Pricing Strategies Adopted By Sunsilk Essays and Term Papers

  • Pricing Strategy Adopted by Regional Airline

    revenues potential, costs, as well as production requirements. The new airline's pricing strategy will also set it apart from the pack and will form a key aspect of its overall marketing strategy. Factors to consider before pricing are: (i) Cost factors: - An airline incurs two types of cost of operations...

    1366 Words | 4 Pages

  • Sunsilk Promotion Strategy

    PROMOTION STRATEGY (Sunsilk) i) Advertising Advertising is known as any paid form of nonpersonal communication about an organization, product, service, idea or cause by an identified sponsor. Sunsilk company has done various advertisement. One of the most frequent advertisement is newspapers...

    358 Words | 2 Pages

  • Sunsilk Promotion Strategy

    History of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding...

    1228 Words | 5 Pages

  • Pricing Strategies

    the Coles use the marketing concepts of customer wants, pricing, and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that, Coles are using market –penetration pricing strategies, setting a low price for a new product in the next few weeks...

    480 Words | 2 Pages

  • Pricing Strategy

    Presentation Script for price What I would like tell you are some aspects of price before you are making a decision. Actually, the reason why we launch this clothing line is for students, lower-wage workers who do not have enough money to spend for cloth, but who also want to wear new brand shirts...

    382 Words | 2 Pages

  • Pricing Strategy

    forces of supply and demand. Also price is one of the 4 elements of Marketing Mix. Pricing strategies are only the medium or long-term pricing plans that a business adopts. There are some main pricing strategies: Price skimming is often used when a new innovative product is launched onto the market...

    560 Words | 2 Pages

  • Pricing Strategies

    Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has...

    815 Words | 3 Pages

  • Pricing Strategy

    E. Pricing Strategy FARMERS GRANARY PRODUCT COSTING Production cost per hectare for 110-120 days Direct Expense Urea Fertilizer Php 6,300.00 Pesticide 2,4-D Amine Weed Killer Php 500.00 Surekill Molluscicide Killer Php 960.00 Php 1,740.00 Sacks 200...

    252 Words | 2 Pages

  • Pricing Strategy

    increase profits of Universal Car Rental Company. The simulation was run across three cities in Florida, Tampa, Orlando and Miami.  Our strategy: We adopted a strategy of offering the highest price achievable whilst maintaining 100% capacity utilization respective to the market share.   In the context...

    282 Words | 2 Pages

  • Pricing Strategy

    g White Paper Rate Optimization: Enhancing Your Hotel’s Pricing Strategy For many hotels, developing effective pricing strategies remains a complex issue for revenue managers. Their goal, ultimately, is to maximize companywide revenue and profits while building strong hotel partner relationships...

    2046 Words | 9 Pages

  • Pricing Strategy

    Pricing Strategy and Channel Distribution Pricing Strategy and Channel Distribution Determine and discuss a pricing strategy (Penetration or Skimming). The pricing strategy for Crystal Light Kicks will eventually be in line with current pricing of other Crystal Light products as the Crystal...

    1054 Words | 4 Pages

  • Pricing Strategies

    Different Pricing Strategies Penetration Pricing Price set to ‘penetrate the market’ ‘Low’ price to secure high volumes Typical in mass market products – chocolate bars, food stuffs, household goods, etc. Suitable for products with long anticipated life cycles May be useful if launching into...

    704 Words | 4 Pages

  • pricing strategy

    Reference Price Effect – buyer’s price sensitivity for a given product increases the higher the product’s price relative to perceived alternatives. Perceived alternatives can vary by buyer segment, by occasion, and other factors. Difficult Comparison Effect – buyers are less sensitive to the...

    348 Words | 1 Pages

  • Pricing Strategy

    Chapter 11 Pricing Strategy Multiple Choice Questions 1. _____ on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price. a. Government influences b. Environmental influences c. Supply influences d...

    9923 Words | 56 Pages

  • Pricing Strategies

    Pricing Strategies The three types of pricing strategies are skimming, penetration, and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz, p641). Skimming can be used to introduce a new...

    616 Words | 2 Pages

  • Pricing Strategies

    Pricing Strategies Marketing 0571 September 27, 2012 Pricing Strategies Price is one of the key elements to consider when deciding which products and services to provide and where to sell them (Kotler, & Keller (2006). Companies face several pricing issues when selling products and...

    321 Words | 2 Pages

  • Pricing Strategy

    increase would be at least 20% for each of them. Unfortunately, reaching that market would require pricing at $8.50, 15% below current levels. (a) If either company could costlessly segment the market for pricing (that is, charge the 15% lower price only to this new segment without undermining the prices...

    806 Words | 3 Pages

  • pricing strategies

    a Southwest McDouble burger topped with tortilla strips, a Bacon McDouble (below), a McChicken Deluxe and others. These give McDonald's operators "pricing flexibility" and gives consumers "varying levels of affordability" and a "value ladder" they can climb as desired. 2013-10-22-McD_BaconMcDouble2013copy...

    528 Words | 2 Pages

  • Pricing Strategy

    RUNNING HEAD: Wall-Mart’s Pricing and Supply Management Wall-Mart’s Pricing and Supply Management Cesar Venegas Webster University The traditional goals and philosophies that Sam Walton, founder of Wal-Mart, has left behind, is still leading Wal-Mart as one of the most successful retailers...

    2181 Words | 6 Pages

  • Pricing Strategies

    http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate...

    1131 Words | 11 Pages