"Pest Analysis For Tourism Industry In Malaysia" Essays and Research Papers

  • Pest Analysis For Tourism Industry In Malaysia

    Introduction The tourism industry is the largest and fastest growth industry in the world, and also is the main and important industry that consumes a lot of human resources in the labor market. As an example, Malaysia is one of the twelve mega-biologically diverse countries in the world, which boasts at least 15,000 species of flowering plants, 286 species of mammals, 150,000 species of invertebrates and 4,000 species of fishes in addition to the countless micro-organisms. Since there are so many...

    Heritage tourism, Tourism, World Tourism Organization 2318  Words | 7  Pages

  • Tourism Industry of Malaysia

    Tourism Industry of Malaysia (Background) The early 70s spelt the beginning of a `new era`. The old Tourism Department of 1959 was then upgraded into the Tourism Development Corporation. The formation of the Tourism Development Corporation (TDC) in 1972 and placing it under the purview of the Ministry of Trade and Industry (MITI) for strategic planning and focus charted a new era in the history of the tourism industry. That was the same year Malaysia Airlines was formed (1972). It was the dawn...

    Economics, Economy, Economy of Malaysia 1486  Words | 5  Pages

  • Tourism and Malaysia

    with problem statement and in -depth analysis. I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions, Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand, Indonesia and Brunei and maritime borders exist with Singapore, Vietnam and the Philippines. Peninsular Malaysia is connected to Singapore via causeway...

    East Malaysia, Ethnic group, Johor 2083  Words | 7  Pages

  • Starbuck Industry Analysis (Malaysia)

    starbuck Malaysia industry analysis Threat of substitute products - medium The premium foods and even fast foods industry, there are substitute products for Starbucks. When the other industries can satisfy the customer need that coffee industry is satisfying then there will have a threat for Starbucks. Other beverage industries such as premium foods industry – Tony Roma’s, Chili’s both have provided a good atmosphere and environment for customers. These restaurants also offer free refill for certain...

    Caffeine, Coffea, Coffee 873  Words | 3  Pages

  • Industry Analysis Panasonic Malaysia

    Analysis Define the industry Panasonic Malaysia is one of electric and electronic company. The electronic industry is business of creating, designing, producing and selling devices such as radio, television, stereos, computers, semiconductors, transistors, and integrated circuits. The electronics industry is playing a dominant role in scientific and technological progress. The electronics industry transformed factories, offices, and homes, emerging as a key economic sector...

    Competition, Computer, Diode 832  Words | 3  Pages

  • Pest Analysis

    grow, it should periodically reassess its organizational and operational objectives. Company’s name: De vest Fashion Berhad Industry: Fashion Industry 3.1 Political Factors To improve consumers spending in the clothing industry, the Malaysian government has implemented the "Mega Carnival Sale" which is to be held 3 times a year. Its main purpose is to promote Malaysia as a "value for money shopping destination". This aggressive approach calls on to the tourist to shop at the local malls, which...

    Consumption, Economic growth, Economics 2164  Words | 7  Pages

  • Pest Analysis of Textile Industry

    PEST ANALYSIS A PEST (Political, Economic, Social and Technological) analysis is a major part of the environmental scanning section of strategic management and it is used by companies during market research and strategic analysis. Using a PEST analysis helps a business to understand various macro environmental factors that they need to take into consideration when determining the decline or growth of a particular market. What does...

    Cotton, Economics, Globalization 1228  Words | 5  Pages

  • Pest Analysis

    Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political, economic, socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset, for reason beyond its control. The following is a pest analysis created for the...

    British overseas territories, China, Economic growth 788  Words | 4  Pages

  • Pest Analysis

    MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman, based...

    Airline, Airport, Avianca 1878  Words | 7  Pages

  • Tourism in Malaysia

    MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE, IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism, including Malaysian tourism, is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia, its development, impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government...

    International Council on Monuments and Sites, Italy, Kuala Lumpur 1028  Words | 4  Pages

  • A Pestle Analysis of Tourism Industry

    1.1 Using the PESTEL framework, identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists, as tourists have the right to claim back VAT (Value-Added Tax)/GST...

