• Strengths and Weaknesses of Airasia
    Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. ...
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  • Air Asia Structure
    Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November...
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  • Tony Fernandes
    Fernandes is a Malaysian entrepreneur in airline business. He is the founder of Tune Air Sdn. Bhd. who introduced the first budget no-frills airline, AirAsia, to Malaysian with the motto of “Now everyone can fly”. With his innovation, he is successful to turn a failing government-linked, DRB-Hicom commercial...
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  • Proposals
    Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur...
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  • Hr Planning
    Question 1 Analyze the current situation facing MAS and AirAsia using the internal and external strategic environment analysis model. Discuss what aspects and why did their collaboration take place. Answer Background to AirAsia A ‘no-frills’ airline is defined as one “That...
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  • Airasia
    industries is very challenging as more low-cost airlines were blooming. Besides that, they were also facing the challenges from those well-known airlines such as MAS. Therefore, a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company. The main objective...
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  • Air Asia Economic Analysis -Mba
    ending 31 December 2004 was reported RM 44.4 million, a 323% increase over the previous quarter. AirAsia until today has flown more than 55 million passengers in and around Asia (Air Asia, 2005). AirAsia has also ventured into other market that complements with the airlines business. It has started...
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  • Maslaysia Airline
    Flight + Hotel, suitable for those business man that go different state for doing their business and with this package Mas airline also solve the problem of Hotel for them. Flight + Tour, this package is design for those people who like to travel to the interesting places and other packages. Other than...
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  • AIr Asia using IT
    innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business concept and feels that keeping cost low requires high efficiency. The major threat and challenges which AirAsia is facing right now are competitive environment due to industry rivalry and the...
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  • The Sky’s the Limit
    AirAsia The Sky’s the Limit Question 1 Air Asia was established in 2001 by CEO Tony Fernandes and his three partners. It is an Asia’s leading low fare airline. By using a strong slogan “Now Everyone Can Fly” AirAsia has successful created its image in passengers’ mind. Gerry, J., et al. (1993,...
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  • Introduction to AirAsia
    1.0 Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001, the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive...
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  • Twelve Key Concepts of Airasia
    1.0 INTRODUCTION The organization that our group had chosen is AirAsia. AirAsia is Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route...
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  • Information Systems Development Trends for AirAsia
    Module title: Information Systems Development Trends (CT037-3-3ISDVT) Assignment title: AirAsia Airlines Student name: EBRAHIM HAMID HASAN SUMIEA Student No: TP023669 Intake Code: UC3F1208SE Hand out date: 26 FEBRUARY 2013 Hand in date: 31 MAY 2013 Lecturer name: AHAD JAWWAD ...
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  • Challenges Faced by Managers in Practicing Organisational Behaviour
    of case study I have chosen AirAsia Berhad as, one of the most leading airline companies in Malaysia. The company corporate data are as follows: Corporate Data Company Name : AirAsia Berhad Year Founded : 1993 Year Incorporated : 2001 Registered Office : AirAsia Berhad (Company No. 284669-W) ...
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  • Student
    Treat of New Entrants The unparallel success of AirAsia had stimulated many LCC to enter the market in its region, some of which are large full-service airlines' subsidiary companies. Knowing that the new-comers would copy its low cost strategy, AirAsia introduced a series of unique services. For example...
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  • Air Asia Strategic Mgt Plan (Smp)
    EXECUTIVE SUMMARY It has been a great pride in the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia...
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  • Growth and Expansion of Air Asia
    Bibliography…………………………………………………………………………………..27 17) Appendices…………………………………………………………………………………….29 1. Abstract The essay is about the reason for growth for AirAsia. To be precise it is focused on the research question, “Will the provision of low cost for customers by Air Asia will help the business to grow further...
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  • Study to Investigate the Customer Loyalty Towards Airasia
    contribute a lot of revenue for MAS, as in AirAsia exist. So, this had cause the maintenance cost had increase and MAS have to use for 2 airline which might cause some budget problem. Thus, in that situation MAS able to increase the profit little by little. AirAsia which is the airline chosen by the researcher...
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  • A Study on the Strategic Management in Air Asia and How This Affects the Profitability of the Company
    Management in AirAsia |14 | |3.5.2 Implementation and Strategy Actions in AirAsia |15 | |3.5.3 Core Competence in AirAsia ...
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  • Strategic Management
    INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes...
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