Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies
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Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri‚ Columbia‚ Missouri‚ USA David M. Andrus and D. Wayne Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil
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Drain cleaner is mostly made up of the strong base NaOH but also has other substances in it to efficiently clean a lodged pipe such as aluminum‚ sodium nitrate‚ and sodium chloride. All the homeowner ahs to do while using drain cleaner is to pour I down the clogged drain and maybe run some water‚ inside the pipe the chemicals go to work for you. But even though it sounds simple precaution must be taken in order to prevent injury to our body. NaOH must be produced correctly before it can be used
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reading) is simply writing short answers to each of these questions using clear and concise language. It is a condensed‚ short-form‚ version of the research. To be even more specific‚ your task is to answer these questions for your final project‚ and for one paper you reference in your final project: Question: What was the broad question? What was the specific question? Alternative hypotheses: What were the hypotheses? Logic: If hypothesis #1 was true‚ what was the predicted outcome? What was the predicted
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Introduction: The purpose of this lab was to separate and purify a compound. This was achieved using techniques that allowed the extraction of the acid‚ the isolation of the neutral compound and the melting point classification of the neutral compound to test the purity of the sample. Chemical Reactions: HA + OH- A- + H2O R-COOH + OH- R-COO- + H2O Organic Acid Insoluble in H2O Conjugate base Soluble in H2O Procedure: A 0.170g sample consisting of a mixture of 0.110g
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Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization
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Chemistry 101 12-STANDARDIZATION OF SODIUM HYDROXIDE Standard solutions for titrations are especially pure mixtures with exactly known concentrations. Primary standards are very pure solids. They have the advantage that they can be weighed (the analytical balance is normally the most accurate instrument in the laboratory) and they are stable under laboratory conditions. In this experiment‚ the primary standard is oxalic acid dihydrate‚ H2C2O4 ( 2H2O. It will be used to standardize a
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Chemistry Lab Report on standardization of acid and bases. Purpose: To prepare standardize solution of sodium hydroxide and to determine the concentration of unknown sulfuric acid solution. Data and Calculations: This experiment is divided into two parts (Part A and Part B). In the first part of experiment‚ the standardize solution of sodium hydroxide is prepared by titrating it with base Potassium hydrogen phthalate (KHP). The indicator Phenolphthalein is used to determine that whether titration
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Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform throughout its organization. Standardization helps cut costs by eliminating duplicated effort and allows a company to take advantage of economies of scale when purchasing supplies. However‚ some advantages may be lost when a company decided to standardize its operations. Disadvantages Loss of Uniqueness If a company builds up a customer base that values its unique niche products‚ or
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Analytical Chemistry Experiment 2b: Determination of the ASA Content of Aspirin Due Date: September 16‚ 2013 Experiment#: 2b Title: Determination of the ASA Content of Aspirin Aim: To determine the Molar Concentration of NaOH and HCl acid used in their Standardization processes and to determine the acetylsalicylic acid (ASA) content in Aspirin. Materials/Apparatus: materials used are the same as that outlined in the laboratory procedure prepared by the laboratory instructor. Procedure: The
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