    Recession, Recreation, Tourism 976  Words | 3  Pages

  • Pest Analysis

    MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring...

    Bank Negara Malaysia, Corporate social responsibility, Dialysis 1191  Words | 4  Pages

  • Pest Analysis

    What is PESTLE Analysis? Originally known as PEST Analysis, this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political, Economic, Social, and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic, Technological, Political, and Social– as the four important factors for Scanning the Business Environment...

    Economics, Human resource management, Law 559  Words | 3  Pages

  • Pest Analysis of Indian Tyre Industry

    PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business. Basically it is a scan of macro-external environment, in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs ...

    Economic growth, Economics, International trade 666  Words | 4  Pages

  • Automobile Industry Pest Analysis

    Automobile Industry PEST Analysis 1. Political Factors A) Environment Concerns: Leading to the quest for eco-friendly cars, people would prone to buy hybrid or even pure electric cars in the future. B) Government Regulations: Limitation on high emission car purchase, and the restrictive passage of autos in downtown area, as well as the limitation on license plate (number plate) in huge cosmopolitans. C) Some pioneering states in the US have started to set the rules to govern robotized...

    Asia, Automobile, Economic growth 1077  Words | 4  Pages

  • Pestel and Porter's Analysis of Tourism Industry

    2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this, Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and determine the relative importance...

    Economics, Environment, Geotourism 1936  Words | 6  Pages

  • Tourism and Hospitality Industry

    IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY Globalization refers to the increments in the relationships of the people, industries, culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees, import quotas and various other tariffs, Cowen (2003). The Globalization has contributed to the growth of economy...

    Capitalism, Economic growth, Economics 2402  Words | 7  Pages

  • Tourist Satisfaction and Tourism Products in Malaysia

    Nowadays, the tourism industry is dealing with a more demanding customer market that is aware of the variety of tourism products and services as well as the levels of quality that are available. As the tourists are more highly educated and posses higher purchasing power, their demands on better tourism products and services should be fulfilled in order for the tourism business to be sustainable. There should be offered a variety of tourism products and services and ensure quality level in accordance...

    Cultural tourism, Maldives, Tourism 975  Words | 3  Pages

  • Tourism Industry

    Tourism Industry Tourism is the activity carried out for recreational purpose during leisure time. On the other hand, tourism industry is the industry that used tourism in a way to get profit. It is one of the industry that every country counts on to achieve a certain level of fame and economical advantage. It is also consider as the most exciting and progressive industry nowadays in some country like Malaysia, United States, France and Thailand. It is not exaggerating to describe that the particular...

    Paris, Tourism, World Tourism Organization 2654  Words | 7  Pages

  • Pest Analysis on Indian Industries

    thinking | Prepare cohesive explanations and interpretations from theoretical constructs to inform the development of strategic direction | 4 | Argument development | Appraise the marketing function in a contemporary organisational context through the analysis of materials | 5 | Communication | Present information demonstrating quality and clarity of expression, use of terminology appropriate for the target audience by communicating contemporary marketing theories in a coherent way. | 6 | Key skills...

    Marketing, Quotation, Quotation mark 1999  Words | 7  Pages

  • Tourism Industry

    travel & tourism service providers. Sustainable tourism Management Objective Understanding consumer expectations from travel service providers & their satisfaction levels towards the service providers used in past Part 1 1.Introduction Global travel & torism industry Travel and tourism industry India Unique characteristic of travel and tourism industry Part 2 2.Understanding the Marketing in travel and Tourism Factors Influencing Demand for tourism Global demand...

    Economics, Economy, Sustainable tourism 897  Words | 5  Pages

  • How to Promote Tourism in Malaysia

    Malaysia as a tourist destination In comparison to other sectors of Industry, the tourism industry is well developed at Malaysia. This industry effects in a positive manner in giving a boost to the Malaysian economy with a rapid increase in the earnings, of foreign exchange along with good employment opportunities. In the year 2005, it was declared by the World Tourism Organization that Malaysia stands 14th in the overall ranking based on the international tourism arrivals. Among the 53 different...

    Constitution of Malaysia, Economic development, Economy 1140  Words | 4  Pages

  • Tourism Industry

    Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus...

