRMAN AND CEO, Mc Donald’s, 2003 • Two brothers...
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  • Sprint-Nextel
    carriers, was inducted into the MSN Money's Customer Service Hall of Shame, a ranking of the companies whose service is most often rated "poor" by consumers. With more than 3,000 responses, 40% of people who had an opinion of Sprint's customer service said it was poor, ranking the company number one in the...
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  • Problems of Distribution in Pran Bangaldesh
    Problems in operating marketing function of PRAN The problems faced by the wholesalers: (1) Buying problem: Buying is one of the important activities of the wholesalers. The main buying problems of the wholesalers are financial problem. The wholesalers of PRAN juice pack may not have available current...
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  • Name It Yourself
    rooms for improvement in their service level. The objective of this report is to analyze the customers’ satisfaction and dissatisfaction towards Maxis’ customer service level, as well as to recognize customers’ wants and needs in the level of telecommunication service. In this research, both primary...
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  • Free Energy
    million vouchers among 600 million shares .PTCL launched its mobile and data services in 2001 in the name of UFONE and PAKNET . So, in this way made a lot of progress by increasing the network coverage and by facilitating the customers w`ith mobile and easy approach towards the best network of the country...
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  • YAKKATECH. INC. (Steven L. McShane, The University Of Western Australia.
    wrong? In this case study, the symptoms that suggest that something has gone wrong are the customer complaints regarding the poor quality services continue to increase with growth of Yakka Tech’s customer service business that has nearly doubled over the past five years, the increasing rate of voluntary...
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  • Mc Donald's Beefy Fries Case
    1. Statement of the Problem: • Why McDonald's is faced with several lawsuits and controversies contrary to what McDonald's claims to be. 2. Objective in solving the problem: • To identify what factors made the customers dissatisfied with McDonald's and why it leads to allegations. 3. Areas of...
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  • Barilla Spa Case Analysis
    Introduction………………………………………………………………………..4 Problem Description……………………………………………………………….5 External and Internal Resistances to JITD program……………………………….9 Solution…………………………………………………………………………....11 Recommendations to the solution …. …….………………………………………12 Other recommendations…………………………………………………………...15 Customer response to the...
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  • Brand Irritation
    & marketing concepts, customer relationship management, customer satisfaction, customer delight and other aspects to improve business performance with increase in number of satisfied customers. Still there are gaps in between company and customers. These gaps are due to customer expectation with the brand...
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  • Ryanair case study
    the actions should be taken to overcome the problem. 1.0 Introduction Our group will be outlining the internal issues faced by Ryanair such as inappropriate advertisement published by Ryanair, poor customer service, inconvenience airport location, poor incentives system and management style of Ryanair...
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  • Cost of Poor Quality in Banking
    Industrial research report COST OF POOR QUALITY SUBMITED TO: MR. AZHAR NISAR LETTER OF TRANSMITTAL Mr. At Gulistan-e-Johur Karachi. RESEARCH VISIT BY STUDENTS Dear Sir, Assalam o alikum Bahria University is federally accredited University based at Islamabad with its campus at...
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  • British Airways
    the 1980’s to 1990’s due to a recession that they had not planned for or had seen coming. When this recession happened, they did not know how to face these new challenges and succeed in this new time of environment. Because British Airways consisted of two other state run airlines due to a merger in the...
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  • African micro industry case study.doc
    and Mbarara Towns[1] Charles Tushabomwe-Kazooba Print/Download PDF Version Abstract: The privatization drive and the Civil and Public Service reforms that began in the early 1990s in Uganda laid a foundation for an increased number of small business enterprises. By 2002, small scale enterprises...
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  • Global Marketing
    share. The availability of a number of subscriber options for consumers and varied tariff rates of each player, lead the consumers to switch between service providers. Mobile number portability permits to a mobile subscriber to switch operators without changing his/her telephone number. This study focuses...
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  • Operations Memo
    Re: Finalizing consulting report As a customer of insurance company few times I faced the following situation in its operations which might cause a problem for the business in long term perspective. Insurance business is a service business and therefore customer satisfaction is crucial for success. The...
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  • Classic Air Business Decision
    University of Phoenix fictional company, prepares a marketing solution to save the company from bankruptcy. First, the company must recognize the problem, look for alternative solutions, then evaluate them before implementing them. The manager must avoid the typical pitfalls in decision making. Having...
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