"Pricing Strategies Adopted By Sunsilk" Essays and Research Papers

  • Pricing Strategy Adopted by Regional Airline

    business. Each of the above business segments has its own characteristics in terms of investments revenues potential, costs, as well as production...

    Airline, Ancillary revenue, Low-cost carrier 1366 Words | 4 Pages

  • Sunsilk

    objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being...

    Advertising, Barber, Brand 540 Words | 4 Pages

  • Pricing Strategy ...

    are the foremost strategies that businesses are likely to use. Contents 1 Competition-based pricing 2 Cost-plus...

    Cost, Cost-plus pricing, Costs 1523 Words | 6 Pages

  • Pricing Strategies

    Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor...

    Competition, Cost-plus pricing, Economics 815 Words | 3 Pages

  • pricing strategy

    . Pricing Strategies: 1. Penetration Pricing:   This pricing strategy is followed...

    613 Words | 3 Pages

  • Pricing Strategy

    Developing Pricing Strategies and Programs Marketing Management Price Changing in the Internet Internet reverse the fixed...

    Cost, Costs, Marketing 608 Words | 5 Pages

  • Pricing Strategies

    Written Assignment 5 Pricing Strategies One of the four major elements of the marketing mix is price. Pricing...

    Business, Customer service, Marketing 1718 Words | 7 Pages

  • Pricing Strategy

    Pricing Strategy To set a pricing strategy, there are number of steps taken into consideration as...

    699 Words | 2 Pages

  • Sunsilk Promotion Strategy

    History of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading...

    Advertising, Brand, Brand management 1228 Words | 5 Pages

  • Pricing Strategy

    RUNNING HEAD: Wall-Mart’s Pricing and Supply Management Wall-Mart’s Pricing and Supply Management Cesar Venegas Webster...

    Lean manufacturing, Logistics, Management 2181 Words | 6 Pages

  • Pricing Strategy

    Pricing Strategy and Channel Distribution Pricing Strategy and Channel Distribution Determine...

    Distribution, Kraft Foods, Marketing 1054 Words | 4 Pages

  • Pricing Strategies

    select a pricing strategy for their new brochure. Dorset and Hampshire is a seasonal area with a higher occupancy in the summer...

    Cost, Cost-plus pricing, Costs 1298 Words | 6 Pages

  • Pricing Strategies

    Pricing Strategies Ryan W. MKT 441 February 23, 2006 5 Pricing Strategies In this paper, I...

    Convenience store, Filling station, Gasoline 1410 Words | 4 Pages

  • Pricing Strategies of Itc

    Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL...

    Competition, Discounts and allowances, Marketing 1284 Words | 5 Pages

  • Pricing Strategies

    Different Pricing Strategies Penetration Pricing Price set to ‘penetrate the market’ ‘Low’ price to secure...

    Cost, Costs, Elasticity 704 Words | 4 Pages

  • sunsilk

    di Thailand dan Amerika Syarikat. Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever  group, which is now...

    916 Words | 3 Pages

  • SUNSILK MARKETING STRATEGY

    determinant of financial performance, CSR has a neutral impact on financial outcomes.[5] PROMOTION STRATEGY (Sunsilk...

    Advertising, Corporate social responsibility, Marketing 962 Words | 3 Pages

  • Strategies and Plans Adopted by Businesses in the Recession

    The long-term strategies and short-term plans adopted by businesses in the recession The recession has different impacts/effects...

    Burger King, Economics, Hamburger 1153 Words | 3 Pages

  • Pricing

    2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic...

    Competition, Marketing, Marketing mix 784 Words | 3 Pages

  • Pricing Strategy

    market alone would be at least 40% (2000 units). If they both entered, the potential sales increase would be at least 20% for each of them. Unfortunately,...

    Cost, Costs, Fixed cost 806 Words | 3 Pages

  • Marketing Pricing Strategy

    Pricing Strategy Today’s highly competitive business world forces companies to create different tactics and...

    Distribution, Management, Marketing 1581 Words | 4 Pages

  • Choosing the Wrong Pricing Strategy

    Choosing the Wrong Pricing Strategy Can Be a Costly Mistake: Knowledge@Wharton...