    China, Economics, Economy 1687  Words | 6  Pages

  • Pest Analysis for Apparel Industry

    www.fibre2fashion.com       Demand Analysis of Kid’s Wear Market By: Jayakumari.M and Sankar www.fibre2fashion.com     Demand Analysis of Kid’s Wear Market By: Jayakumari.M and Sankar Abstract Kid’s wear is getting its importance and scope in today’s market. Dynamics of children’s wear are changing with manufactures& retailers burgeoning private brands. Considerable amount of studies of have been done on kids wear market. Recent studies shows that markets for children’s wear...

    Coimbatore, Erode, Kangeyam 726  Words | 3  Pages

  • Pest Analysis

    A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing...

    Economics, Inflation, Macroeconomics 704  Words | 4  Pages

  • Pest Analysis of Paint Industry in India

    PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability, rules and regulation, and the legal system of the country affecting the overall industry. The economic condition, liberalization, policy toward foreign investment, and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social...

    Duty, Economic growth, Economics 2026  Words | 7  Pages

  • Pest Analysis

    PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / |   \ | External Analysis |     Internal...

    Economics, Environment, Inflation 543  Words | 3  Pages

  • Pest Analysis of Ppg Industries

    |Meals, Entertainment and Travel Policy |Economic growth |market/trade cycles | |trading policies | |• Interest rates(Afford the shareholders a |specific industry factors | |funding, grants and | |superior return on investment) |market routes trends | |initiatives | |• Inflation...

    Health, Inflation, Occupational safety and health 474  Words | 4  Pages

  • Pest Analysis (Air Asia)

    Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus...

    2009 flu pandemic, AirAsia, Airline 1765  Words | 5  Pages

  • PEST Analysis on Shell

    SECTION 1: PEST Analysis Royal Dutch Shell plc also known as Shell is an Anglo-Dutch multinational oil and gas company. It’s headquarter is located in The Hague, Netherland while its registered office is located in London, United Kingdom. Shell is the world’s second largest revenue company and it operates in over 90 countries and has 44,000 service stations worldwide. PEST analysis, “Political, Economic, Social and Technological analysis” is the external macro-environment in which a firm operates...

    Barriers to entry, Factor analysis, Management 2254  Words | 7  Pages

  • Closer Look to Malaysia Tourism

    Today, tourism becomes more and more important sector in the world’s economy. Travel affects every continent, country and the city by the influx or outflow of tourists. Furthermore, it is subject to social, economic changes and competition. The world becomes a global village because of tourists and business tailoring directly relating jobs to tourism as well as support industries increasing export of local product. In the Southeast Asia region, Malaysia is a model how to take the best from tourism...

    Kuala Lumpur, Malaysia, Ng Yen Yen 1972  Words | 6  Pages

  • Tourism Planning an Development in Malaysia

    Malaysia truly Asia Malaysia is in South-eastern Asia, peninsula and northern one-third of the island of Borneo, bordering Indonesia and the South China Sea, south of Vietnam.(Anon oppapers). Kuala Lumpur is the capital of Malaysia. The attractions like Idyllic beaches, clear blue waters, palm trees, lakes , rivers, and Places like Fraser’s Hill, Cameron Highlands, Genting Highlands and Maxwell Hill serve as an flee from the hustle and bustle of city life and tropical heat. Also cascading waterfalls...

    Kuala Lumpur, Malaysia, Politics of Malaysia 2080  Words | 6  Pages

  • Analysis of Tourism Industry

    Travel Agency & Services Industry Analysis Report Introductory Paragraph engulfing entire summary of paper The Travel Agency and Services Industry comprises of businesses that are primarily engaged in acting as agents in selling travel, tour, and accommodation services to the general public and commercial clients. The products and services that are primarily sold in this industry are travel accommodations such as domestic and international airline, railroad, vehicle, and cruise reservation;...

    Airline tickets, American Express, Computer reservations system 2091  Words | 6  Pages

  • Pestel: Pest Analysis and Factors

    PEST analysis From Wikipedia, the free encyclopedia "PEST" redirects here. For the special forces unit of the Slovenian Military Police, see Specialized Unit for Special Tactics. PEST analysis ('Political, Economic, Social and Technological analysis''') describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT; inserting Environmental factors expanded it to PESTEL or...

