• Sunsilk
    --[endif]-->Vision <!--[if !supportLists]-->2.  <!--[endif]-->Launching SUNSILK in India. <!--[if !supportLists]-->3.  <!--[endif]-->4Ps <!--[if !supportLists]-->4.  <!--[endif]-->PRICING <!--[if !supportLists]-->5.  <!--[endif]-->COMPETITORS <...
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  • Sunsilk
    ASSIGNMENT ON SUNSILK COURSE TITLE: Principal of Marketing COURSE NO: 513 Under the Supervision Mr. Rakibul Haque Lecturer Faculty of Business ASA UNIVERSITY BANGLADESH SUBMITTED BY Md.Ferdous Ahmed Batch No#29/B ...
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  • P&G Marketing Mix
    basically adopted Geographical pricing strategy for Pantene. They have set different prices for Pantene in different countries. This is a very good strategic method as it captures the local conditions as well as purchasing power of the local population. When Pantene launched Lively Clean, it adopted Promotional...
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  • Presentation
    SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather...
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  • Pakistan
    22 Corporate Level Strategy........................................................................................... 22 Business Level Strategy............................................................................................ 23 Operational Level Strategy..........................
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  • Proctor and Gamble
    Analysis | 38 | 5. | Competetive Anaysis | 47 | 6 | Competitive Advantage | 52 | 7. | Promotion Strategies | 54 | 8. | Pricing Strategies | 57 | 9. | Market Analysis | 60 | 10. | Market Strategies | 61 | 11. | Recommendations | 63 | COMPANY PROFILE Three billion times a day, P&G brands...
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  • sunsilk
    about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care. Sunsilk is one of the hair care product...
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  • Marketing Concept of Garnier Shampoo
    MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted  Advertising  Sales Promotion  Segmentation  Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation ...
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  • Cavinkare Case Study
    main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company. Ans: CavinKare Private Limited had succeeded in carving out a very prominent share of the fast moving consumer goods market. One...
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  • Stp Analysis of Unilever
    3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation, Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market Segmentation, Target Market and Positioning of Taaza | 13-14 | 7. | Advertisement...
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  • Unilever Assiment
    hygiene & beauty ▪ Unilever Food solutions PERSONAL CARE BRANDS Our personal care brands, including Dove, Lifebuoy, Lux, Pond's, Rexona and Sunsilk, are recognized and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.      Clear Clear...
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  • Project
    not. This, by  any sensible definition, is definitely unethical. But exaggeration is an aspect of advertising. When does it become misleading? Is Sunsilk or Organics which use film stars or very well known high strata celebrities who probably never touch an Indian Shampoo, ethical? To my mind, is there...
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  • Garnier Market Research
    customer loyalty towards the product. * We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time. * The stress however has been on the PRODUCT out of all the four P’s and on the consumer...
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  • Pantene Marketing Plan
    distribution network. Due to the high technology support, Pantene products are famous for good quality and great reputation. However, Pantene’s pricing strategies is using high price to indicate the high quality and distinguish their products with their competitors, so, Pantene has little attraction to...
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  • Mix Marketing of Pantene
    (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose...
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  • Surf
    Philosophy…………………………………………………... 5 Product……………………………………………………………... 6 Packaging…………………………………………………………... 6 Price………………………………………………………………... 6 Distribution Price Strategy…………………………………. 7 Promotions…………………………………………………………. 8 Place………………………………………………………………... 9 SWOT Analysis……………………………………………………. 10 Target Market………………………………………………………...
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  • Report
    Study of Marketing Strategies for Procter & Gamble’s Pantene range of Shampoos Researched by Deepak Rout Gaurav Gupta Geetu Sehgal Rahul Sharma Siddhartha Deo Utkarsh Singh 10P135 10P138 10P139 10P163 10P173 ...
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  • Micro Finance in India
    Institute of Management Types of Strategies Corporate strategies 1. Stability * Incremental growth * Profit strategy * Sustainable growth strategy * Stability as a pause strategy 2. Growth * Internal * Concentric expansion ...
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  • Garnier Shampoo Project
    towards the brand. * We have also focused on the current leading competitors of Garnier-Garnier and conducted a brief study on their marketing strategies.  * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially...
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  • Reporn on Marketing Statigy
    situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the study is to find what strategies the company uses to market its products and brands worldwide;...
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