• Case Analysis of Hong Kong Disneyland
    Case Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney...
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  • Management Portfolio
    City University of Hong Kong Department of Management FB 2300 Management Individual Assignment Hand-in Cover Sheet and Declaration Student ID | 51827746 | Name | Wong King Shan | Year | 1 | Major | SOM | Course Examiner | Dr. Jenny Lee | Tutor | LAU MAY MAY | 1. Acknowledgement...
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  • Disney
    Internal analysis Competitive advantage A company has a competitive advantage over its rivals when its profitability is greater than the average profitability of all companies in its industry (Jones & Hill, 2011). The Hong Kong Disneyland is managed by the joint venture of Hong Kong SAR government...
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  • Hong Kong Disneyland
    1. Background In this study, we aim to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide...
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  • Marketing
    Therefore, this essay analysis and compare Ocean Park (Hong Kong) and Tokyo Disneyland (Tokyo, Japan). The first part of essay will simply demonstrate the background of these two theme parks. The second part will be introduced the regional observation in Asia and further analysis the theme park market...
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  • Mba in Progress
    Unit 1 Case Study: Hong Kong Disneyland Blank University January 23rd, 2013 Introduction The purpose of this paper is to analyze Hong Kong Disneyland's expansion into China, and the future of HKD in the Chinese culture. Hong Kong was the fifth Disneyland to be opened, and the third of Disney's...
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  • To investigate the sense of identity as "Chinese citizens" of Post 80s Hong Kongers
    investigate the sense of identity as "Chinese citizens" of Post 80s Hong Kongers Recently, there was a survey conducted by the Chinese University of Hong Kong in November of 2012, revealed that Hong Kong people identification with "Hong Kong citizens" has reached a ten-year high which was 23.4 %,while that...
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  • Disneyland
    Title: Marketing Plan of Hong Kong Disneyland 1. Company Description Hong Kong Disneyland is the first theme park inside the Hong Kong Disneyland Resort and is owned and managed by the Hong Kong International Theme Parks. Hong Kong Disneyland is the fifth Magic Kingdom-style park, which is...
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  • Ocean Park Swot Analysis
    SWOT analysis Strength For the SWOT analysis, the strength of OPHK is it had introduced lots of valuable animals before such as panda, Asian Small-clawed Otter, Spotted Dove and so on. They have already success in promote these animals and also build up a positive image of animal conservation in the...
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  • hongkong disneyland
    Mouse goes to Hong Kong Disney land was regarded as one of the main companies to stabilize the local economy. After the discussions and negotiations for almost nine months the government and the company reached a preliminary agreement for the Disneyland in Hong Kong. Major Pillars of Hong Kong economy ...
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  • Disneyland Hong Kong
    Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new...
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  • Waltdisney
    history 4 B. The history of Hong Kong Disneyland 4 C. The partner of Hong Kong Disneyland 5 The investment partner is only Hong Kong Government. 5 D. The history of Shanghai Disneyland 5 3. The Corporate Strategy 6 4. Comparative analysis between Disneyland Shanghai and Happy Valley 6 ...
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  • Ocean Park Case Study
    Introduction Ocean Park, Hong Kong’s only homegrown theme park, was opened in 1977. It is the largest marine-based theme park in Asia, focusing on providing facilities for educational, recreational and conservation activities to the public. The park houses fourteen rides, an assortment of aquariums...
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  • Case Study: Hong Kong Disneyland: Where Is The Magic
    STRATEGY Case Study: Hong Kong Disneyland: Where Is The Magic The case study, “Hong Kong Disneyland: Where is the Magic”, analyzed Disney’s strategic decision to expand their product into Hong Kong. Disney entered into a joint venture with the Hong Kong government to build their...
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  • Skypark
    purpose of this report is to examine an appropriate mix to enhance brand awareness and attract new consumers to the newly launched amusement park in Hong Kong, Skypark. The report consists of several critical considerations that will be used to decide the communication method for Skypark, including Segmentation...
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  • Where in the World Is Disney
    to describe about the Disneyland in Rio de Janeiro. At first the fun entertainment Disney land came from the Paris which was opened in July 1955 and was operated by the French company. With huge population and its good profit it then expands to other country in Japan, Hong-Kong but due to culture and...
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  • Hong Kong Disneyland
    1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt...
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  • Hong Kong Disney
    Disney when choosing mode of entry in foreign market? Risk: The risk factor for any investment is very important. Disney should conduct detailed analysis on the total estimated debt it expects to bear and cost of building the whole amusement park and resorts. It is not preferable for Disney to bear...
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  • The Walt Disney Company
    Ethics is about appropriate or right and wrong behavior to be carried in business. In this paper, the general principle of ethic will be applied on the analysis of the ethical issue of the Walt Disney Company. The recommendations we believed that can help to address the ethical problems are also included in...
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  • Hong Kong Disneyland Case Study
    Introduction The purpose of this paper is to analyze the Walt Disney Company and their expansion into Hong Kong with the theme park Hong Kong Disneyland (HKD). The Walt Disney Company was founded in 1923 by Walt Disney. It was a company founded upon as an entertainment experience for people of all...
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