• Decision Analysis
    DECISION ANALYSIS ASSIGNMENT 1 Case Problem 1: Planning Advertising Campaign EXCEL sensitivity report for the Flamingo Grill case problem: Managerial Report Question 1: Data given for Flamingo Grill case problem: Total budget = $279000 Advertising media | Exposure rating per ad | New...
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  • Flamingo Grill
    Case Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the ad­vertising firm of Haskell & Johnson (HJ). The management team...
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  • Hart Venture Capital - Quantitative Analyses
    . Assignment 2 - Case 2 Planning an Advertising Campaign The Falmingo Grill is an restaurant located in Ampang. To help plan an advertising campaign for the coming season, Flamingo’s management hired the advertising firm of Yeap and Chia (YC). The management team requested YC’s recommendation...
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  • Homework
    Report Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following in your report.  1. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each...
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  • Planning an Advertising Campaign
    The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recommendation concerning how the...
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  • Marketing Plan
    directly related to its styling, color choice and portable convenience. This area is its competitive advantage since the competitors focus on dull and bulky gas grills. The bulk of the advertising campaign funding will go to internet and promotional events to achieve the most effectiveness and...
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  • Chapter 4: Case Problem 1—Planning an Advertising Campaign
    Chapter 4: Case Problem 1—Planning an Advertising Campaign Variables are as follows: T1 - Number of TV Ads with rating of 90 and 4000 new customers. T2 - Number of TV Ads with rating of 55 and 1500 new customers. R1 - Number of Radio Ads with rating of 25 and 2000 new customers. R2 - Number of...
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  • Kingsford
    , and beef producers. Wait and see on the plant capacity issues, do not make the massive investment, until the results of the price and advertisting increases take hold. In order to overcome gas grill penetration, the KC should organize an advertising campaign on and emphasis on charcoal market...
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  • Marketing Plan
    |Noel | |Banner ad campaign #2 |10/1/2009 |1/1/2010 |$3,900 |Noel | |Total Advertising Budget | | |$6,654 | | |PR...
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  • M600 Case Report
    hybrid of a small 2.5% price increase combined with an aggressive advertising and promotion strategy. The company should also begin the process of planning to increase capacity through the development of a new facility. Introduction As one of the largest product groups within Clorox’s portfolio...
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  • Apple Brand Shadowing
    case of the ‘silhouettes' campaign, it was to drive home the message that I-Pod's are now compatible with both Mac's and PC's - although there are always many ways of achieving the desired result, often with massively varying costs. Agencies Involved/ Creatives Involved Advertising can only...
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  • Marketing Plan
    .  This is in addition to his other responsibilities, and does depend on some outside resources for graphic design work, and creativity. 4.3 CONTINGENCY PLANNING Difficulties and risks: * Problems generating visibility. * Overly aggressive and debilitating actions by competitors. Worst...
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  • A Study of Out of Home Advertisement
    ’ messages and have also facilitated target advertising. At present, more and more marketers from varied industries are turning to outdoor advertising to increase the effectiveness of their promotional campaigns. Telecom service providers like Tata Indicom, Bharathi Mobile Ltd., Reliance Infocomm...
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  • Business Plan
    much time to spend with their children. Establishing a Zoo won’t be profitable only for the owners of the Zoo but also for the parents, because there would be a place where parents and their children could spend some of their precious hours together and forget for all other daily problems...
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  • Kingsford Charcoal Business Case
    penetrations and grill shipment trends both showing a decrease in the year 2000, thus, the importance of understanding, serving and growing the market for Kingsford’s product category. Part A. 1. Given your analysis of the Kingsford case, what are (or reasonably could be) the key drivers...
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  • Kingsford Charcoal: Overcoming the Softening in the Charcoal Category
    ? RECOMMENDATIONS: • In order to overcome gas grill penetration, the KC should organize an advertising campaign on and emphasis on charcoal market advantages versus gas market with an aim to increase total charcoal grill market, using results of blind taste test of food grilled on charcoal...
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  • Wendy's Analysis
    very important priority in the foodservice industry. The Centers for Disease Control estimate 76 million cases in the US each year, 1,800 of which will result in death. Each of these incidents directly cost the firms hundreds of thousands of dollars. The double-sided grill is programmed to cook...
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  • Kingsford
    through its ad campaign. Kingsford can strike a chord with taste-conscious heavy and moderate grill users by advertising the higher flavor and taste of charcoal grilling. This is how Kingsford can take the offensive against gas grilling and help build the charcoal market. Kingsford has also already...
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  • Swot of Burger King
    the campaign was make some party dissatisfied. 2. Have a lot of legal issues * Since 1954, Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant. * The issues are controversies with groups such as People for the Ethical Treatment of Animals...
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  • Marketing Case
    McDonald's Corporation Case study McDonald's Corporation: The restaurant chain aims to save itself by going back to basics. But the company needs more than a tastier burger to solve its problems Company Perspective: McDonald's is the world's leading food service organization Since...
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