Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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. RedBull’s positioning was different from the competitors because company intended RedBull to be drank whenever consumers needed a lift‚ whether it was morning noon or night. This way Redbull consumption would not be limited to certain occasions or activities. 2. The primary key for RedBull Student Brand Managers was that they had to explain the products benefits and encourage customer to drink full can for maximum benefit. 3. Management team in the U.K. altered RedBull marketing formula
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There is no meaning or purpose of the prehistoric painting “Hall of the Bulls” (left wall)‚Lascaux‚ France ca. 15‚000-13‚000 BCE. Largest Bull 11”6” long. They are unknown but it is clear that painters were concerned mostly with representing the animals‚ and not with locating them in a specific place or on a common ground line. On the walls of Lascaux cave‚this painting shows the two basic approaches to drawing and painting. The difference in the styles suggest that different artists painted the
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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Bull Fighting The immediate reaction of many non-Spanish people to bull fighting is that it is sick‚ animal killing‚ unmoral entertainment. To many others around the world‚ though‚ bull fighting is a sport which involves courage‚ skill‚ and power‚ in a struggle between man and beast. This purpose of this paper is not to discuss the moralities of bullfighting though‚ it is to give some information on a sport which is loved by many throughout the world. A bull fight‚ or corrida de toros‚ consists
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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A Can of Bull? Impulse Energy Drink Charley’s List of Questions Energy is the capacity to do work 1. Nature of each ingredient on the cans: Xcitrusblast: Amino acid: l-taurine‚ l-glutamine‚ Acid: Citric acid‚ pantothenic acid‚ hcl Concentrated water-based extraction: adaptogen blend Sugar: sucralose‚ acesulfame potassium‚ Vitamin: Niacin‚ cyanocobalamin Energy: Caffeine Salt: sodium benzoate‚ potassium sorbate‚ Dye: yellow 5 Redbull: Amino acid: taurine Acid: glucuranolactone
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