• Pest Analysis
    name: De vest Fashion Berhad Industry: Fashion Industry 3.1 Political Factors To improve consumers spending in the clothing industry, the Malaysian government has implemented the "Mega Carnival Sale" which is to be held 3 times a year. Its main purpose is to promote Malaysia as a "value for money shopping...
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  • Pestel Analysis of Malaysia
    PEST ANALYSIS OF MALAYSIA. The Multiple Racial Country Now lets talk about Malaysia. This South East Asian Country is very dynamic, multiracial and highly cultural. We shall make a PEST Analysis of the Country and find some facts about them. Political Economical                        ANALYSIS ...
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  • Air Asia Swot Analysis
    cost carrier which offers five-star service where everybody can fly. c) Opportunities: • Air Asia will have the opportunity to promote Malaysian tourism, which in return will increase the company’s revenue. • Within the South-East region, Air Asia can tap on a lot of opportunities since there is huge...
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  • Green Strategies
    biodiversity loss, through achieving, by 2010’ a significant reduction in the rate of loss. Goal 7 is currently being observed and implemented by Malaysia via its green initiatives, to a large extent including all practical measures executed in the implementation stages of the Millennium Development...
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  • Planning Logistic
    Introduction………………………………………………………………2 Part 1: Marketing Audit………………………………………………...2 External Audit……………………………………………………3 PEST Analyses…………………………………………………………….4 SWOT Analyses…………………………………………………………...8 Part 2: Market Segmentation…………………………………………………….9 ...
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  • Pestle Analysis
    This assignment is about the factors that influences the business environment in different ways. This is about environmental analysis which is dynamic process that comprises scanning, monitoring, disseminating and forecasting. There are different factors which influences the business...
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  • Qatar Airways
    garnered many awards and accolades, becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax, an independent aviation industry monitor. Facts about Qatar Area | 11,437 km2 | Population 2007 | 907,229 est. | GDP per capita | $29,400 (2006 est.) | GDP Growth rate |...
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  • Strategic Analysis of Airasia
    Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background ...
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  • Strategic Review - Singapore Airlines
    nature of Singapore Airlines Global Strategy 3. Mission and value of SIA III. Strategic analysis of the organization and its environment 1. PEST analysis 2. Strategic Capabilities 3. Strategic SWOT analysis IV. Future strategic aspects for SIA 1. Recommendation 2. Conclusion References ...
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  • The Impact for Sia During Sars
    Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16 6.1 Plans of the Organization 16 6.2 The Change that May...
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  • Marien Life Tourism in Sri Lanka
    Lanka has immense growth potential in this industry if the correct blend can be presented to the world. The main focus of the report will be on ‘Nature and Adventure Tourism Industry’ in Sri Lanka. The selected industry is a niche market in the tourism industry focusing on wild life, nature adventure...
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  • Boasteel
    Introduction……………………………………………………………….…………….3 Company background…………………………………………………………………..3 SWOT analysis…………………………………………………………………….....4--5 Competitors………………………………………………………………..………….6--7 Pestle Analysis……………………………………………………….………........….7--9 Gap analysis…………………………………………………………………………9--12 Implementation…………………………………………………………………...
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  • airasia
    structure of organization is:   Figure 1.0: Organization Structure Of Air Asia AirAsia covers extensive flight routines in Asia such as Thailand, Malaysia, Myanmar, Vietnam, Cambodia, Philippines, China as well as Macau just to name a few. By the time in November 2003, they started off its routes to Phuket...
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  • Airasia
    Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s...
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  • PHAM_THI_YEN_2441673_BMET5103
    ethical person. I received enthusiastic support to complete this report. Simultaneously, I would like thank to Hutech University and Open University Malaysia taught the knowledge through the course designed by the program. By the way, I also like to thank all of my friends who have shared me in learning...
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  • Airasia Analysis
    1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The...
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  • Air Travel Package Marketing Plan
    Executive Summary………………………………………………………………….. |04 | |2.0 Situation Analysis………………………………….………………………………… |04 | |2.1 Market Summary………………………………………………………………...
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  • Mas Marketing Principles
    Introduction Malaysia Airlines, more commonly known as MAS was founded in 1947, as Malayan Airways. It's primary hub used for domestic and international flights is the Kuala Lumpur International Airport, the secondary hub being Kota Kinabalu International Airport. Malaysia Airlines has flights...
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  • Social Media Plays an Important Role in How Consumers Discover, Research and Share Information About Brands and Products.
    with 128 outlets in Malaysia has been chosen. In the study of the said case-firm current and future strategic options, the following strategic concept has been applied. Strategic Group Map has been used to identify the casefirm current position in the market position. A PEST analysis helps to consider...
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  • Strategic Management
    LITERATURE REVIEW 1.1 PEST Analysis PEST analysis is use extensively to organize the result of environmental scanning. The theory is believed to be originated in the 1980s with various author included variations of the taxonomy classifications in a variety of orders: PEST, PESTLE, STEEPLE etc [Morrison...
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