you as its marketing manager. How will you position your products? Whom wouldyou target? What marketing strategy will you like to evolve to gain a foot hold in the market? 7.} Pick an industry. Classifyfirmsaccording to the fourdifferentroles they mightplay: leader, challenger, follower, or...
a position: The best way to challenge a leader is to attack its strengths versus The best way to attack a leader is to avoid a head-on assault and to adopt a flanking strategy.
Pick an industry. Classifyfirmsaccording to the fourdifferentroles they mightplay: leader...
of firm do you work?
a. market challenger
d. market follower
(a; Easy; p. 56)
63. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use?
a. market follower
may be met economically by only one company. Figure 4.8 illustrates an overview of how market leadersmight defend their current position, howchallengersmight attempt to seize a share offensively, and howfollowers and nichers will act accordingly.
Competitive tactics for the market leader
Diff: 2 Page Ref: 537
AACSB: Analytic Skills
62) Which of the following is NOT an example of the competitive positions or roles that firmsplay in the target market?
A) market leader
B) market challenger
C) market follower
D) market nicher...
right. These firms can adopt one of two postures. They can attack the leader and other competitors in an aggressive bid for further market share (market challengers), or they can play ball and not "rock the boat" (market followers).
a) Market-Challenger Strategies...
MARKET NICHERS STRATEGIES:
An alternative to being a follower in a large market is to be a leader in a small market, or niche. This strategy is adopted generally adopted by small firms. They eschew whole or large segments. Large firms also adopt this strategy in order to harvest...
Statistics as at 2007 as per: http://mybroadband.co.za/news
Vodacom- 23 million subscribers- Market leader
MTN- 13 million subscribers- Market Challenger
Cell C- 3 million subscribers- Market follower/ Market Nicher
Expanding The Total Market
According to Kotler and Keller (2009...
Marketing, E-Marketing, Green Marketing, Event Marketing, Sponsorship, Cause Related Marketing, Marketing for Non Profit Organizations Marketing Strategies for Leaders, Challenges, Followers and Nichers
Module I: Understanding Marketing in New Perspective
Fundamentals of Marketing, Customer...
Competitive Advantage (p.165)
Technological change is one of the principal drivers of competition. It plays a major role in industry structural change, as well as in creating new industries. It is able to erode the competitive advantage of the well entrenched firms and propel others to the...
to each SBU:
Management must decide how to allocate corporate resources to each. The GE / McKinsey Matrix classifies each SBU according to the extent of its competitive advantage and the attractiveness of its industry. Management would want to grow, “harvest” or draw cash from, or hold on to the...
, market challenger, market follower, and market nicher. Many industries have a market leader which usually leads in price changes, new-product introductions, distribution coverage, and promotional intensity. Although market leaders and their well-know product generally hold a distinctive position in...
determines the nature, pace and bases of competition. It is this dominance that typically provides the benchmark for other companies in the industry. Challenger: Firms with a slightly smaller market share tends to be in the challenger category. They may choose to adopt an aggressive stance and attack...
, new-product introductions, distribution coverage, and promotional intensity.
a. market challenger
b. market leader
c. market follower
d. market nicher
e. market entrant
Answer: b Page: 335 Difficulty: Medium AACSB: Analytic Skills
20. A firm that is willing to maintain its...
Four strategies marketers can develop to compete with their competitors by using the opportunities they have are by classifying firms by the roles they play in the target market: leader, challenger, follower, or nicher. Forty percent of the marketers is in the hands of a market leader; another 30...
an industry. Firms that are second, third, or lower in an industry are sometimes quite large. These runner-up firms can adopt one of two competitive strategies: They can challenge the leader and other competitors in an aggressive bid for more market share (market challengers). Or they can play...
) The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity. A) market challenger B) market entrant C) market follower D) market nicher E) market leader Answer: E Page Ref: 299...
Figure 2.0: Potential Market positions
Competitive Advantage: Porter’s Generic Strategies
Marketing departments must understand the nature of competition within their industry and the...