    Analysis, Management, Market research 1101  Words | 6  Pages

  • Pest Analysis for a Company in the Tourism Industry :

    PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5,490.4 billion of economic activity * 10.4% of total GDP * 214,697,000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism...

    Economics, England, Inflation 2506  Words | 11  Pages

  • Pest Analysis

    finance more and more in the agricultural sectors, pharmaceuticals sectors. Government puts pressure on these banks to provide loans to SMEs and individuals. PEST Analysis (Political, Economic, Social, and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Political Factors In case of Bangladesh...

    Bank, Economics, Globalization 827  Words | 3  Pages

  • Pest Analysis

    PEST Analyses A PEST analysis (also sometimes called a STEP, PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political, Economic, Sociocultural and Technological. Technological factors in this case, include ecological / environmental aspects - the second E in STEEP and PESTLE, while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business...

    Economics, Management, Market research 1675  Words | 6  Pages

  • analyze the challenges on the future of the tourism sector in Malaysia.

    for DIHTM: TM 002 - The Tourism Industry (Jun 2014) Materials DropdownMaterials Updates Grades Attendance Members Profile picture for Turnitin Turnitin Information Grading period TERM 2, 16 Jun - 4 Jan DIHTM: TM 002 - The Tourism Industry (Ju ... PrevNext BIHTM / BIHEM / BECM: The Tourism Industry / TM002 Individual Assignment View Grade InfoGrade: N/A Submissions Submit Assignment Due: Monday, September 1, 2014 at 3:59 pm TM 002: The Tourism Industry An Individual report...

    Tourism, World Tourism Organization 387  Words | 4  Pages

  • travelodge analysis and pest analysis

    will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most...

    Days Inn, Hotel, Hotel chains 1692  Words | 5  Pages

  • Tourism Industry

    Negative Economic Impacts of Tourism There are many hidden costs to tourism, which can have unfavorable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income, employment and general rise of the standard of living by means of tourism, they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the host...

    Cruise ship, Cultural tourism, Developed country 1842  Words | 5  Pages

  • Pest Analysis Example

    PEST Analysis Example If you're a student of marketing and business studies then you must have come across the term 'PEST Analysis'. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter, any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background...

    Business, Economics, Environment 1006  Words | 4  Pages

  • Pest Analysis

    PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing, which the country was lacking, is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident, and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular, as its economy...

    Cultural heritage, Gilgit, Gilgit-Baltistan 865  Words | 4  Pages

  • PEST Analysis for a Company in the Tourism Industry

    The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5,490.4 billion of economic activity* 10.4% of total GDP* 214,697,000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry, I have to select one area of interestlike transportation, accommodation and transportation...

    Economics, England, Inflation 2127  Words | 9  Pages

  • The Pest Analysis of Uk Food Producing Industry

    The PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment, food producing companies, especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the...

    Currency, Exchange rate, Food 1228  Words | 4  Pages

  • PEST Analysis of Proton

     1.0 INTRODUCTION: PEST is a study which is apprehensive by describing the exterior of ecological manipulates on a company. The abbreviation locates for the Political, Economic, Social and Technological matters with the intention of may perhaps influence the tactical growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. Nevertheless...

    1990s automobiles, 2000s automobiles, Campro engine 1785  Words | 7  Pages

  • Tourism Swot

    4sent Malaysia tourism industry SWOT analysis Edit 0 0 6… Now a days tourism industry in malaysia had been grow alot and its become one of the majjor attraction for polititions and economist in Malaysia,as below we want analys this industry according to the SWOT analysis. Strenghts • One of the strenghts is that the most of people in malaysia understand English language so they can communicate with tourists. • Because in Malaysia there are 3 diffrent culture living together so tourists...

    Destination hotel, Hotel, Kuala Lumpur 1244  Words | 5  Pages

  • Pest Analysis About the American Manufacturing Industry

    PEST Analysis about the American Manufacturing Industry In the article Can the Future Be Built in America, the author Pete Engardio describes the crucial issue of the manufacturing industry exodus from the United States and how smarter tax policies, low-cost loans, and industrial zones may help keep factories at home. For over a half century, American manufacturing has dominated the globe. It helped rebuild Europe and Japan and it stimulated the economic growth in China because of outsourcing...