    Ford Motor Company, Joseph Wharton, Marketing 1683 Words | 5 Pages

  • Sunsilk Marketing Report

    2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name, in fact...

    Distribution, Market power, Market segmentation 2604 Words | 7 Pages

  • Implementing Pricing Strategy

    Running head: IMPLEMENTING PRICING STRATEGY Implementing Pricing Strategies Janaina Logan...

    Cost, Costs, Fixed cost 1003 Words | 4 Pages

  • Sunsilk Report

    Sunsilk Brand Description Introduction Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group....

    Hair, Hair care, Hair conditioner 1074 Words | 4 Pages

  • Pricing Strategy and Channel Distribution.

    Pricing strategy and Channel Distribution. Strayer University Author Note Silp Dhanasin, Master of Business...

    Competition, Distribution, Marketing 1079 Words | 4 Pages

  • Branding, Pricing, and Distribution Strategies

    TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key...

    Brand, Brand management, Distribution 1700 Words | 6 Pages

  • Coca Cola Pricing Strategies

    0. Preface 1. New-Product Pricing Strategies 2. Product Mix Pricing Strategies - In a relationship...

    Coca-Cola, Cola, Marketing 1031 Words | 4 Pages

  • Pricing Strategy and Channel Distribution

    The Note Phone Marketing Plan – Pricing Strategy and Channel Distribution Lisa S Carey Marketing Management – MKT 500 February...

    Business ethics, Competition, Distribution 1919 Words | 5 Pages

  • Nokia's Pricing Strategy

    Case No.07 – Nokia’s pricing strategy Nokia is one brand name that inspires all those who are into the mobile culture. Of the...

    Brand, Marketing, Mobile phone 737 Words | 3 Pages

  • Product & Pricing Strategies

    Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing...

    Electric toothbrush, Marketing, Oral hygiene 912 Words | 3 Pages

  • Pricing Strategy and Channel Distribution

    Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski...

    Distribution, Marketing, Marketing management 1461 Words | 4 Pages

  • The Strategy Adopted by Ikea

    1 Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. *** At business level...

    Economics, IKEA, IKEA Catalogue 1445 Words | 5 Pages

  • Pricing Strategies for Backpacks

    How Pricing strategies Affected the sales of MODE Accessories backpack Price makes up the one quarter of the controllable...

    Change, Competition, Marketing 902 Words | 4 Pages

  • Pricing Strategy and Distribution

    Nature Beauty Price strategy will be the penetration theory for my product. Penetration is pricing low to stimulate the sales,...

    Aesthetics, Competition, Marketing 1262 Words | 3 Pages

  • Channel and Pricing Strategies

    Channel and pricing Strategies University of Phoenix Date Due: 30, August 2010 Channel and pricing...

    Hybrid electric vehicle, International trade, Marketing 1213 Words | 4 Pages

  • Glitzz - Devising a Pricing Strategy

    Case – Glitzz: Devising a Pricing Strategy What factors influence the pricing decisions for a product such as...

    1006 Words | 3 Pages

  • Dhl Pricing Strategy

    at the customers’ end - The pricing scheme is complex and varies greatly throughout the regions based on country managers decisions - Not a...

    Competition, Cross elasticity of demand, Elasticity 1314 Words | 5 Pages

  • Pricing Strategy by the Indian Cigarette Industry

    Marketing Program Design ANALYSIS OF PRICING STRATEGY ADOPTED IN THE INDIAN CIGARETTE INDUSTRY [Type the author...

    Cigar, Cigarette, Cigarette filter 1528 Words | 6 Pages

  • Pricing Strategy of Soft Drinks Today

    {draw:g} Table of Contents Soft drink Industry: {text:bookmark-start} Introduction: {text:bookmark-end} We will basically focus on the...

    Bottle, Caffeine, Coca-Cola 1310 Words | 4 Pages

  • Virgin Mobile Pricing Strategy

    Mobile USA Pricing Strategy1.) Given Virgin Mobile's target market (14 - 24-year-olds), how should it structure its pricing? The...

