Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
Premium Marketing Pricing
aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Answer the following questions: 1. Describe what is meant by a business being ‘consumer led’. 2. What are the key parts of the marketing mix? Explain how each works with the others. 3. Explain why the balance of the marketing mix is as important as any single element. 4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points
Premium International trade Marketing Globalization
MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • • • • • • • • • Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant
Premium Planned economy Economics Mixed economy
The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
Premium Ecology Natural environment Macroeconomics
Political and legal forces are two of the three most important aspects for a business‚ with social forces being the third. Politics is a changing scene‚ and the rules and laws will change not regularly but often enough. Different elected parties have different feelings about certain business practices and use or alter the laws to change these. The same comes into play with trading in other countries. Organizations‚ especially the European Union‚ have a lot of rules for their member states with
Premium Law European Union Political philosophy
IDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of
Premium Marketing International trade Pricing
Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
Premium Marketing
International Marketing Module no – Mkt 3130 International Marketing TITLE OF CASE STUDY- LUXOTTICA Word Count- 3176 Tutor name – DR. ALUN EPPS 2/19/2012 Table of contents Introduction Pg no- 3-4 Question 1
Premium Marketing
Political Marketing BUS: 207 Marketing Principles April 3‚ 2012 Introduction Like it or not‚ US Presidential election time is nearing. Candidates hoping to move into the White House (or remain there) are busy creating and selling their image. Just like sneakers‚ beer‚ or dish-washing liquid‚ the candidates themselves are the products for sale and each one has a team of handlers‚ public relations experts‚ and marketers carefully creating their image to sell to the voters. Being able to read
Premium Marketing Product differentiation
activities by government in international markets. This is to minimize the risk for international firms when conducting business in foreign market. (198 words) References Fletcher‚ Richard‚ and Heather Crowford. 2011. International marketing : an Asia-Pacific perspective. Frenches Forest: Pearson Australia. M’sia to impose anti-dumping duties on steel wire rod. 2013. The Star Online.
Premium International trade Marketing