    Corporate tax, Economy of the United States, Federal government of the United States 1245  Words | 4  Pages

  • Pest Analysis of Banks

    1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political, economic, social and technological analysis. Political factors include government policies relating to the industry, tax policies,...

    Bank, Economics, Inflation 481  Words | 4  Pages

  • The Tourism Industry in Hong Kong

    The Tourism industry is an important industry in Hong Kong. Inbound and outbound tourism is the major income of Hong Kong. According to the result from the Tourism Commission, in 2011, Hong Kong received a record-high of 42 million visitors from around the world, a remarkable increase of 16.4% over 2010. It is also the first time that the number of arrivals surpassed the 40 million mark. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled...

    Hong Kong, Paris, Tour operator 1342  Words | 4  Pages

  • Pest Analysis

    PEST Analysis Understanding "Big Picture" Forces of Change (Also known as PESTLE, PESTEL, PESTLIED, STEEPLE and SLEPT Analysis) PEST Analysis is a simple, useful and widely-used tool that helps you understand the "big picture" of your Political, Economic, Socio-Cultural and Technological environment. As such, it is used by business leaders worldwide to build their vision of the future. It is important for these reasons: • First, by making effective use of PEST Analysis, you ensure that what...

    Analysis, Economic growth, Economics 871  Words | 4  Pages

  • Hotel Industry in Malaysia

    MARKET STUDY Market Study of Hotel and Resort Sector in Malaysia Malaysia’s hospitality industry is experiencing healthy growth in hotel openings and hospitality-related services through the steady flow of business travelers, tourists and popularity as a MICE (Meeting, Incentives, Conventions, Exhibitions) venue. Malaysia’s advantage in this sector lies in good value in terms of costs compared to the rest of the region, its diversity of natural attractions such as beaches and mountains as well...

    Destination hotel, Hotel, Johor 1646  Words | 6  Pages

  • Pest Analysis

    PEST analysis PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market...

    Business intelligence, Human resource management, Management 535  Words | 3  Pages

  • Pest Analysis of Gucci in Malaysia

    External Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand. PEST analysis, competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing, fragrances, accessories, handbags...

    Complementors, Management, Porter five forces analysis 2841  Words | 9  Pages

  • PEST Analysis Template

    PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change...

    Analysis, Economics, Market research 272  Words | 3  Pages

  • Pest Analysis

    PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for...

    Analysis, Economics, Economy 937  Words | 4  Pages

  • Pest Analysis

    Strategic Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web. IINTRODUCTION The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. In 2003 retail accounted for 9% of gross domestic product (Datamonitor, 2003). In recent years...

    Food, Management, Marketing mix 1213  Words | 4  Pages

  • Tourism Industry

    Introduction Tourism has become one of the world's main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country, it's provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example, agriculture industry, guide to the development of main and important services, for example, roads, airports , and in the same time it's opens the country to the outside world. Tourism In Oman ...

    England, Oman, Tourism 840  Words | 3  Pages

  • Pest Analysis

    PEST Analysis We carry out a PEST analysis to examine political, economic, social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete...

    Analysis, Corporation, Dublin 743  Words | 3  Pages

  • Pest Analysis

    PESTLE ANALYSIS OF QATAR Qatar has an emirate –type government. Qatar claims that it is developing into a constitutional monarchy but it doesnt allow political parties nor hold elections on a national level yet.Suffrage is currently limited to municipal elections (for both males and females aged 18 years or more). Expatriate residents are excluded, as are the vast number of residents who are prevented from applying for citizenship. The elected Municipal Council has no executive powers but may offer...

    Al Jumaliyah, Ar Rayyan, Doha 2107  Words | 7  Pages

  • Industry Analysis

    1. Industry Analysis (80%) The five force analysis is one of the most recognized frameworks for the business strategy. Porter, the guru of modern day business strategy, used theoretical frameworks derived from Industrial Organization economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. As Porter's 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry...

    Bank, Banking, Banks of Malaysia 1689  Words | 5  Pages

tracking img