• Project
    from this there is a range of daily hair care products with the special one third moisturizers and another for extremely dry and frizzy hair. Tagline adopted was”More beautiful hair with every wash”. Ingredients:The ingredients are, Aqua, Sodium Laureth Sulfate, Sodium C12-13 Pareth Sulfate, Cocamidopropyl...
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  • Paper
    Project Proposal On “A Study on Marketing Strategies of HLL in South India” Prepared by Mr. Atanu Maity Roll No : 000-0000000 XXXX XXXX University Table of Content INTRODUCTION: 3 OBJECTIVES: 7 HYPOTHESIS: 7 METHODOLOGY: 8 PRIMARY DATA: 8 SECONDARY DATA:...
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  • Cxfhvbnb, M.............................
    Contents Introduction: 3 About Sunsilk 4 Part I: 4 Product Strategy: 4 Customer-value hierarchy: 5 Product Differentiation: 5 Product and Brand Relationships: 7 Product system and Mixes 7 Product Line Analysis: 8 Product Line length: 8 Product Mix Pricing: 8 Co-Branding: 9 Packaging and...
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  • Sunsilk
    report. This underlying term report is based on the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole data from publications, internet and various international business magazines. ...
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  • International Maretiing of Unilever
    billion global brands We have 12 global brands, each achieving sales over €1 billion a year: Knorr Lux Surf Hellmann's/Calvé Omo (Rinso) Lipton • Sunsilk • Dove • Rama • Flora/Becel • Heartbrand ice creams (Cornetto) • Rexona Other global brands These brands are enjoyed by millions of people: ...
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  • objective
    holders as dividends or reinvested. It is reasonable to assume that these different objectives of different competitors predetermine some of their strategies and tactical behavior. Assess the concept of product acceptability, credibility and perceived benefits. Examine consumer’s assessment of...
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  • Sunsilk
    Table Of Contents CONTENTS PAGE # 1. Lever Brothers Pakistan Limited. 03 2. Company Objectives. 04 3. Sunsilk Mission Statement. 05 4. Product 06 5. Price 10 6. Promotion 12 7. Distribution 15 8...
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  • Marketing
    2.2 Pricing Strategy 2.2.1Factors affecting pricing decisions (Types of market) The internal factor that affects the pricing decision of Dove is based on marketing strategy, objectives and mix. The Dove Company mostly is working on the market of women’s personal care. Dove has a large range of products...
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  • Sunsilk Marketing Report
    1.0 Situation Analysis / Current Marketing Mix 2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name, in fact the most established in many countries. It also provides variant solutions for different hair care needs and...
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  • case study on tata nano
    1. Chapter I 1.1 History: Sunsilk was introduced in 1989 in Pakistan with three variants related to hair types. Endorsement of a hair stylist was the first step in building the image of the brand as a hair care expert. With the competition from local and multinational companies due to rationalization...
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  • 322523
    portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover...
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  • Garnier
    region of study i.e. Greater Noida and Noida. After having done this study we were able to identify the pricing strategies followed by L’Oreal in terms of their product along with their promotional strategy in the NCR region. This case study also helps in getting an overview of the Indian skin care and hair...
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  • International Marketing
    Abstract Pricing is recognized as one of the most important tools to achieve a successful export operation. The starting point in every pricing effort is the process of creating pricing objectives. Pricing objectives are the strategic and economic goals desired by management in pricing the product...
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  • Garnier Full Case
    ……………………………………………………………... 26 7.1 Relying on International Campaigning 28 2. Promotion Strategy 32 8. Price ………………………………………………………………………. 35 ...
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  • Ribena
    example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. In addition...
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  • Marketing
    to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary. 2.1 Product Strategy Product Classification The product classification of Pantene is convenience good. Convenience goods are the goods that bought frequently and...
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  • A Detail Report of Hindustan Unilever
    Strawberry Product Positioning Strategies Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy our USP lies in offering wide range...
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  • Sunsilk Report
    Sunsilk Brand Description Introduction Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care...
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  • Lakme Case Study
    international brands can be attributed to high pricing. These companies initially gained sales on their international brand image, however, repeat purchases were not forthcoming and to retain their sales growth, several foreign companies reformulated price strategies to tap the large Indian middle class. Urban...
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  • Project on Lux Soap, Jim-Lucknow
    Vaseline 4. Oral care-Pepsodent,Closeup 5. Deodorants-Axe,Rexona 6. Colour cosmetics-Lakme 7. Ayurvedic personal & health care-Ayush 8. Shampoo-Sunsilk,Clinic 9. Tea-Broke bond,Lipton 10. Coffee-Bru 11. Foods-Kissan,Annapurna 12. Ice Cream-Kwality walls OVERVIEW:LUX SOAP • 1916-Laundry soap ...
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