    Cellular network, Churn rate, Cordless telephone 1274 Words | 4 Pages

  • Pricing Strategies Formula 1

    price: selecting the pricing objective, determining demand, estimating costs, analyzing competitors costs, prices and offers, selecting a...

    Cost, Discounts and allowances, Formula One 954 Words | 3 Pages

  • Sunsilk

    Sunsilk  is a hair care brand, primarily aimed at women, produced by the Unilever...

    Black, Cosmetics, Hair 692 Words | 3 Pages

  • Pricing Strategies at Hp and Kodak

    PRICING STRATEGIES AT HP AND KODAK When marketing products, it is very unlikely that consumers will purchase every products...

    Hewlett-Packard, Ink, Ink cartridge 850 Words | 3 Pages

  • Market Structures and Pricing Strategies

     Market Structures and Pricing Strategies ECON101 Microeconomics Market Structures and...

    Apple Inc., Competition, Monopoly 1513 Words | 6 Pages

  • Sunsilk

    FINAL PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement...

    Dandruff, Marketing, Rahim Yar Khan District 995 Words | 6 Pages

  • Pricing

    Pricing--Understanding and Capturing Customer Value In the chapter 10, the authors answer the question of "What is a price?", discuss the...

    Competition, Factor analysis, Marketing 1473 Words | 5 Pages

  • McDonald's: Pricing Strategy for a New Product

    The pricing strategy for a new product should be developed so that the desired impact on the market is achieved while the...

    Competition, Competitor analysis, Fast food restaurant 1144 Words | 3 Pages

  • The Importance of Pricing Strategies in Market Structures

    Running Head: THE IMPORTANCE OF PRICING STRAGETIES IN MARKET STRUCTURES THE IMPORTANCE OF PRICING STRAGETIES IN MARKET...

    Competition, Economics, Market power 2096 Words | 6 Pages

  • Penetration vs Skimming Pricing Strategy

    The pricing strategy for a new product should be developed so that the desired impact on the market is achieved while the...

    Competition, Elasticity, Marketing 1631 Words | 5 Pages

  • Virgin Usa - Pricing Strategy

    to be a strategy consistent with the need of a simple communication, while differentiation will be based on transparency, attention to customer...

    Capital expenditure, Cost, Customer 1589 Words | 7 Pages

  • Sunsilk

    ASSIGNMENT ON SUNSILK COURSE TITLE: Principal of Marketing COURSE NO: 513 Under the Supervision Mr. Rakibul Haque Lecturer...

    Brand management, Hair, Hair care 5963 Words | 24 Pages

  • Airline Industry: Pricing Structure and Strategies

     Airline Industry: Pricing Structure and Strategies ABSTRACT The profitability of an airline industry depends on filling...

    Airline, Avianca, Competition 2098 Words | 9 Pages

  • Pricing and Distribution Strategies

    | Pricing and Distribution Strategies | SUO Mkt3010 | Dr. Darlene Jaffke | Linda Taylor | 10/13/2012 | At this time,...

    Electric charge, Expense, Interest 827 Words | 3 Pages

  • Analysis of Market Structures and Pricing Strategies

    Analysis of Market Structures and Pricing Strategies The markets today are so complex and...

    Average cost, Competition, Economics 1111 Words | 3 Pages

  • Colgate Pricing Strategy

    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128 Words | 4 Pages

  • Lg Pricing

    studyLG believes in honest pricing and not being gimmicks of discounts and price reduction as lure.  Their strength of marketing is consumer...

    Brand, Cost, LG Electronics 1710 Words | 5 Pages

  • SUNSILK

    positioning.This report tells us that how company selects their segmentation,targeting and positioning strategy for a specific product...

    Advertising, Brand, Hair care 8916 Words | 45 Pages

  • Market Structures and Relating Pricing Strategies

    and Relating Pricing Strategies Abstract This paper analysis’s the four categories of the market...

    Competition, Economics, Market structure 2084 Words | 6 Pages

  • Low Pricing Strategy

    possible for IKEA to reach this goal. However, IKEA faced several challenges: American’s mind-set, competition from established furniture retailer and...

    Economics terminology, Furniture retailers, IKEA 939 Words | 3 Pages

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