• Alphabets
    ; maubry@coastline.edu Text: Kotler, P. and Armstrong, G. Principles of Marketing, 12th Edition. Pearson Education, 2008 – ISBN – 0132390027 Course Description: Practical, fast-paced introduction to contemporary marketing principles as applied in an increasingly Internet-driven marketplace...
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  • Testing
    FALL 2011 PRINCIPLES OF MARKETING (M351) Instructor: Chiranjeev Kohli Office: SGMH 5270 Classroom: SGMH 1406 Class Timing: MW 1:00-2:15 Office Hours: MW 8:30-10:00 | MW 12:30-1:00 Web Page: http://business.fullerton.edu/marketing/ckohli/ [Use Blackboard for course materials.] E...
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  • marketing
     MKTG 201– Principles of Marketing Fall 2013 Instructor Shoaib Ul-Haq Room No. 4th floor, 440, SDSB Building Office Hours By appointment Email shoaib.haq@lums.edu.pk (the preferred method of contact) Telephone Extension 5226 Secretary/TA Secretary: Abdul Basit TA Office Hours...
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  • Makreting
    Read the textbook Make notes of the video cases  Help sessions for midterm and final  Sample exam questions 11 Marketing Project • • Teams of 6 Three parts: o Part I – Problem definition – What and Why o Part II – Marketing research, Market analysis, Data collection o Part III...
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  • business
    XII BUSINESS STUDIES - REVISION FOR BOARD EXAMS © PART A - PRINCIPLES AND FUNCTIONS OF MANAGEMENT ( MARKS- 50) CHAPTER 1 – Nature and Significance of management ( Marks : 5 ) Page no . 1 1. Characteristics of management 2. Objectives of management 3. Importance of...
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  • Notes
    suggested by the objectives listed above), Principles of Marketing is a building-block class where topics are interrelated. Therefore, you may be required to draw on material from one topic to answer questions about another. Make-Up Exams: You are expected to take exams and quizzes during the...
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  • Asis
    | Theme: Marketing as a profession | Topic 1:Creating value | Topic 2:Customer driven marketing strategy | Topic 3:Integrated marketing programme (2*2P’s) | Recap | Exam | Weekly Schedule Week number | Topics/activities | Related theory (preparation / reading) – KOTLER Principles of Marketing...
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  • Case Analysis
    principles have for the strategy they propose in the case. Each case will have associated questions with it that will help you structure your answer. Each assignment is due at the beginning of the class where the case will be discussed. Final exam The final exam will be a three-hour case-study, closed book...
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  • Marketing
    NATIONAL ECONOMICS UNIVERSITY Business School Subject: Principles of Marketing (For English Bachelor in Business Administrator) Lecturer: Nguyen Thi Thu Trang (MSc.) E-mail: tranguea@gmail.com Office: Room 113, Business School, Building 12 Phone: 38690055 ext 137...
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  • Marketing
    BMAN20390 2½ Hours Answer grid for Section A to be provided UNIVERSITY OF MANCHESTER MARKETING: FOUNDATIONS AND APPLICATIONS 09 June 2010 09:45-12:15 SECTION A (COMPULSORY) WITHELD (40% of the overall mark for this course) Answer ONE question in SECTION B (30% of the overall mark...
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  • Marketing
    your tutor's pigeon box and via Turnitin in Blackboard. As in a commercial situation, no extensions will be given for the Strategic Marketing Plan project.   3. Final Exam There will be 6 case scenario questions in your final exam, of which you will choose 4 questions to answer. Each question...
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  • Fgm./C
    marketer you should be able to: 1) ask the right questions about markets; 2) organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6...
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  • Bbm Unit Guide
    understanding of the principles of marketing. If you have not taken the first year marketing subject, please see the one of the teaching staff for advice and additional recommended readings. Special Study Requirements: STAFF CONTACTS Subject Coordinator & lecturer: Email: Location: Tutor: Email: Location...
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  • Exam
    L.I.U. Spring 2012– 2013 Midterm structure Principles of Marketing (BMKT 300) (All Campuses) MW midterm will be scheduled on Monday, 13th May 2013 TTH midterm will be scheduled on Tuesday, 14th May 2013...
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  • Marketing
    MATERIALS * Principles of Marketing, 14th edition. (Authors: Kotler and Armstrong, Publisher: Prentice Hall) TEACHING PHILOSOPHY The textbook provides an excellent framework for introducing students to the study of marketing. My objective is to bring to life these principles of...
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  • Marketing
    following: • Work in small groups to analyze questions and produce assignments. • Apply what he/she has learned from lectures and the book to real world examples. • Be able to recognize specific marketing principles at work in his/her daily life. • Use marketing principles to...
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  • Badm 320
    BADM 320 Principles of Marketing Study Guide – Exam 2 Spring Semester 2011 The following list of topics is not all inclusive but contains many of the most important topics that you should know for the second midterm exam. This list contains topics as well as individual terms. For the topics...
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  • Syllabus
    MSOM 303: Marketing in the Global Economy SYLLABUS Spring 2012 COURSE SECTION: Section 003 MEETING TIME: Wednesday, 7:20 – 10:00pm LOCATION: Science Technology I, 131 FINAL EXAM: Wednesday May 9th 2012; 7:30 – 10:15pm COURSE DESCRIPTION: Marketing in the Global Economy examines...
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  • My Self
    Principles of Marketing Syllabus MARK 5311-001 – Summer, 2011 Instructor: Dr. Michael Richarme Office Number: COBA 618 Office Hours: TTH 5-6:30 p.m. Telephone Number: 817-797-5294 (cell) Email Address: richarme@uta.edu Course Number, Section Number, and Course Title: MARK 5311...
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  • Management
    involved in managing people. Required Text: Fundamentals of Management (7ed.) (2011) by Robbins, DeCenzo, & Coulter; Prentice Hall. Recommended: The Wall Street Journal http://subscribe.wsj.com/semester Grading Components Final Grade Exam 1 = 100 points (50 Questions x 2) A (90-100...
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