• Paper
    satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing...
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  • Project
    the first wash. PRICING: The Pricing Strategy followed by DOVE are as follows: • Competitive Pricing: Here the price of the shampoo is varied in response to the price fluctuations induces by the competitors. Penetration pricing is the pricing technique of setting a relatively low initial...
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  • Cxfhvbnb, M.............................
    forefront of HLL’s experiments with extensions, variants, pricing strategies, and large-scale advertising and promotional campaigns. Branding Innovations To increase the brand value of Sunsilk, the company introduced 8 ml sachet packs to deliver the goods. In 2001, HLL decided to add a splash of...
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  • Sunsilk
    top of the line consumers’ awareness. ➢ Creating a personality of the brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being re-launched were...
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  • International Maretiing of Unilever
    company they has a clear thought- out, explicitly defined price policy. They consider different price strategies for domestically or internationally. Before setting pricing strategy they observe the type of product, competitive conditions and other key factors which can affect the pricing policies...
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  • Marketing
    Product Pricing Strategies because they have many competitors like Sunsilk, Pantene, Rejoice and so on to win the market share. When Dove Company introduces the new product to the market, it will set a low initial price in order for the brand to “penetrate” the market quickly and deeply. For example...
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  • objective
    sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it. Customer Review of Product Usage Pricing Objectives: Lever claims to practice value-based...
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  • Sunsilk
    price of RS 3 for Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denomated in this value. The primary importance of this value-based pricing is that the product demand will be much higher if its price is in line with the...
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  • Sunsilk Marketing Report
    Sunsilk does is that it sees the entire chain or line of products that it has and utilizes one of the products as a basis for its pricing strategy. Hence, the other products that are within this line are priced based on that one product which is used as a benchmark to determine the prices of other...
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  • Marketing
    can differentiate their offers to buyers. Sellers try to develop differentiated products at different prices. Besides, there are few competitors include Dove, Rejoice, Sunsilk, Follow Me, Clear and Head and Shoulder. New Product Pricing Strategies Normally when company bringing out a...
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  • case study on tata nano
    objectives: Build top of the line consumers’ awareness. Creating a personality of the brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being re-launched were...
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  • A Detail Report of Hindustan Unilever
    Strategies Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy our USP lies in offering wide range of tastes so that anybody...
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  • 322523
    Unilever Ltd (HUL), Indian subsidiary of the Anglo-Dutch consumer goods company Unilever Plc, is now working on a new growth strategy for its laundry business. “Price cut or hike is not a long-term growth strategy. Pricing, in fact, is now passe,” insists Sudhanshu Vats, category head, home care. “Our...
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  • International Marketing
    , Sunsilk makes use of price indexes and hence the market price is subjected to inflation. VOLUME OF THE SHAMPOO PRICE 200ML SHAMPOO BOTTLE RS. 115 6ml shampoo sachet RS.5 Table 1 price of sunsilk Conclusions Export pricing objectives are an integral part of export pricing strategy...
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  • Sunsilk Report
    competing products. * Promotion emphasizes product differentiation. Pricing Strategy The pricing is value based and is done primarily on consumer’s perception of the product. Placement Channel members Sunsilk is distributed in the market through various distributors in the country. These...
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  • Retail Strategy to Enter Rural India
    Preference of consumer towards detergents 10 3.5 Analysis of all data collected 11 4. Data Analysis - Strategies used by different companies to expand their market share 12 4.1 Strategies to penetrate the rural market 12 4.2 Strategies adopted by companies and output they got 14 4.2.1 ITC 14...
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  • Garnier
    manufacturing facilities in Pune and has also been sub-contracting its products, it has been easier for it to control its prices in the Indian market. For aspirational products Garnier has adopted an international pricing strategy, which may not be the case for the rest of the products. However there is no...
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  • Ribena
    - Price Strategies - Pricing tactics CONCLUSION REFERENCES APPENDIX 5 1.0 INTRODUCTION Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group. Sunsilk is Unilever‟s leading hair care brand, and ranks as one of the AngloDutch conglomerate's “billion dollar brands...
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  • Lakme Case Study
    Unilever, adopted different strategy for the product launches The company do not use mass media marketing for the launch or advertising Lakme Products; They have adopted the education' strategy that means they educate their customer about the use of the products. Getting the focus right The...
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  • Project on Lux Soap, Jim-Lucknow
    < Rs.8/75 gms Recent pricing of lux(100gms):- Lux crystal shine –Rs.17 Lux festive glow-Rs. 15 Miini Lux-Rs.5 • Price is a key factor in the selling of products and is usually the one that is open to the most changed based on different pricing strategies,for example...
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