Pricing Strategies Adopted By Sunsilk Essays and Term Papers

  • Pricing Strategy Adopted by Regional Airline

    revenues potential, costs, as well as production requirements. The new airline's pricing strategy will also set it apart from the pack and will form a key aspect of its overall marketing strategy. Factors to consider before pricing are: (i) Cost factors: - An airline incurs two types of cost of operations...

    1366 Words | 4 Pages

  • Sunsilk Promotion Strategy

    PROMOTION STRATEGY (Sunsilk) i) Advertising Advertising is known as any paid form of nonpersonal communication about an organization, product, service, idea or cause by an identified sponsor. Sunsilk company has done various advertisement. One of the most frequent advertisement is newspapers...

    358 Words | 2 Pages

  • Sunsilk Promotion Strategy

    History of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding...

    1228 Words | 5 Pages

  • Pricing Strategy

    PRICING Pricing is essential but complicated for marketer. An organisation can fail if there is any mistake in pricing strategy even if all other aspects of marketing strategy are achieved(David F.,2004). 'Price, product, promotion. The greatest of them is price. It is also the least talked about and...

    1175 Words | 5 Pages

  • Pricing Strategy

    RUNNING HEAD: Wall-Mart’s Pricing and Supply Management Wall-Mart’s Pricing and Supply Management Cesar Venegas Webster University The traditional goals and philosophies that Sam Walton, founder of Wal-Mart, has left behind, is still leading Wal-Mart as one of the most successful retailers...

    2181 Words | 6 Pages

  • Pricing Strategies

    http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate...

    1131 Words | 11 Pages

  • Pricing Strategy

    g White Paper Rate Optimization: Enhancing Your Hotel’s Pricing Strategy For many hotels, developing effective pricing strategies remains a complex issue for revenue managers. Their goal, ultimately, is to maximize companywide revenue and profits while building strong hotel partner relationships...

    2046 Words | 9 Pages

  • Pricing Strategy

    Pricing Strategy and Channel Distribution Pricing Strategy and Channel Distribution Determine and discuss a pricing strategy (Penetration or Skimming). The pricing strategy for Crystal Light Kicks will eventually be in line with current pricing of other Crystal Light products as the Crystal...

    1054 Words | 4 Pages

  • Pricing Strategies

    Different Pricing Strategies Penetration Pricing Price set to ‘penetrate the market’ ‘Low’ price to secure high volumes Typical in mass market products – chocolate bars, food stuffs, household goods, etc. Suitable for products with long anticipated life cycles May be useful if launching into...

    704 Words | 4 Pages

  • pricing strategy

    Reference Price Effect – buyer’s price sensitivity for a given product increases the higher the product’s price relative to perceived alternatives. Perceived alternatives can vary by buyer segment, by occasion, and other factors. Difficult Comparison Effect – buyers are less sensitive to the...

    348 Words | 1 Pages

  • Pricing Strategy

    forces of supply and demand. Also price is one of the 4 elements of Marketing Mix. Pricing strategies are only the medium or long-term pricing plans that a business adopts. There are some main pricing strategies: Price skimming is often used when a new innovative product is launched onto the market...

    560 Words | 2 Pages

  • Pricing Strategies

    Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has...

    815 Words | 3 Pages

  • Pricing Strategy

    E. Pricing Strategy FARMERS GRANARY PRODUCT COSTING Production cost per hectare for 110-120 days Direct Expense Urea Fertilizer Php 6,300.00 Pesticide 2,4-D Amine Weed Killer Php 500.00 Surekill Molluscicide Killer Php 960.00 Php 1,740.00 Sacks 200...

    252 Words | 2 Pages

  • Pricing Strategy

    3 PRICING INTRODUCTION …………………………………………………… 3-4 IMPORTANCE OF PRICING …………………………………………………….4-5 SOME OF THE MORE COMMON OBJECTIVES OF PRICING………………..5-6 FACTORES EFFECTING DEMAND……………………………………………. 6-7 SETTING PRICING POLICY …………………………………………………… 7-11 PRICING INFLUENCES ON PRICING POLICY………………………………...

    7396 Words | 27 Pages

  • Pricing Strategy

    customer. 2. Pricing decision is usually viewed as a way to recover cost, but we need to take the customer into the account/ consideration. The price could be higher than customers are willing to pay for that product. 3. The major factors affecting price are: a. Marketing Strategy b. Customer perceived...

    401 Words | 2 Pages

  • Pricing Strategy ...

    foremost strategies that businesses are likely to use. Contents 1 Competition-based pricing 2 Cost-plus pricing 3 Creaming or skimming 4 Limit pricing 5 Loss leader 6 Market-oriented pricing 7 Penetration pricing 8 Price discrimination 9 Premium pricing 10 Predatory pricing 11 Contribution...

    1523 Words | 6 Pages

  • Pricing Strategy

     Product, Pricing, and Channels Paper MKT/421 Pricing Strategy Establishing an effective pricing strategy is crucial for the success of a business when launching a product or service. “Pricng decisions affect both the number of sales a firm makes and how much money it earns.” (University...

    303 Words | 3 Pages

  • Pricing Strategies

    in Dorset and Hampshire need to select a pricing strategy for their new brochure. Dorset and Hampshire is a seasonal area with a higher occupancy in the summer time then the winter. This would have an effect on the pricing strategy eventually chosen. Pricing is the only element of the marketing mix that...

    1298 Words | 6 Pages

  • Pricing Strategies

    the Coles use the marketing concepts of customer wants, pricing, and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that, Coles are using market –penetration pricing strategies, setting a low price for a new product in the next few weeks...

    480 Words | 2 Pages

  • Pricing Strategy

    Presentation Script for price What I would like tell you are some aspects of price before you are making a decision. Actually, the reason why we launch this clothing line is for students, lower-wage workers who do not have enough money to spend for cloth, but who also want to wear new brand shirts...

    382 Words | 2 Pages